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세계의 기존 라디오 광고 시장 규모 : 유형별, 최종사용자 산업별, 지역별 예측(2022-2028년)

Global Traditional Radio Advertising Market Size study, By Type, By End Use Industry, and Regional Forecasts 2022-2028

발행일: | 리서치사: Bizwit Research & Consulting LLP | 페이지 정보: 영문 | 배송안내 : 2-3일 (영업일 기준)

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계의 기존 라디오 광고 시장 규모는 라디오 광고와 비용 효율 상승, 최근의 협업 활동, 라디오 기술의 발전과 라디오 산업의 급속한 성장 등에 의해 확대되고 있습니다.

한편, 신흥국가에서의 디지털 마케팅 툴 보급과 스마트폰 보급이 예측 기간에 시장 성장을 방해하는 요인이 될 것으로 예측됩니다.

세계의 기존 라디오 광고(Traditional Radio Advertising) 시장을 조사했으며, 시장 개요, 시장 분석, 유형·최종사용자 산업·지역별 분석 및 경쟁 구도 등의 정보를 제공합니다.

목차

제1장 개요

제2장 세계의 기존 라디오 광고 시장 정의와 범위

제3장 세계의 기존 라디오 광고 시장 역학

  • 기존 라디오 광고 시장 영향 분석(2020-2028년)

제4장 세계의 기존 라디오 광고 시장 업계 분석

  • Porter's Five Forces 모델
  • PEST 분석
  • 투자 채용 모델
  • 애널리스트의 추천 사항과 결론
  • 주요 투자 기회
  • 주요 성공 전략

제5장 리스크 평가 : COVID-19의 영향

    • 업계에 대한 COVID-19의 전체적인 영향 평가
    • COVID-19 이전 및 COVID-19 이후의 시장 시나리오

제6장 세계의 기존 라디오 광고 시장 : 유형별

  • 시장 현황
  • 유형별 세계의 기존 라디오 광고 시장 실적-잠재성 분석
  • 유형별 세계의 기존 라디오 광고 시장 추정과 예측(2018-2028년)
  • 기존 라디오 광고 시장, 하위 부문 분석
    • 지상파 라디오 방송 광고
    • 위성 라디오 광고

제7장 세계의 기존 라디오 광고 시장 : 최종사용자 산업별

  • 시장 현황
  • 최종사용자 산업별 세계의 기존 라디오 광고 시장 실적-잠재성 분석
  • 최종사용자 산업별 세계의 기존 라디오 광고 시장 추정과 예측(2018-2028년)
  • 기존 라디오 광고 시장, 하위 부문 분석
    • 자동차
    • 금융 업무
    • 미디어 및 엔터테인먼트
    • 일용소비재(FMCG)
    • 소매
    • 부동산
    • 교육
    • 기타

제8장 세계의 기존 라디오 광고 시장 : 지역별

  • 지역 시장 현황
  • 북미
    • 미국
    • 캐나다
  • 유럽 현황
    • 영국
    • 독일
    • 프랑스
    • 스페인
    • 이탈리아
    • 기타 유럽
  • 아시아태평양 현황
    • 중국
    • 인도
    • 일본
    • 호주
    • 한국
    • 기타 아시아태평양
  • 라틴아메리카 현황
    • 브라질
    • 멕시코
  • 기타 지역

제9장 경쟁 정보

  • 주요 시장 전략
  • 기업 개요
    • Cumulus Media Inc.
    • Sirius XM Radio Inc.
    • iHeartMedia Inc.
    • Entercom Communications Corp.
    • National Public Radio Inc.
    • Strategic Media Inc.
    • The Radio Agency
    • Jacob Tyler
    • Gumas
    • Division of Labor

제10장 조사 프로세스

LSH 22.07.04

Global Traditional Radio Advertising Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028. The Traditional Radio Advertising can be defined as commercials that air to the public through radio channels. Traditional Radio Advertising offers certain advantages such as wide audience reach, affordability, flexibility, and timely message delivery among others. The rising worldwide spending on radio advertising and cost effectiveness and wide reach associated with radio advertising as well as recent collaboration activities are factors that are accelerating the global market demand. For instance, according to Statista - in 2021, worldwide radio advertising spending was estimated at USD 27.9 billion, and this amount is projected to grow to USD 30 billion by end of 2024. Furthermore, in April 2021, India based Radio City partnered with Indian Premiere League (IPL) team Mumbai Indians. Under this partnership Radio City would amplify Team's tagline 'Yeh hai har Indian ki family' on its radio channels across India. Moreover, in September 2021, Stockholm, Sweden based audio streaming and media services provider Spotify partnered with Indian based radio network BIG FM's creative vertical 'Centre of Excellence' as their official ad-based production partner for Indian market. Also, growing advancements in radio technology and surging expansion of radio industry are anticipated to act as a catalyzing factor for the market demand during the forecast period. However, surging adoption of digital marketing tools and rising penetration of smartphones in emerging markets impede the growth of the market over the forecast period of 2022-2028.

The key regions considered for the global Traditional Radio Advertising Market study include: Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to rising spending on radio advertising and rapid expansion of radio industry in the region. Whereas, Asia Pacific is anticipated to exhibit a significant growth rate over the forecast period 2022-2028. Factors such as recent collaboration and partnership activities and presence of leading radio advertisement industry in the region, would create lucrative growth prospects for the global Traditional Radio Advertising Market across the Asia Pacific region.

Major market players included in this report are:

  • Cumulus Media Inc.
  • Sirius XM Radio Inc.
  • iHeartMedia Inc.
  • Entercom Communications Corp.
  • National Public Radio Inc.
  • Strategic Media Inc.
  • The Radio Agency
  • Jacob Tyler
  • Gumas
  • Division of Labor

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type

  • Terrestrial Radio Broadcast Advertising
  • Satellite Radio Advertising

By End Use Industry

  • Automotive
  • Financial Services
  • Media & Entertainment
  • FMCG
  • Retail
  • Real Estate
  • Education
  • Others

By Region:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • ROE
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • RoAPAC
  • Latin America
    • Brazil
    • Mexico
  • Rest of the World

Furthermore, years considered for the study are as follows:

  • Historical year - 2018, 2019, 2020
  • Base year - 2021
  • Forecast period - 2022 to 2028

Target Audience of the Global Traditional Radio Advertising Market in Market Study:

  • Key Consulting Companies & Advisors
  • Large, medium-sized, and small enterprises
  • Venture capitalists
  • Value-Added Resellers (VARs)
  • Third-party knowledge providers
  • Investment bankers
  • Investors

Table of Contents

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Million)
    • 1.2.1. Global Traditional Radio Advertising Market, by Region, 2020-2028 (USD Million)
    • 1.2.2. Global Traditional Radio Advertising Market, by Type, 2020-2028 (USD Million)
    • 1.2.3. Global Traditional Radio Advertising Market, by End Use Industry, 2020-2028 (USD Million)
  • 1.3. Key Trends
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Global Traditional Radio Advertising Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Scope of the Study
    • 2.2.2. Industry Evolution
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Global Traditional Radio Advertising Market Dynamics

  • 3.1. Traditional Radio Advertising Market Impact Analysis (2020-2028)
    • 3.1.1. Market Drivers
      • 3.1.1.1. Increasing worldwide spending on radio advertising
      • 3.1.1.2. Cost effectiveness and wide reach associated with radio advertising.
      • 3.1.1.3. Recent collaboration activities.
    • 3.1.2. Market Challenges
      • 3.1.2.1. Increasing adoption of digital marketing tools.
      • 3.1.2.2. Rising penetration of smartphones in emerging markets
    • 3.1.3. Market Opportunities
      • 3.1.3.1. Growing advancements in radio technology.
      • 3.1.3.2. Surging expansion of radio industry.

Chapter 4. Global Traditional Radio Advertising Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model (2018-2028)
  • 4.2. PEST Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
  • 4.3. Investment Adoption Model
  • 4.4. Analyst Recommendation & Conclusion
  • 4.5. Top investment opportunity
  • 4.6. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

    • 5.1.1. Assessment of the overall impact of COVID-19 on the industry
    • 5.1.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Traditional Radio Advertising Market, by Type

  • 6.1. Market Snapshot
  • 6.2. Global Traditional Radio Advertising Market by Type, Performance - Potential Analysis
  • 6.3. Global Traditional Radio Advertising Market Estimates & Forecasts by Type 2018-2028 (USD Million)
  • 6.4. Traditional Radio Advertising Market, Sub Segment Analysis
    • 6.4.1. Terrestrial Radio Broadcast Advertising
    • 6.4.2. Satellite Radio Advertising

Chapter 7. Global Traditional Radio Advertising Market, by End Use Industry

  • 7.1. Market Snapshot
  • 7.2. Global Traditional Radio Advertising Market by End Use Industry, Performance - Potential Analysis
  • 7.3. Global Traditional Radio Advertising Market Estimates & Forecasts by End Use Industry 2018-2028 (USD Million)
  • 7.4. Traditional Radio Advertising Market, Sub Segment Analysis
    • 7.4.1. Automotive
    • 7.4.2. Financial Services
    • 7.4.3. Media & Entertainment
    • 7.4.4. FMCG
    • 7.4.5. Retail
    • 7.4.6. Real Estate
    • 7.4.7. Education
    • 7.4.8. Others

Chapter 8. Global Traditional Radio Advertising Market, Regional Analysis

  • 8.1. Traditional Radio Advertising Market, Regional Market Snapshot
  • 8.2. North America Traditional Radio Advertising Market
    • 8.2.1. U.S. Traditional Radio Advertising Market
      • 8.2.1.1. Type estimates & forecasts, 2018-2028
      • 8.2.1.2. End Use Industry estimates & forecasts, 2018-2028
    • 8.2.2. Canada Traditional Radio Advertising Market
  • 8.3. Europe Traditional Radio Advertising Market Snapshot
    • 8.3.1. U.K. Traditional Radio Advertising Market
    • 8.3.2. Germany Traditional Radio Advertising Market
    • 8.3.3. France Traditional Radio Advertising Market
    • 8.3.4. Spain Traditional Radio Advertising Market
    • 8.3.5. Italy Traditional Radio Advertising Market
    • 8.3.6. Rest of Europe Traditional Radio Advertising Market
  • 8.4. Asia-Pacific Traditional Radio Advertising Market Snapshot
    • 8.4.1. China Traditional Radio Advertising Market
    • 8.4.2. India Traditional Radio Advertising Market
    • 8.4.3. Japan Traditional Radio Advertising Market
    • 8.4.4. Australia Traditional Radio Advertising Market
    • 8.4.5. South Korea Traditional Radio Advertising Market
    • 8.4.6. Rest of Asia Pacific Traditional Radio Advertising Market
  • 8.5. Latin America Traditional Radio Advertising Market Snapshot
    • 8.5.1. Brazil Traditional Radio Advertising Market
    • 8.5.2. Mexico Traditional Radio Advertising Market
  • 8.6. Rest of The World Traditional Radio Advertising Market

Chapter 9. Competitive Intelligence

  • 9.1. Top Market Strategies
  • 9.2. Company Profiles
    • 9.2.1. Cumulus Media Inc.
      • 9.2.1.1. Key Information
      • 9.2.1.2. Overview
      • 9.2.1.3. Financial (Subject to Data Availability)
      • 9.2.1.4. Product Summary
      • 9.2.1.5. Recent Developments
    • 9.2.2. Sirius XM Radio Inc.
    • 9.2.3. iHeartMedia Inc.
    • 9.2.4. Entercom Communications Corp.
    • 9.2.5. National Public Radio Inc.
    • 9.2.6. Strategic Media Inc.
    • 9.2.7. The Radio Agency
    • 9.2.8. Jacob Tyler
    • 9.2.9. Gumas
    • 9.2.10. Division of Labor

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes
  • 10.3. Research Assumption
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