세계의 액션 피규어 시장 규모 조사 및 예측 : 유형별(슈퍼히어로, 애니메이션 캐릭터, 영화 캐릭터, 기타), 최종사용자별(8세까지, 9-15세, 15세 이상), 유통 채널별(오프라인, 온라인), 지역별 분석(2022-2029년)

Global Action Figures Market is valued at approximately USD 7.62 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 8.6% over the forecast period 2022-2029. An action figure is a poseable character model figure that is generally created of plastic and is based on characters from fictitious or historical movies, comic books, video games, or television shows. Factors such as the growing popularity of numerous cartoon programs and action films, the rising number of children under 15 years, coupled with the increasing number of strategic initiatives for the key market players are driving market demand across the globe. As per the United Nations Population Division (2022), approximately 2 billion children under the age of 15 were present in 2021, which is up from 0.87 billion in 1950.

In addition, increasing disposable income of the population is further acting as a catalyzing factor for the growth of the global market. According to The World Bank, in the United States, the GDP per capita was estimated to account for USD 50,066 in 2011. Also, it is constantly growing and reached USD 69, 287.5 by 2021. Likewise, The World Bank reported that, in Mexico, the GDP per capita was estimated to account for USD 8,774.5 in 2016. Also, it is constantly growing and reached USD 9,926.4 by the year 2021. Therefore, the high disposable income of the population is boosting the purchasing capacity of the population, which, in turn, augments the market growth at a considerable rate. Moreover, the rising introduction of innovative products, as well as the increasing availability of products on various e-commerce platforms are presenting various lucrative opportunities over the forecasting years. However, the high adoption of video games among children is challenging the market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Action Figures Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America dominated the market in terms of revenue, owing to the growing trend of action toys among the population and the high demand for custom-made action toys. Whereas, the Asia Pacific is also expected to grow with the highest CAGR during the forecast period, owing to factors such as rising target populations, increasing disposable income levels, and a surge in sales of toys through e-commerce platforms in the market space.

Major market players included in this report are:

• Hasbro
• The LEGO Group
• Playmates Toys Ltd.
• JAKKS Pacific, Inc.
• Mattel
• Bandai Namco Holdings Inc.
• Diamond Select Toys
• Good Smile Company, Inc.
• Spin Master
• McFarlane Toys

Recent Developments in the Market:

• In August 2022, The LEGO Group unveiled the introduction of its new factory of around 33,850 m² in Monterrey with a total investment of approximately USD 500 million in the site. This new facility boosts production capacity to fulfill the long-term demand globally especially in America.

Global Action Figures Market Report Scope:

• Historical Data: 2019-2020-2021

• Base Year for Estimation: 2021

• Forecast period: 2022-2029

• Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends

• Segments Covered: Type, End-user, Distribution Channel, Region

• Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World

• Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below.

By Type:

• Superheroes
• Anime Characters
• Movie Characters
• Others

By End-user:

• Up to 8 years
• 9 - 15 years
• 15 years & above

By Distribution Channel:

• Offline
• Online

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• RoLA
• Rest of the World

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
  • 1.2.1. Action Figures Market, by Region, 2019-2029 (USD Billion)
  • 1.2.2. Action Figures Market, by Type, 2019-2029 (USD Billion)
  • 1.2.3. Action Figures Market, by End-user, 2019-2029 (USD Billion)
  • 1.2.4. Action Figures Market, by Distribution Channel, 2019-2029 (USD Billion)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global Action Figures Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Scope of the Study
  • 2.2.2. Industry Evolution
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global Action Figures Market Dynamics

• 3.1. Action Figures Market Impact Analysis (2019-2029)
  • 3.1.1. Market Drivers
    • 3.1.1.1. Increasing disposable income of the population
    • 3.1.1.2. Growing popularity of numerous cartoon programs and action films
  • 3.1.2. Market Challenges
    • 3.1.2.1. High adoption of video games among children
  • 3.1.3. Market Opportunities
    • 3.1.3.1. Rising introduction of innovative products
    • 3.1.3.2. Increasing availability of products on various e-commerce platforms

Chapter 4. Global Action Figures Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
• 4.3. PEST Analysis
  • 4.3.1. Political
  • 4.3.2. Economical
  • 4.3.3. Social
  • 4.3.4. Technological
• 4.4. Top investment opportunity
• 4.5. Top winning strategies
• 4.6. Industry Experts Prospective
• 4.7. Analyst Recommendation & Conclusion

Chapter 5. Risk Assessment: COVID-19 Impact

• 5.1. Assessment of the overall impact of COVID-19 on the industry
• 5.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Action Figures Market, by Type

• 6.1. Market Snapshot
• 6.2. Global Action Figures Market by Type, Performance - Potential Analysis
• 6.3. Global Action Figures Market Estimates & Forecasts by Type 2019-2029 (USD Billion)
• 6.4. Action Figures Market, Sub Segment Analysis
  • 6.4.1. Superheroes
  • 6.4.2. Anime Characters
  • 6.4.3. Movie Characters
  • 6.4.4. Others

Chapter 7. Global Action Figures Market, by End-user

• 7.1. Market Snapshot
• 7.2. Global Action Figures Market by End-user, Performance - Potential Analysis
• 7.3. Global Action Figures Market Estimates & Forecasts by End-user 2019-2029 (USD Billion)
• 7.4. Action Figures Market, Sub Segment Analysis
  • 7.4.1. Up to 8 years
  • 7.4.2. 9 - 15 years
  • 7.4.3. 15 years & above

Chapter 8. Global Action Figures Market, by Distribution Channel

• 8.1. Market Snapshot
• 8.2. Global Action Figures Market by Distribution Channel, Performance - Potential Analysis
• 8.3. Global Action Figures Market Estimates & Forecasts by Distribution Channel 2019-2029 (USD Billion)
• 8.4. Action Figures Market, Sub Segment Analysis
  • 8.4.1. Offline
  • 8.4.2. Online

Chapter 9. Global Action Figures Market, Regional Analysis

• 9.1. Action Figures Market, Regional Market Snapshot
• 9.2. North America Action Figures Market
  • 9.2.1. U.S. Action Figures Market
    • 9.2.1.1. Type breakdown estimates & forecasts, 2019-2029
    • 9.2.1.2. End-user breakdown estimates & forecasts, 2019-2029
    • 9.2.1.3. Distribution Channel breakdown estimates & forecasts, 2019-2029
  • 9.2.2. Canada Action Figures Market
• 9.3. Europe Action Figures Market Snapshot
  • 9.3.1. U.K. Action Figures Market
  • 9.3.2. Germany Action Figures Market
  • 9.3.3. France Action Figures Market
  • 9.3.4. Spain Action Figures Market
  • 9.3.5. Italy Action Figures Market
  • 9.3.6. Rest of Europe Action Figures Market
• 9.4. Asia-Pacific Action Figures Market Snapshot
  • 9.4.1. China Action Figures Market
  • 9.4.2. India Action Figures Market
  • 9.4.3. Japan Action Figures Market
  • 9.4.4. Australia Action Figures Market
  • 9.4.5. South Korea Action Figures Market
  • 9.4.6. Rest of Asia Pacific Action Figures Market
• 9.5. Latin America Action Figures Market Snapshot
  • 9.5.1. Brazil Action Figures Market
  • 9.5.2. Mexico Action Figures Market
  • 9.5.3. Rest of Latin America Action Figures Market
• 9.6. Rest of The World Action Figures Market

Chapter 10. Competitive Intelligence

• 10.1. Top Market Strategies
• 10.2. Company Profiles
  • 10.2.1. Hasbro
    • 10.2.1.1. Key Information
    • 10.2.1.2. Overview
    • 10.2.1.3. Financial (Subject to Data Availability)
    • 10.2.1.4. Product Summary
    • 10.2.1.5. Recent Developments
  • 10.2.2. The LEGO Group
  • 10.2.3. Playmates Toys Ltd.
  • 10.2.4. JAKKS Pacific, Inc.
  • 10.2.5. Mattel
  • 10.2.6. Bandai Namco Holdings Inc.
  • 10.2.7. Diamond Select Toys
  • 10.2.8. Good Smile Company, Inc.
  • 10.2.9. Spin Master
  • 10.2.10. McFarlane Toys

Chapter 11. Research Process

• 11.1. Research Process
  • 11.1.1. Data Mining
  • 11.1.2. Analysis
  • 11.1.3. Market Estimation
  • 11.1.4. Validation
  • 11.1.5. Publishing
• 11.2. Research Attributes
• 11.3. Research Assumption