세계의 스마트 완구 시장 규모 조사 및 예측, 제품별(인터랙티브 게임, 로봇, 교육용 로봇), 유통 채널별(온라인, 오프라인), 지역별 분석(2022-2029년)

Global Smart Toys Market is valued at approximately USD 11.78billion in 2021 and is anticipated to grow with a healthy growth rate of more than 16.50% over the forecast period 2022-2029. Smart toys are toys that interact with the child while enhancing play via the use of technology. Smart toys are those that engage children in these interactions by either suggesting open-ended play or acting in a way that encourages creativity in the child. The growth of the middle class and the increasing use of smartphones are two key drivers of the market throughout the forecast period. Furthermore, shoppers are being encouraged to use technology-driven toys by the rising awareness of smart toys through smartphones, tablets, and social media platforms. The development of AI and IoT technologies, expansion of 3D printer technology, and the inclusion of proximity sensors in toys are some of the key factors boosting the growth of the global smart toy market. It is anticipated that other encouraging factors, such as the growth of e-commerce companies and the increasing popularity of animated movies, will create new potential possibilities for the sector.

Over the forecast period, the introduction of 5G technology is anticipated to accelerate the use of smart toys and toys. By 2025, there are projected to be 2,451 million 5G smartphone subscribers, up from 580 million at the end of 2021, according to the Ericsson Mobility Report. Along with this, Consumers' rising disposable incomes, particularly in developed economies, are encouraging them to buy cutting-edge smart home gadgets and technologies. Jio stated in 2020 that it would provide JioFiber free for 30 days. The monthly cost of unlimited data and symmetrical internet speed broadband options starts at Rs 399. JioFiber, on the other hand, is a service that intends to provide customers with smart home ecosystem solutions. These trends are anticipated to accelerate the uptake of smart home appliances, further accelerating the uptake of smart toys. However, the high cost of Smart Toys stifles market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Smart Toys Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America had the most revenue in 2022 throughout the projection period. The demand for smart toys in the region is being driven by the increasing usage of smart home technology. According to a report by Acquity Group, more Americans are buying smart IoT gadgets for their homes, and this trend is expected to continue. The market in the Asia Pacific region is anticipated to develop the highest during the projection period. Along with this, Asia Pacific is the fastest-growing region owing to the growing population and growing preference for educational learning toys.

Major market player included in this report are:

• Playmobil
• Pillar Learning
• Sega Toys Co. Ltd.
• LeapFrog Enterprises Inc.
• Mattel Inc.
• Hasbro Inc.
• Lego System A/S
• Robofi LLC
• Tomy Co. Ltd.
• Doctor's Associates Inc.

Recent Developments in the Market:

• The Lego Group has announced plans to open its first Lego retail location in Salt Lake City, Utah, in December 2020. With a large selection of toys, the store offers its patrons immersive experiences.

Global Smart Toys Market Report Scope:

• Historical Data: 2019-2020-2021
• Base Year for Estimation: 2021
• Forecast period: 2022-2029
• Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Segments Covered: Product, Distribution Channel, Region
• Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
• Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below.

By Product:

• Interactive Games
• Robots
• Educational Robots

By Distribution Channel:

• Online
• Offline

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Rest of the World

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
  • 1.2.1. Smart Toys Market, by Region, 2019-2029 (USD Billion)
  • 1.2.2. Smart Toys Market, by Product, 2019-2029 (USD Billion)
  • 1.2.3. Smart Toys Market, by Distribution Channel, 2019-2029 (USD Billion)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global Smart Toys Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Scope of the Study
  • 2.2.2. Industry Evolution
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global Smart Toys Market Dynamics

• 3.1. Smart Toys Market Impact Analysis (2019-2029)
  • 3.1.1. Market Drivers
    • 3.1.1.1. Increasing middle class population
    • 3.1.1.2. Growing penetration of smart technology
    • 3.1.1.3. Rising disposal income
  • 3.1.2. Market Challenges
    • 3.1.2.1. High Cost of Smart Toys
  • 3.1.3. Market Opportunities
    • 3.1.3.1. Rising investment in AI
    • 3.1.3.2. Rising adoption of 5G technology

Chapter 4. Global Smart Toys Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
• 4.3. PEST Analysis
  • 4.3.1. Political
  • 4.3.2. Economical
  • 4.3.3. Social
  • 4.3.4. Technological
• 4.4. Investment Adoption Model
• 4.5. Analyst Recommendation & Conclusion
• 4.6. Top investment opportunity
• 4.7. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

• 5.1. Assessment of the overall impact of COVID-19 on the industry
• 5.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Smart Toys Market, by Product

• 6.1. Market Snapshot
• 6.2. Global Smart Toys Market by Product, Performance - Potential Analysis
• 6.3. Global Smart Toys Market Estimates & Forecasts by Product 2019-2029 (USD Billion)
• 6.4. Smart Toys Market, Sub Segment Analysis
  • 6.4.1. Interactive Games
  • 6.4.2. Robots
  • 6.4.3. Educational Robots

Chapter 7. Global Smart Toys Market, by Distribution Channel

• 7.1. Market Snapshot
• 7.2. Global Smart Toys Market by Distribution Channel, Performance - Potential Analysis
• 7.3. Global Smart Toys Market Estimates & Forecasts by Distribution Channel 2019-2029 (USD Billion)
• 7.4. Smart Toys Market, Sub Segment Analysis
  • 7.4.1. Online
  • 7.4.2. Offline

Chapter 8. Global Smart Toys Market, Regional Analysis

• 8.1. Smart Toys Market, Regional Market Snapshot
• 8.2. North America Smart Toys Market
  • 8.2.1. U.S. Smart Toys Market
    • 8.2.1.1. Product breakdown estimates & forecasts, 2019-2029
    • 8.2.1.2. Distribution Channel breakdown estimates & forecasts, 2019-2029
  • 8.2.2. Canada Smart Toys Market
• 8.3. Europe Smart Toys Market Snapshot
  • 8.3.1. U.K. Smart Toys Market
  • 8.3.2. Germany Smart Toys Market
  • 8.3.3. France Smart Toys Market
  • 8.3.4. Spain Smart Toys Market
  • 8.3.5. Italy Smart Toys Market
  • 8.3.6. Rest of Europe Smart Toys Market
• 8.4. Asia-Pacific Smart Toys Market Snapshot
  • 8.4.1. China Smart Toys Market
  • 8.4.2. India Smart Toys Market
  • 8.4.3. Japan Smart Toys Market
  • 8.4.4. Australia Smart Toys Market
  • 8.4.5. South Korea Smart Toys Market
  • 8.4.6. Rest of Asia Pacific Smart Toys Market
• 8.5. Latin America Smart Toys Market Snapshot
  • 8.5.1. Brazil Smart Toys Market
  • 8.5.2. Mexico Smart Toys Market
• 8.6. Rest of The World Smart Toys Market

Chapter 9. Competitive Intelligence

• 9.1. Top Market Strategies
• 9.2. Company Profiles
  • 9.2.1. Playmobil
    • 9.2.1.1. Key Information
    • 9.2.1.2. Overview
    • 9.2.1.3. Financial (Subject to Data Availability)
    • 9.2.1.4. Product Summary
    • 9.2.1.5. Recent Developments
  • 9.2.2. Pillar Learning
  • 9.2.3. Sega Toys Co. Ltd.
  • 9.2.4. LeapFrog Enterprises Inc.
  • 9.2.5. Mattel Inc.
  • 9.2.6. Hasbro Inc.
  • 9.2.7. Lego System A/S
  • 9.2.8. Robofi LLC
  • 9.2.9. Tomy Co. Ltd.
  • 9.2.10. Doctor's Associates Inc.

Chapter 10. Research Process

• 10.1. Research Process
  • 10.1.1. Data Mining
  • 10.1.2. Analysis
  • 10.1.3. Market Estimation
  • 10.1.4. Validation
  • 10.1.5. Publishing
• 10.2. Research Attributes
• 10.3. Research Assumption