세계의 요가 매트 시장 규모 조사 및 예측 : 소재별(PVC, TPE, 고무, PE, 면/황마), 유통 채널별(전문점, 백화점과 하이퍼마켓, 온라인 채널), 지역별 분석(2022-2029년)

Global Yoga Mat Market is valued approximately USD 13.80 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 5.80% over the forecast period 2022-2029. Yoga mats are made specifically for flexibility and yoga exercises. Growing health awareness among people has fueled the growth of the world yoga mat market. They are primarily used to stop a person's surface energy waste and support keeping the body warm and energized while exercising. Yoga mats help prevent injuries while performing a specific yoga pose, which raises demand for the product. To give customers a high degree of comfort and relaxation, manufacturers are focusing on the newer beneficial raw materials for yoga mats. Thus, the major driving factor for the market are rising health benefits, growing number of yoga studios and growing wellness tourism.

The AYUSH method of medicine was developed with more than INR 1000 crore in government funding in 2018, according to Government of India. Additionally, the inclusion of this antiquated method in the educational system and the quickly expanding wellness tourism industry are anticipated to positively affect market growth. According to studies, approximately 5% of people practiced yoga every day or occasionally in 2008; this number doubled in a decade to reach almost 11% in 2018. Due to the significant consumer spending on yoga and fitness-related goods in nations like the United States and Canada, the North American region is anticipated to account for a significant portion of the market. The Global Wellness Institutes estimates that US consumers spent USD 10.4 billion in 2018 on meditative movement practices like yoga, qigong, tai chi, pillates, and other activities. The International Council of Shopping Centers (ICSC) reports that there were 86,996 exercise centre businesses in the US in 2009, and there were 102,344 in 2018. However, the high cost of Yoga Mat stifles market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Yoga Mat Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. Due to the significant consumer spending on yoga and fitness-related goods in nations like the United States and Canada, the North American region is anticipated to account for a significant share of the market. The Global. The Asia Pacific region is expected to develop more quickly due to the faster rate of population growth in nations like China and India. Additionally, rising hybrid cotton material consumption in the area is likely to boost output of yoga mats made of these materials, which in turn fuels market expansion. According to the Ministry of Textiles, Government of India, India consumed 319.06 fewer bales of cotton in 2017-18 than it did in 2016-17, when it consumed 310.41 fewer bales. Additionally, the popularity of yoga coaching courses offered both physically and online is likely to boost demand for it during exercise.

Major market player included in this report are:

• Lululemon
• Manduka
• Jade Yoga
• prAna
• Hugger Mugger
• Khataland
• Liforme Ltd.
• Dragonfly
• Tomuno
• Alo Yoga, Inc.

Recent Developments in the Market:

• A consumer goods business called Thrasio bought Maximo Fitness, a UK-based producer and supplier of gym supplies like yoga mats, in December 2020. Thrasio wants to diversify its product offering in the U.K. market with this purchase.
• In June 2020, the leading in-home fitness business MIRROR was acquired by the athletic apparel company lululemon athletica inc. The acquisition seeks to increase the scope of the content creation partnership.

Global Yoga Mat Market Report Scope:

• Historical Data 2019-2020-2021
• Base Year for Estimation 2021
• Forecast period 2022-2029
• Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Segments Covered Material, Distribution Channel, Region
• Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
• Customization Scope Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Material offerings of key players. The detailed segments and sub-segment of the market are explained below.

By Material:

• PVC
• TPE
• Rubber
• PE
• Cotton/Jute

By Distribution Channel:

• Specialty Store
• Departmental Store & Hypermarket
• Online Channel

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Rest of the World

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
  • 1.2.1. Yoga Mat Market, by Region, 2019-2029 (USD Billion)
  • 1.2.2. Yoga Mat Market, by Material, 2019-2029 (USD Billion)
  • 1.2.3. Yoga Mat Market, by Distribution Channel, 2019-2029 (USD Billion)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global Yoga Mat Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Scope of the Study
  • 2.2.2. Industry Evolution
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global Yoga Mat Market Dynamics

• 3.1. Yoga Mat Market Impact Analysis (2019-2029)
  • 3.1.1. Market Drivers
    • 3.1.1.1. Rising health benefits
    • 3.1.1.2. Growing number of yoga studious
    • 3.1.1.3. Growing wellness tourism
  • 3.1.2. Market Challenges
    • 3.1.2.1. High Cost of Yoga Mat
  • 3.1.3. Market Opportunities
    • 3.1.3.1. Rising advancement of AI in yoga mats

Chapter 4. Global Yoga Mat Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
• 4.3. PEST Analysis
  • 4.3.1. Political
  • 4.3.2. Economical
  • 4.3.3. Social
  • 4.3.4. Technological
• 4.4. Investment Adoption Model
• 4.5. Analyst Recommendation & Conclusion
• 4.6. Top investment opportunity
• 4.7. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

• 5.1. Assessment of the overall impact of COVID-19 on the industry
• 5.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Yoga Mat Market, by Material

• 6.1. Market Snapshot
• 6.2. Global Yoga Mat Market by Material, Performance - Potential Analysis
• 6.3. Global Yoga Mat Market Estimates & Forecasts by Material 2019-2029 (USD Billion)
• 6.4. Yoga Mat Market, Sub Segment Analysis
  • 6.4.1. PVC
  • 6.4.2. TPE
  • 6.4.3. Rubber
  • 6.4.4. PE
  • 6.4.5. Cotton/Jute

Chapter 7. Global Yoga Mat Market, by Distribution Channel

• 7.1. Market Snapshot
• 7.2. Global Yoga Mat Market by Distribution Channel, Performance - Potential Analysis
• 7.3. Global Yoga Mat Market Estimates & Forecasts by Distribution Channel 2019-2029 (USD Billion)
• 7.4. Yoga Mat Market, Sub Segment Analysis
  • 7.4.1. Specialty Store
  • 7.4.2. Departmental Store & Hypermarket
  • 7.4.3. Online Channel

Chapter 8. Global Yoga Mat Market, Regional Analysis

• 8.1. Yoga Mat Market, Regional Market Snapshot
• 8.2. North America Yoga Mat Market
  • 8.2.1. U.S. Yoga Mat Market
    • 8.2.1.1. Material breakdown estimates & forecasts, 2019-2029
    • 8.2.1.2. Distribution Channel breakdown estimates & forecasts, 2019-2029
  • 8.2.2. Canada Yoga Mat Market
• 8.3. Europe Yoga Mat Market Snapshot
  • 8.3.1. U.K. Yoga Mat Market
  • 8.3.2. Germany Yoga Mat Market
  • 8.3.3. France Yoga Mat Market
  • 8.3.4. Spain Yoga Mat Market
  • 8.3.5. Italy Yoga Mat Market
  • 8.3.6. Rest of Europe Yoga Mat Market
• 8.4. Asia-Pacific Yoga Mat Market Snapshot
  • 8.4.1. China Yoga Mat Market
  • 8.4.2. India Yoga Mat Market
  • 8.4.3. Japan Yoga Mat Market
  • 8.4.4. Australia Yoga Mat Market
  • 8.4.5. South Korea Yoga Mat Market
  • 8.4.6. Rest of Asia Pacific Yoga Mat Market
• 8.5. Latin America Yoga Mat Market Snapshot
  • 8.5.1. Brazil Yoga Mat Market
  • 8.5.2. Mexico Yoga Mat Market
• 8.6. Rest of The World Yoga Mat Market

Chapter 9. Competitive Intelligence

• 9.1. Top Market Strategies
• 9.2. Company Profiles
  • 9.2.1. Lululemon
    • 9.2.1.1. Key Information
    • 9.2.1.2. Overview
    • 9.2.1.3. Financial (Subject to Data Availability)
    • 9.2.1.4. Product Summary
    • 9.2.1.5. Recent Developments
  • 9.2.2. Manduka
  • 9.2.3. Jade Yoga
  • 9.2.4. prAna
  • 9.2.5. Hugger Mugger
  • 9.2.6. Khataland
  • 9.2.7. Liforme Ltd.
  • 9.2.8. Dragonfly
  • 9.2.9. Tomuno
  • 9.2.10. Alo Yoga, Inc.

Chapter 10. Research Process

• 10.1. Research Process
  • 10.1.1. Data Mining
  • 10.1.2. Analysis
  • 10.1.3. Market Estimation
  • 10.1.4. Validation
  • 10.1.5. Publishing
• 10.2. Research Attributes
• 10.3. Research Assumption