세계의 디지털 광고 시장 규모 조사 및 예측 : 형식별(검색 광고, 동영상 광고, 소셜 미디어 광고, 배너 광고, 기타), 플랫폼별(모바일, 데스크톱과 랩톱, 기타), 지역별 분석(2022-2029년)

Global Digital Advertising Market is valued approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2022-2029. The digital advertising market refers to the ecosystem of buying and selling advertisements online. It encompasses a range of platforms and channels, including search engines, social media, display advertising, mobile apps, and video streaming services. Digital advertising enables businesses to target and reach specific audiences with tailored messages and content, using a variety of formats such as text, images, audio, and video. Advertisers can use sophisticated targeting and analytics tools to optimize their campaigns and track their performance in real-time. The major driving factor for the Global Digital Advertising Market are increased internet penetration, growing use of social media and rising demand for data-driven marketing. Moreover, rising popularity for video advertising and growing popularity of e-commerce industry is creating lucrative growth opportunity for the market over the forecast period 2022-2029.

According to the International Telecommunication Union (ITU), the percentage of individuals using the internet worldwide increased from 18.0% in 2005 to 51.2% in 2019. Similarly, in the United States, the percentage of households with internet access increased from 18% in 1997 to 90% in 2019. Source: U.S. Census Bureau, "Computer and Internet Use in the United States," 2020. However, the high cost of Digital Advertising stifles market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Digital Advertising Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the largest market for digital advertising, with the United States being the biggest contributor to the market. The growth of the digital advertising market in this region is driven by the high internet penetration rate, the presence of major tech companies, and the shift towards digital media consumption. Asia-Pacific is the fastest-growing market for digital advertising, with China, Japan, and India being the major contributors. The growth of the digital advertising market in this region is driven by the increasing internet penetration rate, the growing number of smartphone users, and the rise of e-commerce.

Major market players included in this report are:

• Google LLC
• Facebook, Inc.
• Microsoft Corporation
• Twitter Inc.
• Adobe Systems Inc.
• Baidu, Inc.
• Yahoo Inc.
• IAC/InterActiveCorp
• Amazon, Inc.
• Conklin Media

Recent Developments in the Market:

• TikTok launched TikTok Ads in 2019, which allows businesses to create and display ads on the TikTok platform. TikTok Ads offers various ad formats, including in-feed ads, brand takeovers, and hashtag challenges, and also offers targeting options based on user demographics and behavior.
• Taboola and Outbrain merged in 2020 to create Taboola, which is a content discovery and advertising platform that allows businesses to create and display ads across a network of publisher websites. Taboola offers various ad formats, including native ads, video ads, and display ads, and also offers targeting options based on user behaviour and interests.

Global Digital Advertising Market Report Scope:

• Historical Data: 2019-2020-2021
• Base Year for Estimation: 2021
• Forecast period: 2022-2029
• Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Segments Covered: Format, Platform, Region
• Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
• Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Format offerings of key players. The detailed segments and sub-segment of the market are explained below.

By Format:

• Search Advertising
• Video Advertising
• Social Media Advertising
• Banner Advertising
• Others

By Platform:

• Mobile
• Desktop and laptops
• Others

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Rest of the World

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
  • 1.2.1. Digital Advertising Market, by Region, 2019-2029 (USD Billion)
  • 1.2.2. Digital Advertising Market, by Format, 2019-2029 (USD Billion)
  • 1.2.3. Digital Advertising Market, by Platform, 2019-2029 (USD Billion)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global Digital Advertising Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Scope of the Study
  • 2.2.2. Industry Evolution
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global Digital Advertising Market Dynamics

• 3.1. Digital Advertising Market Impact Analysis (2019-2029)
  • 3.1.1. Market Drivers
    • 3.1.1.1. Increased internet penetration
    • 3.1.1.2. Growing use of social media
    • 3.1.1.3. Rising demand for data-driven marketing
  • 3.1.2. Market Challenges
    • 3.1.2.1. High Cost of Digital Advertising
  • 3.1.3. Market Opportunities
    • 3.1.3.1. Rising growth of e-commerce industry
    • 3.1.3.2. Rising popularity for video advertising

Chapter 4. Global Digital Advertising Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
• 4.3. PEST Analysis
  • 4.3.1. Political
  • 4.3.2. Economical
  • 4.3.3. Social
  • 4.3.4. Technological
• 4.4. Investment Adoption Model
• 4.5. Analyst Recommendation & Conclusion
• 4.6. Top investment opportunity
• 4.7. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

• 5.1. Assessment of the overall impact of COVID-19 on the industry
• 5.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Digital Advertising Market, by Format

• 6.1. Market Snapshot
• 6.2. Global Digital Advertising Market by Format, Performance - Potential Analysis
• 6.3. Global Digital Advertising Market Estimates & Forecasts by Format 2019-2029 (USD Billion)
• 6.4. Digital Advertising Market, Sub Segment Analysis
  • 6.4.1. Search Advertising
  • 6.4.2. Video Advertising
  • 6.4.3. Social Media Advertising
  • 6.4.4. Banner Advertising
  • 6.4.5. Others

Chapter 7. Global Digital Advertising Market, by Platform

• 7.1. Market Snapshot
• 7.2. Global Digital Advertising Market by Platform, Performance - Potential Analysis
• 7.3. Global Digital Advertising Market Estimates & Forecasts by Platform 2019-2029 (USD Billion)
• 7.4. Digital Advertising Market, Sub Segment Analysis
  • 7.4.1. Mobile
  • 7.4.2. Desktop and laptops
  • 7.4.3. Others

Chapter 8. Global Digital Advertising Market, Regional Analysis

• 8.1. Digital Advertising Market, Regional Market Snapshot
• 8.2. North America Digital Advertising Market
  • 8.2.1. U.S. Digital Advertising Market
    • 8.2.1.1. Format breakdown estimates & forecasts, 2019-2029
    • 8.2.1.2. Platform breakdown estimates & forecasts, 2019-2029
  • 8.2.2. Canada Digital Advertising Market
• 8.3. Europe Digital Advertising Market Snapshot
  • 8.3.1. U.K. Digital Advertising Market
  • 8.3.2. Germany Digital Advertising Market
  • 8.3.3. France Digital Advertising Market
  • 8.3.4. Spain Digital Advertising Market
  • 8.3.5. Italy Digital Advertising Market
  • 8.3.6. Rest of Europe Digital Advertising Market
• 8.4. Asia-Pacific Digital Advertising Market Snapshot
  • 8.4.1. China Digital Advertising Market
  • 8.4.2. India Digital Advertising Market
  • 8.4.3. Japan Digital Advertising Market
  • 8.4.4. Australia Digital Advertising Market
  • 8.4.5. South Korea Digital Advertising Market
  • 8.4.6. Rest of Asia Pacific Digital Advertising Market
• 8.5. Latin America Digital Advertising Market Snapshot
  • 8.5.1. Brazil Digital Advertising Market
  • 8.5.2. Mexico Digital Advertising Market
• 8.6. Rest of The World Digital Advertising Market

Chapter 9. Competitive Intelligence

• 9.1. Top Market Strategies
• 9.2. Company Profiles
  • 9.2.1. Google LLC
    • 9.2.1.1. Key Information
    • 9.2.1.2. Overview
    • 9.2.1.3. Financial (Subject to Data Availability)
    • 9.2.1.4. Product Summary
    • 9.2.1.5. Recent Developments
  • 9.2.2. Facebook, Inc.
  • 9.2.3. Microsoft Corporation
  • 9.2.4. Twitter Inc.
  • 9.2.5. Adobe Systems Inc.
  • 9.2.6. Baidu, Inc.
  • 9.2.7. Yahoo Inc.
  • 9.2.8. IAC/InterActiveCorp
  • 9.2.9. Amazon, Inc.
  • 9.2.10. Conklin Media

Chapter 10. Research Process

• 10.1. Research Process
  • 10.1.1. Data Mining
  • 10.1.2. Analysis
  • 10.1.3. Market Estimation
  • 10.1.4. Validation
  • 10.1.5. Publishing
• 10.2. Research Attributes
• 10.3. Research Assumption