세계의 그리팅 카드 시장 규모 조사 및 예측 : 유형별(eCard, 기존형 카드), 유통 채널별(온라인, 오프라인), 지역별 분석(2022-2029년)

Global Greeting Cards Market is valued approximately USD 19.06 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 0.9% over the forecast period 2022-2029. Greeting cards are paper or digital cards that are used to convey a message of celebration, congratulation, sympathy, gratitude, or other sentiments. These cards typically have a message or image printed on the front, and are folded and left blank inside for the sender to write a personalized message to the recipient. The major driving factor for the market are rising number of occasions and celebrations, growing demand for customization and rising trend of gifting. Moreover, rising initiatives by the key market players and the penetration of eCards is creating sustainable and green opportunity for the customers which is creating lucrative growth opportunity for the market over the forecast period 2022-2029.

Rising number of occasions and celebrations is diving the market growth over the forecast period 2022-2029. This includes annual events such as birthdays, Valentine's Day, Mother's Day, Father's Day, Christmas, and Hanukkah, as well as milestone events such as weddings, graduations, and anniversaries. According to the Greeting Card Association, Americans purchase approximately 6.5 billion greeting cards each year. The industry has also seen growth in new markets, such as cards for pets and cards that celebrate diversity and inclusivity. Overall, the demand for greeting cards continues to be driven by the desire for people to connect and communicate on special occasions and milestones. However, rising penetration of digital cards is stifles market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Greeting Cards Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. During the forecast era of 2022-2029, North America is expected to continue to be the dominant region, maintaining its dominance. Economic growth and rising disposable income both contribute to a higher standard of living, which in turn encourages people to celebrate more life milestones like birthdays, engagements, new homes, anniversaries, and jobs, among other occasions. These factors are fueling the market's expansion. According to CNN, Americans spend an average of $143.56 million on Valentine's Day-related gifts, which is one of the factors pushing the market's expansion in this area.

Major market players included in this report are:

• American Greetings Corporation
• Archies Limited
• Avanti Press Inc.
• Budget Greeting Cards Ltd.
• Card Factory plc
• Carlton Cards Ltd.
• Crane & Co.
• Galison Publishing LLC
• Hallmark Cards, Inc.
• IG Design Group Plc
• John Sands (Australia) Ltd.

Recent Developments in the Market:

• Hallmark debuted its collection of multicultural cards in July 2019. The Chinese, Indian, African American, and Latino traditions will be highlighted at this launch.
• Schurman Retail Group (SRG) announced the start of Circle of Celebration, a team member appreciation initiative, in 2019.

Global Greeting Cards Market Report Scope:

• Historical Data: 2019-2020-2021
• Base Year for Estimation: 2021
• Forecast period: 2022-2029
• Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Segments Covered: Type, Distribution Channel, Region
• Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
• Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below.

By Type:

• eCard
• Traditional Card

By Distribution Channel:

• Online
• Offline

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Rest of the World

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
  • 1.2.1. Greeting Cards Market, by Region, 2019-2029 (USD Billion)
  • 1.2.2. Greeting Cards Market, by Type, 2019-2029 (USD Billion)
  • 1.2.3. Greeting Cards Market, by Distribution Channel, 2019-2029 (USD Billion)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global Greeting Cards Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Scope of the Study
  • 2.2.2. Industry Evolution
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global Greeting Cards Market Dynamics

• 3.1. Greeting Cards Market Impact Analysis (2019-2029)
  • 3.1.1. Market Drivers
    • 3.1.1.1. Rising number of occasions and celebrations
    • 3.1.1.2. Growing demand for customization
    • 3.1.1.3. Rising trend of gifting
  • 3.1.2. Market Challenges
    • 3.1.2.1. Rising penetration of digital cards
  • 3.1.3. Market Opportunities
    • 3.1.3.1. Rising initiatives by the key market players
    • 3.1.3.2. Growing demand for eco-friendly cards

Chapter 4. Global Greeting Cards Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
• 4.3. PEST Analysis
  • 4.3.1. Political
  • 4.3.2. Economical
  • 4.3.3. Social
  • 4.3.4. Technological
• 4.4. Investment Adoption Model
• 4.5. Analyst Recommendation & Conclusion
• 4.6. Top investment opportunity
• 4.7. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

• 5.1. Assessment of the overall impact of COVID-19 on the industry
• 5.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Greeting Cards Market, by Type

• 6.1. Market Snapshot
• 6.2. Global Greeting Cards Market by Type, Performance - Potential Analysis
• 6.3. Global Greeting Cards Market Estimates & Forecasts by Type 2019-2029 (USD Billion)
• 6.4. Greeting Cards Market, Sub Segment Analysis
  • 6.4.1. eCard
  • 6.4.2. Traditional Card

Chapter 7. Global Greeting Cards Market, by Distribution Channel

• 7.1. Market Snapshot
• 7.2. Global Greeting Cards Market by Distribution Channel, Performance - Potential Analysis
• 7.3. Global Greeting Cards Market Estimates & Forecasts by Distribution Channel 2019-2029 (USD Billion)
• 7.4. Greeting Cards Market, Sub Segment Analysis
  • 7.4.1. Online
  • 7.4.2. Offline

Chapter 8. Global Greeting Cards Market, Regional Analysis

• 8.1. Greeting Cards Market, Regional Market Snapshot
• 8.2. North America Greeting Cards Market
  • 8.2.1. U.S. Greeting Cards Market
    • 8.2.1.1. Type breakdown estimates & forecasts, 2019-2029
    • 8.2.1.2. Distribution Channel breakdown estimates & forecasts, 2019-2029
  • 8.2.2. Canada Greeting Cards Market
• 8.3. Europe Greeting Cards Market Snapshot
  • 8.3.1. U.K. Greeting Cards Market
  • 8.3.2. Germany Greeting Cards Market
  • 8.3.3. France Greeting Cards Market
  • 8.3.4. Spain Greeting Cards Market
  • 8.3.5. Italy Greeting Cards Market
  • 8.3.6. Rest of Europe Greeting Cards Market
• 8.4. Asia-Pacific Greeting Cards Market Snapshot
  • 8.4.1. China Greeting Cards Market
  • 8.4.2. India Greeting Cards Market
  • 8.4.3. Japan Greeting Cards Market
  • 8.4.4. Australia Greeting Cards Market
  • 8.4.5. South Korea Greeting Cards Market
  • 8.4.6. Rest of Asia Pacific Greeting Cards Market
• 8.5. Latin America Greeting Cards Market Snapshot
  • 8.5.1. Brazil Greeting Cards Market
  • 8.5.2. Mexico Greeting Cards Market
• 8.6. Rest of The World Greeting Cards Market

Chapter 9. Competitive Intelligence

• 9.1. Top Market Strategies
• 9.2. Company Profiles
  • 9.2.1. American Greetings Corporation
    • 9.2.1.1. Key Information
    • 9.2.1.2. Overview
    • 9.2.1.3. Financial (Subject to Data Availability)
    • 9.2.1.4. Product Summary
    • 9.2.1.5. Recent Developments
  • 9.2.2. Archies Limited
  • 9.2.3. Avanti Press Inc.
  • 9.2.4. Budget Greeting Cards Ltd.
  • 9.2.5. Card Factory plc
  • 9.2.6. Carlton Cards Ltd.
  • 9.2.7. Crane & Co.
  • 9.2.8. Galison Publishing LLC
  • 9.2.9. Hallmark Cards, Inc.
  • 9.2.10. IG Design Group Plc
  • 9.2.11. John Sands (Australia) Ltd.

Chapter 10. Research Process

• 10.1. Research Process
  • 10.1.1. Data Mining
  • 10.1.2. Analysis
  • 10.1.3. Market Estimation
  • 10.1.4. Validation
  • 10.1.5. Publishing
• 10.2. Research Attributes
• 10.3. Research Assumption