세계의 GPS 손목시계 시장 규모 조사 및 예측 : 제품 유형별, 용도별, 최종사용자별, 지역별 분석(2023-2030년)

Global GPS Positioning Watches Market is valued at approximately USD xxx billion in 2022 and is anticipated to grow with a healthy growth rate of more than xxx % over the forecast period 2023-2030. GPS positioning watches are wearable devices equipped with Global Positioning System (GPS) technology that allows individuals to track and determine their precise location in real-time. These watches provide accurate positioning information, making them useful for navigation, fitness tracking, outdoor activities, and personal safety. The GPS Positioning Watches market is expanding because of factors such as the growing popularity of smartwatches and growing awareness about fitness and health. Moreover, GPS-enabled smartwatches provide users with real-time tracking of their location and pace, offering precise information on the progress of their workouts. Additionally, these smartwatches display a map of the workout route, making it especially useful for activities such as jogging or walking.

According to Statista in 2023, The smartwatch market is expected to experience a consistent increase in global user numbers from 2023 to 2027, reaching a total of 19.3 million. By 2027, the estimated number of users is projected to reach 229.51 million. Additionally, it is anticipated that end-user spending on wearable technology may amount to approximately USD 81.5 billion. Smartwatches provide near-real-time continuous monitoring of physical activity and physiological parameters, which has the potential to transform health care by promoting and evaluating health in daily life. According to Statista in 2023, The digital health market's fitness/activity tracking wristwear category was predicted to have a total of 84.7 million users worldwide in between 2023 and 2027. The expected number of users may reach USD 332.84 million after the fourth straight year of growth, reaching a new peak in 2027. In addition, an increase in demand of connected devices and technological advancements in GPS Positioning Watches would create lucrative growth opportunities. However, high cost of GPS positioning watches and complexity in installation stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global GPS Positioning Watches Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America is dominating the market during the forecast period owing to Increasing awareness regarding fitness, rising adoption of smart devices, and growing demand from consumers for advanced tracking features. The Asia Pacific is the fastest-growing region during the forecast period, owing to the increasing awareness of fitness and health-related activities in the region.

Major market player included in this report are:

• Polar Electro Oy
• Suunto Oy
• Apple Inc.
• TomTom International BV
• Adidas AG
• Timex.Com, Inc.
• Life Actions Track Llp
• Casio Computer Co., Ltd.
• Soleus Running
• Omega SA.

Recent Developments in the Market:

• In March 2023, Casio Computer Co., Ltd launched a new addition to their G-SHOCK family of shock-resistant watches, specifically within the sports-focused G-SQUAD line. The latest model, known as the GBD-H2000, offers a lighter weight and enhanced versatility to cater to various activities, ensuring a more comfortable fit for the wearer.

Global GPS Positioning Watches Market Report Scope:

• Historical Data: 2020 - 2021
• Base Year for Estimatio: 2022
• Forecast period: 2023-2030
• Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Segments Covered: Product Type, Application, End-User, Region
• Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product Type:

• GPS Heart Rate Watches
• GPS Step Counting Watches
• Others

By Application:

• Training
• Racing
• Hiking
• Others

By End-User:

• Golf
• Military
• Navigation
• Aviation
• Marine Data Logging
• Others

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
  • 1.2.1. GPS Positioning Watches Market, by Region, 2020-2030 (USD Billion)
  • 1.2.2. GPS Positioning Watches Market, by Product Type, 2020-2030 (USD Billion)
  • 1.2.3. GPS Positioning Watches Market, by Application, 2020-2030 (USD Billion)
  • 1.2.4. GPS Positioning Watches Market, by End-User, 2020-2030 (USD Billion)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global GPS Positioning Watches Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Industry Evolution
  • 2.2.2. Scope of the Study
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global GPS Positioning Watches Market Dynamics

• 3.1. GPS Positioning Watches Market Impact Analysis (2020-2030)
  • 3.1.1. Market Drivers
    • 3.1.1.1. Growing popularity of smartwatches
    • 3.1.1.2. Growing awareness about fitness and health
  • 3.1.2. Market Challenges
    • 3.1.2.1. High cost of GPS Positioning Watches
    • 3.1.2.2. Complexity in installation
  • 3.1.3. Market Opportunities
    • 3.1.3.1. Increase in demand of connected devices
    • 3.1.3.2. Technological advancements in GPS Positioning Watches

Chapter 4. Global GPS Positioning Watches Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Porter's 5 Force Impact Analysis
• 4.3. PEST Analysis
  • 4.3.1. Political
  • 4.3.2. Economical
  • 4.3.3. Social
  • 4.3.4. Technological
  • 4.3.5. Environmental
  • 4.3.6. Legal
• 4.4. Top investment opportunity
• 4.5. Top winning strategies
• 4.6. COVID-19 Impact Analysis
• 4.7. Disruptive Trends
• 4.8. Industry Expert Perspective
• 4.9. Analyst Recommendation & Conclusion

Chapter 5. Global GPS Positioning Watches Market, by Product Type

• 5.1. Market Snapshot
• 5.2. Global GPS Positioning Watches Market by Product Type, Performance - Potential Analysis
• 5.3. Global GPS Positioning Watches Market Estimates & Forecasts by Product Type 2020-2030 (USD Billion)
• 5.4. GPS Positioning Watches Market, Sub Segment Analysis
  • 5.4.1. GPS Heart Rate Watches
  • 5.4.2. GPS Step Counting Watches
  • 5.4.3. Others

Chapter 6. Global GPS Positioning Watches Market, by Application

• 6.1. Market Snapshot
• 6.2. Global GPS Positioning Watches Market by Application, Performance - Potential Analysis
• 6.3. Global GPS Positioning Watches Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
• 6.4. GPS Positioning Watches Market, Sub Segment Analysis
  • 6.4.1. Training
  • 6.4.2. Racing
  • 6.4.3. Hiking
  • 6.4.4. Others

Chapter 7. Global GPS Positioning Watches Market, by End-User

• 7.1. Market Snapshot
• 7.2. Global GPS Positioning Watches Market by End-User, Performance - Potential Analysis
• 7.3. Global GPS Positioning Watches Market Estimates & Forecasts by End-User 2020-2030 (USD Billion)
• 7.4. GPS Positioning Watches Market, Sub Segment Analysis
  • 7.4.1. Golf
  • 7.4.2. Military
  • 7.4.3. Navigation
  • 7.4.4. Aviation
  • 7.4.5. Marine Data Logging
  • 7.4.6. Others

Chapter 8. Global GPS Positioning Watches Market, Regional Analysis

• 8.1. Top Leading Countries
• 8.2. Top Emerging Countries
• 8.3. GPS Positioning Watches Market, Regional Market Snapshot
• 8.4. North America GPS Positioning Watches Market
  • 8.4.1. U.S. GPS Positioning Watches Market
    • 8.4.1.1. Product Type breakdown estimates & forecasts, 2020-2030
    • 8.4.1.2. Application breakdown estimates & forecasts, 2020-2030
    • 8.4.1.3. End-User breakdown estimates & forecasts, 2020-2030
  • 8.4.2. Canada GPS Positioning Watches Market
• 8.5. Europe GPS Positioning Watches Market Snapshot
  • 8.5.1. U.K. GPS Positioning Watches Market
  • 8.5.2. Germany GPS Positioning Watches Market
  • 8.5.3. France GPS Positioning Watches Market
  • 8.5.4. Spain GPS Positioning Watches Market
  • 8.5.5. Italy GPS Positioning Watches Market
  • 8.5.6. Rest of Europe GPS Positioning Watches Market
• 8.6. Asia-Pacific GPS Positioning Watches Market Snapshot
  • 8.6.1. China GPS Positioning Watches Market
  • 8.6.2. India GPS Positioning Watches Market
  • 8.6.3. Japan GPS Positioning Watches Market
  • 8.6.4. Australia GPS Positioning Watches Market
  • 8.6.5. South Korea GPS Positioning Watches Market
  • 8.6.6. Rest of Asia Pacific GPS Positioning Watches Market
• 8.7. Latin America GPS Positioning Watches Market Snapshot
  • 8.7.1. Brazil GPS Positioning Watches Market
  • 8.7.2. Mexico GPS Positioning Watches Market
• 8.8. Middle East & Africa GPS Positioning Watches Market
  • 8.8.1. Saudi Arabia GPS Positioning Watches Market
  • 8.8.2. South Africa GPS Positioning Watches Market
  • 8.8.3. Rest of Middle East & Africa GPS Positioning Watches Market

Chapter 9. Competitive Intelligence

• 9.1. Key Company SWOT Analysis
  • 9.1.1. Company 1
  • 9.1.2. Company 2
  • 9.1.3. Company 3
• 9.2. Top Market Strategies
• 9.3. Company Profiles
  • 9.3.1. Polar Electro Oy
    • 9.3.1.1. Key Information
    • 9.3.1.2. Overview
    • 9.3.1.3. Financial (Subject to Data Availability)
    • 9.3.1.4. Product Summary
    • 9.3.1.5. Recent Developments
  • 9.3.2. Suunto Oy
  • 9.3.3. Apple Inc.
  • 9.3.4. TomTom International BV
  • 9.3.5. Adidas AG.
  • 9.3.6. Timex.Com, Inc.
  • 9.3.7. Life Actions Track LLP
  • 9.3.8. Casio Computer Co., Ltd.
  • 9.3.9. Soleus Running
  • 9.3.10. Omega SA

Chapter 10. Research Process

• 10.1. Research Process
  • 10.1.1. Data Mining
  • 10.1.2. Analysis
  • 10.1.3. Market Estimation
  • 10.1.4. Validation
  • 10.1.5. Publishing
• 10.2. Research Attributes
• 10.3. Research Assumption