세계의 비디오 커머스 시장 규모 조사 및 예측 : 플랫폼별, 최종 사용자별, 지역별 분석(2023-2030년)

Video Commerce refers to the use of video content and technology to drive and facilitate commercial activities, including marketing, sales, and customer engagement. It combines the power of video with e-commerce, allowing businesses, brands, and influencers to showcase products, provide demonstrations, and create interactive shopping experiences for consumers. The major driving factors for the Global Video Commerce Market are the growing popularity of video content and influencer marketing and social proof. Moreover, the rise of live streaming and advancements in technology are creating lucrative growth opportunities for the market over the forecast period 2023-2030.

Platforms such as Twitch, YouTube Live, Facebook Live, and Instagram Live have experienced significant growth in user engagement and viewership since 2020. Many individuals and businesses have started using these platforms to connect with their audiences in real time, whether it's for gaming, entertainment, educational content, or live events. According to Statista, worldwide spending on digital advertising is rising and growing at an increasing rate, USD 521.02 billion were spent on digital advertising globally in 2021. According to the source, spending would amount to 876 billion dollars by 2026. However, the high cost of Video Commerce stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Video Commerce Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America is a significant market for Video Commerce, driven by the presence of major e-commerce players, social media platforms, and streaming services. The United States and Canada have a large consumer base and strong digital infrastructure, fostering the growth of Video Commerce. The region has seen a rise in influencer-driven sales and live shopping events, with brands leveraging social media platforms for video-based marketing and sales. Asia Pacific is a rapidly growing market for Video Commerce, fueled by increasing internet penetration, smartphone adoption, and rising e-commerce activities. Countries such as China, Japan, South Korea, and India are key players in the region. Video Commerce in Asia Pacific is driven by live streaming platforms, social commerce, and the influence of key opinion leaders (KOLs) and influencers on consumer purchasing decisions.

Major market player included in this report are:

• Alibaba Group (Taobao)
• Shopify Inc.
• Amazon.com, Inc. (Amazon Live)
• Alphabet Inc. (Youtube)
• Wayfair Inc.
• Bambuser
• Channelize.io
• Firework
• LiSA Social Commerce
• BuyWith

Recent Developments in the Market:

• In February 2023, Stage TEN and Shopify announce the introduction of live video shopping in the consumer-facing Shop app of Shopify, providing businesses with a potent new means of connecting with customers for in-the-moment, conversational commerce experiences.

Global Video Commerce Market Report Scope:

• Historical Data: 2020 - 2021
• Base Year for Estimation: 2022
• Forecast period: 2023-2030
• Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Segments Covered: Platform, End-User, Region
• Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Platform offerings of key players. The detailed segments and sub-segment of the market are explained below.

By Platform:

• Social Media Platforms
• E-commerce Platforms
• Video Streaming Platforms
• Live Streaming Platforms

By End-User:

• Retail and E-commerce
• Fashion and Beauty
• Electronics and Gadgets
• Home and Furniture
• Food and Beverage
• Travel and Hospitality

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
  • 1.2.1. Video Commerce Market, by Region, 2020-2030 (USD Billion)
  • 1.2.2. Video Commerce Market, by Platform, 2020-2030 (USD Billion)
  • 1.2.3. Video Commerce Market, by End-User, 2020-2030 (USD Billion)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global Video Commerce Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Industry Evolution
  • 2.2.2. Scope of the Study
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global Video Commerce Market Dynamics

• 3.1. Video Commerce Market Impact Analysis (2020-2030)
  • 3.1.1. Market Drivers
    • 3.1.1.1. Growing Popularity of Video Content
    • 3.1.1.2. Influencer Marketing and Social Proof
    • 3.1.1.3. Rising Spending on Digital Technologies
  • 3.1.2. Market Challenges
    • 3.1.2.1. High Cost of Video Commerce
  • 3.1.3. Market Opportunities
    • 3.1.3.1. Rise of Live Streaming
    • 3.1.3.2. Advancements in Technology

Chapter 4. Global Video Commerce Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Porter's 5 Force Impact Analysis
• 4.3. PEST Analysis
  • 4.3.1. Political
  • 4.3.2. Economical
  • 4.3.3. Social
  • 4.3.4. Technological
  • 4.3.5. Environmental
  • 4.3.6. Legal
• 4.4. Top investment opportunity
• 4.5. Top winning strategies
• 4.6. COVID-19 Impact Analysis
• 4.7. Disruptive Trends
• 4.8. Industry Expert Perspective
• 4.9. Analyst Recommendation & Conclusion

Chapter 5. Global Video Commerce Market, by Platform

• 5.1. Market Snapshot
• 5.2. Global Video Commerce Market by Platform, Performance - Potential Analysis
• 5.3. Global Video Commerce Market Estimates & Forecasts by Platform 2020-2030 (USD Billion)
• 5.4. Video Commerce Market, Sub Segment Analysis
  • 5.4.1. Social Media Platforms
  • 5.4.2. E-commerce Platforms
  • 5.4.3. Video Streaming Platforms
  • 5.4.4. Live Streaming Platforms

Chapter 6. Global Video Commerce Market, by End-User

• 6.1. Market Snapshot
• 6.2. Global Video Commerce Market by End-User, Performance - Potential Analysis
• 6.3. Global Video Commerce Market Estimates & Forecasts by End-User 2020-2030 (USD Billion)
• 6.4. Video Commerce Market, Sub Segment Analysis
  • 6.4.1. Retail and E-commerce
  • 6.4.2. Fashion and Beauty
  • 6.4.3. Electronics and Gadgets
  • 6.4.4. Home and Furniture
  • 6.4.5. Food and Beverage
  • 6.4.6. Travel and Hospitality

Chapter 7. Global Video Commerce Market, Regional Analysis

• 7.1. Top Leading Countries
• 7.2. Top Emerging Countries
• 7.3. Video Commerce Market, Regional Market Snapshot
• 7.4. North America Video Commerce Market
  • 7.4.1. U.S. Video Commerce Market
    • 7.4.1.1. Platform breakdown estimates & forecasts, 2020-2030
    • 7.4.1.2. End-User breakdown estimates & forecasts, 2020-2030
  • 7.4.2. Canada Video Commerce Market
• 7.5. Europe Video Commerce Market Snapshot
  • 7.5.1. U.K. Video Commerce Market
  • 7.5.2. Germany Video Commerce Market
  • 7.5.3. France Video Commerce Market
  • 7.5.4. Spain Video Commerce Market
  • 7.5.5. Italy Video Commerce Market
  • 7.5.6. Rest of Europe Video Commerce Market
• 7.6. Asia-Pacific Video Commerce Market Snapshot
  • 7.6.1. China Video Commerce Market
  • 7.6.2. India Video Commerce Market
  • 7.6.3. Japan Video Commerce Market
  • 7.6.4. Australia Video Commerce Market
  • 7.6.5. South Korea Video Commerce Market
  • 7.6.6. Rest of Asia Pacific Video Commerce Market
• 7.7. Latin America Video Commerce Market Snapshot
  • 7.7.1. Brazil Video Commerce Market
  • 7.7.2. Mexico Video Commerce Market
• 7.8. Middle East & Africa Video Commerce Market
  • 7.8.1. Saudi Arabia Video Commerce Market
  • 7.8.2. South Africa Video Commerce Market
  • 7.8.3. Rest of Middle East & Africa Video Commerce Market

Chapter 8. Competitive Intelligence

• 8.1. Key Company SWOT Analysis
  • 8.1.1. Company 1
  • 8.1.2. Company 2
  • 8.1.3. Company 3
• 8.2. Top Market Strategies
• 8.3. Company Profiles
  • 8.3.1. Alibaba Group (Taobao)
    • 8.3.1.1. Key Information
    • 8.3.1.2. Overview
    • 8.3.1.3. Financial (Subject to Data Availability)
    • 8.3.1.4. Product Summary
    • 8.3.1.5. Recent Developments
  • 8.3.2. Shopify Inc.
  • 8.3.3. Amazon.com, Inc. (Amazon Live)
  • 8.3.4. Alphabet Inc. (Youtube)
  • 8.3.5. Wayfair Inc.
  • 8.3.6. Bambuser
  • 8.3.7. Channelize.io
  • 8.3.8. Firework
  • 8.3.9. LiSA Social Commerce
  • 8.3.10. BuyWith

Chapter 9. Research Process

• 9.1. Research Process
  • 9.1.1. Data Mining
  • 9.1.2. Analysis
  • 9.1.3. Market Estimation
  • 9.1.4. Validation
  • 9.1.5. Publishing
• 9.2. Research Attributes
• 9.3. Research Assumption