½ÃÀ庸°í¼
»óÇ°ÄÚµå
1363846
¼¼°èÀÇ °í±Þ Æ÷Àå ½ÃÀå ±Ô¸ð Á¶»ç ¹× ¿¹Ãø, Àç·áº°, ÃÖÁ¾ »ç¿ëÀÚ »ê¾÷º°, Áö¿ªº° ºÐ¼®(2023-2030³â)Global Luxury Packaging Market Size study & Forecast, by Material, by End-User Industry, and Regional Analysis, 2023-2030 |
¼¼°è °í±Þ Æ÷Àå ½ÃÀåÀº 2022³â ¾à 163¾ï 6,000¸¸ ´Þ·¯·Î Æò°¡µÇ¾ú°í, ¿¹Ãø ±â°£ÀÎ 2023-2030³â¿¡´Â 4.20% ÀÌ»óÀÇ °ß½ÇÇÑ ¼ºÀå·ü·Î ¼ºÀåÇÒ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù.
°í±Þ Æ÷ÀåÀ̶õ °í±Þ Á¦Ç°À̳ª °í°¡ Á¦Ç°À» Æ÷ÀåÇÏ´Â µ¥ »ç¿ëµÇ´Â °í±Þ½º·´°í °í±Þ½º·¯¿î Æ÷Àå µðÀÚÀÎ ¹× Àç·á¸¦ ¸»ÇÕ´Ï´Ù. °í±Þ Æ÷ÀåÀÇ ÁÖ¿ä ¸ñÀûÀº Àüü ÇÁ·¹Á¨Å×À̼ǰú Æ÷ÇÔ µÈ Á¦Ç°ÀÇ ÀÎ½Ä °¡Ä¡¸¦ ³ôÀÌ´Â °ÍÀÔ´Ï´Ù. °í°´¿¡°Ô µ¶Æ¯ÇÏ°í ±â¾ï¿¡ ³²´Â °³ºÀ °æÇèÀ» Á¦°øÇÏ°í ºê·£µå À̹ÌÁö¸¦ ³ôÀÌ°í Á¦Ç°À» °í±Þ½º·´°í Ưº°ÇÏ°Ô ´À³¢°Ô ÇÕ´Ï´Ù. ¼¼°è °í±Þ Æ÷Àå ½ÃÀåÀÇ ÁÖ¿ä ÃËÁø¿äÀÎÀº °í±Þ Á¦Ç°¿¡ ´ëÇÑ ¼ö¿ä Áõ°¡¿Í ºê·£µå Â÷º°È ¹× ¼ÒºñÀÚ °æÇè¿¡ ´ëÇÑ ÀÎ½Ä Áõ°¡ÀÔ´Ï´Ù. ¶ÇÇÑ ÀüÀÚ»ó°Å·¡ÀÇ ¼ºÀå°ú Ä¿½ºÅ͸¶ÀÌ¡ ¹× °³ÀÎÈ¿¡ ´ëÇÑ ¼ö¿ä Áõ°¡´Â ¿¹Ãø ±â°£ µ¿¾È ½ÃÀå¿¡ À¯¸®ÇÑ ¼ºÀå ±âȸ¸¦ âÃâÇÏ°í ÀÖ½À´Ï´Ù.
ÀüÀÚ»ó°Å·¡ÀÇ µµ¿òÀ¸·Î °í°´Àº ½ÃÀå¿¡¼ »ç¿ëÇÒ ¼ö ÀÖ´Â °í±Þ Æ÷ÀåÀç¿¡ Á¢±ÙÇÒ ¼ö ÀÖ½À´Ï´Ù. µû¶ó¼ ÀÌ°ÍÀº ¿©·¯ Á¦Á¶¾÷ü°¡ ´Ù¾çÇÑ ¼Ò¼È ¹Ìµð¾î ¹× ÀüÀÚ»ó°Å·¡ Ç÷§Æû¿¡¼ ½ÃÀå ¼ºÀåÀ» °¡¼ÓÇÏ´Â ÁÖ¿ä ¿äÀÎÀÔ´Ï´Ù. °¡Àå Å« ÀüÀÚ»ó°Å·¡ ¼ÒºñÀÚ Á¶»ç¸¦ ½Ç½ÃÇÑ µ¶ÀÏ ÀüÀÚ»ó°Å·¡ ¹× Åë½ÅÆǸž÷ ¿¬¹æÇùȸ(bevh)¿¡ µû¸£¸é, 2019³â ÀüÀÚ»ó°Å·¡ ¸ÅÃâÀº 2018³â ´ëºñ ¹«·Á 11%³ª Áõ°¡Çß½À´Ï´Ù. ÀÌ¿¡ µû¶ó Statista¿¡ µû¸£¸é ¹Ì±¹¿¡¼´Â ÇâÈÄ ¸î ³âµ¿¾È ¼Ò¸Å ÀüÀÚ»ó°Å·¡ ¸ÅÃâÀÌ Áõ°¡ÇÏ¿© 2021³â ¾à 4,700¾ï ´Þ·¯¿¡¼ 2025³â 5,600¾ï ´Þ·¯ ÀÌ»óÀÌ µÉ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù. ±×·¯³ª °í±Þ Æ÷ÀåÀÇ ³ôÀº Á¦Á¶ ºñ¿ëÀ¸·Î ÀÎÇØ 2023-2030³âÀÇ ¿¹Ãø ±â°£ µ¿¾È ½ÃÀå ¼ºÀåÀÌ ÀúÇØµÉ °ÍÀ¸·Î º¸ÀÔ´Ï´Ù.
¼¼°èÀÇ °í±Þ Æ÷Àå ½ÃÀå Á¶»ç¿¡¼ °í·ÁµÈ ÁÖ¿ä Áö¿ªÀº ¾Æ½Ã¾ÆÅÂÆò¾ç, ºÏ¹Ì, À¯·´, ¶óƾ¾Æ¸Þ¸®Ä«, Áßµ¿ ¹× ¾ÆÇÁ¸®Ä«ÀÔ´Ï´Ù. ºÏ¹Ì´Â °í±Þ ºê·£µåÀÇ Á¸Àç¿Í ÇÁ¸®¹Ì¾ö Á¦Ç°¿¡ ´ëÇÑ ¼ÒºñÀÚ ¼ö¿ä¿¡ ÈûÀÔ¾î 2022³â ·°¼Å¸® Æ÷Àå ½ÃÀåÀ» ÁÖµµÇÒ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù. ¹Ì±¹°ú ij³ª´Ù´Â Áö¼Ó °¡´ÉÇÏ°í Çõ½ÅÀûÀÎ Æ÷Àå ¼Ö·ç¼Ç¿¡ ÃÊÁ¡À» ¸ÂÃß°í ÀÖÀ¸¸ç ½ÃÀå¿¡ ±â¿©ÇÏ´Â ÁÖ¿ä ±¹°¡ÀÔ´Ï´Ù. ¾Æ½Ã¾ÆÅÂÆò¾çÀº Áß»êÃþ Áõ°¡, µµ½ÃÈ, ¼ÒºñÀÚÀÇ ¼Òºñ·Â Áõ°¡·Î ÀÎÇØ °í±Þ Æ÷Àå ½ÃÀåÀÌ ºü¸£°Ô ¼ºÀåÇÏ°í ÀÖ½À´Ï´Ù. Áß±¹, ÀϺ», Çѱ¹, Àεµ´Â ÀÌ ½ÃÀå¿¡ Å©°Ô ±â¿©ÇÏ°í ÀÖ½À´Ï´Ù. ¾Æ½Ã¾ÆÅÂÆò¾çÀÇ °í±Þ Æ÷ÀåÀº Á¾Á¾ ¹®ÈÀû ¿ä¼Ò¸¦ µµÀÔÇÏ°í ÀüÅëÀûÀÎ ÀåÀÎÁ¤½Å°ú Çö´ëÀû µðÀÚÀÎÀÌ °áÇյǾî ÀÖ½À´Ï´Ù.
ÀÌ ¿¬±¸ÀÇ ¸ñÀûÀº ÃÖ±Ù ¸î ³â°£ ´Ù¾çÇÑ ºÎ¹®°ú ±¹°¡ ½ÃÀå ±Ô¸ð¸¦ ÆľÇÇÏ°í ÇâÈÄ ¸î ³â°£ ½ÃÀå ±Ô¸ð¸¦ ¿¹ÃøÇÏ´Â °ÍÀÔ´Ï´Ù. ÀÌ º¸°í¼´Â Á¶»ç ´ë»ó ±¹°¡ÀÇ »ê¾÷ÀÇ ÁúÀû/¾çÀû Ãø¸éÀ» ¸ðµÎ Æ÷ÇÔÇϵµ·Ï ¼³°èµÇ¾ú½À´Ï´Ù.
¶ÇÇÑ ½ÃÀåÀÇ ¹Ì·¡ ¼ºÀåÀ» ±ÔÁ¤ÇÏ´Â ÃËÁø¿äÀΰú °úÁ¦¿Í °°Àº Áß¿äÇÑ Ãø¸é¿¡ ´ëÇÑ ÀÚ¼¼ÇÑ Á¤º¸µµ Á¦°øÇÕ´Ï´Ù. ¶ÇÇÑ, ÁÖ¿ä ±â¾÷ÀÇ °æÀï ±¸µµ¿Í Á¦Ç° Á¦°ø¿¡ ´ëÇÑ »ó¼¼ÇÑ ºÐ¼®°ú ÇÔ²² ÀÌÇØ°ü°èÀÚ°¡ ÅõÀÚÇÒ ¼ö ÀÖ´Â ¹Ì½ÃÀû ½ÃÀåÀÇ ÀáÀçÀû ±âȸµµ Æ÷ÇԵ˴ϴÙ.
Global Luxury Packaging Market is valued at approximately USD 16.36 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 4.20% over the forecast period 2023-2030. Luxury packaging is high-end, premium packaging designs and materials used to package luxury or high-value products. The primary purpose of luxury packaging is to enhance the overall presentation and perceived value of the product it contains. It creates a unique and memorable unboxing experience for customers, elevating the brand image and making the product feel exclusive and special.. The major driving factors for the Global Luxury Packaging Market are increasing demand for luxury goods and rising awareness regarding brand differentiation and consumer experience. Moreover, e-commerce growth and rising demand for customization and personalization are creating lucrative growth opportunities for the market over the forecast period.
With the help of e-commerce, customers would able gain access to luxury packaging available in the market. Thus, this is the major factor that has prompted several manufacturers to promote the growth of the market on various social media and e-commerce platforms. The Federal Association of German E-Commerce and Mail Order Business (bevh), which performed the largest e-commerce consumer study, found that e-commerce sales increased by a whopping 11% in 2019 compared to 2018. Along with this, according to Statista, Sales of retail e-commerce are expected to increase in the United States during the next few years, from around 470 billion dollars in 2021 to more than 560 billion dollars in 2025. However, the high manufacturing cost of Luxury Packaging stifles market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Luxury Packaging Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America is dominating the market for luxury packaging, in 2022, driven by the presence of luxury brands and consumer demand for premium products. The United States and Canada are key contributors to the market, with a focus on sustainable and innovative packaging solutions. The Asia-Pacific region is experiencing rapid growth in the luxury packaging market due to the rising middle class, urbanization, and increased consumer spending power. China, Japan, South Korea, and India are major contributors to the market. Luxury packaging in Asia-Pacific often incorporates cultural elements and combines traditional craftsmanship with modern design.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below.