세계의 가상현실 시장 규모 조사 및 예측 : 디바이스별, 기술별, 구성요소별, 용도별, 지역별 분석(2023-2030년)

Global Virtual Reality (VR) Market is valued at approximately USD 59.96 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 27.5% over the forecast period 2023-2030. Virtual Reality (VR) is a computer-generated simulation or recreation of a three-dimensional world that is designed for interaction and exploration. A head-mounted display (HMD) that shows the virtual environment, collectively with other sensory equipment such as motion trackers and hand controllers, is often worn by the user when engaging in VR. The Virtual Reality market is continuously evolving, with advancements in technology, improved hardware, and expanded content offerings. The surging adoption of HMDs in different industries, rising investments in the VR sector, rapid digitization, and increasing use of virtual reality (VR) in instructional training, coupled with a growing emphasis on enhanced user experiences are the most prominent factors that are propelling the market demand across the globe.

Moreover, the rising trend of live virtual entertainment is exhibiting a positive influence on the market expansion. The concept of live virtual entertainment is expanding as people are inclined towards watching live performances and events from the comfort of their own homes using technology. The demand for live events, such as sports games or music concerts, is significantly increasing as a result of the potential of technology to engage consumers in a real-world setting. For instance, in April 2022, the rock band Foo Fighters had their performance on the Meta virtual stage, presenting 180-degree live-streaming footage using the Meta Quest headset. Likewise, in March 2021, a virtual event platform with real-time, personal engagement and interaction was made available by 3D-VR LiVE. Therefore, it is anticipated that the growing demand for virtual live entertainment is associated with virtual reality technologies, which is augmenting the market growth during the estimated period. Furthermore, the rapid penetration of HMDs in healthcare and architectural applications, as well as the rising adoption of VR in aerospace & defense for training and simulation presents various lucrative opportunities over the forecast years. However, the health concerns relating to low resolution and lack of movement, along with display latency and energy consumption affect the overall performance of VR devices and are hindering the market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Virtual Reality (VR) Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia Pacific dominated the market in 2022 owing to the increased adoption in enterprise applications, and rising focus on enhancing user experience. In addition, the region is home to several manufacturers and enterprises that use VR in a variety of operations as a result of the drive toward automation. Furthermore, the rising demand for portable VR devices in the Asia Pacific is anticipated to fuel the regional market development. Whereas, Europe is expected to grow at the highest CAGR over the forecast years. The extensive use of VR technology in a range of applications across a variety of industries, especially in the gaming and automotive sectors is contributing to the regional market growth. Also, the widespread use of innovative VR headsets is majorly attributed due to the presence of a huge gaming industry. The regional market has expanded rapidly as a result of the quick development and distribution of potent VR technology targeted at the gaming community in European nations.

Major market players included in this report are:

• Alphabet Inc.
• Barco NV
• CyberGlove Systems, Inc.
• Meta Platforms Inc.
• HTC Corporation
• Microsoft Corporation
• Samsung Electronics Co., Ltd.
• Sensics, Inc.
• Sixense Enterprises, Inc. (Penumbra, Inc.)
• Ultraleap Ltd.

Recent Developments in the Market:

• In January 2023, HTC Corporation introduced the Vive XR Elite, a new virtual reality and augmented reality headset. according to the company, the device has a high-resolution display for an immersive experience. This latest innovation assists company to improve its market presence and acquire huge customer base.
• In February 2023, Meta Platforms Inc. acquired Within Unlimited, Inc. for its VR expertise and popular virtual reality (VR) application called Supernatural. The objective of this acquisition is to expand the company's footprints.
• In March 2022, Unity Software Inc. partnered with live music producer Insomniac Events to grow into the virtual environment from the physical world. Additionally, the companies focus on providing live entertainment to the prospective audience of the next generation.

Global Virtual Reality (VR) Market Report Scope:

• Historical Data - 2020 - 2021
• Base Year for Estimation - 2022
• Forecast period - 2023-2030
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Segments Covered - Device, Technology, Component, Application, Region
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Device:

• Head-Mounted Display (HMD)
• Gesture-Tracking Device (GTD)
• Projectors & Display Wall (PDW)

By Technology:

• Semi & Fully Immersive
• Non-immersive

By Component:

• Hardware
• Software

By Application:

• Aerospace & Defense
• Consumer
• Commercial
• Enterprise
• Healthcare
• Others

By Region:

• North America
• U.S.
• Canada

• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE

• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC

• Latin America
• Brazil
• Mexico

• Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
  • 1.2.1. Virtual Reality (VR) Market, by Region, 2020-2030 (USD Billion)
  • 1.2.2. Virtual Reality (VR) Market, by Device, 2020-2030 (USD Billion)
  • 1.2.3. Virtual Reality (VR) Market, by Technology, 2020-2030 (USD Billion)
  • 1.2.4. Virtual Reality (VR) Market, by Component, 2020-2030 (USD Billion)
  • 1.2.5. Virtual Reality (VR) Market, by Application, 2020-2030 (USD Billion)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global Virtual Reality (VR) Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Industry Evolution
  • 2.2.2. Scope of the Study
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global Virtual Reality (VR) Market Dynamics

• 3.1. Virtual Reality (VR) Market Impact Analysis (2020-2030)
  • 3.1.1. Market Drivers
    • 3.1.1.1. Surging adoption of HMDs in different industries
    • 3.1.1.2. Rising trend of live virtual entertainment
  • 3.1.2. Market Challenges
    • 3.1.2.1. Health concerns relating to low resolution and lack of movement
    • 3.1.2.2. Display latency and energy consumption affect overall performance of VR devices
  • 3.1.3. Market Opportunities
    • 3.1.3.1. Rapid penetration of HMDs in healthcare and architectural applications
    • 3.1.3.2. Rising adoption of VR in aerospace & defense for training and simulation

Chapter 4. Global Virtual Reality (VR) Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Porter's 5 Force Impact Analysis
• 4.3. PEST Analysis
  • 4.3.1. Political
  • 4.3.2. Economical
  • 4.3.3. Social
  • 4.3.4. Technological
  • 4.3.5. Environmental
  • 4.3.6. Legal
• 4.4. Top investment opportunity
• 4.5. Top winning strategies
• 4.6. COVID-19 Impact Analysis
• 4.7. Disruptive Trends
• 4.8. Industry Expert Perspective
• 4.9. Analyst Recommendation & Conclusion

Chapter 5. Global Virtual Reality (VR) Market, by Device

• 5.1. Market Snapshot
• 5.2. Global Virtual Reality (VR) Market by Device, Performance - Potential Analysis
• 5.3. Global Virtual Reality (VR) Market Estimates & Forecasts by Device 2020-2030 (USD Billion)
• 5.4. Virtual Reality (VR) Market, Sub Segment Analysis
  • 5.4.1. Head-Mounted Display (HMD)
  • 5.4.2. Gesture-Tracking Device (GTD)
  • 5.4.3. Projectors & Display Wall (PDW)

Chapter 6. Global Virtual Reality (VR) Market, by Technology

• 6.1. Market Snapshot
• 6.2. Global Virtual Reality (VR) Market by Technology, Performance - Potential Analysis
• 6.3. Global Virtual Reality (VR) Market Estimates & Forecasts by Technology 2020-2030 (USD Billion)
• 6.4. Virtual Reality (VR) Market, Sub Segment Analysis
  • 6.4.1. Semi & Fully Immersive
  • 6.4.2. Non-immersive

Chapter 7. Global Virtual Reality (VR) Market, by Component

• 7.1. Market Snapshot
• 7.2. Global Virtual Reality (VR) Market by Component, Performance - Potential Analysis
• 7.3. Global Virtual Reality (VR) Market Estimates & Forecasts by Component 2020-2030 (USD Billion)
• 7.4. Virtual Reality (VR) Market, Sub Segment Analysis
  • 7.4.1. Hardware
  • 7.4.2. Software

Chapter 8. Virtual Reality (VR) Market, by Application

• 8.1. Market Snapshot
• 8.2. Global Virtual Reality (VR) Market by Application, Performance - Potential Analysis
• 8.3. Global Virtual Reality (VR) Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
• 8.4. Virtual Reality (VR) Market, Sub Segment Analysis
  • 8.4.1. Aerospace & Defense
  • 8.4.2. Consumer
  • 8.4.3. Commercial
  • 8.4.4. Enterprise
  • 8.4.5. Healthcare
  • 8.4.6. Others

Chapter 9. Global Virtual Reality (VR) Market, Regional Analysis

• 9.1. Top Leading Countries
• 9.2. Top Emerging Countries
• 9.3. Virtual Reality (VR) Market, Regional Market Snapshot
• 9.4. North America Virtual Reality (VR) Market
  • 9.4.1. U.S. Virtual Reality (VR) Market
    • 9.4.1.1. Device breakdown estimates & forecasts, 2020-2030
    • 9.4.1.2. Technology breakdown estimates & forecasts, 2020-2030
    • 9.4.1.3. Component breakdown estimates & forecasts, 2020-2030
    • 9.4.1.4. Application breakdown estimates & forecasts, 2020-2030
  • 9.4.2. Canada Virtual Reality (VR) Market
• 9.5. Europe Virtual Reality (VR) Market Snapshot
  • 9.5.1. U.K. Virtual Reality (VR) Market
  • 9.5.2. Germany Virtual Reality (VR) Market
  • 9.5.3. France Virtual Reality (VR) Market
  • 9.5.4. Spain Virtual Reality (VR) Market
  • 9.5.5. Italy Virtual Reality (VR) Market
  • 9.5.6. Rest of Europe Virtual Reality (VR) Market
• 9.6. Asia-Pacific Virtual Reality (VR) Market Snapshot
  • 9.6.1. China Virtual Reality (VR) Market
  • 9.6.2. India Virtual Reality (VR) Market
  • 9.6.3. Japan Virtual Reality (VR) Market
  • 9.6.4. Australia Virtual Reality (VR) Market
  • 9.6.5. South Korea Virtual Reality (VR) Market
  • 9.6.6. Rest of Asia Pacific Virtual Reality (VR) Market
• 9.7. Latin America Virtual Reality (VR) Market Snapshot
  • 9.7.1. Brazil Virtual Reality (VR) Market
  • 9.7.2. Mexico Virtual Reality (VR) Market
• 9.8. Middle East & Africa Virtual Reality (VR) Market
  • 9.8.1. Saudi Arabia Virtual Reality (VR) Market
  • 9.8.2. South Africa Virtual Reality (VR) Market
  • 9.8.3. Rest of Middle East & Africa Virtual Reality (VR) Market

Chapter 10. Competitive Intelligence

• 10.1. Key Company SWOT Analysis
  • 10.1.1. Company 1
  • 10.1.2. Company 2
  • 10.1.3. Company 3
• 10.2. Top Market Strategies
• 10.3. Company Profiles
  • 10.3.1. Alphabet Inc.
    • 10.3.1.1. Key Information
    • 10.3.1.2. Overview
    • 10.3.1.3. Financial (Subject to Data Availability)
    • 10.3.1.4. Product Summary
    • 10.3.1.5. Recent Developments
  • 10.3.2. Barco NV
  • 10.3.3. CyberGlove Systems, Inc.
  • 10.3.4. Meta Platforms Inc.
  • 10.3.5. HTC Corporation
  • 10.3.6. Microsoft Corporation
  • 10.3.7. Samsung Electronics Co., Ltd.
  • 10.3.8. Sensics, Inc.
  • 10.3.9. Sixense Enterprises, Inc. (Penumbra, Inc.)
  • 10.3.10. Ultraleap Ltd.

Chapter 11. Research Process

• 11.1. Research Process
  • 11.1.1. Data Mining
  • 11.1.2. Analysis
  • 11.1.3. Market Estimation
  • 11.1.4. Validation
  • 11.1.5. Publishing
• 11.2. Research Attributes
• 11.3. Research Assumption