세계의 행동 분석 시장 규모 조사 및 예측 : 배포, 용도, 산업 및 지역별 분석(2023-2030년)

Global Behavior Analytics Market is valued at approximately USD 586.5 million in 2022 and is anticipated to grow with a healthy growth rate of more than 37.3 % over the forecast period 2023-2030. Behavioral analytics is the process of gathering and studying data from user interactions with a digital product, such as a website or app. This information is utilized to comprehend user behavior, interests and problems. It involves the use of advanced data mining, machine learning, and statistical techniques to analyze and interpret behavioral data in various contexts, such as business, cybersecurity, healthcare, and more. This information is majorly used to improve the user experience and boost customer satisfaction. The rising incidences of inside frauds and threats, increasing adoption of digital technologies, rise of big data analytics, and growing focus on security and risk management are the key factors that are bolstering the global market growth.

In addition, the rise in the adoption of e-commerce platforms and online shopping is further exhibiting a positive influence on the market demand across the globe. Behavioral analytics is a powerful tool that is used to improve e-commerce businesses by collecting and analyzing data about user behavior.. According to Statista, in 2015 global retail e-commerce sales were USD 1,548 billion and the number is anticipated to reach USD 8,148 billion by 2026. Accordingly, artificial intelligence-based analytics are gaining high traction across industry applications for decision-making skills. The technology has revolutionized the ways of analyzing and understanding customer behavior by improving predictive analysis capabilities and capture maximum data. For instance, BrainChip Holdings Ltd., a manufacturer of neuromorphic AI IP and chips, announced a partnership with nViso SA in order to improve the Social Robots and In-Cabin Monitoring Systems by collecting human behavior. The utilization of gestures, head positions, facial expressions, and other behaviors is examined using chips powered by artificial intelligence (AI) technology to enhance user and product experiences. Thus, these aforementioned factors are propelling the growth of the behavior analytics market during the estimated period. Moreover, the increasing integration of advanced analytics and machine learning algorithms into behavior analytics, as well as the growing demand for driver safety measures present various lucrative opportunities over the forecast years. However, the stringent data protection laws and the lack of awareness regarding the availability of the behavior analytics are challenging the market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Behavior Analytics Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the growing investment in solutions such as 5G and IoT technologies, the presence of customers on numerous digital platforms and the fast-expanding digitization across industries. According to The Digital 2023 USA study, social media platforms are used by 72.5% Americans. The demand in the region is therefore fueled by the exponential rise of digital solutions. Whereas, Asia Pacific is expected to grow at the highest CAGR over the forecast years. The rising adoption of IoT and smart technologies use of mobile and web applications, high demand for solutions to understand the changing industry trends, and many corporations are investing in these nations due to the large client base are significantly propelling the market demand across the region.

Major market players included in this report are:

• Oracle Corporation (U.S.)
• Adobe Inc. (U.S.)
• IBM Corporation (U.S.)
• Splunk Inc. (U.S.)
• Heap Inc. (U.S.)
• LogSentinel B.V. (Netherlands)
• Altamira.ai (U.S.)
• Hotjar Ltd. (Malta)
• TIBCO Software Inc. (U.S.)
• Niara Inc. (HP Inc.) (U.S.)

Recent Developments in the Market:

• In March 2022, Ribbit- a financial data and technology company announced its plan to offer analytics on bank behavior and announced the acquisition of series-A funding. The company provides client assistance, affordability, and lower risk in an effort to improve financial services.
• In April 2023, UserTesting unveiled its Human Insight Platform- an advanced behavior analytics technology with machine learning capabilities. Its friction detection assists various organizations in live or prototype testing and reduces poor user experience.
• In September 2022, TransUnion introduced TruValidate Device Risk with Behavioural Analytics to remove fraud and security risk based on user behavior. The company has merged a NeuroID behaviour analytics solution with its device intelligence to aid companies in identifying and avoiding fraud.

Global Behavior Analytics Market Report Scope:

• Historical Data: 2020 - 2021
• Base Year for Estimation: 2022
• Forecast period: 2023-2030
• Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Segments Covered: Deployment, Application, Industry, Region
• Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Deployment:

• Cloud
• On-premises

By Application:

• Advertising Campaign
• Digital Marketing
• Content Delivery
• Brand Promotion
• Threat Detection
• Others

By Industry:

• Retail
• BFSI
• Healthcare
• Government
• Media & Entertainment
• Education
• Food & Beverages
• Others

By Region:

• North America
• U.S.
• Canada

• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE

• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC

• Latin America
• Brazil
• Mexico

• Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Million)
  • 1.2.1. Behavior Analytics Market, by region, 2020-2030 (USD Million)
  • 1.2.2. Behavior Analytics Market, by Deployment, 2020-2030 (USD Million)
  • 1.2.3. Behavior Analytics Market, by Application, 2020-2030 (USD Million)
  • 1.2.4. Behavior Analytics Market, by Industry, 2020-2030 (USD Million)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global Behavior Analytics Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Industry Evolution
  • 2.2.2. Scope of the Study
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global Behavior Analytics Market Dynamics

• 3.1. Behavior Analytics Market Impact Analysis (2020-2030)
  • 3.1.1. Market Drivers
    • 3.1.1.1. Increasing incidences of inside frauds and threats
    • 3.1.1.2. Rising adoption of e-commerce platforms and online shopping
  • 3.1.2. Market Challenges
    • 3.1.2.1. Stringent data protection laws
    • 3.1.2.2. Lack of awareness
  • 3.1.3. Market Opportunities
    • 3.1.3.1. Increasing integration of advanced analytics and machine learning algorithms into behaviour analytics
    • 3.1.3.2. Growing demand for driver safety measures

Chapter 4. Global Behavior Analytics Market: Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Porter's 5 Force Impact Analysis
• 4.3. PEST Analysis
  • 4.3.1. Political
  • 4.3.2. Economic
  • 4.3.3. Social
  • 4.3.4. Technological
  • 4.3.5. Environmental
  • 4.3.6. Legal
• 4.4. Top investment opportunity
• 4.5. Top winning strategies
• 4.6. COVID-19 Impact Analysis
• 4.7. Disruptive Trends
• 4.8. Industry Expert Perspective
• 4.9. Analyst Recommendation & Conclusion

Chapter 5. Global Behavior Analytics Market, by Deployment

• 5.1. Market Snapshot
• 5.2. Global Behavior Analytics Market by Deployment, Performance - Potential Analysis
• 5.3. Global Behavior Analytics Market Estimates & Forecasts by Deployment 2020-2030 (USD Million)
• 5.4. Behavior Analytics Market, Sub Segment Analysis
  • 5.4.1. Cloud
  • 5.4.2. On-premises

Chapter 6. Global Behavior Analytics Market, by Application

• 6.1. Market Snapshot
• 6.2. Global Behavior Analytics Market by Application, Performance - Potential Analysis
• 6.3. Global Behavior Analytics Market Estimates & Forecasts by Application 2020-2030 (USD Million)
• 6.4. Behavior Analytics Market, Sub Segment Analysis
  • 6.4.1. Advertising Campaign
  • 6.4.2. Digital Marketing
  • 6.4.3. Content Delivery
  • 6.4.4. Brand Promotion
  • 6.4.5. Threat Detection
  • 6.4.6. Others

Chapter 7. Global Behavior Analytics Market, by Industry

• 7.1. Market Snapshot
• 7.2. Global Behavior Analytics Market by Industry, Performance - Potential Analysis
• 7.3. Global Behavior Analytics Market Estimates & Forecasts by Industry 2020-2030 (USD Million)
• 7.4. Behavior Analytics Market, Sub Segment Analysis
  • 7.4.1. Retail
  • 7.4.2. BFSI
  • 7.4.3. Healthcare
  • 7.4.4. Government
  • 7.4.5. Media & Entertainment
  • 7.4.6. Education
  • 7.4.7. Food & Beverages
  • 7.4.8. Others

Chapter 8. Global Behavior Analytics Market, Regional Analysis

• 8.1. Top Leading Countries
• 8.2. Top Emerging Countries
• 8.3. Behavior Analytics Market, Regional Market Snapshot
• 8.4. North America Behavior Analytics Market
  • 8.4.1. U.S. Behavior Analytics Market
    • 8.4.1.1. Deployment breakdown estimates & forecasts, 2020-2030
    • 8.4.1.2. Application breakdown estimates & forecasts, 2020-2030
    • 8.4.1.3. Industry breakdown estimates & forecasts, 2020-2030
  • 8.4.2. Canada Behavior Analytics Market
• 8.5. Europe Behavior Analytics Market Snapshot
  • 8.5.1. U.K. Behavior Analytics Market
  • 8.5.2. Germany Behavior Analytics Market
  • 8.5.3. France Behavior Analytics Market
  • 8.5.4. Spain Behavior Analytics Market
  • 8.5.5. Italy Behavior Analytics Market
  • 8.5.6. Rest of Europe Behavior Analytics Market
• 8.6. Asia-Pacific Behavior Analytics Market Snapshot
  • 8.6.1. China Behavior Analytics Market
  • 8.6.2. India Behavior Analytics Market
  • 8.6.3. Japan Behavior Analytics Market
  • 8.6.4. Australia Behavior Analytics Market
  • 8.6.5. South Korea Behavior Analytics Market
  • 8.6.6. Rest of Asia Pacific Behavior Analytics Market
• 8.7. Latin America Behavior Analytics Market Snapshot
  • 8.7.1. Brazil Behavior Analytics Market
  • 8.7.2. Mexico Behavior Analytics Market
• 8.8. Middle East & Africa Behavior Analytics Market
  • 8.8.1. Saudi Arabia Behavior Analytics Market
  • 8.8.2. South Africa Behavior Analytics Market
  • 8.8.3. Rest of Middle East & Africa Behavior Analytics Market

Chapter 9. Competitive Intelligence

• 9.1. Key Company SWOT Analysis
  • 9.1.1. Company 1
  • 9.1.2. Company 2
  • 9.1.3. Company 3
• 9.2. Top Market Strategies
• 9.3. Company Profiles
  • 9.3.1. Oracle Corporation (U.S.)
    • 9.3.1.1. Key Information
    • 9.3.1.2. Overview
    • 9.3.1.3. Financial (Subject to Data Availability)
    • 9.3.1.4. Product Summary
    • 9.3.1.5. Recent Developments
  • 9.3.2. Adobe Inc. (U.S.)
  • 9.3.3. IBM Corporation (U.S.)
  • 9.3.4. Splunk Inc. (U.S.)
  • 9.3.5. Heap Inc. (U.S.)
  • 9.3.6. LogSentinel B.V. (Netherlands)
  • 9.3.7. Altamira.ai (U.S.)
  • 9.3.8. Hotjar Ltd. (Malta)
  • 9.3.9. TIBCO Software Inc. (U.S.)
  • 9.3.10. Niara Inc. (HP Inc.) (U.S.)

Chapter 10. Research Process

• 10.1. Research Process
  • 10.1.1. Data Mining
  • 10.1.2. Analysis
  • 10.1.3. Market Estimation
  • 10.1.4. Validation
  • 10.1.5. Publishing
• 10.2. Research Attributes
• 10.3. Research Assumption