세계의 디지털 인쇄 벽지 시장 규모 조사 및 예측 : 제품별, 용도별 및 지역별 분석(2023-2030년)

Global Digitally Printed Wallpaper Market is valued at approximately USD 2.71 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 18.2% over the forecast period 2023-2030. Digitally Printed Wallpaper is a non-contact printing technique on a variety of media from a digital image. It has revolutionized the wallpaper industry by allowing for high-quality, distortion-free images to be printed on a range of media. This has led to a growing market, with consumers increasingly drawn to the benefits of digital printed wallpaper such as enhanced aesthetics, durability, easy maintenance, and cost-effectiveness. However, a lack of standardization challenge the market growth.

Consumer preferences for wall coverings and DIY home improvement projects have been boosted by the influence of social media platforms, which is a major reason that drives the market. In addition, the rapid growth of the commercial sector, particularly in the hospitality industry, has created a demand for window coverings. According to TOPHOTELPROJECTS, the UK is expected to see a significant increase in hotel construction, with over 400 new hotels and more than 60,000 rooms set to open in the next few years in the near future. The trend towards bold and unique textures in wallpapers presents a growth opportunity for manufacturers in both the residential and commercial markets. However, the availability of substitute products hinder market growth during the forecast period of 2023-2030.

The key regions considered for the Global Digitally Printed Wallpaper Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the increased spending on interior decor and renovations driving growth in the region. According to the National Association of the Remodeling Industry (NARI), more than 76% of homeowners in the U.S. have carried out home improvement projects. Asia Pacific is expected to grow significantly over the forecast period, due to rapid economic development, urbanization, and digitalization. The hospitality industry is also booming in the region, with many popular travel destinations.

Major market player included in this report are:

• Tecnografica
• A.S. Creation Tapeten AG
• Grandeco Wallfashion Group Belgium NV
• Graham and Brown Ltd.
• MX Display Ltd.
• Flavor Paper
• Moonavoor Sisustus
• John Mark Ltd
• Glamora Srl
• Inkiostro Bianco

Recent Developments in the Market:

• In March 2021, Rasch GmbH & Co. KG introduced their recent line of digitally printed wallpapers, with a wide range of colour combinations, patterns, and textures to meet the diverse needs of customers.
• In March 2022, Graham & Brown Ltd partnered with designer Karl Lagerfeld to launch a line of wallpapers featuring original prints, logos, and sketches. It brings more product range available for their customer.
• In January 2023, Grandeco Wallfashion Group Belgium NV launched a digitally printed XL wallpaper as part of its Mural Young Edition collection, using a custom-made printing press.

Global Digitally Printed Wallpaper Market Report Scope:

• Historical Data - 2020 - 2021
• Base Year for Estimation - 2022
• Forecast period - 2023-2030
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Segments Covered - Product, Application, Region
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:

• Vinyl
• Nonwoven
• Fabric
• Paper
• Fiberglass

By Application:

• Commercial
• Residential

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
  • 1.2.1. Digitally Printed Wallpaper Market, by Region, 2020-2030 (USD Billion)
  • 1.2.2. Digitally Printed Wallpaper Market, by Product, 2020-2030 (USD Billion)
  • 1.2.3. Digitally Printed Wallpaper Market, by Application, 2020-2030 (USD Billion)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global Digitally Printed Wallpaper Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Industry Evolution
  • 2.2.2. Scope of the Study
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global Digitally Printed Wallpaper Market Dynamics

• 3.1. Digitally Printed Wallpaper Market Impact Analysis (2020-2030)
  • 3.1.1. Market Drivers
    • 3.1.1.1. Growth of wallpaper with better durability and aesthetics
    • 3.1.1.2. Shift in consumer preferences toward wall covering and DIY projects
    • 3.1.1.3. Rapid construction in the commercial segment
  • 3.1.2. Market Challenges
    • 3.1.2.1. Lack of standardization
    • 3.1.2.2. Availability of substitute products
  • 3.1.3. Market Opportunities
    • 3.1.3.1. Advancements in digital print technology
    • 3.1.3.2. Increasing trend of bold and unique textures in wallpapers

Chapter 4. Global Digitally Printed Wallpaper Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Porter's 5 Force Impact Analysis
• 4.3. PEST Analysis
  • 4.3.1. Political
  • 4.3.2. Economical
  • 4.3.3. Social
  • 4.3.4. Technological
  • 4.3.5. Environmental
  • 4.3.6. Legal
• 4.4. Top investment opportunity
• 4.5. Top winning strategies
• 4.6. COVID-19 Impact Analysis
• 4.7. Disruptive Trends
• 4.8. Industry Expert Perspective
• 4.9. Analyst Recommendation & Conclusion

Chapter 5. Global Digitally Printed Wallpaper Market, by Product

• 5.1. Market Snapshot
• 5.2. Global Digitally Printed Wallpaper Market by Product, Performance - Potential Analysis
• 5.3. Global Digitally Printed Wallpaper Market Estimates & Forecasts by Product 2020-2030 (USD Billion)
• 5.4. Digitally Printed Wallpaper Market, Sub Segment Analysis
  • 5.4.1. Vinyl
  • 5.4.2. Nonwoven
  • 5.4.3. Fabric
  • 5.4.4. Paper
  • 5.4.5. Fiberglass

Chapter 6. Global Digitally Printed Wallpaper Market, by Application

• 6.1. Market Snapshot
• 6.2. Global Digitally Printed Wallpaper Market by Application, Performance - Potential Analysis
• 6.3. Global Digitally Printed Wallpaper Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
• 6.4. Digitally Printed Wallpaper Market, Sub Segment Analysis
  • 6.4.1. Commercial
  • 6.4.2. Residential

Chapter 7. Global Digitally Printed Wallpaper Market, Regional Analysis

• 7.1. Top Leading Countries
• 7.2. Top Emerging Countries
• 7.3. Digitally Printed Wallpaper Market, Regional Market Snapshot
• 7.4. North America Digitally Printed Wallpaper Market
  • 7.4.1. U.S. Digitally Printed Wallpaper Market
    • 7.4.1.1. Product breakdown estimates & forecasts, 2020-2030
    • 7.4.1.2. Application breakdown estimates & forecasts, 2020-2030
  • 7.4.2. Canada Digitally Printed Wallpaper Market
• 7.5. Europe Digitally Printed Wallpaper Market Snapshot
  • 7.5.1. U.K. Digitally Printed Wallpaper Market
  • 7.5.2. Germany Digitally Printed Wallpaper Market
  • 7.5.3. France Digitally Printed Wallpaper Market
  • 7.5.4. Spain Digitally Printed Wallpaper Market
  • 7.5.5. Italy Digitally Printed Wallpaper Market
  • 7.5.6. Rest of Europe Digitally Printed Wallpaper Market
• 7.6. Asia-Pacific Digitally Printed Wallpaper Market Snapshot
  • 7.6.1. China Digitally Printed Wallpaper Market
  • 7.6.2. India Digitally Printed Wallpaper Market
  • 7.6.3. Japan Digitally Printed Wallpaper Market
  • 7.6.4. Australia Digitally Printed Wallpaper Market
  • 7.6.5. South Korea Digitally Printed Wallpaper Market
  • 7.6.6. Rest of Asia Pacific Digitally Printed Wallpaper Market
• 7.7. Latin America Digitally Printed Wallpaper Market Snapshot
  • 7.7.1. Brazil Digitally Printed Wallpaper Market
  • 7.7.2. Mexico Digitally Printed Wallpaper Market
• 7.8. Middle East & Africa Digitally Printed Wallpaper Market
  • 7.8.1. Saudi Arabia Digitally Printed Wallpaper Market
  • 7.8.2. South Africa Digitally Printed Wallpaper Market
  • 7.8.3. Rest of Middle East & Africa Digitally Printed Wallpaper Market

Chapter 8. Competitive Intelligence

• 8.1. Key Company SWOT Analysis
  • 8.1.1. Company 1
  • 8.1.2. Company 2
  • 8.1.3. Company 3
• 8.2. Top Market Strategies
• 8.3. Company Profiles
  • 8.3.1. Tecnografica
    • 8.3.1.1. Key Information
    • 8.3.1.2. Overview
    • 8.3.1.3. Financial (Subject to Data Availability)
    • 8.3.1.4. Product Summary
    • 8.3.1.5. Recent Developments
  • 8.3.2. A.S. Creation Tapeten AG
  • 8.3.3. Grandeco Wallfashion Group Belgium NV
  • 8.3.4. Graham and Brown Ltd.
  • 8.3.5. MX Display Ltd.
  • 8.3.6. Flavor Paper
  • 8.3.7. Moonavoor Sisustus
  • 8.3.8. John Mark Ltd
  • 8.3.9. Glamora Srl
  • 8.3.10. Inkiostro Bianco

Chapter 9. Research Process

• 9.1. Research Process
  • 9.1.1. Data Mining
  • 9.1.2. Analysis
  • 9.1.3. Market Estimation
  • 9.1.4. Validation
  • 9.1.5. Publishing
• 9.2. Research Attributes
• 9.3. Research Assumption