세계의 생리컵 시장 규모 조사 및 예측 : 유형별, 재료 유형별, 유통 채널별, 지역별 분석(2023-2030년)

Global Menstrual Cups Market is valued at approximately USD 1.36 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 6.1% during the forecast period 2023-2030. Menstrual cups are reusable, bell-shaped devices made from materials such as silicone. They collect menstrual fluid in the vagina, offering a cost-effective and eco-friendly alternative to disposable pads and tampons. There is an increase in substantial adoption of menstrual cups attributed to their cost-effectiveness compared to traditional feminine hygiene products such as tampons and sanitary pads. Additionally, these cups are perceived as a safer alternative, reducing the risk of bacterial infection. The environmentally friendly nature of menstrual cups further contributes to their growing popularity, fostering market growth in the foreseeable future. Accordingly, the market growth is being driven by the factors such as growing awareness about the available options in feminine hygiene products, rising availability of different cups and sizes, and increasing benefits of menstrual cups over sanitary pads and tampons.

In addition, the increasing number of government initiatives is playing a significant role in the market demand across the globe. There has been a significant increase in government funding dedicated to female menstruation products, reflecting a global effort by regulatory bodies to ensure women's access to essential feminine hygiene items. This has prompted various campaigns and initiatives encouraging the adoption of menstrual cups among women. For instance, the Karnataka state government, as reported by the Times of India, decided to distribute menstrual cups to all adolescent girls in government schools. Additionally, major companies are actively launching awareness campaigns, utilizing digital media platforms to reach a wider audience. For instance, in June 2023, Sirona Hygiene Private Limited initiated the ReuseKaroSaveKaro campaign, aiming to educate individuals about the importance of reusability and sustainability in menstrual care. The campaign promotes eco-friendly alternatives such as the Sirona Menstrual Cup. These government and private initiatives play a crucial role in raising awareness among women, positively impacting the market's growth over the estimated period. Moreover, the rising emphasis on the adoption of eco-friendly products, as well as growing awareness of menstrual health and sustainability present various lucrative opportunities over the forecast years. However, the availability of substitutes and cost of menstrual cups, along with cultural resistance and limited level of acceptance of sanitary protections are challenging the market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Menstrual Cups Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the rising focus on effective menstruation management and a rising preference for eco-friendly products. The market's expansion is further propelled by the wide range of available products, contributing to an increased adoption rate. Additionally, the region benefits from growing awareness among women, fostering a growing acceptance and utilization of these menstrual hygiene products. Whereas, Asia Pacific is expected to grow at the highest CAGR over the forecast years. The increased awareness of sustainable products, particularly following the COVID-19 pandemic is significantly propelling the market demand across the region. Moreover, the substantial number of initiatives spearheaded by government and non-profit organizations, aimed at distributing these products in developing nations such as India, further accelerates the adoption of such products in the region.

Major market players included in this report are:

• Sirona Hygiene Private Limited (India)
• Procter & Gamble (U.S.)
• Mooncup Ltd (U.K.)
• Redcliffe Hygiene Private Limited (India)
• Diva International Inc. (Canada)
• CS Technologies s.r.o. (Czech Republic)
• Silky Cup (India)
• Me Luna GmbH (Germany)
• The Flex Company (U.S.)
• Ruby Cup (U.K.)

Recent Developments in the Market:

• In January 2023, HLL Lifecare Limited unveiled a significant development with the introduction of three distinct brands of menstrual cups tailored for women in both the Indian market and globally. The newly launched brands, namely "Thinkal," "Velvet," and "Cool Cup," represent the company's innovative contributions to the menstrual hygiene sector.
• In August 2022, The Coupling Foundation revealed an initiative by introducing menstrual cup kits in South Africa. This endeavor aims to provide women and girls lacking access to quality sanitary products with a sustainable and practical solution for menstrual hygiene.
• In March 2021, Essity Aktiebolag unveiled the introduction of the Libresse V-cup, an innovative addition to its expanding portfolio of sustainable products. This launch reflects the company's commitment to providing environmentally friendly solutions in the realm of menstrual hygiene.

Global Menstrual Cups Market Report Scope:

• Historical Data - 2020 - 2021
• Base Year for Estimation - 2022
• Forecast period - 2023-2030
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Segments Covered - Type, Material Type, Distribution Channel, Region
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:

• Disposable
• Reusable

By Material Type:

• Silicone
• Latex
• Thermoplastic Elastomer

By Distribution Channel:

• Hospital Pharmacies
• Retail Pharmacies & Drug Stores
• Online Pharmacies

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
  • 1.2.1. Menstrual Cups Market, by Region, 2020-2030 (USD Billion)
  • 1.2.2. Menstrual Cups Market, by Type, 2020-2030 (USD Billion)
  • 1.2.3. Menstrual Cups Market, by Material Type, 2020-2030 (USD Billion)
  • 1.2.4. Menstrual Cups Market, by Distribution Channel, 2020-2030 (USD Billion)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global Menstrual Cups Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Industry Evolution
  • 2.2.2. Scope of the Study
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global Menstrual Cups Market Dynamics

• 3.1. Menstrual Cups Market Impact Analysis (2020-2030)
  • 3.1.1. Market Drivers
    • 3.1.1.1. Increasing number of government initiatives
    • 3.1.1.2. Rising benefits of menstrual cups over sanitary pads and tampons
  • 3.1.2. Market Challenges
    • 3.1.2.1. Availability of substitutes and cost of menstrual cups
    • 3.1.2.2. Cultural resistance and limited level of acceptance of the sanitary protections
  • 3.1.3. Market Opportunities
    • 3.1.3.1. Rising emphasis on the adoption of eco-friendly products
    • 3.1.3.2. Growing awareness of menstrual health and sustainability

Chapter 4. Global Menstrual Cups Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Porter's 5 Force Impact Analysis
• 4.3. PEST Analysis
  • 4.3.1. Political
  • 4.3.2. Economical
  • 4.3.3. Social
  • 4.3.4. Technological
  • 4.3.5. Environmental
  • 4.3.6. Legal
• 4.4. Top investment opportunity
• 4.5. Top winning strategies
• 4.6. COVID-19 Impact Analysis
• 4.7. Disruptive Trends
• 4.8. Industry Expert Perspective
• 4.9. Analyst Recommendation & Conclusion

Chapter 5. Global Menstrual Cups Market, by Type

• 5.1. Market Snapshot
• 5.2. Global Menstrual Cups Market by Type, Performance - Potential Analysis
• 5.3. Global Menstrual Cups Market Estimates & Forecasts by Type 2020-2030 (USD Billion)
• 5.4. Menstrual Cups Market, Sub Segment Analysis
  • 5.4.1. Disposable
  • 5.4.2. Reusable

Chapter 6. Global Menstrual Cups Market, by Material Type

• 6.1. Market Snapshot
• 6.2. Global Menstrual Cups Market by Material Type, Performance - Potential Analysis
• 6.3. Global Menstrual Cups Market Estimates & Forecasts by Material Type 2020-2030 (USD Billion)
• 6.4. Menstrual Cups Market, Sub Segment Analysis
  • 6.4.1. Silicone
  • 6.4.2. Latex
  • 6.4.3. Thermoplastic Elastomer

Chapter 7. Global Menstrual Cups Market, by Distribution Channel

• 7.1. Market Snapshot
• 7.2. Global Menstrual Cups Market by Distribution Channel, Performance - Potential Analysis
• 7.3. Global Menstrual Cups Market Estimates & Forecasts by Distribution Channel 2020-2030 (USD Billion)
• 7.4. Menstrual Cups Market, Sub Segment Analysis
  • 7.4.1. Hospital Pharmacies
  • 7.4.2. Retail Pharmacies & Drug Stores
  • 7.4.3. Online Pharmacies

Chapter 8. Global Menstrual Cups Market, Regional Analysis

• 8.1. Top Leading Countries
• 8.2. Top Emerging Countries
• 8.3. Menstrual Cups Market, Regional Market Snapshot
• 8.4. North America Menstrual Cups Market
  • 8.4.1. U.S. Menstrual Cups Market
    • 8.4.1.1. Type breakdown estimates & forecasts, 2020-2030
    • 8.4.1.2. Material Type breakdown estimates & forecasts, 2020-2030
    • 8.4.1.3. Distribution Channel breakdown estimates & forecasts, 2020-2030
  • 8.4.2. Canada Menstrual Cups Market
• 8.5. Europe Menstrual Cups Market Snapshot
  • 8.5.1. U.K. Menstrual Cups Market
  • 8.5.2. Germany Menstrual Cups Market
  • 8.5.3. France Menstrual Cups Market
  • 8.5.4. Spain Menstrual Cups Market
  • 8.5.5. Italy Menstrual Cups Market
  • 8.5.6. Rest of Europe Menstrual Cups Market
• 8.6. Asia-Pacific Menstrual Cups Market Snapshot
  • 8.6.1. China Menstrual Cups Market
  • 8.6.2. India Menstrual Cups Market
  • 8.6.3. Japan Menstrual Cups Market
  • 8.6.4. Australia Menstrual Cups Market
  • 8.6.5. South Korea Menstrual Cups Market
  • 8.6.6. Rest of Asia Pacific Menstrual Cups Market
• 8.7. Latin America Menstrual Cups Market Snapshot
  • 8.7.1. Brazil Menstrual Cups Market
  • 8.7.2. Mexico Menstrual Cups Market
• 8.8. Middle East & Africa Menstrual Cups Market
  • 8.8.1. Saudi Arabia Menstrual Cups Market
  • 8.8.2. South Africa Menstrual Cups Market
  • 8.8.3. Rest of Middle East & Africa Menstrual Cups Market

Chapter 9. Competitive Intelligence

• 9.1. Key Company SWOT Analysis
  • 9.1.1. Company 1
  • 9.1.2. Company 2
  • 9.1.3. Company 3
• 9.2. Top Market Strategies
• 9.3. Company Profiles
  • 9.3.1. Sirona Hygiene Private Limited (India)
    • 9.3.1.1. Key Information
    • 9.3.1.2. Overview
    • 9.3.1.3. Financial (Subject to Data Availability)
    • 9.3.1.4. Product Summary
    • 9.3.1.5. Recent Developments
  • 9.3.2. Procter & Gamble (U.S.)
  • 9.3.3. Mooncup Ltd (U.K.)
  • 9.3.4. Redcliffe Hygiene Private Limited (India)
  • 9.3.5. Diva International Inc. (Canada)
  • 9.3.6. CS Technologies s.r.o. (Czech Republic)
  • 9.3.7. Silky Cup (India)
  • 9.3.8. Me Luna GmbH (Germany)
  • 9.3.9. The Flex Company (U.S.)
  • 9.3.10. Ruby Cup (U.K.)

Chapter 10. Research Process

• 10.1. Research Process
  • 10.1.1. Data Mining
  • 10.1.2. Analysis
  • 10.1.3. Market Estimation
  • 10.1.4. Validation
  • 10.1.5. Publishing
• 10.2. Research Attributes
• 10.3. Research Assumption