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Global Active Packaging Market is valued at approximately USD 23.87 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 9.49% during the forecast period 2023-2030. Active packaging is a packaging technique crafted to proficiently maintain and potentially augment the nutritional value, sensory properties, and general quality of the contained food products, thereby extending their storage duration. This novel approach has arisen in reaction to the evolving tastes of modern consumers, who are increasingly drawn to readily available, fresh products, often partially prepared. The rising preference among urban and employed populations for fresh, easily consumable, and conveniently transportable food items substantially drives the need for active packaging solutions. Additionally, sectors such as Food & Beverage and Pharmaceuticals require specific item details to be included on the packaging, further stimulating demand for the Active Packaging Market.
Urbanization has been an uncontrollable phenomenon in numerous regions, leading to significant shifts in people's lifestyles and subsequent evolution of eating habits. Based on the Ready Meals Snapshot Survey conducted by Eating Better, in 2020, it was found that 88% of adults in the United Kingdom regularly consume ready breakfasts, dinners, or ready-to-cook food items, with two out of five individuals opting for packaged meals every week. Over the forecast period, the global Active Packaging Systems Market is poised to benefit from opportunities arising from shorter tracking durations and improved effectiveness in product monitoring. The increasing desire for sustainable and durable products, driven by both sellers and consumers, represents a significant growth opportunity during the forecast period. Nonetheless, the potential adverse effects of consuming long-preserved food packaged via active packaging pose a threat to health-conscious consumers, attributed to the absence of market standards. This lack of standards impedes market growth during the projected period 2022-2030.
The key regions considered for the Global Active Packaging Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 The utilization of smart labels and sensors within advanced packaging technology stands as the primary factor contributing to the substantial market share of this region. Asia Pacific is expected to grow significantly over the forecast period, owing to factors such as growing concern for food waste, the need for sustainable packaging solutions, and changes in the eating habits of the consumers due to urbanization are considered to be factors of growth for this region throughout the forecast period.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below: