이벤트 관리 소프트웨어 시장 : 규모 조사 및 예측, 컴포넌트별, 전개 형태별, 조직 규모별, 최종 사용자별, 지역별 분석(2023-2030년)

Global Event Management Software Market is valued approximately USD 8.04 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 14.9% over the forecast period 2023-2030. Event Management Software is a type of software designed to facilitate the planning, organization, and execution of events. It provides tools and features to manage various aspects of events, such as conferences, trade shows, seminars, workshops, weddings, and parties. The Event Management Software market is expanding because of factors such as increasing spending on social media marketing and rising number of social events. It allows users to plan every aspect of an event, including setting dates, creating schedules, and defining goals and objectives. Event Management Software streamlines the entire event planning and execution process, improving efficiency, reducing manual tasks, and enhancing the overall attendee experience. As a result, the demand of Event Management Software has progressively increased in the international market during the forecast period 2023-2030.

Social media provides a platform for EMS companies to engage with their audience in real-time. By sharing relevant content, participating in discussions, and responding to inquiries, EMS companies can build relationships with potential customers and establish themselves as industry experts. This engagement can help to nurture leads and encourage conversions. According to the Statista, global social media advertising spending accounts USD 132.77 billion in 2020 and projected to reach up to USD 255.77 billion by the year 2028. Furthermore, social media platforms offer robust analytics and insights that EMS companies can use to track the performance of their marketing efforts, understand their audience demographics and behaviors, and optimize their campaigns for better results. Another important factor drives the Event Management Software market is increasing number of events. Event Management Software offers scalability, allowing event organizers to handle multiple events simultaneously. As the number of events grows, organizers require software that can scale along with their needs, accommodating more attendees, managing larger venues, and handling increased data volume. The scalability of EMS becomes a critical factor in meeting the demand generated by a growing number of social events. In addition, as per Statista, the global event industry market accounts USD 887 billion in 2020 and projected to reach up to USD 2194 billion by the year 2028. Moreover, rising adoption of AI and ML in event management and growing number of SMEs is anticipated to create a lucrative growth opportunity for the market over the forecast period. However, complexities in integrating event management software with business systems and high initial cost associated with event management software is going to impede overall market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Event Management Software Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the rising integration of cutting-edge technologies, such as cloud hosting, data analytics, and mobile applications in the region. Integration of predictive analytics within EMS allows event planners to forecast attendance, identify potential challenges or opportunities, and optimize event planning processes. By analyzing historical data and external factors, such as market trends or seasonal variations, EMS can help organizers anticipate attendee needs and preferences, enabling them to proactively address issues and enhance the overall event experience. The region's dominant performance is anticipated to propel the overall demand of Event Management Software. Furthermore, Asia Pacific is expected to grow fastest during the forecast period, owing to factors such as rising number of populations in the region.

Major market player included in this report are:

• Cvent, Inc
• Aventri, Inc
• Eventbrite, Inc
• Ungerboeck Technologies, Inc
• Hopin Limited
• XING Events GmbH
• Bizzabo Inc
• Certain Events Inc
• RainFocus Inc
• ACTIVE Network, LLC

Recent Developments in the Market:

• In June 2023, Crisis24, a leading worldwide risk management organisation and a GardaWorld company, has upgraded its world-class mass notification capability, which is now integrated into TopoONE by Crisis24, the company's critical event management platform for security operations centres (GSOC). This reliable mass notification tool, built inside TopoONE, provides easy access to different communication channels, allowing for speedy escalation and response. With integrated communications, security operations centres will have more flexibility and resources to effectively coordinate urgent responses.

Global Event Management Software Market Report Scope:

• Historical Data - 2020 - 2021
• Base Year for Estimation - 2022
• Forecast period - 2023-2030
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Segments Covered - Component, Deployment Mode, Organization Size, End User, Region
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Component

• Software
• Services

By Deployment Mode

• Cloud
• On-premises

By Organization Size

• Small and Medium-sized Enterprises
• Large Enterprises

By End User

• Event Organizers and Planners
• Corporate
• Government
• Education
• Other End Users

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Table of Contents

Chapter 1.Executive Summary

• 1.1.Market Snapshot
• 1.2.Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
  • 1.2.1.Event Management Software Market, by Region, 2020-2030 (USD Billion)
  • 1.2.2.Event Management Software Market, by Component, 2020-2030 (USD Billion)
  • 1.2.3.Event Management Software Market, by Deployment Mode, 2020-2030 (USD Billion)
  • 1.2.4.Event Management Software Market, by Organization Size, 2020-2030 (USD Billion)
  • 1.2.5.Event Management Software Market, by End User, 2020-2030 (USD Billion)
• 1.3.Key Trends
• 1.4.Estimation Methodology
• 1.5.Research Assumption

Chapter 2.Global Event Management Software Market Definition and Scope

• 2.1.Objective of the Study
• 2.2.Market Definition & Scope
  • 2.2.1.Industry Evolution
  • 2.2.2.Scope of the Study
• 2.3.Years Considered for the Study
• 2.4.Currency Conversion Rates

Chapter 3.Global Event Management Software Market Dynamics

• 3.1.Event Management Software Market Impact Analysis (2020-2030)
  • 3.1.1.Market Drivers
    • 3.1.1.1.Increasing spending on social media marketing
    • 3.1.1.2.Rising number of social events
  • 3.1.2.Market Challenges
    • 3.1.2.1.Complexities in integrating event management software with business systems
    • 3.1.2.2.High initial cost associated with event management software
  • 3.1.3.Market Opportunities
    • 3.1.3.1.Rising adoption of AI and ML in event management
    • 3.1.3.2.Growing number of SMEs

Chapter 4.Global Event Management Software Market Industry Analysis

• 4.1.Porter's 5 Force Model
  • 4.1.1.Bargaining Power of Suppliers
  • 4.1.2.Bargaining Power of Buyers
  • 4.1.3.Threat of New Entrants
  • 4.1.4.Threat of Substitutes
  • 4.1.5.Competitive Rivalry
• 4.2.Porter's 5 Force Impact Analysis
• 4.3.PEST Analysis
  • 4.3.1.Political
  • 4.3.2.Economical
  • 4.3.3.Social
  • 4.3.4.Technological
  • 4.3.5.Environmental
  • 4.3.6.Legal
• 4.4.Top investment opportunity
• 4.5.Top winning strategies
• 4.6.COVID-19 Impact Analysis
• 4.7.Disruptive Trends
• 4.8.Industry Expert Perspective
• 4.9.Analyst Recommendation & Conclusion

Chapter 5.Global Event Management Software Market, by Component

• 5.1.Market Snapshot
• 5.2.Global Event Management Software Market by Component, Performance - Potential Analysis
• 5.3.Global Event Management Software Market Estimates & Forecasts by Component 2020-2030 (USD Billion)
• 5.4.Event Management Software Market, Sub Segment Analysis
  • 5.4.1.Software
  • 5.4.2.Services

Chapter 6.Global Event Management Software Market, by Deployment Mode

• 6.1.Market Snapshot
• 6.2.Global Event Management Software Market by Deployment Mode, Performance - Potential Analysis
• 6.3.Global Event Management Software Market Estimates & Forecasts by Deployment Mode 2020-2030 (USD Billion)
• 6.4.Event Management Software Market, Sub Segment Analysis
  • 6.4.1.Cloud
  • 6.4.2.On-premises

Chapter 7.Global Event Management Software Market, by Organization Size

• 7.1.Market Snapshot
• 7.2.Global Event Management Software Market by Organization Size, Performance - Potential Analysis
• 7.3.Global Event Management Software Market Estimates & Forecasts by Organization Size 2020-2030 (USD Billion)
• 7.4.Event Management Software Market, Sub Segment Analysis
  • 7.4.1.Small and Medium-sized Enterprises
  • 7.4.2.Large Enterprises

Chapter 8.Global Event Management Software Market, by End User

• 8.1.Market Snapshot
• 8.2.Global Event Management Software Market by End User, Performance - Potential Analysis
• 8.3.Global Event Management Software Market Estimates & Forecasts by End User 2020-2030 (USD Billion)
• 8.4.Event Management Software Market, Sub Segment Analysis
  • 8.4.1.Event Organizers and Planners
  • 8.4.2.Corporate
  • 8.4.3.Government
  • 8.4.4.Education
  • 8.4.5.Other End Users

Chapter 9.Global Event Management Software Market, Regional Analysis

• 9.1.Top Leading Countries
• 9.2.Top Emerging Countries
• 9.3.Event Management Software Market, Regional Market Snapshot
• 9.4.North America Event Management Software Market
  • 9.4.1.U.S. Event Management Software Market
    • 9.4.1.1.Component breakdown estimates & forecasts, 2020-2030
    • 9.4.1.2.Deployment Mode breakdown estimates & forecasts, 2020-2030
    • 9.4.1.3.Organization Size breakdown estimates & forecasts, 2020-2030
    • 9.4.1.4.End User breakdown estimates & forecasts, 2020-2030
  • 9.4.2.Canada Event Management Software Market
• 9.5.Europe Event Management Software Market Snapshot
  • 9.5.1.U.K. Event Management Software Market
  • 9.5.2.Germany Event Management Software Market
  • 9.5.3.France Event Management Software Market
  • 9.5.4.Spain Event Management Software Market
  • 9.5.5.Italy Event Management Software Market
  • 9.5.6.Rest of Europe Event Management Software Market
• 9.6.Asia-Pacific Event Management Software Market Snapshot
  • 9.6.1.China Event Management Software Market
  • 9.6.2.India Event Management Software Market
  • 9.6.3.Japan Event Management Software Market
  • 9.6.4.Australia Event Management Software Market
  • 9.6.5.South Korea Event Management Software Market
  • 9.6.6.Rest of Asia Pacific Event Management Software Market
• 9.7.Latin America Event Management Software Market Snapshot
  • 9.7.1.Brazil Event Management Software Market
  • 9.7.2.Mexico Event Management Software Market
• 9.8.Middle East & Africa Event Management Software Market
  • 9.8.1.Saudi Arabia Event Management Software Market
  • 9.8.2.South Africa Event Management Software Market
  • 9.8.3.Rest of Middle East & Africa Event Management Software Market

Chapter 10.Competitive Intelligence

• 10.1.Key Company SWOT Analysis
• 10.2.Top Market Strategies
• 10.3.Company Profiles
  • 10.3.1.Cvent, Inc
    • 10.3.1.1.Key Information
    • 10.3.1.2.Overview
    • 10.3.1.3.Financial (Subject to Data Availability)
    • 10.3.1.4.Product Summary
    • 10.3.1.5.Recent Developments
  • 10.3.2.Aventri, Inc
  • 10.3.3.Eventbrite, Inc
  • 10.3.4.Ungerboeck Technologies, Inc
  • 10.3.5.Hopin Limited
  • 10.3.6.XING Events GmbH
  • 10.3.7.Bizzabo Inc
  • 10.3.8.Certain Events Inc
  • 10.3.9.RainFocus Inc
  • 10.3.10.ACTIVE Network, LLC

Chapter 11.Research Process

• 11.1.Research Process
  • 11.1.1.Data Mining
  • 11.1.2.Analysis
  • 11.1.3.Market Estimation
  • 11.1.4.Validation
  • 11.1.5.Publishing
• 11.2.Research Attributes
• 11.3.Research Assumption