세계의 증강현실(AR) 및 가상현실(VR) 소프트웨어 시장 규모 조사 : 유형별, 플랫폼별, 소프트웨어 유형별, 배포별, 최종 사용자별, 지역별 예측(2022-2032년)

Global Augmented Reality (AR) and Virtual Reality (VR) Software Market is valued approximately at USD 13.45 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 18.43% over the forecast period 2024-2032. AR & VR software, through the seamless integration of digital information with real-world environments or the creation of fully immersive virtual experiences, enhances user interaction and engagement. This transformative technology leveraging advanced 3D graphics and sensor-based inputs that is pivotal in developing applications across diverse sectors including entertainment, education, healthcare, and industrial applications. The increasing adoption of AR & VR software in the entertainment industry and the heightened need for immersive learning in education and healthcare underscore the market's potential growth. However, substantial costs and privacy concerns associated with AR & VR software could impede market expansion. Continuous innovations aimed at reducing latency, enhancing cross-platform compatibility, and improving data protection are expected to foster market growth. Furthermore, the utilization of AR & VR in industrial applications is anticipated to significantly advance manufacturing processes, thereby contributing to the market's future growth trajectory.

The rapid deployment of AR & VR software across various platforms, such as mobile and desktop, facilitates the interaction with virtual objects and the real environment, thus offering a seamless experience. Specifically, VR headsets and consoles enable users to experience immersive environments with superimposed real-world backgrounds, enhancing user engagement across industry verticals. The expanding use of AR & VR software for applications like 3D modeling, remote collaboration, and navigation underscores its transformative potential in enhancing productivity and user experience.

The key regions considered for the global Augmented Reality (AR) and Virtual Reality (VR) Software Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is a dominating region in the Augmented Reality (AR) and Virtual Reality (VR) Software Market in terms of revenue due to significant investments in AR & VR technologies for military training and healthcare applications. Also, strong interest in AR & VR for education and entertainment, driven by the demand for high-quality content and seamless integration further supports the market expansion. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period. Countries like China, Japan, and India are making significant contributions to global AR & VR software development through digital initiatives and strong market expansion.

Major market players included in this report are:

• AB Volvo
• Advanced Micro Devices, Inc.
• Amazon Web Services, Inc.
• Appinventiv Technologies Pvt. Ltd.
• Apple Inc.
• ARLOOPA Inc.
• Autodesk, Inc.
• Blippar Ltd.
• Cisco Systems, Inc.
• Contentful Group
• Cosm Immersive
• Epic Games, Inc.
• Fyusion, Inc.
• Google LLC
• HQSoftware

The detailed segments and sub-segments of the market are explained below:

By Type:

• AR Software
• VR Software

By Platform:

• Console
• Desktop
• Headsets
• Mobile

By Software Type:

• 3D Modeling
• AR Remote Collaboration
• Documentation
• Navigation
• Visualization
• VR Content Creation
• Workflow Optimization

By Deployment:

• Hybrid
• On-Cloud
• On-Premises

By End-User:

• Aerospace & Defense
• Automotive & Transportation
• Consumer Goods & Retail
• Education
• Entertainment & Gaming
• Healthcare

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA

Years considered for the study are as follows:

• Historical year - 2022
• Base year - 2023
• Forecast period - 2024 to 2032

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Executive Summary

• 1.1. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecast (2022-2032)
• 1.2. Regional Summary
• 1.3. Segmental Summary
  • 1.3.1. By Type
  • 1.3.2. By Platform
  • 1.3.3. By Software Type
  • 1.3.4. By Deployment
  • 1.3.5. By End-User
• 1.4. Key Trends
• 1.5. Recession Impact
• 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Definition and Research Assumptions

• 2.1. Research Objective
• 2.2. Market Definition
• 2.3. Research Assumptions
  • 2.3.1. Inclusion & Exclusion
  • 2.3.2. Limitations
  • 2.3.3. Supply Side Analysis
    • 2.3.3.1. Availability
    • 2.3.3.2. Infrastructure
    • 2.3.3.3. Regulatory Environment
    • 2.3.3.4. Market Competition
    • 2.3.3.5. Economic Viability (Consumer's Perspective)
  • 2.3.4. Demand Side Analysis
    • 2.3.4.1. Regulatory frameworks
    • 2.3.4.2. Technological Advancements
    • 2.3.4.3. Environmental Considerations
    • 2.3.4.4. Consumer Awareness & Acceptance
• 2.4. Estimation Methodology
• 2.5. Years Considered for the Study
• 2.6. Currency Conversion Rates

Chapter 3. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Dynamics

• 3.1. Market Drivers
  • 3.1.1. Increased adoption in entertainment and education sectors
  • 3.1.2. Growing number of AR & VR software companies
• 3.2. Market Challenges
  • 3.2.1. High costs and privacy concerns
  • 3.2.2. Need for skilled operators
• 3.3. Market Opportunities
  • 3.3.1. Innovations in latency reduction and cross-platform compatibility
  • 3.3.2. Expanding industrial applications

Chapter 4. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
  • 4.1.6. Futuristic Approach to Porter's 5 Force Model
  • 4.1.7. Porter's 5 Force Impact Analysis
• 4.2. PESTEL Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
  • 4.2.5. Environmental
  • 4.2.6. Legal
• 4.3. Top investment opportunity
• 4.4. Top winning strategies
• 4.5. Disruptive Trends
• 4.6. Industry Expert Perspective
• 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecasts by Type 2022-2032

• 5.1. Segment Dashboard
• 5.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 5.2.1. AR Software
  • 5.2.2. VR Software

Chapter 6. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecasts by Platform 2022-2032

• 6.1. Segment Dashboard
• 6.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: Platform Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 6.2.1. Console
  • 6.2.2. Desktop
  • 6.2.3. Headsets
  • 6.2.4. Mobile

Chapter 7. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecasts by Software Type 2022-2032

• 7.1. Segment Dashboard
• 7.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: Software Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 7.2.1. 3D Modeling
  • 7.2.2. AR Remote Collaboration
  • 7.2.3. Documentation
  • 7.2.4. Navigation
  • 7.2.5. Visualization
  • 7.2.6. VR Content Creation
  • 7.2.7. Workflow Optimization

Chapter 8. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecasts by Deployment 2022-2032

• 8.1. Segment Dashboard
• 8.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: Deployment Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 8.2.1. Hybrid
  • 8.2.2. On-Cloud
  • 8.2.3. On-Premises

Chapter 9. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecasts by End-User 2022-2032

• 9.1. Segment Dashboard
• 9.2. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market: End-User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 9.2.1. Aerospace & Defense
  • 9.2.2. Automotive & Transportation
  • 9.2.3. Consumer Goods & Retail
  • 9.2.4. Education
  • 9.2.5. Entertainment & Gaming
  • 9.2.6. Healthcare

Chapter 10. Global Augmented Reality (AR) and Virtual Reality (VR) Software Market Size & Forecasts by Region 2022-2032

• 10.1. North America Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.1.1. U.S. Augmented Reality (AR) and Virtual Reality (VR) Software Market
    • 10.1.1.1. Type breakdown size & forecasts, 2022-2032
    • 10.1.1.2. Platform breakdown size & forecasts, 2022-2032
    • 10.1.1.3. Software Type breakdown size & forecasts, 2022-2032
    • 10.1.1.4. Deployment breakdown size & forecasts, 2022-2032
    • 10.1.1.5. End-User breakdown size & forecasts, 2022-2032
  • 10.1.2. Canada Augmented Reality (AR) and Virtual Reality (VR) Software Market
• 10.2. Europe Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.2.1. U.K. Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.2.2. Germany Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.2.3. France Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.2.4. Spain Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.2.5. Italy Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.2.6. Rest of Europe Augmented Reality (AR) and Virtual Reality (VR) Software Market
• 10.3. Asia-Pacific Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.3.1. China Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.3.2. India Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.3.3. Japan Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.3.4. Australia Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.3.5. South Korea Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.3.6. Rest of Asia Pacific Augmented Reality (AR) and Virtual Reality (VR) Software Market
• 10.4. Latin America Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.4.1. Brazil Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.4.2. Mexico Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.4.3. Rest of Latin America Augmented Reality (AR) and Virtual Reality (VR) Software Market
• 10.5. Middle East & Africa Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.5.1. Saudi Arabia Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.5.2. South Africa Augmented Reality (AR) and Virtual Reality (VR) Software Market
  • 10.5.3. Rest of Middle East & Africa Augmented Reality (AR) and Virtual Reality (VR) Software Market

Chapter 11. Competitive Intelligence

• 11.1. Key Company SWOT Analysis
  • 11.1.1. AB Volvo
  • 11.1.2. Advanced Micro Devices, Inc.
  • 11.1.3. Amazon Web Services, Inc.
• 11.2. Top Market Strategies
• 11.3. Company Profiles
  • 11.3.1. AB Volvo
    • 11.3.1.1. Key Information
    • 11.3.1.2. Overview
    • 11.3.1.3. Financial (Subject to Data Availability)
    • 11.3.1.4. Product Summary
    • 11.3.1.5. Market Strategies
  • 11.3.2. Advanced Micro Devices, Inc.
  • 11.3.3. Amazon Web Services, Inc.
  • 11.3.4. Appinventiv Technologies Pvt. Ltd.
  • 11.3.5. Apple Inc.
  • 11.3.6. ARLOOPA Inc.
  • 11.3.7. Autodesk, Inc.
  • 11.3.8. Blippar Ltd.
  • 11.3.9. Cisco Systems, Inc.
  • 11.3.10. Contentful Group
  • 11.3.11. Cosm Immersive
  • 11.3.12. Epic Games, Inc.
  • 11.3.13. Fyusion, Inc.
  • 11.3.14. Google LLC
  • 11.3.15. HQSoftware

Chapter 12. Research Process

• 12.1. Research Process
  • 12.1.1. Data Mining
  • 12.1.2. Analysis
  • 12.1.3. Market Estimation
  • 12.1.4. Validation
  • 12.1.5. Publishing
• 12.2. Research Attributes