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The Global Citrus Aurantium Extract Market is valued at approximately USD 3.76 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 3.8% over the forecast period 2024-2034. Citrus aurantium extract, commonly known as bitter orange, is gaining traction in the weight loss sector and bodybuilding supplements. This extract is known for its appetite-suppressing properties, further driving its demand. Additionally, the rising clamor for organic ingredients among fitness enthusiasts has bolstered the adoption of bitter orange extract in health supplements, favouring both consumers and manufacturers.
The essential oil sector is also experiencing significant growth as more individuals turn to alternative therapies for physical and mental health issues. Bitter orange is a key ingredient in many essential oils, contributing to the growth of the citrus aurantium extract market alongside the booming aromatherapy industry, which is projected to exceed USD 13 billion by 2034. However, skepticism from the scientific community and medical professionals, coupled with concerns about the potential heart risks associated with bitter orange, present challenges to the market's expansion.
Technological advancements in the extraction and formulation of citrus aurantium extract are positively impacting the industry. Manufacturers are streamlining the extraction process through innovative technologies like ultrasonic-assisted extraction, enhancing efficiency and production capabilities.
Bitter orange's energy-boosting qualities are a double-edged sword. While these qualities make it popular among the younger generation and fitness enthusiasts, they also lead to bans from various sports organizations, limiting its reach among athletes. Furthermore, doubts about its efficacy in weight loss and the need for cautious labelling to avoid regulatory issues constrain market growth.
The key regions considered for the Global Citrus Aurantium Extract Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is a dominating region in the Citrus Aurantium Extract Market in terms of revenue. The growth of the Citrus Aurantium Extract Market in North America is driven by increasing health consciousness, rising demand for natural and organic products, and its use in dietary supplements for weight loss and appetite suppression. Additionally, advancements in extraction technologies and a growing trend towards functional foods and beverages contribute significantly to market expansion. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period 2024-2032.