아유르베다 여성 건강 시장 규모 조사 : 제품 유형별, 적응증별, 연령층별, 유통 채널별, 지역별 예측(2022-2032년)

The Global Ayurveda Women's Health Market was valued at approximately USD 3.6 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 6.3% over the forecast period 2024-2032. Ayurveda, a traditional system of medicine originating in India, focuses on holistic and natural approaches to health, emphasizing the balance of mind, body, and spirit. In women's health, Ayurveda addresses various stages of life, including menstruation, pregnancy, menopause, and overall reproductive health. Treatments often include herbal remedies, dietary guidelines, lifestyle changes, and yoga to maintain hormonal balance, alleviate menstrual disorders, improve fertility, and manage menopausal symptoms. The growing global interest in natural and holistic health practices has led to increased adoption of Ayurvedic treatments for women's health, supported by research and endorsements from health practitioners.

The rising incidences of women's health problems, coupled with the need to address hormonal imbalances, are key drivers propelling the growth of the Ayurveda women's health market. Ayurveda, a traditional system of medicine originating from India, has gained global recognition for its holistic approach to health and wellness. Manufacturers in the Ayurveda women's health market are increasingly exploring the integration of Ayurveda and Allopathy to provide combined benefits of both medical branches. Extensive research is being conducted on Ayurvedic medicines targeting women's gut health to offer holistic treatment. Practices such as 'Abhyanga' (self-massage) and the use of herbs like asparagus and Ashwagandha for hormonal balance, alongside ginger and turmeric for digestive health, are becoming popular. However, certain Ayurvedic products containing harmful ingredients like mercury or lead and misconceptions about their use during pregnancy could restrain market growth.

The demand for Ayurvedic solutions is further bolstered by the increasing awareness of chronic diseases affecting women, such as cancer, diabetes, and cardiovascular disorders. According to the World Economic Forum, significant research gaps exist in areas like menstrual and maternal health, highlighting the need for timely treatment and preventive measures. Ayurvedic practices like self-massage and herbal teas are also beneficial for pregnant and lactating women, further driving market growth.

The key regions considered in the study include Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa. The Asia Pacific region dominated the Ayurveda women's health market in 2023, driven by awareness campaigns and government initiatives promoting Ayurvedic therapeutics. Key players in this market are focusing on expanding their reach in low- and medium-income regions by educating women about the importance of Ayurvedic health solutions. Factors contributing to this growth include a rising awareness of the benefits of natural and holistic health treatments, government initiatives to promote traditional medicine, and the increasing prevalence of women's health issues that can be effectively managed with Ayurvedic treatments. Additionally, the growing middle-class population with disposable income to spend on alternative health therapies further boosts the market in this region.

Major market players included in this report are:

• The Himalaya Drug Company
• Dabur
• Patanjali Ayurved Limited
• Baidyanath Group
• Hamdard Laboratories (India)
• Vicco Laboratories
• Charak Pharma Pvt. Ltd.
• Sri Sri Tattva
• Zandu Pharma Works Ltd.
• Arya Vaidya Pharmacy (Coimbatore) Ltd.
• Emami Limited
• Kerala Ayurveda Ltd.
• Maharishi Ayurveda Products Pvt. Ltd.
• Himalaya Drug Company
• Organic India Pvt. Ltd.

The detailed segments and sub-segment of the market are explained below:

By Product Type:

• Herbal Supplements
• Ayurvedic Medicines
• Herbal Tea
• Ayurvedic Oils and Balms

By Indication:

• Menstrual Disorders
• Menopause Symptoms
• Fertility Issues
• Pregnancy Care
• Others

By Age Group:

• Adolescents
• Adults
• Elderly Women

By Distribution Channel:

• Online Retail
• Specialty Stores
• Pharmacies
• Direct Sales
• Others

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA

Years considered for the study are as follows:

• Historical year - 2022
• Base year - 2023
• Forecast period - 2024 to 2032

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Ayurveda Women's Health Market Executive Summary

• 1.1. Global Ayurveda Women's Health Market Size & Forecast (2022-2032)
• 1.2. Regional Summary
• 1.3. Segmental Summary
  • 1.3.1. By Product Type
  • 1.3.2. By Indication
  • 1.3.3. By Age Group
  • 1.3.4. By Distribution Channel
• 1.4. Key Trends
• 1.5. Recession Impact
• 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Ayurveda Women's Health Market Definition and Research Assumptions

• 2.1. Research Objective
• 2.2. Market Definition
• 2.3. Research Assumptions
  • 2.3.1. Inclusion & Exclusion
  • 2.3.2. Limitations
  • 2.3.3. Supply Side Analysis
    • 2.3.3.1. Availability
    • 2.3.3.2. Infrastructure
    • 2.3.3.3. Regulatory Environment
    • 2.3.3.4. Market Competition
    • 2.3.3.5. Economic Viability (Consumer's Perspective)
  • 2.3.4. Demand Side Analysis
    • 2.3.4.1. Regulatory frameworks
    • 2.3.4.2. Technological Advancements
    • 2.3.4.3. Environmental Considerations
    • 2.3.4.4. Consumer Awareness & Acceptance
• 2.4. Estimation Methodology
• 2.5. Years Considered for the Study
• 2.6. Currency Conversion Rates

Chapter 3. Global Ayurveda Women's Health Market Dynamics

• 3.1. Market Drivers
  • 3.1.1. Rise in Incidence of Women's Health Problems
  • 3.1.2. Requirement of Hormonal Balance
  • 3.1.3. Growing Prevalence of Women's Health Problems Bolstering Ayurvedic Women's Care Industry
• 3.2. Market Challenges
  • 3.2.1. Prejudices Regarding Ayurvedic Medicines for Pregnant Women
  • 3.2.2. Presence of Harmful Ingredients in Certain Ayurvedic Products
• 3.3. Market Opportunities
  • 3.3.1. Integration of Ayurveda and Allopathy
  • 3.3.2. Rising Awareness about Ayurveda for Women's Health

Chapter 4. Global Ayurveda Women's Health Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
  • 4.1.6. Futuristic Approach to Porter's 5 Force Model
  • 4.1.7. Porter's 5 Force Impact Analysis
• 4.2. PESTEL Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
  • 4.2.5. Environmental
  • 4.2.6. Legal
• 4.3. Top investment opportunity
• 4.4. Top winning strategies
• 4.5. Disruptive Trends
• 4.6. Industry Expert Perspective
• 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Ayurveda Women's Health Market Size & Forecasts by Product Type 2022-2032

• 5.1. Segment Dashboard
• 5.2. Global Ayurveda Women's Health Market: Product Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 5.2.1. Herbal Supplements
  • 5.2.2. Ayurvedic Medicines
  • 5.2.3. Herbal Tea
  • 5.2.4. Ayurvedic Oils and Balms

Chapter 6. Global Ayurveda Women's Health Market Size & Forecasts by Indication 2022-2032

• 6.1. Segment Dashboard
• 6.2. Global Ayurveda Women's Health Market: Indication Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 6.2.1. Menstrual Disorders
  • 6.2.2. Menopause Symptoms
  • 6.2.3. Fertility Issues
  • 6.2.4. Pregnancy Care
  • 6.2.5. Others

Chapter 7. Global Ayurveda Women's Health Market Size & Forecasts by Age Group 2022-2032

• 7.1. Segment Dashboard
• 7.2. Global Ayurveda Women's Health Market: Age Group Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 7.2.1. Adolescents
  • 7.2.2. Adults
  • 7.2.3. Elderly Women

Chapter 8. Global Ayurveda Women's Health Market Size & Forecasts by Distribution Channel 2022-2032

• 8.1. Segment Dashboard
• 8.2. Global Ayurveda Women's Health Market: Distribution Channel Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 8.2.1. Online Retail
  • 8.2.2. Specialty Stores
  • 8.2.3. Pharmacies
  • 8.2.4. Direct Sales
  • 8.2.5. Others

Chapter 9. Global Ayurveda Women's Health Market Size & Forecasts by Region 2022-2032

• 9.1. North America Ayurveda Women's Health Market
  • 9.1.1. U.S. Ayurveda Women's Health Market
    • 9.1.1.1. Product Type breakdown size & forecasts, 2022-2032
    • 9.1.1.2. Indication breakdown size & forecasts, 2022-2032
    • 9.1.1.3. Age Group breakdown size & forecasts, 2022-2032
    • 9.1.1.4. Distribution Channel breakdown size & forecasts, 2022-2032
  • 9.1.2. Canada Ayurveda Women's Health Market
• 9.2. Europe Ayurveda Women's Health Market
  • 9.2.1. U.K. Ayurveda Women's Health Market
  • 9.2.2. Germany Ayurveda Women's Health Market
  • 9.2.3. France Ayurveda Women's Health Market
  • 9.2.4. Spain Ayurveda Women's Health Market
  • 9.2.5. Italy Ayurveda Women's Health Market
  • 9.2.6. Rest of Europe Ayurveda Women's Health Market
• 9.3. Asia-Pacific Ayurveda Women's Health Market
  • 9.3.1. China Ayurveda Women's Health Market
  • 9.3.2. India Ayurveda Women's Health Market
  • 9.3.3. Japan Ayurveda Women's Health Market
  • 9.3.4. Australia Ayurveda Women's Health Market
  • 9.3.5. South Korea Ayurveda Women's Health Market
  • 9.3.6. Rest of Asia Pacific Ayurveda Women's Health Market
• 9.4. Latin America Ayurveda Women's Health Market
  • 9.4.1. Brazil Ayurveda Women's Health Market
  • 9.4.2. Mexico Ayurveda Women's Health Market
  • 9.4.3. Rest of Latin America Ayurveda Women's Health Market
• 9.5. Middle East & Africa Ayurveda Women's Health Market
  • 9.5.1. Saudi Arabia Ayurveda Women's Health Market
  • 9.5.2. South Africa Ayurveda Women's Health Market
  • 9.5.3. Rest of Middle East & Africa Ayurveda Women's Health Market

Chapter 10. Competitive Intelligence

• 10.1. Key Company SWOT Analysis
• 10.2. Top Market Strategies
• 10.3. Company Profiles
  • 10.3.1. The Himalaya Drug Company
    • 10.3.1.1. Key Information
    • 10.3.1.2. Overview
    • 10.3.1.3. Financial (Subject to Data Availability)
    • 10.3.1.4. Product Summary
    • 10.3.1.5. Market Strategies
  • 10.3.2. Dabur
  • 10.3.3. Patanjali Ayurved Limited
  • 10.3.4. Baidyanath Group
  • 10.3.5. Hamdard Laboratories (India)
  • 10.3.6. Vicco Laboratories
  • 10.3.7. Charak Pharma Pvt. Ltd.
  • 10.3.8. Sri Sri Tattva
  • 10.3.9. Zandu Pharma Works Ltd.
  • 10.3.10. Arya Vaidya Pharmacy (Coimbatore) Ltd.
  • 10.3.11. Emami Limited
  • 10.3.12. Kerala Ayurveda Ltd.
  • 10.3.13. Maharishi Ayurveda Products Pvt. Ltd.
  • 10.3.14. Himalaya Drug Company
  • 10.3.15. Organic India Pvt. Ltd.

Chapter 11. Research Process

• 11.1. Research Process
  • 11.1.1. Data Mining
  • 11.1.2. Analysis
  • 11.1.3. Market Estimation
  • 11.1.4. Validation
  • 11.1.5. Publishing
• 11.2. Research Attributes