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세계의 멀티스크린 광고 시장 : 컨텐츠 종류, 플랫폼 및 지역별 예측

Global Multiscreen Advertising Market Size study, by Type of Content (Static, Dynamic, Interactive), by Platform (Television, Desktop/Laptop, Mobile/Tablet, Gaming, Consoles, Other Platforms) and Regional Forecasts 2020-2027

리서치사 Bizwit Research & Consulting LLP
발행일 2020년 05월 상품 코드 939840
페이지 정보 영문
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세계의 멀티스크린 광고 시장 : 컨텐츠 종류, 플랫폼 및 지역별 예측 Global Multiscreen Advertising Market Size study, by Type of Content (Static, Dynamic, Interactive), by Platform (Television, Desktop/Laptop, Mobile/Tablet, Gaming, Consoles, Other Platforms) and Regional Forecasts 2020-2027
발행일 : 2020년 05월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 멀티스크린 광고(Multiscreen Advertising) 시장을 조사했으며, 전체적인 시장 동향, 부문별 상세 동향, 시장 성장에 대한 영향요인 분석, 경쟁 상황, 주요 기업 개요 등을 종합적으로 정리했습니다.

목차

제1장 주요 요약

제2장 세계의 멀티스크린 광고 시장 정의와 범위

제3장 세계의 멀티스크린 광고 시장 역학

  • 멀티스크린 광고 시장 영향 분석

제4장 세계의 멀티스크린 광고 시장 : 업계 분석

  • Porter's 5 force 모델
  • PEST 분석
  • 투자 채용 모델
  • 애널리스트의 제안과 결론

제5장 컨텐츠 종류별 세계의 멀티스크린 광고 시장

  • 시장 현황
  • 컨텐츠 종류별 세계의 멀티스크린 광고 시장 실적 - 잠재력 분석
  • 컨텐츠 종류별 세계의 멀티스크린 광고 시장 추정과 예측(10억 달러)
  • 멀티스크린 광고 시장, 하위 부문 분석
    • 정적
    • 동적
    • 인터랙티브

제6장 플랫폼별 세계의 멀티스크린 광고 시장

  • 시장 현황
  • 플랫폼별 세계의 멀티스크린 광고 시장 실적 - 잠재력 분석
  • 플랫폼별 세계의 멀티스크린 광고 시장 추정과 예측(10억 달러)
  • 멀티스크린 광고 시장, 하위 부문 분석
    • TV
    • 데스크톱/랩톱
    • 휴대/태블릿
    • 게임기
    • 기타 플랫폼

제7장 세계의 멀티스크린 광고 시장, 지역 분석

  • 지역 시장 현황
  • 북미
    • 미국
    • 캐나다
  • 유럽
    • 영국
    • 독일
    • 프랑스
    • 스페인
    • 이탈리아
    • 기타 유럽
  • 아시아태평양
    • 중국
    • 인도
    • 일본
    • 호주
    • 한국
    • 기타 아시아태평양
  • 라틴아메리카
    • 브라질
    • 멕시코
  • 기타 지역

제8장 경쟁 정보

  • 주요 시장 전략
  • 기업 개요
    • Orange S.A.
    • Sky UK
    • Alphabet Inc.
    • Microsoft Corporation
    • Netflix, Inc.
    • Roku, Inc.
    • Amazon.com
    • AT&T Inc.
    • NTT Docomo Inc.
    • Vodafone Group plc

제9장 조사 방법

KSM 20.06.19

LIST OF TABLES

  • TABLE 1. Global Multiscreen Advertising Market, Report Scope
  • TABLE 2. Global Multiscreen Advertising Market Estimates & forecasts by Region 2017-2027 (USD Billion)
  • TABLE 3. Global Multiscreen Advertising Market Estimates & forecasts by Type of Content 2017-2027 (USD Billion)
  • TABLE 4. Global Multiscreen Advertising Market Estimates & forecasts by Platform 2017-2027 (USD Billion)
  • TABLE 5. Global Multiscreen Advertising Market by Segment, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 6. Global Multiscreen Advertising Market by Region, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 7. Global Multiscreen Advertising Market by Segment, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 8. Global Multiscreen Advertising Market by Region, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 9. Global Multiscreen Advertising Market by Segment, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 10. Global Multiscreen Advertising Market by Region, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 11. Global Multiscreen Advertising Market by Segment, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 12. Global Multiscreen Advertising Market by Region, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 13. Global Multiscreen Advertising Market by Segment, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 14. Global Multiscreen Advertising Market by Region, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 15. Global Multiscreen Advertising Market by Segment, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 16. Global Multiscreen Advertising Market by Region, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 17. Global Multiscreen Advertising Market by Segment, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 18. Global Multiscreen Advertising Market by Region, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 19. Global Multiscreen Advertising Market by Segment, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 20. Global Multiscreen Advertising Market by Region, Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 21. U.S. Multiscreen Advertising Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 22. U.S. Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 23. U.S. Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 24. Canada Multiscreen Advertising Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 25. Canada Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 26. Canada Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 27. UK Multiscreen Advertising Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 28. UK Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 29. UK Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 30. Germany Multiscreen Advertising Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 31. Germany Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 32. Germany Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 33. Roe Multiscreen Advertising Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 34. Roe Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 35. Roe Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 36. China Multiscreen Advertising Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 37. China Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 38. China Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 39. India Multiscreen Advertising Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 40. India Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 41. India Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 42. Japan Multiscreen Advertising Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 43. Japan Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 44. Japan Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 45. ROAPAC Multiscreen Advertising Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 46. ROAPAC Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 47. ROAPAC Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 48. Brazil Multiscreen Advertising Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 49. Brazil Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 50. Brazil Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 51. Mexico Multiscreen Advertising Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 52. Mexico Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 53. Mexico Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 54. ROLA Multiscreen Advertising Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 55. ROLA Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 56. ROLA Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 57. ROW Multiscreen Advertising Market Estimates & forecasts, 2017-2027 (USD Billion)
  • TABLE 58. ROW Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 59. ROW Multiscreen Advertising Market Estimates & forecasts by Segment 2017-2027 (USD Billion)
  • TABLE 60. List of Secondary Sources, Used In The Study of Global Multiscreen Advertising Market
  • TABLE 61. List of Primary Sources, Used In The Study of Global Multiscreen Advertising Market
  • TABLE 62. Years Considered for The Study
  • TABLE 63. Exchange Rates Considered

LIST OF FIGURES

  • FIG 1. Global Multiscreen Advertising Market, Research Methodology
  • FIG 2. Global Multiscreen Advertising Market, Market Estimation Techniques
  • FIG 3. Global Market Size Estimates & forecast Methods
  • FIG 4. Global Multiscreen Advertising Market, Key Trends 2019
  • FIG 5. Global Multiscreen Advertising Market, Growth Prospects 2020-2027
  • FIG 6. Global Multiscreen Advertising Market, Porters 5 force Model
  • FIG 7. Global Multiscreen Advertising Market, Pest Analysis
  • FIG 8. Global Multiscreen Advertising Market, Value Chain Analysis
  • FIG 9. Global Multiscreen Advertising Market by Segment, 2017 & 2027 (USD Billion)
  • FIG 10. Global Multiscreen Advertising Market by Segment, 2017 & 2027 (USD Billion)
  • FIG 11. Global Multiscreen Advertising Market by Segment, 2017 & 2027 (USD Billion)
  • FIG 12. Global Multiscreen Advertising Market by Segment, 2017 & 2027 (USD Billion)
  • FIG 13. Global Multiscreen Advertising Market by Segment, 2017 & 2027 (USD Billion)
  • FIG 14. Global Multiscreen Advertising Market by Segment, 2017 & 2027 (USD Billion)
  • FIG 15. Global Multiscreen Advertising Market by Segment, 2017 & 2027 (USD Billion)
  • FIG 16. Global Multiscreen Advertising Market by Segment, 2017 & 2027 (USD Billion)
  • FIG 17. Global Multiscreen Advertising Market, Regional Snapshot 2017 & 2027
  • FIG 18. North America Multiscreen Advertising Market 2017 & 2027 (USD Billion)
  • FIG 19. Europe Multiscreen Advertising Market 2017 & 2027 (USD Billion)
  • FIG 20. Asia Pacific Multiscreen Advertising Market 2017 & 2027 (USD Billion)
  • FIG 21. Latin America Multiscreen Advertising Market 2017 & 2027 (USD Billion)
  • FIG 22. Global Multiscreen Advertising Market, Company Market Share Analysis (2019)

Multiscreen Advertising campaign is a campaign in which same application and service could be displayed simultaneously on array of devices - smartphones, laptops, tablet or television. With the increase in the usage of internet, immense growth is observed in the market. As per Statista is April 2020, global online penetration rate is 59% of the world population motivating digital advertisements and enhancing the growth of the market. Further, the shift of advertisement sector from traditional to digital advertisements is the key driver delivering benefits such as enhanced reach, low costs, increased time efficiency and high acceptance. For instance: Altice USA, largest broadband communications and video provider, in 2018 enabled advertisers to reach more than 90 million households through television and more than 45 million US households through authenticated, privacy-compliant IP addressability in simpler and user-friendly way.

COVID-19 Pandemic has boomed the use of all digital platforms - e-gaming, e-entertainment, e-music and social media. The flexibility and ease-of-use to offer seamless customer experience, internet proliferation with penetration of smart devices and global and local players offering freemium models in price-sensitive markets are the few factors responsible for growth of the market. However, threat to privacy and security of user database the restraining factors which impedes the growth of the market over the forecast period of 2020-2027.

The regional analysis of global Multiscreen Advertising market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the with US leading due to the flexibility to spend more on advertisements and accept new technologies. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027. Factors such as fast adaptation of technological advancements and opting for cost reduction in advertisement would create lucrative growth prospects for the Multiscreen Advertising market across Asia-Pacific region.

Major market player included in this report are:

Sky UK (UK)

Orange S.A. (France)

Alphabet Inc. (US)

Microsoft Corporation (US)

Netflix, Inc. (US)

Roku, Inc. (US)

Amazon.com (US)

AT&T Inc. (US)

NTT Docomo Inc. (Japan)

Vodafone Group plc (UK)

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type of Content:

Static

Dynamic

Interactive

By Platform:

Television

Desktop/Laptop

Mobile/Tablet

Gaming Consoles

Other Platforms

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2017, 2018

Base year - 2019

Forecast period - 2020 to 2027

Target Audience of the Global Multiscreen Advertising Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Table of Contents

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Global & Segmental Market Estimates & forecasts, 2018-2027 (USD Billion)
    • 1.2.1. Multiscreen Advertising Market, by Region, 2018-2027 (USD Billion)
    • 1.2.2. Multiscreen Advertising Market, by Type of Content, 2018-2027 (USD Billion)
    • 1.2.3. Multiscreen Advertising Market, by Platform, 2018-2027 (USD Billion)
  • 1.3. Key Trends
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Global Multiscreen Advertising Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Scope of the Study
    • 2.2.2. Industry Evolution
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Global Multiscreen Advertising Market Dynamics

  • 3.1. Multiscreen Advertising Market Impact Analysis (2018-2027)
    • 3.1.1. Market Drivers
    • 3.1.2. Market Challenges
    • 3.1.3. Market Opportunities

Chapter 4. Global Multiscreen Advertising Market: Industry Analysis

  • 4.1. Porter's 5 force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 force Model (2017-2027)
  • 4.2. PEST Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
  • 4.3. Investment Adoption Model
  • 4.4. Analyst Recommendation & Conclusion

Chapter 5. Global Multiscreen Advertising Market, by Type of Content

  • 5.1. Market Snapshot
  • 5.2. Global Multiscreen Advertising Market by Type of Content, Performance - Potential Analysis
  • 5.3. Global Multiscreen Advertising Market Estimates & forecasts by Type of Content 2017-2027 (USD Billion)
  • 5.4. Multiscreen Advertising Market, Sub Segment Analysis
    • 5.4.1. Static
    • 5.4.2. Dynamic
    • 5.4.3. Interactive

Chapter 6. Global Multiscreen Advertising Market, by Platform

  • 6.1. Market Snapshot
  • 6.2. Global Multiscreen Advertising Market by Platform, Performance - Potential Analysis
  • 6.3. Global Multiscreen Advertising Market Estimates & forecasts by Platform 2017-2027 (USD Billion)
  • 6.4. Multiscreen Advertising Market, Sub Segment Analysis
    • 6.4.1. Television
    • 6.4.2. Desktop/Laptop
    • 6.4.3. Mobile/Tablet
    • 6.4.4. Gaming Consoles
    • 6.4.5. Other Platforms

Chapter 7. Global Multiscreen Advertising Market, Regional Analysis

  • 7.1. Multiscreen Advertising Market, Regional Market Snapshot
  • 7.2. North America Multiscreen Advertising Market
    • 7.2.1. U.S. Multiscreen Advertising Market
      • 7.2.1.1. Type of Content breakdown estimates & forecasts, 2017-2027
      • 7.2.1.2. Platform breakdown estimates & forecasts, 2017-2027
    • 7.2.2. Canada Multiscreen Advertising Market
  • 7.3. Europe Multiscreen Advertising Market Snapshot
    • 7.3.1. U.K. Multiscreen Advertising Market
    • 7.3.2. Germany Multiscreen Advertising Market
    • 7.3.3. France Multiscreen Advertising Market
    • 7.3.4. Spain Multiscreen Advertising Market
    • 7.3.5. Italy Multiscreen Advertising Market
    • 7.3.6. Rest of Europe Multiscreen Advertising Market
  • 7.4. Asia-Pacific Multiscreen Advertising Market Snapshot
    • 7.4.1. China Multiscreen Advertising Market
    • 7.4.2. India Multiscreen Advertising Market
    • 7.4.3. Japan Multiscreen Advertising Market
    • 7.4.4. Australia Multiscreen Advertising Market
    • 7.4.5. South Korea Multiscreen Advertising Market
    • 7.4.6. Rest of Asia Pacific Multiscreen Advertising Market
  • 7.5. Latin America Multiscreen Advertising Market Snapshot
    • 7.5.1. Brazil Multiscreen Advertising Market
    • 7.5.2. Mexico Multiscreen Advertising Market
  • 7.6. Rest of The World Multiscreen Advertising Market

Chapter 8. Competitive Intelligence

  • 8.1. Top Market Strategies
  • 8.2. Company Profiles
    • 8.2.1. Orange S.A.
      • 8.2.1.1. Key Information
      • 8.2.1.2. Overview
      • 8.2.1.3. Financial (Subject to Data Availability)
      • 8.2.1.4. Product Summary
      • 8.2.1.5. Recent Developments
    • 8.2.2. Sky UK
    • 8.2.3. Alphabet Inc.
    • 8.2.4. Microsoft Corporation
    • 8.2.5. Netflix, Inc.
    • 8.2.6. Roku, Inc.
    • 8.2.7. Amazon.com
    • 8.2.8. AT&T Inc.
    • 8.2.9. NTT Docomo Inc.
    • 8.2.10. Vodafone Group plc

Chapter 9. Research Process

  • 9.1. Research Process
    • 9.1.1. Data Mining
    • 9.1.2. Analysis
    • 9.1.3. Market Estimation
    • 9.1.4. Validation
    • 9.1.5. Publishing
  • 9.2. Research Attributes
  • 9.3. Research Assumption
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