세계의 데이터 관리 광고 소프트웨어 시장 : 컴포넌트별, 데이터 소스별, 최종 사용자별, 지역별

The Data Management Advertising Software Market is estimated to be valued at USD 2.39 Bn in 2024 and is expected to reach USD 4.90 Bn by 2031, growing at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031.

Data Management Advertising Software Market Share (%), By Region, 2024

The data management advertising market has seen significant growth in recent years owing to increased digitalization and focus on data-driven marketing strategies by companies. With a huge amount of consumer data being generated every day through various online and offline channels, businesses have started recognizing the value of collecting, analyzing and activating this data to improve their advertising and marketing campaigns. Data management platforms allow companies to gather consumer profiles, analyze behavior patterns, identify target audiences and launch highly customized and personalized promotional efforts. This has helped boost engagement levels and maximize returns on marketing investments. The data management advertising market is anticipated to further expand with growing adoption of advanced technologies like AI, machine learning and predictive analytics that can unlock deeper consumer insights from data.

Market Dynamics:

The data management advertising market is driven by factors such as growing digital transformation across sectors, rising mobile and internet penetration, increasing spending on digital marketing and demand for enhanced customer experiences. However, privacy regulations around data usage and rising security breaches pose challenges for player in this industry. Meanwhile, opportunities lie in integrating varied data sources to build unified customer profiles, launching hyper-personalized multichannel campaigns and offering customized data management solutions for different industry verticals.

Key features of the study:

• This report provides in-depth analysis of the global data management advertising market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global data management advertising market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Oracle, Adobe, SAP, Neustar, Rocket Fuel and Turn
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global data management advertising market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global data management advertising market.

Market Segmentation:

• By Component
  • Cloud
  • On-premise
• By Data Source
  • First-party Data
  • Second-party Data
  • Third-party Data
• By End User
  • Ad Agencies
  • Publishers
• By Regional
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa
• Key Players Insights
  • IBM
  • Oracle
  • Lotame Solutions, Inc.
  • Adobe
  • Hitachi, Ltd.
  • Innovid
  • Salesforce
  • Teradata
  • The Nielsen Company (US), LLC.
  • SAS Institute Inc.
  • Neustar
  • Actian Corporation.
  • LiveRamp
  • Eulerian
  • MediaMath
  • Flashtalking
  • Cloudera, Inc.
  • Crux Informatics, Inc.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions

2. Market Overview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snapshot By Deployment
  • Market Snapshot By Data Source
  • Market Snapshot End User
  • Market Snapshot By Region
  • Market Scenario - Conservative, Like, Opportunistic
• Market Opportunity Map

3. Market Dynamics and Trend Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • Opportunities
• Impact Analysis
• Pest Analysis
• Porters Analysis
• Regulatory Scenario
• COVID-19 Impact Analysis
• New product approvals
• Market Attractiveness By Country
• Market Attractiveness By Market Segment
• Key Developments & Deals
• Trend Analysis - Historic and Future Trend Assessment
• Key Developments

4. Global Data Management Advertising Software Market, By Deployment, 2019 - 2031 (US$ Billion)

• Introduction
  • Market Share (%) Analysis, 2024, 2027 & 2031
  • Market Y-o-Y Growth Comparison (%), 2019 - 2031
  • Segment Trends
• Cloud, 2019 - 2031 (US$ Billion)
  • Introduction
  • Market Size and Forecast, 2019 - 2031, (US$ Billion)
• On-premise, 2019 - 2031 (US$ Billion)
  • Introduction
  • Market Size and Forecast, 2019 - 2031, (US$ Billion)

5. Global Data Management Advertising Software Market, By Data Source, 2019 - 2031 (US$ Billion)

• Introduction
  • Market Share (%) Analysis, 2024, 2027 & 2031
  • Market Y-o-Y Growth Comparison (%), 2019 - 2031
  • Segment Trends
• First-party Data, 2019 - 2031 (US$ Billion)
  • Introduction
  • Market Size and Forecast, 2019 - 2031, (US$ Billion)
• Second-party Data, 2019 - 2031 (US$ Billion)
  • Introduction
  • Market Size and Forecast, 2019 - 2031, (US$ Billion)
• Third-party Data, 2019 - 2031 (US$ Billion)
  • Introduction
  • Market Size and Forecast, 2019 - 2031, (US$ Billion)

6. Global Data Management Advertising Software Market, End User, 2019 - 2031 (US$ Billion)

• Introduction
  • Market Share (%) Analysis, 2024, 2027 & 2031
  • Market Y-o-Y Growth Comparison (%), 2019 - 2031
  • Segment Trends
• Ad Agencies, 2019 - 2031 (US$ Billion)
  • Introduction
  • Market Size and Forecast, 2019 - 2031, (US$ Billion)
• Publishers, 2019 - 2031 (US$ Billion)
  • Introduction
  • Market Size and Forecast, 2019 - 2031, (US$ Billion)

7. Global Data Management Advertising Software Market, By Region, 2019 - 2031 (US$ Billion)

• Introduction
  • Market Share (%) Analysis, 2024, 2027 & 2031, (US$ Billion)
  • Market Y-o-Y Growth Comparison (%), 2024 - 2031, (US$ Billion)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Deployment, 2019 - 2031, (US$ Billion)
  • Market Size and Forecast, By Data Source, 2019 - 2031, (US$ Billion)
  • Market Size and Forecast, End User, 2019 - 2031, (US$ Billion)
  • Market Size and Forecast, By Country, 2019 - 2031, (US$ Billion)
• U.S.
• Canada
• Europe
  • Introduction
  • Market Size and Forecast, By Deployment, 2019 - 2031, (US$ Billion)
  • Market Size and Forecast, By Data Source, 2019 - 2031, (US$ Billion)
  • Market Size and Forecast, End User, 2019 - 2031, (US$ Billion)
  • Market Size and Forecast, By Country, 2019 - 2031, (US$ Billion)
• U.K.
• Germany
• Italy
• France
• Spain
• Russia
• Rest Of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Deployment, 2019 - 2031, (US$ Billion)
  • Market Size and Forecast, By Data Source, 2019 - 2031, (US$ Billion)
  • Market Size and Forecast, End User, 2019 - 2031, (US$ Billion)
  • Market Size and Forecast, By Country, 2019 - 2031, (US$ Billion)
• China
• India
• Japan
• Australia
• South Korea
• Asean
• Rest Of Asia Pacific
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, By Deployment, 2019 - 2031, (US$ Billion)
  • Market Size and Forecast, By Data Source, 2019 - 2031, (US$ Billion)
  • Market Size and Forecast, End User, 2019 - 2031, (US$ Billion)
  • Market Size and Forecast, By Country, 2019 - 2031, (US$ Billion)
• GCC
• Israel
• Rest Of Middle East
• Latin America
  • Introduction
  • Market Size and Forecast, By Deployment, 2019 - 2031, (US$ Billion)
  • Market Size and Forecast, By Data Source, 2019 - 2031, (US$ Billion)
  • Market Size and Forecast, End User, 2019 - 2031, (US$ Billion)
  • Market Size and Forecast, By Country, 2019 - 2031, (US$ Billion)
• Brazil
• Mexico
• Argentina
• Rest of Latin America

8. Company Profiles - Global Data Management Advertising Software Market

• IBM
  • Company Overview
  • Product/Service Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategic Overview
• Oracle
• Lotame Solutions, Inc.
• Adobe
• Hitachi, Ltd.
• Innovid
• Salesforce
• Teradata
• The Nielsen Company (US), LLC.
• SAS Institute Inc.
• Neustar
• Actian Corporation.
• LiveRamp
• Eulerian
• MediaMath
• Flashtalking
• Cloudera, Inc.
• Crux Informatics, Inc.

9. References and Research Methodology

• References
• Research Methodology
• About us and Sales Contact