세계의 버추얼 프로덕션 시장 : 구성별, 유형별, 최종 사용자별, 지역별

Global virtual production market is estimated to be valued at USD 2.84 billion in 2024 and is expected to reach USD 8.37 billion by 2031, growing at a compound annual growth rate (CAGR) of 16.7% from 2024 to 2031.

Global Virtual Production Market Share (%), By Region, 2024

Virtual production is transforming the media and entertainment landscape. It enables the seamless merging of real and computer-generated elements to create immersive experiences. Through virtual production, directors can 'film' in virtual environments like cyber worlds without limitations of physical production. It provides freedom to visualize and capture content anywhere creatively. The advanced technologies involved like virtual cameras, real-time rendering and augmented reality are revolutionizing how movies, television, commercials and games are conceptualized and produced.

Market Dynamics:

The global virtual production market is on the rise thanks to a growing demand for more realistic and immersive content experiences from audiences worldwide. Filmmakers and content creators are increasingly turning to virtual production techniques to tell captivating stories in ambitious yet budget-friendly ways. This trend is fueled by advancements in technologies such as real-time rendering, extended reality, and cloud computing, which are opening up new creative possibilities and cutting down production costs. However, there are challenges to widespread adoption, including the high initial investment needed to set up virtual production infrastructure and a shortage of skilled talent. Despite these hurdles, there are promising opportunities to explore virtual production for applications beyond just visual effects, such as architectural visualization, training, and simulation.

Furthermore, the rollout of 5G technology is expected to enhance the mobility and scalability of virtual production workflows, providing even more avenues for growth and innovation in the industry. Overall, the future looks bright for virtual production as it continues to revolutionize content creation across various sectors.

Key features of the study:

This report provides in-depth analysis of the global virtual production market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global virtual production market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include 360Rize, 80six, Adobe, Arashi Vision Inc. (Insta 360), ARRI AG, Autodesk Inc., BORIS FX, INC, Epic Games, Inc., FuseFX, HTC Corporation, HumanEyes Technologies, Mo-Sys Engineering Ltd., NVIDIA Corporation., Panocam3d.com, Pixar (The Walt Disney Company), Pixotope, Side Effects Software Inc (SideFX), Sony Corporation, Technicolor, TREE Digital Studio, Vicon Motion Systems Ltd are the major players

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

Global virtual production market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global virtual production market

Market Segmentation

• By Component
  • Hardware
  • Software
  • Services
• By Type
  • Pre-production
  • Production
  • Post-production
• By End User
  • Movies
  • TV Series
  • Commercial Ads
  • Online Videos
  • Others
• By Region
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa
• Key Players Insights
  • 360Rize
  • 80six
  • Adobe
  • Arashi Vision Inc. (Insta 360)
  • ARRI AG
  • Autodesk Inc.
  • BORIS FX, INC
  • Epic Games, Inc.
  • FuseFX
  • HTC Corporation
  • HumanEyes Technologies
  • Mo-Sys Engineering Ltd.
  • NVIDIA Corporation.
  • Panocam3d.com
  • Pixar (The Walt Disney Company)
  • Pixotope
  • Side Effects Software Inc (SideFX)
  • Sony Corporation
  • Technicolor
  • TREE Digital Studio
  • Vicon Motion Systems Ltd

Table of Content

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Component
  • Market Snippet, By Type
  • Market Snippet, By End User
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • Opportunities
• Key Highlights
• Regulatory Scenario
• Recent Trends
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Mergers, Acquisitions, and Collaborations

4. Global Virtual Production Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Virtual Production Market, By Component, 2019 - 2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• Hardware
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Software
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Global Virtual Production Market, By Type, 2019 - 2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• Pre-production
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Production
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Post-production
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Global Virtual Production Market, By End User, 2019 - 2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• Movies
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• TV Series
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Commercial Ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Online Videos
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

8. Global Virtual Production Market, By Region, 2019 - 2031, (USD Bn)

• Introduction
  • Market Share Analysis, By Region, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, For Region, 2020 - 2031
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Component, 2019-2031, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2019-2031, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2031, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2031, (USD Bn)
• U.S.
• Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Component, 2019-2031, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2019-2031, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2031, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2031, (USD Bn)
• Germany
• U.K.
• France
• Spain
• Italy
• Russia
• Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Component, 2019-2031, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2019-2031, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2031, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2031, (USD Bn)
• China
• India
• Japan
• South Korea
• ASEAN
• Australia
• Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Component, 2019-2031, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2019-2031, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2031, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2031, (USD Bn)
• Brazil
• Argentina
• Mexico
• Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Component, 2019-2031, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2019-2031, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2031, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2031, (USD Bn)
• GCC Countries
• Israel
• South Africa
• Rest of Middle East & Africa

9. Competitive Landscape

• Company Profile
  • 360Rize
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/Updates
  • 80six
  • Adobe
  • Arashi Vision Inc. (Insta 360)
  • ARRI AG
  • Autodesk Inc.
  • BORIS FX, INC
  • Epic Games, Inc.
  • FuseFX
  • HTC Corporation
  • HumanEyes Technologies
  • Mo-Sys Engineering Ltd.
  • NVIDIA Corporation.
  • Panocam3d.com
  • Pixar (The Walt Disney Company)
  • Pixotope
  • Side Effects Software Inc (SideFX)
  • Sony Corporation
  • Technicolor
  • TREE Digital Studio
  • Vicon Motion Systems Ltd

10. Wheel of Fortune

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

11. Section

• References
• Research Methodology
• About us