미디어 스트리밍 시장 : 구성요소별, 채널별, 산업별, 수익 모델별, 지역별

Global media streaming market is estimated to be valued at USD 100.11 Bn in 2024 and is expected to reach USD 176.32 Bn by 2031, growing at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.

Figure. Media Streaming Market Share (%), By Region 2024

The media streaming market has witnessed significant growth in the last decade due to increasing internet penetration and widespread adoption of smart devices. Factors such as changing content consumption patterns, rising demand for On-Demand services, and increasing preference for digital media among audiences have fueled market expansion globally. Media streaming allows users to access audio and video content over the internet without needing to download the entire file first. This feature provides unlimited access to a variety of entertainment programs on various platforms and devices. Advances in streaming technologies have allowed high-quality, uninterrupted viewing experiences for consumers. With innovative business models and platforms emerging constantly, the media streaming industry is poised to grow at an exponential rate over the coming years.

Market Dynamics

Rising smartphone and internet usage have been the major growth drivers for the media streaming market. Audiences today prefer flexibility and convenience of streaming content of their choice on smartphones, smart TVs, and laptops. Increasing investments by media companies to provide exclusive and customized content exclusively on streaming platforms is also propelling market growth. However, infrastructure challenges in developing regions and concerns around data privacy continue to restrain widespread adoption. Significant opportunities lie in personalized recommendations, expansion to newer geographies, and integrated experiences across connected devices. Media companies are also experimenting with new pricing and revenue-sharing models to engage users.

Key features of the study:

This report provides in-depth analysis of the global media streaming market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.

It profiles key players in the global media streaming market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.

Key companies covered as a part of this study include IBM Corporation, Alphabet Inc, Amazon.com Inc, Hulu LLC, Brightcove Inc, Apple Inc, Roku Inc, Havision Inc, Tencent Holdings Ltd, Netflix Inc, and Disney+.

- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.

The global media streaming market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global media streaming market.

Market Segmentation

• Component Insights (Revenue, USD Bn, 2019 - 2031)
  • Software
  • Content Delivery Services
• Channel Insights (Revenue, USD Bn, 2019 - 2031)
  • Satellite TV
  • Cable TV
  • IPTV
  • OTT Streaming
• Vertical Insights (Revenue, USD Bn, 2019 - 2031)
  • E-learning
  • Healthcare
  • Government
  • Sports
  • Gaming
  • Others
• Revenue Model Insights (Revenue, USD Bn, 2019 - 2031)
  • Subscription-based
  • Transaction-based
  • Advertising-based
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • IBM Corporation
  • Alphabet Inc
  • com Inc
  • Hulu LLC
  • Brightcove Inc
  • Apple Inc
  • Roku Inc
  • Havision Inc
  • Tencent Holdings Ltd
  • Netflix Inc
  • Disney+

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Media Streaming Market, By Component
  • Media Streaming Market, By Channel
  • Media Streaming Market, By Vertical
  • Media Streaming Market, By Revenue Model
  • Media Streaming Market, By Region

3. Market Dynamics, Regulations, And Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario
• Industry Trends

4. Global Media Streaming Market, By Component, 2024-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Software
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Content Delivery Services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Global Media Streaming Market, By Channel, 2024-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Satellite TV
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Cable TV
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• IPTV
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• OTT Streaming
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Global Media Streaming Market, By Vertical, 2024-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• E-learning
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Healthcare
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Government
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Sports
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Gaming
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Global Media Streaming Market, By Revenue Model, 2024-2031, (USD Bn)

• Introduction
• Market Share Analysis, 2024 and 2031 (%)
• Y-o-Y Growth Analysis, 2019 - 2031
• Segment Trends

8. Global Media Streaming Market, By Region, 2024 - 2031, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Vertical, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Revenue Model, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • U.S.
  • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Vertical, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Revenue Model, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Vertical, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Revenue Model, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Vertical, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Revenue Model, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Vertical, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Revenue Model, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • GCC Countries
  • Israel
  • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Vertical, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Revenue Model, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • South Africa
  • North Africa
  • Central Africa

9. Competitive Landscape

• IBM Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Alphabet Inc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Amazon.com Inc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Hulu LLC
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Brightcove Inc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Apple Inc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Roku Inc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Havision Inc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Tencent Holdings Ltd
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Netflix Inc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Disney+
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

10. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

11. References and Research Methodology

• References
• Research Methodology
• About us