위치 분석 시장 : 구성요소별, 로케이션 유형별, 전개별, 산업별, 지역별

Global location analytics market is estimated to be valued at USD 21.25 Bn in 2024. The market is expected to reach USD 65.32 Bn by 2031, growing at a compound annual growth rate (CAGR) of 17.4% from 2024 to 2031.

Figure. Location Analytics Market Share (%), By Region 2024

Location analytics refers to the collection and analysis of geographic or spatial data to understand customer behavior and make key business decisions. It involves gathering, managing and processing location-based data through various tools and technologies to derive valuable insights. With the proliferation of GPS, Wi-Fi and Bluetooth enabled devices, there is a massive and continuous stream of location data being generated every moment. Location analytics enables businesses to leverage this geolocation information to gain a deeper understanding of customer mobility patterns, facility management and resource optimization.

Market Dynamics:

The location analytics market is driven by the growing need for spatially enabled business intelligence across industries. As location becomes an increasingly important parameter for data-driven decision making, more companies are adopting location analytics solutions to improve operational efficiency and customer experience. Another key growth factor is the widespread use of IoT and connected devices that serve as a rich source of geospatial data. However, data privacy and security concerns related to location data pose a challenge for vendors. The market also faces restraints from the lack of skilled professionals needed for complex spatial analysis. On the positive side, integration of advanced technologies like AI, ML and cloud computing is expected to open up new opportunities for real-time predictive analytics using location as a dimension.

Key features of the study:

This report provides in-depth analysis of the global location analytics market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global location analytics market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Microsoft Corporation, Google LLC (Alphabet Inc.), Zebra Technologies Corporation, Esri, Hexagon AB, Here Technologies, Precisely, SAP SE, TomTom, and SAS Institute Inc.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global location analytics market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global location analytics market.

Market Segmentation

• Component Insights (Revenue, USD Bn, 2019 - 2031)
  • Solution
  • Services
• Location Type Insights (Revenue, USD Bn, 2019 - 2031)
  • Indoor
  • Outdoor
• Deployment Insights (Revenue, USD Bn, 2019 - 2031)
  • On-premise
  • Cloud
• Industry Insights (Revenue, USD Bn, 2019 - 2031)
  • Transportation and Logistics
  • Government and Defense
  • BFSI
  • Tourism and Hospitality
  • Healthcare
  • Retail
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Microsoft Corporation
  • Google LLC (Alphabet Inc.)
  • Zebra Technologies Corporation
  • Esri
  • Hexagon AB
  • Here Technologies
  • Precisely
  • SAP SE
  • TomTom
  • SAS Institute Inc.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Location Analytics market, By Component
  • Location Analytics market, By Location Type
  • Location Analytics market, By Deployment
  • Location Analytics market, By Industry
  • Location Analytics Market, By Region

3. Market Dynamics, Regulations, And Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario
• Key Developments
• Industry Trends

4. Location Analytics Market, By Component, 2024-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Solution
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Location Analytics Market, By Location Type, 2024-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Indoor
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Outdoor
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Location Analytics Market, By Deployment, 2024-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• On-premise
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Cloud
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Location Analytics Market, By Industry, 2024-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Transportation and Logistics
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Government and Defense
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• BFSI
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Tourism and Hospitality
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Healthcare
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Retail
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

8. Global Location Analytics market, By Region, 2024 - 2031, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Location Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Deployment, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019- 2031, (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Location Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Deployment, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019- 2031, (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Location Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Deployment, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019- 2031, (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Location Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Deployment, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019- 2031, (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Location Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Deployment, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019- 2031, (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Location Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Deployment, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2019- 2031, (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

9. Competitive Landscape

• Microsoft Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Google LLC (Alphabet Inc.)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Zebra Technologies Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Esri
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Hexagon AB
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Here Technologies
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Precisely
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• SAP SE
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• TomTom
• SAS Institute Inc.

10. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

11. References and Research Methodology

• References
• Research Methodology
• About us