행동치료 시장 : 유형별, 용도별, 환자 유형별, 최종사용자별, 지역별

The Global Behavioral Therapy Market is estimated to be valued at USD 188.10 Bn in 2025 and is expected to reach USD 331.11 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 8.4% from 2025 to 2032.

Figure. Behavioral Therapy Market Share (%), By Region 2025

The global behavioral therapy market has been witnessing significant growth in recent years. Behavioral therapy, also known as behavior modification, aims to help people change unhealthy or problematic behaviors through various techniques and treatment processes. Some of the common issues addressed through behavioral therapy include anxiety, depression, addiction, eating disorders, insomnia, and social anxiety, among others. Rising prevalence of mental health disorders across the world coupled with growing acceptance of alternative treatment methods have been pivotal in propelling the demand for behavioral therapy globally. Furthermore, advancements in digital therapeutics solutions that incorporate virtual and augmented reality tools for remote behavioral therapy sessions have opened new avenues for patients and providers alike. However, lack of awareness about various behavioral therapy options in developing nations and shortage of trained behavioral professionals continue to restrain faster adoption of these services to some extent.

Market Dynamics:

The key factors driving the growth of global behavioral therapy market include rising cases of mental health issues such as depression and anxiety disorders, increasing awareness about the benefits of non-pharmacological treatment methods, growing acceptance of digital therapeutics, and favorable government initiatives to promote mental well-being. According to WHO estimates, in March 2023, over 280 million people are suffering from depression globally. On the other hand, factors such as lack of trained behavioral professionals especially in developing countries, social stigma associated with mental health issues, and lack of awareness in rural areas pose challenges to the market. However, growing incorporation of advanced technology through virtual and augmented reality solutions are expected to offer new opportunities for market players. Rise of telehealth and digital solutions for remote behavioral therapy sessions during the COVID-19 pandemic has further boosted the market prospects.

Key Features of the Study:

This report provides in-depth analysis of the global behavioral therapy market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global behavioral therapy market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Magellan Health Inc., Universal Health Services Inc., Acadia Healthcare, Springstone, Holly Health, Haven Behavioral Healthcare Inc., Behavioral Health Group (BHG), People Care Holdings Inc., ChanceLight Behavioral Health, Center for Autism and Related Disorders, Behavior Frontiers, and Sunbelt Staffing

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global behavioral therapy market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global behavioral therapy market

Market Segmentation

• Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Cognitive Behavioral Therapy
  • Dialectical Behavior Therapy
  • Acceptance and Commitment Therapy
  • Behavioral Activation
  • Others
• Application Insights (Revenue, USD Bn, 2020 - 2032)
  • Anxiety Disorders
  • Depression
  • Post-Traumatic Stress Disorder (PTSD)
  • Eating Disorders
  • Attention-Deficit/Hyperactivity Disorder (ADHD)
  • Substance Abuse
  • Others
• Patient Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Children
  • Adolescents
  • Adults
  • Elderly
• End User Insights (Revenue, USD Bn, 2020 - 2032)
  • Hospitals
  • Outpatient Clinics
  • Community Health Centers
  • Private Practices
  • Others (Online Therapy Platforms)
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Magellan Health Inc.
  • Universal Health Services Inc.
  • Acadia Healthcare
  • Springstone
  • Holly Health
  • Haven Behavioral Healthcare Inc.
  • Behavioral Health Group (BHG)
  • People Care Holdings Inc.
  • ChanceLight Behavioral Health
  • Center for Autism and Related Disorders
  • Behavior Frontiers
  • Sunbelt Staffing

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Behavioral Therapy Market, By Type
  • Global Behavioral Therapy Market, By Application
  • Global Behavioral Therapy Market, By Patient Type
  • Global Behavioral Therapy Market, By End User
  • Global Behavioral Therapy Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Driver
  • Restraint
  • Opportunity
• Impact Analysis
• Key Developments
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario
• Industry Trends

4. Global Behavioral Therapy Market, By Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Cognitive Behavioral Therapy
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Dialectical Behavior Therapy
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Acceptance and Commitment Therapy
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Behavioral Activation
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Behavioral Therapy Market, By Application, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Anxiety Disorders
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Depression
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Post-Traumatic Stress Disorder (PTSD)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Eating Disorders
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Attention-Deficit/Hyperactivity Disorder (ADHD)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Substance Abuse
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Behavioral Therapy Market, By Patient Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Children
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Adolescents
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Adults
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Elderly
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Behavioral Therapy Market, By End User, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Hospitals
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Outpatient Clinics
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Community Health Centers
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Private Practices
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others (Online Therapy Platforms)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

8. Global Behavioral Therapy Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Patient Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Patient Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Patient Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Patient Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Patient Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Patient Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

9. Competitive Landscape

• Magellan Health Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Universal Health Services Inc.
• Acadia Healthcare
• Springstone
• Holly Health
• Haven Behavioral Healthcare Inc.
• Behavioral Health Group (BHG)
• People Care Holdings Inc.
• ChanceLight Behavioral Health
• Center for Autism and Related Disorders
• Behavior Frontiers
• Sunbelt Staffing

10. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

11. References and Research Methodology

• References
• Research Methodology
• About us