웰니스 앱 시장 : 유형별, 플랫폼별, 디바이스별, 서브스크립션 모델별, 연령층별, 지역별

Global Wellness Apps Market is estimated to be valued at US$ 12.78 Bn in 2025 and is expected to reach US$ 33.78 Bn by 2032, growing at a compound annual growth rate (CAGR) of 14.9% from 2025 to 2032.

Figure. Wellness Apps Market Share (%), By Region 2025

The global wellness apps market is witnessing substantial growth owing to the rising focus of individuals towards health monitoring and management. Wellness apps help users track their fitness activities, monitor vital health metrics, manage stress, and maintain a healthy lifestyle. Various apps are available for different activities like exercise, meditation, sleep, nutrition, and women's health, among others. Advancements in digital platforms and emergence of wearable devices have further aided the popularity of these apps. Many corporate organizations are also promoting the use of wellness apps to boost employee productivity and engagement. Going forward, rising health awareness, increasing internet penetration, and development of more user-friendly interfaces are expected to drive the demand for wellness apps.

Market Dynamics:

The global wellness apps market is driven by factors such as growing health consciousness among people, rising prevalence of lifestyle diseases and increasing penetration of smartphones and other mobile devices. Various wellness apps help users effectively manage conditions like diabetes, cardiovascular disorders, and obesity. Furthermore, growing stress levels have boosted the demand for stress and meditation management apps. However, data privacy and security concerns regarding sensitive health information hamper the market growth. Moreover, technical issues and lack of reliability associated with some apps act as a challenge. Opportunities include development of more affordable and integrated wearable devices and emergence of tailored wellness programs by healthcare providers and employers.

Key Features of the Study:

This report provides in-depth analysis of the global wellness apps market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global wellness apps market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include MyFitnessPal, Headspace, Calm, Noom, Fitbit, Lose It!, Strava, Peloton, Samsung Health, Apple Health, Insight Timer, 8fit, Lifesum, Sworkit, and Meditopial

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global wellness apps market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global wellness apps market

Market Segmentation

• By Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Fitness and Exercise Apps
  • Nutrition and Diet Apps
  • Mental Health and Wellness Apps
  • Sleep and Relaxation Apps
  • Others
• By Platform Insights (Revenue, USD Bn, 2020 - 2032)
  • iOS
  • Android
  • Web based
• By Device Insights (Revenue, USD Bn, 2020 - 2032)
  • Smartphones
  • Tablets
  • Wearable Devices
• By Subscription Model Insights (Revenue, USD Bn, 2020 - 2032)
  • Free
  • Paid
• By Age Group Insights (Revenue, USD Bn, 2020 - 2032)
  • Adult
  • Geriatric
  • Pediatric
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • MyFitnessPal
  • Headspace
  • Calm
  • Noom
  • Fitbit
  • Lose It!
  • Strava
  • Peloton
  • Samsung Health
  • Apple Health
  • Insight Timer
  • 8fit
  • Lifesum
  • Sworkit
  • Meditopia

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Wellness Apps Market, By Type
  • Global Wellness Apps Market, By Platform
  • Global Wellness Apps Market, By Device
  • Global Wellness Apps Market, By Subscription Model
  • Global Wellness Apps Market, By Age Group
  • Global Wellness Apps Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Driver
  • Restraint
  • Opportunity
• Impact Analysis
• Key Developments
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario
• Industry Trends

4. Global Wellness Apps Market, By Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Fitness and Exercise Apps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Nutrition and Diet Apps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Mental Health and Wellness Apps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Sleep and Relaxation Apps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Wellness Apps Market, By Platform, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• iOS
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Android
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Web based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Wellness Apps Market, By Device, 2025-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Smartphones
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Tablets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Wearable Devices
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Wellness Apps Market, By Subscription Model, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Free
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Paid
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

8. Global Wellness Apps Market, By Age Group, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Adult
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Geriatric
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Pediatric
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

9. Global Wellness Apps Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Device, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Subscription Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Age Group, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Device, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Subscription Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Age Group, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Device, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Subscription Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Age Group, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Device, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Subscription Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Age Group, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Device, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Subscription Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Age Group, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Device, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Subscription Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Age Group, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

10. Competitive Landscape

• MyFitnessPal
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Headspace
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Calm
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Noom
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Fitbit
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Lose It!
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Strava
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Peloton
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Samsung Health
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Apple Health
• Insight Timer
• 8fit
• Lifesum
• Sworkit
• Meditopia

11. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

12. References and Research Methodology

• References
• Research Methodology
• About us