세계의 생약 제제(HMP) 시장 : 제품 유형별, 제형별, 용도별, 유통 채널별, 지역별

Global Herbal Medicinal Products Market is estimated to be valued at USD 198.06 Bn in 2025 and is expected to reach USD 326.46 Bn by 2032, growing at a compound annual growth rate (CAGR) of 7.4% from 2025 to 2032.

Figure. Herbal Medicinal Products Market Share (%), By Region 2025

Herbal medicine is developed by using medicinal plant by pharmacognosy. Global herbal medicinal product market has witnessed substantial growth in the last 3-4 decades, due to rising consumer preference for plant-based medicines over synthetic drugs. Herbal products are gaining popularity due to perceived effectiveness against diseases without any side-effects. Herbal drugs are derived from plants and plant extracts and find widespread usage in treating minor ailments like coughs, colds, digestive issues as well as certain serious conditions like cancer and diabetes. Consumers increasingly prefer herbal medicines due to perceived lesser side effects as compared to allopathic drugs. Furthermore, growing awareness about the pharmacological properties and therapeutic benefits of herbs is translating into higher demand. Expanding application scope of herbal extracts in pharmaceuticals, cosmetics as well as food and beverage industries has also propelled the herbal medicinal product market.

Market Dynamics:

Global herbal medicinal products market is driven by factors such as increasing consumer inclination towards natural and plant-derived products, widespread promotion of herbal drugs by government initiatives, growing geriatric population base susceptible to chronic diseases and ailments, and expanding application scope of herbal extracts in various end-use sectors. However, uncertain regulations, supply consistency issues due to factors like climate change and stringent quality standards set for herbal medicines, continue to restrain the market growth. Meanwhile, emerging trend of herbal cosmetics presents a lucrative opportunity for market players. Research on new therapeutic applications of herbs in treatment of life-threatening conditions like cancer also holds promising growth prospects.

Key features of the study:

• This report provides in-depth analysis of the global herbal medicinal product market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2025-2032), considering 2024 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global herbal medicinal product market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include Boiron, Himalaya Global Holdings Ltd., Arkopharma Laboratories, Cultivator Natural Products, Patanjali Ayurvedic India Ltd, Herbalife International of America, Inc., Emami Ltd, NUTRAMARKS, INC., Arogya Formulations (P) Ltd., Navayur Herbals, Nature's Answer Inc., 21ST Century HealthCare, Inc. and Bio-Botanica Inc.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• Global herbal medicinal product market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global herbal medicinal product market.

Detailed Segmentation:

• Global Herbal Medicinal Product Market, By Product Type:
  • Ayurvedic Medicines
  • Homeopathic Medicines
  • Chinese Medicines
  • Aromatherapy
• Global Herbal Medicinal Product Market, By Dosage Form:
  • Capsules
  • Powder
  • Syrups
  • Oil and Ointments
  • Others
• Global Herbal Medicinal Product Market, By Application:
  • Pharmaceutical
  • Nutraceuticals
  • Personal Care & Beauty Products
  • Others
• Global Herbal Medicinal Product Market, By Distribution Channel:
  • Hospital Pharmacies
  • Retail Stores
  • Specialty Clinics and Stores
  • E-commerce
• Global Herbal Medicinal Product Market, By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East
  • Africa
• Company Profiles
  • Himalaya Global Holdings Ltd.
  • Arkopharma Laboratories
  • Cultivator Natural Products
  • Patanjali Ayurvedic India Ltd
  • Herbalife International of America, Inc.
  • Emami Ltd
  • NUTRAMARKS, INC.
  • Arogya Formulations (P) Ltd.
  • Navayur Herbals
  • Nature's Answer Inc.
  • 21ST Century HealthCare, Inc.
  • Bio-Botanica Inc.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet By Product Type
  • Market Snippet, By Dosage Form
  • Market Snippet, By Application
  • Market Snippet, By Distribution Channel
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Increasing interest in holistic and natural therapies
• Rising awareness about benefits of herbal and traditional medicines
  • Restraints
• Issues with quality and consistency
  • Opportunities
• Untapped growth potential in emerging markets
• Education and awareness campaigns
• Key Highlights
• Regulatory Scenario
• Recent Trends
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Mergers, Acquisitions, and Collaborations

4. Global Herbal Medicinal Products Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Herbal Medicinal Products Market, By Product Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Ayurvedic Medicines
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Homeopathic Medicines
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Chinese Medicines
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Aromatherapy
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

6. Global Herbal Medicinal Products Market, By Dosage Form, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Capsules
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Powder
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Syrups
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Oil and Ointments
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

7. Global Herbal Medicinal Products Market, By Application, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Pharmaceutical
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Nutraceutical
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Personal Care & Beauty Products
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

8. Global Herbal Medicinal Products Market, By Distribution Channel, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Hospital Pharmacies
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Retail Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Specialty Clinics and Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• E-commerce
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Bn)

9. Global Herbal Medicinal Products Market, By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Sub-region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Sub-region, 2020 -2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Dosage Form, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Dosage Form, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type , 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Dosage Form , 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application , 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type , 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Dosage Form , 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application , 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type , 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Dosage Form , 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application , 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2025-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country/Sub-region, 2020-2032,(US$ Bn)
    • GCC Countries
    • Israel
    • North Africa
    • Central Africa
    • South Africa
    • Rest of Middle East

10. Competitive Landscape

• Company Profile
  • Boiron
• Company Highlights
• Product Portfolio
• Key Developments
• Financial Performance
• Strategies
  • Himalaya Global Holdings Ltd.
• Company Highlights
• Product Portfolio
• Key Developments
• Financial Performance
• Strategies
  • Arkopharma Laboratories
• Company Highlights
• Product Portfolio
• Key Developments
• Financial Performance
• Strategies
  • Cultivator Natural Products
• Company Highlights
• Product Portfolio
• Key Developments
• Financial Performance
• Strategies
  • Patanjali Ayurvedic India Ltd
  • Herbalife International of America, Inc.
  • Emami Ltd
  • NUTRAMARKS, INC.
  • Arogya Formulations (P) Ltd.
  • Navayur Herbals
  • Nature's Answer Inc.
  • 21ST Century HealthCare, Inc.
  • Bio-Botanica Inc.
• Analyst Views

11. Section

• References
• Research Methodology
• About us