프레젠테이션 소프트웨어 시장 : 플랫폼별, 가격 모델별, 도입 형태별, 조직 규모별, 최종사용자별, 지역별

Global Presentation Software Market is estimated to be valued at USD 6,712.5 Mn in 2025 and is expected to reach USD 16,489.4 Mn by 2032, growing at a compound annual growth rate (CAGR) of 13.7% from 2025 to 2032.

Figure. Presentation Software Market Share (%), By Region 2025

Presentation software is an indispensable tool in this digital age, by empowering individuals and businesses to craft compelling visual narratives and effectively communicate their ideas. Whether it is for educational purposes, corporate presentations, or creative storytelling, presentation software offers a wide range of features and functionality to enhance the visual impact and engagement of the audience.

Market Dynamics:

The presentation software market is driven by several factors. Growing emphasis on visual content and multimedia presentations in various sectors, including education, marketing, sales, and training, has fueled the demand for feature-rich presentation software. Increasing adoption of cloud-based solutions and mobile devices has facilitated seamless access to presentations anytime, anywhere, thereby augmenting the market growth.

However, certain restraints hamper the growth of the presentation software market. One of the primary challenges is the presence of free or open-source alternatives that offer basic presentation functionalities, limiting the market potential for paid software. Moreover, concerns regarding data security and privacy remain a key apprehension for users, thereby impacting the adoption of cloud-based presentation software.

Despite these challenges, the presentation software market offers significant opportunities for vendors. The rise of virtual meetings and remote collaboration has created a demand for presentation software that enables seamless sharing and collaboration across geographically dispersed teams. Integration of advanced technologies like artificial intelligence (AI) and virtual reality (VR) into presentation software has the potential to revolutionize the way presentations are created and delivered.

Key features of the study:

• This report provides in-depth analysis of the presentation software market, and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the presentation software market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Microsoft, Apple, Google, Prezi, Canva, SlideDog, FlowVella, Niftio, Powtoon, Visme, Adobe, Zoho, Beautiful.ai, Pitch, Emaze, Haiku Deck, Slidebean, Swipe, and Keynote
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The presentation software market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the presentation software market

Detailed Segmentation:

• By Platform
  • Windows
  • Mac
  • iOS
  • Android
  • Web-based
  • Linux
  • Others
• By End User
  • Business Professionals
  • Educational Institutions
  • Media & Entertainment
  • Others
• By Pricing Model
  • One-time License
  • Subscription-based
  • Freemium
• By Deployment
  • Cloud-based
  • On-premise
  • Hybrid
• By Organization Size
  • SMEs
  • Large Enterprises
• Company Profiles
  • Microsoft
  • Apple
  • Google
  • Prezi
  • Canva
  • SlideDog
  • FlowVella
  • Niftio
  • Powtoon
  • Visme
  • Adobe
  • Zoho
  • Beautiful.ai
  • Pitch
  • Emaze
  • Haiku Deck
  • Slidebean
  • Swipe
  • Keynote

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Platform
  • Market Snippet, By End User
  • Market Snippet, By Pricing Model
  • Market Snippet, By Deployment
  • Market Snippet, By Organization Size
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Integration of advanced analytics and (Artificial Intelligence) AI
• Key Highlights
• Regulatory Scenario
• Recent Trends
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Mergers, Acquisitions, and Collaborations

4. Presentation Software Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Presentation Software Market, By Platform, 2025-2032, (US$ Million)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• Windows
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)
• Mac
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)
• iOS
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)
• Android
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)
• Web-based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)
• Linux
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)

6. Presentation Software Market, By End User, 2025-2032, (US$ Million)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• Business Professionals
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)
• Educational Institutions
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)
• Media & Entertainment
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)

7. Presentation Software Market, By Pricing Model, 2025-2032, (US$ Million)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• One-time License
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)
• Subscription-based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)
• Freemium
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)

8. Presentation Software Market, By Deployment, 2025-2032, (US$ Million)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• Cloud-based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)
• On-premise
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)
• Hybrid
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)

9. Presentation Software Market, By Organization Size, 2025-2032, (US$ Million)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• SMEs
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)
• Large Enterprises
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2025-2032,(US$ Million)

10. Presentation Software Market, By Region, 2025-2032, (US$ Million)

• Introduction
  • Market Share Analysis, By Sub-region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Sub-region, 2020 -2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Platform, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Pricing Model, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2025-2032,(US$ Million)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Platform, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Pricing Model, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2025-2032,(US$ Million)
    • Germany
    • U.K.
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Platform, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Pricing Model, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2025-2032,(US$ Million)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Platform, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Pricing Model, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2025-2032,(US$ Million)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Platform, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Pricing Model, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2025-2032,(US$ Million)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2025-2032,(US$ Million)
    • GCC Countries
    • Israel
    • South Africa
    • North Africa
    • Central Africa
    • Rest of Middle East

11. Competitive Landscape

• Company Profile
  • Microsoft
• Company Highlights
• Product Portfolio
• Key Developments
• Financial Performance
• Strategies
  • Apple
  • Google
  • Prezi
  • Canva
  • SlideDog
  • FlowVella
  • Niftio
  • Powtoon
  • Visme
  • Adobe
  • Zoho
  • Beautiful.ai
  • Pitch
  • Emaze
  • Haiku Deck
  • Slidebean
  • Swipe
  • Keynote
• Analyst Views

12. Section

• References
• Research Methodology
• About us