피싱 시뮬레이터 시장 : 전개 형태별, 최종 사용자별, 조직 규모별, 기능별, 지역별

Global Phishing Simulator Market is estimated to be valued at USD 113.01 Bn in 2025 and is expected to reach USD 183.85 Bn by 2032, growing at a compound annual growth rate (CAGR) of 7.20% from 2025 to 2032.

Figure. Phishing Simulator Market Share (%), By Region 2025

Phishing attacks have become increasingly prevalent in the digital world, posing a significant threat to individuals and organizations alike. As cybercriminals become more sophisticated in their tactics, businesses are seeking innovative solutions to protect themselves and their valuable data. This is where the need of phishing simulators arises.

A phishing simulator is a software tool that enables organizations to assess and strengthen their defenses against phishing attacks. It works by creating realistic scenarios that mimic actual phishing attempts, thus allowing employees to identify and respond appropriately to such threats. By simulating various types of phishing attacks, organizations can educate and train their workforce to recognize and avoid falling victim to these deceptive tactics.

Market Dynamics:

The phishing simulator market is experiencing rapid growth due to several key factors. One of the main drivers of market expansion is the increasing frequency and scale of phishing attacks across industries. Organizations are recognizing the need to proactively address this threat and are investing in phishing simulators as part of their cybersecurity strategies.

Another factor driving the market growth is the growing awareness of the importance of employee training in cybersecurity. Organizations understand that their employees can serve as the first line of defense against phishing attacks. By implementing phishing simulators, companies can provide comprehensive training programs that empower employees to recognize and respond effectively to phishing attempts.

However, the market is not without its challenges. The main restraint for the phishing simulator market is the reluctance of organizations to invest in new technologies due to budget constraints. The constantly evolving nature of phishing attacks poses a challenge for phishing simulators to keep pace with the latest tactics employed by cybercriminals.

Key features of the study:

• This report provides in-depth analysis of the phishing simulator market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the phishing simulator market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Ironscales, Cofense (PhishMe), Infosec Institute, KnowBe4, PhishLabs, Wombat Security Technologies, Barracuda Networks, Mimecast, Proofpoint, CyberFish, DataEndure, FireEye, Smooth Phish, Votiro, XM Cyber, Lucidworks, Digital Defense, Getlabs, Avanan, and Greathorn
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The phishing simulator market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the phishing simulator market

Detailed Segmentation:

Phishing Simulator Market Segmentation:

• By Deployment Mode:
  • Cloud-based
  • On-premise
• By End User:
  • BFSI
  • Healthcare
  • Manufacturing
  • IT & Telecom
  • Government
  • Others
• By Organization Size:
  • Large Enterprises
  • SMEs
• By Features:
  • Real-time Alerts
  • Customizable Templates
  • Reporting Dashboards
  • End user Education
  • Others
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles
  • Ironscales
  • Cofense (PhishMe)
  • Infosec Institute
  • KnowBe4
  • PhishLabs
  • Wombat Security Technologies
  • Barracuda Networks
  • Mimecast
  • Proofpoint
  • CyberFish
  • DataEndure
  • FireEye
  • Smooth Phish
  • Votiro
  • XM Cyber
  • Lucidworks
  • Digital Defense
  • Getlabs
  • Avanan
  • Greathorn

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Deployment Mode
  • Market Snippet, By End User
  • Market Snippet, By Organization Size
  • Market Snippet, By Features
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Increasing sophistication of phishing attacks
  • Lack of expertise in managing simulations
  • Integration with new education techniques
• Key Highlights
• Regulatory Scenario
• Recent Trends
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Mergers, Acquisitions, and Collaborations

4. Phishing Simulator Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Phishing Simulator Market, By Deployment Mode, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Cloud-based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• On-premise
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

6. Phishing Simulator Market, By End User, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• BFSI
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Healthcare
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Manufacturing
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• IT & Telecom
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Government
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

7. Phishing Simulator Market, By Organization Size, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Large Enterprises
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• SMEs
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

8. Phishing Simulator Market, By Features, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Real-time Alerts
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Customizable Templates
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Reporting Dashboards
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• End user Education
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

9. Phishing Simulator Market, By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Sub-region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Sub-region, 2021 -2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Features, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Features, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • Germany
    • U.K.
    • France
    • Italy
    • Russia
    • Spain
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Features, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Features, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Features, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country/Sub-region, 2020-2032,(US$ Bn)
    • GCC Countries
    • Israel
    • South Africa
    • Central Africa
    • North Africa
    • Rest of Middle East

10. Competitive Landscape

• Company Profile
  • Ironscales
• Company Highlights
• Product Portfolio
• Key Developments
• Financial Performance
• Strategies
  • Cofense (PhishMe)
  • Infosec Institute
  • KnowBe4
  • PhishLabs
  • Wombat Security Technologies
  • Barracuda Networks
  • Mimecast
  • Proofpoint
  • CyberFish
  • DataEndure
  • FireEye
  • Smooth Phish
  • Votiro
  • XM Cyber
  • Lucidworks
  • Digital Defense
  • Getlabs
  • Avanan
  • Greathorn
• Analyst Views

11. Section

• References
• Research Methodology
• About us