AVC(Advanced Video Coding) 시장 : 유형별, 용도별, 지역별

Global Advanced Video Coding (AVC) Market is estimated to be valued at USD 4.02 Bn in 2025 and is expected to reach USD 5.66 Bn by 2032, growing at a compound annual growth rate (CAGR) of 5.0% from 2025 to 2032.

Figure. Advanced Video Coding (AVC) Market Share (%), By Region 2025

Advanced video coding (AVC) is a standard of video compression based on motion-compensated, block-oriented coding. It uses intra-frame and inter-frame prediction techniques to reduce video bitrates by encoding differences between frames instead of encoding each frame individually. The process can result in higher compression efficiency than MPEG-2, however, it may also slightly decrease visual quality. Choosing the right video codecs, encoding settings, and file formats is an important consideration when building a streaming media experience. This choice has a direct impact on how much bandwidth is consumed and the visual quality of the videos.

Market Dynamics:

The global advanced video coding (AVC) market is expected to witness strong growth in the coming years, owing to factors such as the rise in popularity of video streaming, the growing use of cloud services for storing data, and cloud video encoding technology. Several popular video codecs are used today to compress digital video to reduce the size of a file for storage and transmission. Demand for this technology continues to increase all over the world due to aforementioned factors. The key drivers propelling the advanced video coding (AVC) market growth are the rising demand for HD and ultra HD video content across various platforms, the growing adoption of OTT video services globally. The development of 5G networks and the integration of HEVC standard are expected to generate significant opportunities for advanced video coding (AVC) market players in the coming years.

However, the high cost of hardware video coding and the limited capability of delivering 4k streaming as well as broadcasting services are likely to hinder growth of the global advanced video coding (AVC) market over the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global advanced video coding (AVC) market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2024-2030), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global advanced video coding (AVC) market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Qualcomm Incorporated, Apple Inc., ZTE Corporation, Cisco Systems Inc., Ericsson AB, Google LLC, Panasonic Corporation, Microsoft Corporation, Broadcom Inc., Intel Corporation, Huawei Technologies Co. Ltd., NVIDIA Corporation, Samsung Electronics Co. Ltd., Amazon.com Inc., and Sony Corporation
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global advanced video coding (AVC) market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global advanced video coding (AVC) market

Global Advanced Video Coding (AVC) Market Detailed Segmentation:

• By Type:
  • 8Mbps
  • 12Mbps
  • 16Mbps
  • Other
• By Application:
  • Broadcast
  • Surveillance
  • Others
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
• Company Profile
  • Apple Inc.
  • Cisco Systems Inc.
  • Google LLC
  • Microsoft Corporation
  • Intel Corporation
  • NVIDIA Corporation
  • Amazon.com Inc.
  • Sony Corporation
  • Samsung Electronics Co. Ltd.
  • Huawei Technologies Co. Ltd.
  • Broadcom Inc.
  • Panasonic Corporation
  • Ericsson AB
  • ZTE Corporation
  • Qualcomm Incorporated

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Advanced Video Coding (AVC), By Type
  • Market Advanced Video Coding (AVC), By Application
  • Market Advanced Video Coding (AVC), By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Increasing Demand for High-Quality Video Content
• Growing popularity of streaming platform
• Rising Internet Penetration and Bandwidth
• Widespread Adoption in Various Applications
  • Restraints
• Increasing Adoption of Royalty-Free Video Compression Formats
• Emergence of New Video Compression Technologies
• Compatibility Issues
  • Opportunities
• Emergence of 5G Technology
• Growing Adoption of Virtual Reality (VR) and Augmented Reality (AR)
• Rising Adoption of Medical Imaging
• Increasing Demand for Live Video Streaming
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product launch/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Advanced Video Coding (AVC) Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Advanced Video Coding (AVC) Market , By Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• 8Mbps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• 12Mbps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• 16Mbps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Other
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

6. Advanced Video Coding (AVC) Market , By Application, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025and 2032 (%)
  • Y-o-Y Growth Analysis, 2021- 2032
  • Segment Trends
• Broadcast
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Surveillance
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

7. Advanced Video Coding (AVC) Market , By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Country, 2025and 2032 (%)
  • Y-o-Y Growth Analysis, For Country 2021-2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Bn)
  • Market Share Analysis, By Country, 2020 and 2032(%)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Bn)
  • Market Share Analysis, By Country, 2020 and 2032(%)
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Bn)
  • Market Share Analysis, By Country, 2020 and 2032(%)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest Of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Bn)
  • Market Share Analysis, By Country, 2020 and 2032(%)
    • Brazil
    • Mexico
    • Rest Of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Bn)
  • Market Share Analysis, By Country, 2020 and 2032(%)
    • South Africa
    • GCC Countries
    • Rest of the Middle East and Africa

8. Competitive Landscape

• Apple Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Cisco Systems Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Google LLC
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Microsoft Corporation
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Intel Corporation
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• NVIDIA Corporation
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Amazon.com Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Sony Corporation
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Samsung Electronics Co. Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Huawei Technologies Co. Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Broadcom Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• ZTE Corporation
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Panasonic Corporation
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Ericsson AB
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Qualcomm Incorporated
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Analyst Views

9. Section

• Research Methodology
• About us