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Eliquis Market, By Indication, By Strength, By Age Group, By Dosage Form, By Distribution Channel, By Geography

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Eliquis Market is estimated to be valued at USD 7.90 Bn in 2025 and is expected to reach USD 11.30 Bn by 2032, growing at a compound annual growth rate (CAGR) of 5.2% from 2025 to 2032.

Report Coverage Report Details
Base Year: 2024 Market Size in 2025: USD 7.90 Bn
Historical Data for: 2020 To 2024 Forecast Period: 2025 To 2032
Forecast Period 2025 to 2032 CAGR: 5.20% 2032 Value Projection: USD 11.30 Bn

The global Eliquis market represents a critical segment within the pharmaceutical industry, focusing on one of the most widely prescribed anticoagulant medications worldwide. Eliquis (apixaban), developed by Bristol Myers Squibb and Pfizer, is a direct oral anticoagulant (DOAC) that belongs to the factor Xa inhibitor class of medications. This revolutionary drug has transformed the treatment landscape for various thromboembolic conditions, including atrial fibrillation, deep vein thrombosis, and pulmonary embolism. The market encompasses the production, distribution, and commercialization of Eliquis across multiple therapeutic applications and geographical regions. As healthcare systems globally prioritize improved patient outcomes and seek alternatives to traditional anticoagulants like warfarin, Eliquis has emerged as a preferred choice due to its superior efficacy profile, reduced bleeding risks, and elimination of routine monitoring requirements. The market's evolution is characterized by increasing adoption rates among healthcare providers, expanding indications for use, and growing patient awareness about advanced anticoagulation therapies.

Market Dynamics

The global Eliquis market is primarily driven by several compelling factors that collectively fuel its expansion across international healthcare markets. The increasing prevalence of atrial fibrillation, venous thromboembolism, and other cardiovascular conditions worldwide serves as a fundamental growth driver, particularly amplified by aging demographics and lifestyle-related risk factors. Healthcare providers' growing preference for Eliquis over traditional anticoagulants like warfarin stems from its superior safety profile, predictable pharmacokinetics, and elimination of routine monitoring requirements, significantly improving patient compliance and quality of life. The drug's proven efficacy in reducing stroke risk and systemic embolism, supported by extensive clinical trial data, continues to drive adoption among cardiologists and primary care physicians. However, the market faces notable restraints including the high cost of Eliquis compared to generic anticoagulants, which creates accessibility challenges in price-sensitive markets and healthcare systems with budget constraints. Patent expiration concerns and potential generic competition pose long-term threats to market exclusivity, while adverse events and contraindications in certain patient populations limit universal applicability. Despite these challenges, significant opportunities emerge from expanding therapeutic indications, growing awareness about advanced anticoagulation therapies in emerging markets, and increasing healthcare expenditure in developing economies. The rising adoption of precision medicine approaches and personalized anticoagulation therapy presents additional growth avenues, while strategic partnerships and market expansion initiatives in underserved geographical regions offer substantial revenue potential for stakeholders in the evolving anticoagulant therapeutic landscape.

Key Features of the Study

  • This report provides in-depth analysis of the global Eliquis market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global Eliquis market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Bristol Myers Squibb, Pfizer Inc., and other major pharmaceutical distributors and generic manufacturers
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global Eliquis market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Eliquis market

Market Segmentation

  • Indication Insights (Revenue, USD Bn, 2020 - 2032)
    • Reduction of Risk of Stroke and Systemic Embolism in Nonvalvular Atrial Fibrillation
    • Prophylaxis of Deep Vein Thrombosis Following Hip or Knee Replacement Surgery
    • Deep Vein Thrombosis
    • Pulmonary Embolism
    • Reduction in the Risk of Recurrence of Deep Vein Thrombosis and Pulmonary Embolism
    • Venous Thromboembolism (VTE) and Reduction in the Risk of Recurrent VTE in Pediatric Patients
  • Strength Insights (Revenue, USD Bn, 2020 - 2032)
    • 5 mg
    • 5 mg
  • Age Group Insights (Revenue, USD Bn, 2020 - 2032)
    • Pediatric
    • Adult
  • Dosage Form Insights (Revenue, USD Bn, 2020 - 2032)
    • Oral Tablet
    • Oral Suspension
  • Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
    • Hospital Pharmacies
    • Retail Pharmacies
    • Online Pharmacies
  • Regional Insights (Revenue, USD Bn, 2020 - 2032)
    • North America
    • U.S.
    • Canada
    • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
    • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
    • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
    • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
    • Africa
    • South Africa
    • North Africa
    • Central Africa
  • Key Players Insights
    • Pfizer Inc.
    • Bristol-Myers Squibb Company

Table of Contents

1. Research Objectives and Assumptions

  • Research Objectives
  • Assumptions
  • Abbreviations

2. Market Purview

  • Report Description
    • Market Definition and Scope
  • Executive Summary
    • Global Eliquis Market, By Indication
    • Global Eliquis Market, By Strength
    • Global Eliquis Market, By Age Group
    • Global Eliquis Market, By Dosage Form
    • Global Eliquis Market, By Distribution Channel
    • Global Eliquis Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
  • Driver
  • Restraint
  • Opportunity
  • Impact Analysis
  • Key Developments
  • Regulatory Scenario
  • Product Launches/Approvals
  • PEST Analysis
  • PORTER's Analysis
  • Merger and Acquisition Scenario
  • Industry Trends
  • Epidemiology
  • Adherence rate in U.S.
  • Switch analysis in U.S.
  • Patent Expiry Scenario

4. Global Eliquis Market, By Indication, 2020-2032, (USD Bn)

  • Introduction
    • Market Share Analysis, 2025 and 2032 (%)
    • Y-o-Y Growth Analysis, 2021 - 2032
    • Segment Trends
  • Reduction of Risk of Stroke and Systemic Embolism in Nonvalvular Atrial Fibrillation
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
  • Prophylaxis of Deep Vein Thrombosis Following Hip or Knee Replacement Surgery
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
  • Deep Vein Thrombosis
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
  • Pulmonary Embolism
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
  • Reduction in the Risk of Recurrence of Deep Vein Thrombosis and Pulmonary Embolism
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
  • Venous Thromboembolism (VTE) and Reduction in the Risk of Recurrent VTE in Pediatric Patients
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Eliquis Market, By Strength, 2020-2032, (USD Bn)

  • Introduction
    • Market Share Analysis, 2025 and 2032 (%)
    • Y-o-Y Growth Analysis, 2021 - 2032
    • Segment Trends
  • 5 mg
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
  • 5 mg
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Eliquis Market, By Age Group, 2020-2032, (USD Bn)

  • Introduction
    • Market Share Analysis, 2025 and 2032 (%)
    • Y-o-Y Growth Analysis, 2021 - 2032
    • Segment Trends
  • Pediatric
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
  • Adult
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Eliquis Market, By Dosage Form, 2020-2032, (USD Bn)

  • Introduction
    • Market Share Analysis, 2025 and 2032 (%)
    • Y-o-Y Growth Analysis, 2021 - 2032
    • Segment Trends
  • Oral Tablet
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
  • Oral Suspension
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

8. Global Eliquis Market, By Distribution Channel, 2020-2032, (USD Bn)

  • Introduction
    • Market Share Analysis, 2025 and 2032 (%)
    • Y-o-Y Growth Analysis, 2021 - 2032
    • Segment Trends
  • Hospital Pharmacies
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
  • Retail Pharmacies
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
  • Online Pharmacies
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

9. Global Eliquis Market, By Region, 2020 - 2032, Value (USD Bn)

  • Introduction
    • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
    • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
    • Regional Trends
  • North America
    • Introduction
    • Market Size and Forecast, By Indication, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Strength, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Age Group, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Dosage Form, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Distribution Channel, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Country, 2021 - 2032, Value (USD Bn)
      • U.S.
      • Canada
  • Latin America
    • Introduction
    • Market Size and Forecast, By Indication, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Strength, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Age Group, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Dosage Form, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Distribution Channel, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Country, 2021 - 2032, Value (USD Bn)
      • Brazil
      • Argentina
      • Mexico
      • Rest of Latin America
  • Europe
    • Introduction
    • Market Size and Forecast, By Indication, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Strength, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Age Group, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Dosage Form, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Distribution Channel, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Country, 2021 - 2032, Value (USD Bn)
      • Germany
      • U.K.
      • Spain
      • France
      • Italy
      • Russia
      • Rest of Europe
  • Asia Pacific
    • Introduction
    • Market Size and Forecast, By Indication, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Strength, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Age Group, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Dosage Form, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Distribution Channel, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Country, 2021 - 2032, Value (USD Bn)
      • China
      • India
      • Japan
      • Australia
      • South Korea
      • ASEAN
      • Rest of Asia Pacific
  • Middle East
    • Introduction
    • Market Size and Forecast, By Indication, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Strength, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Age Group, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Dosage Form, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Distribution Channel, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Country, 2021 - 2032, Value (USD Bn)
      • GCC Countries
      • Israel
      • Rest of Middle East
  • Africa
    • Introduction
    • Market Size and Forecast, By Indication, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Strength, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Age Group, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Dosage Form, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Distribution Channel, 2021 - 2032, Value (USD Bn)
    • Market Size and Forecast, By Country/Region, 2021 - 2032, Value (USD Bn)
      • South Africa
      • North Africa
      • Central Africa

10. Competitive Landscape

  • Pfizer Inc.
    • Company Highlights
    • Product Portfolio
    • Key Developments
    • Financial Performance
    • Strategies
  • Bristol-Myers Squibb Company
    • Company Highlights
    • Product Portfolio
    • Key Developments
    • Financial Performance
    • Strategies

11. Analyst Recommendations

  • Wheel of Fortune
  • Analyst View
  • Coherent Opportunity Map

12. References and Research Methodology

  • References
  • Research Methodology
  • About us
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