소셜미디어 리스닝 시장 : 용도별, 지역별

Social Media Listening Market is estimated to be valued at USD 10.46 Bn in 2025 and is expected to reach USD 25.69 Bn by 2032, growing at a compound annual growth rate (CAGR) of 13.7% from 2025 to 2032.

Social media listening helps organizations monitor, analyze, and derive insights from conversations occurring on different social media platforms. Social media listening, also called social media monitoring, includes sophisticated tools and methodologies that capture real-time data from platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and emerging social channels.

The technology uses advanced analytics, artificial intelligence, machine learning algorithms, and natural language processing to turn unstructured social media data into meaningful business intelligence. Organizations in different industries use social media listening solutions to track brand mentions, monitor competitor activities, identify emerging trends, gauge consumer sentiment, manage reputation crises, and enhance customer engagement strategies.

Market Dynamics

The fast increase in social media usage worldwide, with billions of users generating huge volumes of data daily, creates an unprecedented need for sophisticated monitoring and analysis tools. Organizations increasingly recognize the strategic value of social media insights for competitive intelligence, market research, and customer behavior analysis, driving widespread adoption across industries. The growing emphasis on customer-centric business strategies and the need for real-time brand reputation management further accelerate market demand.

However, the market faces significant restraints including data privacy concerns, stringent regulatory frameworks like General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), and the complexity of managing multi-platform data integration. Despite these challenges, substantial opportunities emerge from the integration of artificial intelligence and machine learning technologies, which enhance the accuracy and predictive capabilities of social media listening tools. The expansion of social commerce, influencer marketing, and the proliferation of new social media platforms create additional market opportunities.

Key Features of the Study

• This report provides in-depth analysis of the global social media listening market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global social media listening market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Brandwatch, Sprinklr, Hootsuite, Sprout Social, Meltwater, Talkwalker, Mention, IBM Watson Analytics, Oracle Social Cloud, Salesforce Social Studio, Adobe Analytics, SAS Social Media Analytics, Digimind, BuzzSumo, and YouScan
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global social media listening market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global social media listening market

Market Segmentation

• Application Insights (Revenue, USD Bn, 2020 - 2032)
  • Customer Experience Management
  • Brand Management
  • Competitive Benchmarking
  • Marketing Campaign Management
  • Product Development & Innovation
  • Others
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Brandwatch
  • Sprinklr
  • Hootsuite
  • Sprout Social
  • Meltwater
  • Talkwalker
  • Mention
  • IBM Watson Analytics
  • Oracle Social Cloud
  • Salesforce Social Studio
  • Adobe Analytics
  • SAS Social Media Analytics
  • Digimind
  • BuzzSumo
  • YouScan

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Social Media Listening Market, By Application
  • Global Social Media Listening Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trends

4. Global Social Media Listening Market, By Application, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Customer Experience Management
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Brand Management
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Competitive Benchmarking
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Marketing Campaign Management
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Product Development & Innovation
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Social Media Listening Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

6. Competitive Landscape

• Brandwatch
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Sprinklr
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Hootsuite
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Sprout Social
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Meltwater
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Talkwalker
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Mention
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• IBM Watson Analytics
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Oracle Social Cloud
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Salesforce Social Studio
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Adobe Analytics
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• SAS Social Media Analytics
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Digimind
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• BuzzSumo
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• YouScan
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

7. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

8. References and Research Methodology

• References
• Research Methodology
• About us