세계의 오토바이 V2X 온보드 유닛(OBU) 시장 : 통신 유형별, 접속 기술별, 최종 사용자별, 지역별

Motorcycle V2X Onboard Unit (OBU) Market is estimated to be valued at USD 19.46 Bn in 2025 and is expected to reach USD 54.17 Bn by 2032, growing at a compound annual growth rate (CAGR) of 15.7% from 2025 to 2032.

The global motorcycle V2X Onboard Unit (OBU) market represents a transformative segment within the intelligent transportation systems ecosystem, where Vehicle-to-Everything (V2X) communication technology is revolutionizing motorcycle safety and connectivity. V2X Onboard Units are sophisticated communication devices installed on motorcycles that enable real-time data exchange between vehicles, infrastructure, pedestrians, and network systems, creating a comprehensive connected mobility environment.

The global motorcycle V2X Onboard Unit (OBU) market has gained significant momentum due to increasing road safety concerns, rising motorcycle adoption globally, and stringent government regulations mandating connected vehicle technologies. Unlike traditional vehicle safety systems, motorcycle V2X OBUs address unique challenges faced by two-wheeler riders, including enhanced visibility in blind spots, intersection collision warnings, and weather-related hazard alerts. The integration of artificial intelligence, 5G networks, and edge computing capabilities within these units is expanding their functionality beyond basic communication to include predictive analytics and autonomous safety interventions.

Market Dynamics

The global motorcycle V2X Onboard Unit (OBU) market is driven by several compelling factors that are accelerating adoption across diverse geographical regions. Primary market drivers include escalating road safety concerns, with motorcyclists representing a disproportionately high percentage of traffic fatalities globally, prompting governments to mandate V2X technologies as essential safety infrastructure.

The rapid proliferation of smart city initiatives and intelligent transportation systems creates substantial demand for interconnected vehicle communication solutions, particularly for vulnerable road users like motorcyclists. Additionally, increasing motorcycle sales in emerging economies, coupled with rising disposable income and urbanization trends, expands the addressable market significantly.

However, market growth faces notable restraints including high initial implementation costs, complex regulatory frameworks varying across regions, and limited infrastructure deployment in developing markets. Privacy and cybersecurity concerns regarding data transmission and storage create hesitancy among consumers, while standardization challenges between different V2X technologies (DSRC vs. C-V2X) complicate market adoption. Furthermore, the fragmented nature of motorcycle markets and varying technical requirements across different vehicle categories pose integration challenges for OBU manufacturers.

Despite these restraints, significant opportunities emerge from government initiatives promoting connected vehicle ecosystems, increasing partnerships between automotive OEMs and technology providers, and growing awareness of V2X benefits among motorcycle manufacturers. The integration of V2X OBUs with emerging technologies like autonomous driving systems, predictive maintenance platforms, and comprehensive fleet management solutions presents lucrative revenue streams for market participants and stakeholders.

Key Features of the Study

• This report provides in-depth analysis of the global motorcycle V2X Onboard Unit (OBU) market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global motorcycle V2X Onboard Unit (OBU) market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Continental AG, Robert Bosch GmbH, DENSO Corporation, Qualcomm Technologies, Inc., NXP Semiconductors, Autotalks, Cohda Wireless, Harman, Quectel, Kapsch TrafficCom, nfiniity, Thales, Telit, Valeo, and ZF
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global motorcycle V2X Onboard Unit (OBU) market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global motorcycle V2X Onboard Unit (OBU) market

Market Segmentation

• Communication Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Vehicle-to-Vehicle (V2V)
  • Vehicle-to-Infrastructure (V2I)
  • Vehicle-to-Pedestrian (V2P)
  • Vehicle-to-Network (V2N)
  • Vehicle-to-Everything (V2X)
• Connectivity Technology Insights (Revenue, USD Bn, 2020 - 2032)
  • Dedicated Short-Range Communication (DSRC)
  • Cellular V2X (C-V2X)
  • Hybrid V2X
• End User Insights (Revenue, USD Bn, 2020 - 2032)
  • OEM-Installed OBUs
  • Aftermarket OBUs
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Continental AG
  • Robert Bosch GmbH
  • DENSO Corporation
  • Qualcomm Technologies, Inc.
  • NXP Semiconductors
  • Autotalks
  • Cohda Wireless
  • Harman
  • Quectel
  • Kapsch TrafficCom
  • nfiniity
  • Thales
  • Telit
  • Valeo
  • ZF

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Motorcycle V2X Onboard Unit (OBU) Market, By Communication Type
  • Global Motorcycle V2X Onboard Unit (OBU) Market, By Connectivity Technology
  • Global Motorcycle V2X Onboard Unit (OBU) Market, By End User
  • Global Motorcycle V2X Onboard Unit (OBU) Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trends

4. Global Motorcycle V2X Onboard Unit (OBU) Market, By Communication Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Vehicle-to-Vehicle (V2V)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Vehicle-to-Infrastructure (V2I)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Vehicle-to-Pedestrian (V2P)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Vehicle-to-Network (V2N)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Vehicle-to-Everything (V2X)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Motorcycle V2X Onboard Unit (OBU) Market, By Connectivity Technology, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Dedicated Short-Range Communication (DSRC)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Cellular V2X (C-V2X)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Hybrid V2X
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Motorcycle V2X Onboard Unit (OBU) Market, By End User, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• OEM-Installed OBUs
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Aftermarket OBUs
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Motorcycle V2X Onboard Unit (OBU) Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Communication Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Connectivity Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Communication Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Connectivity Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Communication Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Connectivity Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Communication Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Connectivity Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Communication Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Connectivity Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Communication Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Connectivity Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

8. Competitive Landscape

• Continental AG
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Robert Bosch GmbH
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• DENSO Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Qualcomm Technologies, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• NXP Semiconductors
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Autotalks
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Cohda Wireless
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Harman
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Quectel
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Kapsch TrafficCom
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• nfiniity
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Thales
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Telit
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Valeo
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• ZF
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us