챗봇 시장 : 플랫폼별, 기업 규모별, 지역별

Chatbot Market is estimated to be valued at USD 9.54 Bn in 2025 and is expected to reach USD 47.3 Bn by 2032, growing at a compound annual growth rate (CAGR) of 25.7% from 2025 to 2032.

The global chatbot market is a rapidly growing market revolving around sophisticated software applications that enable seamless interaction between humans and machines via text or voice conversations online. Chatbots use artificial intelligence to enable natural and meaningful conversations with users, transforming customer service and engagement. Market drivers include rising demand for instant customer support, advancements in Artificial Intelligence (AI) and natural language processing, and increasing adoption of digital platforms and messaging apps. Businesses across industries use chatbots to improve customer experience, streamline communications, and reduce operational costs. However, the market faces challenges such as limited understanding of context, privacy, and security concerns. Despite its limitations, the market potential is immense. Chatbots provide personalized, efficient, and accessible interactions and are constantly evolving to meet the needs of different industries and customer preferences.

Market Dynamics

The global chatbot market is characterized by dynamic factors affecting its growth and development. The increased adoption of AI and natural language processing technologies has fueled the market expansion, allowing chatbots to provide more human interaction and improve customer engagement. Businesses are looking for efficient customer support solutions, and chatbots are widely used across a variety of industries such as BFSI, Education, Government, etc. The rising demand for personalized and instant communication continues to drive the market growth, while ease of access to chatbot applications via digital platforms and messaging apps has increased the popularity of chatbot applications. However, challenges such as limited contextual understanding and privacy concerns pose limitations. To seize the opportunities, market players are focusing on continuous technological advancements, integration of chatbots into business processes, and expanding the range of applications in areas such as e-commerce, healthcare, and financial services.

Key features of the study

• This report provides an in-depth analysis of the global chatbot market size (US$ Billion) and Compound Annual Growth Rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
• It profiles leading players in the global chatbot market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
• Companies covered as a part of this study are Facebook, Inc., Kiwi, Inc., Astute Solutions, Google, Inc., Pandorabots, Inc., Haptik, Inc., Yahoo Inc., Helpshift, ToyTalk (PullString Inc.), Imperson Ltd. Slack Technologies, Inc., Kasisto Inc., and Microsoft Corporation
• Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrade, market expansion, and marketing tactics
• The global chatbot market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global chatbot market

Market Segmentation

• By Platform Insights (Revenue, USD Bn, 2020 - 2032)
  • Web-based
  • Mobile
  • Stand-alone
• By Enterprise Size Insights (Revenue, USD Bn, 2020 - 2032)
  • Large Enterprises
  • Small and Medium Enterprises
• By Region (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • Central Africa
  • North Africa
• Key Players Insights
  • Facebook, Inc.
  • Kiwi, Inc.
  • Astute Solutions
  • Google, Inc.
  • Pandorabots, Inc.
  • Haptik, Inc.
  • Yahoo Inc.
  • Helpshift
  • ToyTalk (PullString Inc.)
  • Imperson Ltd.
  • Slack Technologies, Inc.
  • Kasisto Inc.
  • Microsoft Corporation.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Platform
  • Market Snippet, By Enterprise Size
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
    • Increased use of generative models in chatbots
    • Growing need for effective and immediate customer support
  • Restraints
    • Inability to recognize and effectively respond to customer intent
  • Market Opportunities
    • Developing a self-learning chatbot that provides a human-like conversational experience
• Regulatory Scenario
• Industry Trend
• Merger and Acquisitions
• New system Launches/Approvals

4. Global Chatbot Market, By Platform, 2020-2032 (US$ Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends Market Share Analysis, 2025 and 2032 (%)
• Web-based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032 (US$ Bn)
• Mobile
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032 (US$ Bn)
• Stand-alone
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032 (US$ Bn)

5. Global Chatbot Market, By Enterprise Size, 2020-2032 (US$ Billion)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends Market Share Analysis, 2025 and 2032 (%)
• Large Enterprises
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032 (US$ Bn)
• Small and Medium Enterprises
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032 (US$ Bn)

6. Global Chatbot Market, By Region, 2020-2032 (US$ Billion)

• Introduction
  • Market Share Analysis, By Country, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Country 2021-2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform, 2020-2032, (US$ Billion)
  • Market Size and Forecast, and Y-o-Y Growth, By Enterprise Size, 2020-2032, (US$ Billion)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Billion)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform, 2020-2032, (US$ Billion)
  • Market Size and Forecast, and Y-o-Y Growth, By Enterprise Size, 2020-2032, (US$ Billion)
• Germany
• U.K.
• France
• Italy
• Spain
• Russia
• Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform, 2020-2032, (US$ Billion)
  • Market Size and Forecast, and Y-o-Y Growth, By Enterprise Size, 2020-2032, (US$ Billion)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Billion)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform, 2020-2032, (US$ Billion)
  • Market Size and Forecast, and Y-o-Y Growth, By Enterprise Size, 2020-2032, (US$ Billion)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Billion)
    • Argentina
    • Brazil
    • Mexico
    • Rest of Latin America
• Middle East and Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032 (US$ Billion)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform, 2020-2032, (US$ Billion)
  • Market Size and Forecast, and Y-o-Y Growth, By Enterprise Size, 2020-2032, (US$ Billion)
  • Market Size and Forecast, and Y-o-Y Growth, By Country/Sub-region, 2020-2032, (US$ Billion)
    • South Africa
    • GCC Countries
    • Rest of the Middle East and Africa

7. Competitive Landscape

• Company Profiles
  • Facebook, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Kiwi, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Astute Solutions
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Google, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Pandorabots, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Haptik, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Yahoo Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Helpshift
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • ToyTalk (PullString Inc.)
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Imperson Ltd.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Slack Technologies, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Kasisto Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Microsoft Corporation
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Analyst Views

8. Section

• References
• Research Methodology
• About us and Sales Contact