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시장보고서
상품코드
2052697
피트니스 트래커 시장 : 디바이스 유형별, 디스플레이 유형별, 판매 채널별, 호환성별, 지역별Fitness Trackers Market, By Device Type, By Display Type, By Distribution Channel, By Compatibility, By Geography |
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가격
※ 부가세 별도
한글목차
영문목차
※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.
피트니스 트래커 시장은 2026년에 1,053억 9,000만 달러로 추정되며, 2033년까지 3,732억 4,000만 달러에 달할 것으로 전망됩니다. 2026년부터 2033년까지 CAGR 19.8%로 성장할 것으로 예측됩니다.
| 보고서 범위 | 보고서 상세 | ||
|---|---|---|---|
| 기준 연도: | 2025년 | 2026년 시장 규모: | 1,053억 9,000만 달러 |
| 과거 데이터 기간: | 2020-2024년 | 예측 기간: | 2026-2033년 |
| 2026년부터 2033년까지 예측 기간 CAGR: | 19.80% | 2033년 시장 규모 예측: | 3,732억 4,000만 달러 |
피트니스 트래커는 걸음 수, 심박수, 주행거리, 수면 패턴, 칼로리 소모량 등 건강 및 피트니스 관련 데이터와 함께 개인의 일상적인 신체 활동을 기록하는 웨어러블 기기 또는 컴퓨터 애플리케이션을 말합니다.
시장 역학
심혈관질환 및 비만 유병률 증가, 건강 및 피트니스에 대한 사람들의 인식 증가, 피트니스 트래커의 보급 및 사용 확대, COVID-19(팬데믹)의 발생은 세계 피트니스 트래커 시장의 성장을 견인할 것으로 예상되는 주요 요인입니다.
예를 들어,2022년 11월,Noise와 HRX는 파트너십을 맺고 밀레니얼 세대와 Z세대를 위해 특별히 설계된 일련의 피트니스 트래커를 출시했습니다. 이번에 출시된 피트니스 트래커는 수면 주기 추적기, 심박수 및 혈압 모니터, 스마트 DND(수신거부), 노이즈 헬스 스위트(Noise Health Suite) 등 주요 기능을 탑재해 이동 중에도 종합적인 관리를 할 수 있도록 했습니다.
또한, 2022년 8월에는 Fitbit이 인도에서 피트니스 트래커 'Fitbit Luxe'를 출시했습니다. 이 최신 피트니스 트래커는 Fitbit의 피트니스 추적 기능의 정확성과 매우 독특한 디자인을 겸비한 제품을 원하는 사용자를 위한 프리미엄 모델로 출시되었습니다.
본 조사의 주요 특징
- 이 보고서는 다양한 부문의 잠재적 수익 창출 기회를 밝히고, 이 시장의 매력적인 투자 제안 매트릭스를 설명합니다.
- 또한 시장 촉진요인, 저해요인, 기회, 신제품 출시 및 승인, 시장 동향, 지역별 전망, 주요 기업의 경쟁 전략에 대한 중요한 인사이트를 제공합니다.
- 이 보고서는 회사 개요, 제품 포트폴리오, 주요 특징, 재무 성과, 전략 등의 매개 변수를 기반으로 세계 피트니스 트래커 시장의 주요 기업 프로파일을 작성했습니다.
- 이 보고서의 내용을 통해 기업의 마케팅 담당자와 경영진은 향후 제품 출시, 모델 업그레이드, 시장 확대 및 마케팅 전략에 대한 정보에 입각한 의사결정을 내릴 수 있을 것입니다.
- 이 세계 피트니스 트래커 시장 보고서는 투자자, 공급업체, 제품 제조업체, 유통업체, 신규 진입자, 재무 분석가 등 업계의 다양한 이해관계자를 대상으로 합니다.
- 이해관계자들은 세계 피트니스 트래커 시장을 분석하는 데 사용되는 다양한 전략 매트릭스를 통해 의사결정을 쉽게 내릴 수 있을 것입니다.
목차
제1장 조사 목적과 가정
제2장 시장 전망
제3장 시장 역학·규제·동향 분석
제4장 세계의 피트니스 트래커 시장 : 디바이스 유형별, 2021-2033년
제5장 세계의 피트니스 트래커 시장 : 디스플레이 유형별, 2021-2033년
제6장 세계의 피트니스 트래커 시장 : 유통 채널별, 2021-2033년
제7장 세계의 피트니스 트래커 시장 : 호환성별, 2021-2033년
제8장 세계의 피트니스 트래커 시장 : 지역별, 2021-2033년
제9장 경쟁 구도
제10장 섹션
KSM 26.06.16Fitness Trackers Market is estimated to be valued at USD 105.39 Bn in 2026 and is expected to reach USD 373.24 Bn by 2033, growing at a compound annual growth rate (CAGR) of 19.8% from 2026 to 2033.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2025 | Market Size in 2026: | USD 105.39 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2026 To 2033 |
| Forecast Period 2026 to 2033 CAGR: | 19.80% | 2033 Value Projection: | USD 373.24 Bn |
Fitness tracker is a wearable device or computer application that records a person's daily physical activity, together with other data relating to their health and/or fitness, such as walking steps, heart rate, running distance, sleep patterns, the number of calories burned, etc.
Market Dynamics
Increasing prevalence of cardiovascular diseases and obesity, increasing awareness among people about health and fitness, increasing adoption or use of fitness trackers, and the outbreak of COVID-19 (pandemic) are major factors expected to drive growth of the global fitness trackers market.
For instance, in November 2022, Noise and HRX teamed up to launch a range of fitness trackers designed especially for the millennials and GenZ. The newly launched fitness tracker is equipped with prominent features such as a sleep cycle tracker, heart rate and blood pressure monitor, smart DND, and noise health suite for complete care on the go.
Moreover, in August 2022, Fitbit launched a fitness tracker, Fitbit Luxe, in India. The latest fitness tracker comes in as a premium offering for those that want the accuracy of Fitbit's fitness tracking features along with a significantly unique design statement.
Key features of the study
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
- It profiles key players in the global fitness trackers market based on the following parameters such as company highlights, products portfolio, key highlights, financial performance, and strategies.
- Key companies covered as a part of this study include Adidas AG, Apple Inc., Fitbit, Inc., Garmin Ltd., Jawbone, Moov Inc., Xiaomi Inc., Nike, Inc., Lumo Bodytech Inc., and Samsung Electronics Co. Ltd., among others.
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
- The global fitness trackers market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global fitness trackers market.
Market Segmentation
- Global Fitness Trackers Market, By Device Type (Revenue, USD Bn, 2021 - 2033)
- Fitness Band
- Smartwatch
- Others
- Global Fitness Trackers Market, By Display Type (Revenue, USD Bn, 2021 - 2033)
- Monochrome Display
- Colored Display
- Global Fitness Trackers Market, By Distribution Channel (Revenue, USD Bn, 2021 - 2033)
- Online Stores
- Offline Stores
- Global Fitness Trackers Market, By Compatibility (Revenue, USD Bn, 2021 - 2033)
- IOS
- Android
- Windows
- Tizen
- Others
- Global Fitness Trackers Market, By Geography (Revenue, USD Bn, 2021 - 2033)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East & Africa
- GCC Countries
- Israel
- Rest of Middle East & Africa
- Global Fitness Trackers Market: Key Companies Insights
- Adidas AG
- Apple Inc.
- Fitbit, Inc.
- Garmin Ltd.
- Jawbone
- Moov Inc.
- Xiaomi Inc.
- Nike, Inc.
- Lumo Bodytech Inc.
- Samsung Electronics Co. Ltd.
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snapshot, By Device Type
- Market Snapshot, By Display Type
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Compatibility
- Market Snapshot, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Increasing awareness about health and fitness
- High cost of fitness trackers and risk of data theft
- Increasing adoption or use of fitness trackers
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product launch/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
4. Global Fitness Trackers Market, By Device Type, 2021 - 2033, (USD Bn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
- Fitness Band
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(USD Bn)
- Smartwatch
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(USD Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(USD Bn)
5. Global Fitness Trackers Market, By Display Type, 2021 - 2033, (USD Bn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
- Monochrome Display
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(USD Bn)
- Colored Display
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(USD Bn)
6. Global Fitness Trackers Market, By Distribution Channel, 2021 - 2033, (USD Bn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
- Online Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(USD Bn)
- Offline Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(USD Bn)
7. Global Fitness Trackers Market, By Compatibility, 2021 - 2033, (USD Bn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
- IOS
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(USD Bn)
- Android
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(USD Bn)
- Windows
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(USD Bn)
- Tizen
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(USD Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(USD Bn)
8. Global Fitness Trackers Market, By Region, 2021 - 2033, (USD Bn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2021 - 2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2021 - 2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2021 - 2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2021 - 2033,(USD Bn)
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2021 - 2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2021 - 2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2021 - 2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2021 - 2033,(USD Bn)
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2021 - 2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2021 - 2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2021 - 2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2021 - 2033,(USD Bn)
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2021 - 2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2021 - 2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2021 - 2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2021 - 2033,(USD Bn)
- Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2021 - 2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2021 - 2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2021 - 2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2021 - 2033,(USD Bn)
- Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2021 - 2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2021 - 2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2021 - 2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2021 - 2033,(USD Bn)
9. Competitive Landscape
- Adidas AG
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Apple Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Fitbit, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Garmin Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Jawbone
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Moov Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Xiaomi Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Nike, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Lumo Bodytech Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Samsung Electronics Co. Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Analyst Views
10. Section
- Research Methodology
- About us
