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시장보고서
상품코드
2058222
텍스트 분석 시장 : 도입 모델별, 조직 규모별, 최종 용도별, 용도별, 지역별Text Analytics Market, By Deployment Model, By Organisation Size, By End User, By Application, By Geography |
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텍스트 분석 시장은 2026년에 154억 6,760만 달러에 달하고 2033년까지 484억 130만 달러에 이를 것으로 예상되고 있습니다. 2026-2033년 CAGR은 17.7%를 나타낼 전망입니다.
| 보고서 범위 | 보고서 상세 | ||
|---|---|---|---|
| 기준 연도 : | 2025년 | 시장 규모(2026년) : | 154억 6,760만 달러 |
| 과거 데이터 기간 : | 2020-2024년 | 예측 기간 : | 2026-2033년 |
| 예측 기간(2026-2033년) CAGR : | 17.70% | 시장 규모 예측(2033년) : | 484억 130만 달러 |
텍스트 분석이란 비정형 데이터를 의미 있는 데이터로 변환하는 과정으로, 기업이 고객 경험, 시장 동향, 제품 설명을 이해하는 데 도움이 됩니다. 전 세계 텍스트 분석 시장은 2016년에 30억 3,150만 달러의 매출을 기록했으며, 2025년까지 130억 6,040만 달러에 달할 것으로 예상되며, 연평균 성장률(CAGR)은 17.7%로 성장을 지속하고, 있습니다.
시장 역학
비정형 데이터에서 도출되는 인사이트에 대한 수요 증가, 다양한 기업에서의 예측 분석 도입 확대, 소셜 미디어 분석에 대한 수요 증가, 그리고 비즈니스 동향의 변화 등이 텍스트 분석 시장의 성장을 견인하는 주요 요인입니다. 또한, 분석 분야에서의 IoT 및 빅데이터의 중요성이 커짐에 따라 시장에 성장 기회가 열리고 있습니다. 반면, 숙련된 인력 부족과 낮은 인지도는 텍스트 분석 시장의 성장을 저해하는 주요 과제로 대두되고 있습니다.
시장의 분류
본 보고서에서는 전 세계 텍스트 분석 시장을 도입 모델, 용도, 조직 규모, 최종 사용자 및 지역별로 세분화하고 있습니다. 도입 모델에 따르면, 시장은 클라우드와 On-Premise로 구분됩니다. 용도에 따라 시장은 경쟁 정보 분석, 고객 관계 관리(CRM), 예측 분석, 부정 행위 감지 및 브랜드 평판으로 구분됩니다. 조직 규모에 따라 시장은 소규모, 중규모 및 대규모 기업으로 구분됩니다. 최종 사용자별로는 시장 세분화에서 은행 및 금융 서비스·보험, 소매 및 전자상거래, 정부·국방, 헬스케어 및 생명과학, 제조, 통신, 정보 기술로 구분됩니다. 시장 역학을 종합적으로 파악하기 위해 북미, 유럽, 아시아·태평양, 라틴아메리카, 아프리카, 중동 등 주요 지역별로 시장 분석을 수행하고 있습니다. 각 지역에 대해서는 해당 주요 국가 시장 조사 결과를 바탕으로 분석을 수행하여, 시장을 거시적 차원에서 파악하고 있습니다.
본 조사의 주요 특징
- 본 조사에서는 각 부문의 잠재적 수익 기회를 파악하고, 이 시장에서 매력적인 투자 제안 매트릭스에 대해 설명하고 있습니다.
- 또한, 본 조사에서는 시장 성장 촉진요인, 성장 억제요인, 기회, 신제품 출시 및 승인, 지역별 전망, 그리고 주요 기업들이 채택하고 있는 경쟁 전략에 관한 중요한 인사이트도 제공합니다.
- 본 조사에서는 다음의 매개변수를 바탕으로 세계 텍스트 분석 시장의 주요 기업 프로파일을 작성하고 있습니다. 구체적으로는 기업 개요, 재무 실적, 제품 포트폴리오, 사업 전개 지역, 유통 전략, 주요 발전 사항 및 전략입니다.
- 본 보고서의 인사이트를 바탕으로, 기업의 마케팅 담당자와 경영진은 향후 제품 출시, 기술 업그레이드, 시장 확대 및 마케팅 전략에 관해 정보에 입각한 의사결정을 내릴 수 있게 됩니다.
- 텍스트 분석 시장 분석에 사용되는 다양한 전략 매트릭스는 이해관계자들에게 이에 따른 전략적 결정을 내리는 데 필요한 중요한 정보를 제공합니다.
목차
제1장 조사 목적 및 전제 조건
제2장 시장 전망
제3장 시장 역학, 규제 및 동향 분석
제4장 세계의 텍스트 분석 시장 : 도입 모델별(2021-2033년)
제5장 세계의 텍스트 분석 시장 : 조직 규모별(2021-2033년)
제6장 세계의 텍스트 분석 시장 : 최종 사용자별(2021-2033년)
제7장 세계의 텍스트 분석 시장 : 최종 용도별(2021-2033년)
제8장 세계의 텍스트 분석 시장 : 지역별(2021-2033년)
제9장 경쟁 구도
제10장 섹션
KTH 26.06.19Text Analytics Market is estimated to be valued at USD 15,467.6 Mn in 2026 and is expected to reach USD 48,401.3 Mn by 2033, growing at a compound annual growth rate (CAGR) of 17.7% from 2026 to 2033.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2025 | Market Size in 2026: | USD 15,467.6 Mn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2026 To 2033 |
| Forecast Period 2026 to 2033 CAGR: | 17.70% | 2033 Value Projection: | USD 48,401.3 Mn |
The text analytics is a process of converting the unstructured data into meaningful data which help companies to understand the customer experience, market trend, and product description. Global text analytics market has generated revenue of US$ 3,031.5 million in 2016 and is projected to reach US$ 13,060.4 million by 2025, exhibiting CAGR of 17.7%.
Market Dynamics
The increasing demand for insights from unstructured data, rising adoption of predictive analytics by various business, growing requirement for social media analytics and changing business trends are some of the key drivers which fuels growth of the text analytics market. Moreover, the rising significance of IoT and big data in analytics, provides the growth opportunity platform to the market. In addition, lack of skilled workforce and awareness are the major challenge which hinders the growth of the text analytics market.
Market Taxonomy
This report segments the global text analytics market on the basis of deployment model, application, organization size, end users, and geography. On the basis of deployment model, the market is segmented into cloud and on-premises. Based on application, the market is segmented into competitive intelligence, customer relationship management, predictive analytics, fraud detection, and brand reputation. Based on organization size, the market is segmented into small, medium, and large enterprises. Based on end users, the market is segmented into banking, financial services, and insurance, retail and e-commerce, government and defense, healthcare and life sciences, manufacturing, telecommunications, and information technology. For a comprehensive understanding of market dynamics, the market is analyzed across key geographical regions namely North America, Europe, Asia Pacific, Latin America, Africa, and Middle East. Each of these regions is analyzed on the basis of market findings across major countries in these regions for a macro-level understanding of the market.
Key features of the study
- It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
- This study also provide key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
- It profiles leading players in the global text analytics market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments, and strategies
- Key companies covered as a part of this study include SAP SE, International Business Machines Corporation, SAS Institute, Inc., Opentext Corporation, Clarabridge, Inc., Bitext Innovations S.L., Lexalytics, Inc., Megaputer Intelligence, Inc., Luminoso Technologies, Inc., and Knime.Com AG
- Insights from this report will allow marketers and management authorities of companies to make informed decisions with respect to their future product launch, technology upgrades, market expansion, and marketing tactics
- Various strategy matrices used in analyzing the text analytics market would provide stakeholders vital inputs to make strategic decisions accordingly
Market Segmentation
- By Deployment Model (Revenue, USD Mn, 2021-2033)
- Cloud
- On-Premises
- By Organisation Size (Revenue, USD Mn, 2021-2033)
- Small and Medium Enterprises
- Large Enterprises
- By End User (Revenue, USD Mn, 2021-2033)
- Banking, Financial Services, and Insurance
- Retail and Ecommerce
- Government and Defense
- Healthcare and Life Sciences
- Manufacturing
- Telecommunications and Information Technology
- Others
- By Application (Revenue, USD Mn, 2021-2033)
- Competitive Intelligence
- Customer Relationship management
- Predictive Analytics
- Fraud detection
- Brand Reputation
- By Region (Revenue, USD Mn, 2021-2033)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC
- Israel
- Rest of Middle East
- Africa
- South Africa
- Central Africa
- North Africa
- Key Players
- SAP SE
- International Business Machines Corporation (IBM)
- SAS Institute, Inc.
- OpenText Corporation
- Clarabridge, Inc.
- Bitext Innovations S.L.
- Lexalytics, Inc.
- Megaputer Intelligence, Inc.
- Luminoso Technologies, Inc.
- KNIME AG
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snapshot, By Deployment Model
- Market Snapshot, By Organisation Size
- Market Snapshot, By End User
- Market Snapshot, By Application
- Market Snapshot, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Impact Analysis
- Market Trends
- Key Developments
- Product Approval
- Collaboration/Merge/Acquisition
- Regulatory Landscape
- PEST Analysis
- Porter's Five Forces Analysis
- Epidemiology
- Robust Pipeline Analysis
4. Global Text Analytics Market, By Deployment Model, 2021 - 2033, (USD Mn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2022- 2033
- Segment Trends
- Cloud
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Mn)
- On-Premises
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Mn)
5. Global Text Analytics Market, By Organisation Size, 2021 - 2033, (USD Mn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2022 - 2033
- Segment Trends
- Small and Medium Enterprises
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Mn)
- Large Enterprises
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Mn)
6. Global Text Analytics Market, By End User, 2021 - 2033, (USD Mn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2022 - 2033
- Segment Trends
- Banking, Financial Services, and Insurance
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Mn)
- Retail and Ecommerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Mn)
- Government and Defense
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Mn)
- Healthcare and Life Sciences
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Mn)
- Manufacturing
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Mn)
- Telecommunications and Information Technology
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Mn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Mn)
7. Global Text Analytics Market, By Application, 2021 - 2033, (USD Mn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2022 - 2033
- Segment Trends
- Competitive Intelligence
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Mn)
- Customer Relationship management
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Mn)
- Predictive Analytics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Mn)
- Fraud detection
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Mn)
- Brand Reputation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033, (USD Mn)
8. Global Text Analytics Market, By Region, 2021 - 2033, (USD Mn)
- Introduction
- Market Share Analysis, By Region, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, For Regions, 2022-2033
- Regional Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Organisation Size, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2021 - 2033, (USD Mn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Organisation Size, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2021 - 2033, (USD Mn)
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Organisation Size, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2021 - 2033, (USD Mn)
- U.K.
- Germany
- Italy
- France
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Organisation Size, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2021 - 2033, (USD Mn)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Middle East
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Organisation Size, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2021 - 2033, (USD Mn)
- GCC
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Organisation Size, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2021 - 2033, (USD Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2021 - 2033, (USD Mn)
- North Africa
- Central Africa
- South Africa
9. Competitive Landscape
- Heat Map Analysis
- Market Share Analysis
- Company Profile
- SAP SE
- Company Highlights
- Product Portfolio
- Financial Performance
- Recent Highlights
- Market Strategies
- International Business Machines Corporation (IBM)
- Company Highlights
- Product Portfolio
- Financial Performance
- Recent Highlights
- Market Strategies
- SAS Institute, Inc.
- Company Highlights
- Product Portfolio
- Financial Performance
- Recent Highlights
- Market Strategies
- OpenText Corporation
- Company Highlights
- Product Portfolio
- Financial Performance
- Recent Highlights
- Market Strategies
- Clarabridge, Inc.
- Company Highlights
- Product Portfolio
- Financial Performance
- Recent Highlights
- Market Strategies
- Bitext Innovations S.L.
- Company Highlights
- Product Portfolio
- Financial Performance
- Recent Highlights
- Market Strategies
- Lexalytics, Inc.
- Company Highlights
- Product Portfolio
- Financial Performance
- Recent Highlights
- Market Strategies
- Megaputer Intelligence, Inc.
- Company Highlights
- Product Portfolio
- Financial Performance
- Recent Highlights
- Market Strategies
- Luminoso Technologies, Inc.
- Company Highlights
- Product Portfolio
- Financial Performance
- Recent Highlights
- Market Strategies
- KNIME AG
- Company Highlights
- Product Portfolio
- Financial Performance
- Recent Highlights
- Market Strategies
- Analyst Views
- SAP SE
10. Section
- References
- Research Methodology
- About Us
