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시장보고서
상품코드
2077966
AVC(Advanced Video Coding) 시장 : 종류별, 용도별, 지역별Advanced Video Coding (AVC) Market, By Type (8Mbps, 12Mbps, 16Mbps,Other), By Application (Broadcast, Surveillance, Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa) |
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AVC(Advanced Video Coding) 시장은 2026년에 42억 3,000만 달러 규모가 될 것으로 추정되며, 2033년까지 60억 3,000만 달러에 달할 것으로 예상됩니다. 2026년부터 2033년까지 CAGR 5.2%로 성장할 것으로 전망됩니다.
| 분석 범위 | 분석 상세 | ||
|---|---|---|---|
| 기준 연도 | 2025년 | 시장 규모(2026년) | 42억 3,000만 달러 |
| 실적 데이터 | 2020-2024년 | 예측 기간 | 2026-2033년 |
| 예측 기간 CAGR(2026-2033년) | 5.20% | 예측 금액(2033년) | 60억 3,000만 달러 |
AVC(Advanced Video Coding)는 움직임 보상 방식이자 블록 기반 인코딩을 기반으로 하는 동영상 압축 표준입니다. 프레임 내 예측 및 프레임 간 예측 기술을 활용하여, 각 프레임을 개별적으로 부호화하는 대신 프레임 간의 차이를 부호화함으로써 동영상의 비트레이트를 낮춥니다. 이 처리를 통해 MPEG-2보다 높은 압축 효율을 얻을 수 있을 가능성이 있지만, 그 대신 화질이 약간 저하될 수도 있습니다. 스트리밍 미디어 환경을 구축할 때는 적절한 동영상 코덱, 인코딩 설정, 파일 형식을 선택하는 것이 중요한 고려 사항입니다. 이 선택은 소비되는 대역폭의 양과 동영상 화질에 직접적인 영향을 미칩니다.
시장 역학:
세계 AVC(Advanced Video Coding) 시장은 동영상 스트리밍의 인기 상승, 데이터 저장을 위한 클라우드 서비스 이용 확대, 그리고 클라우드 동영상 인코딩 기술의 보급과 같은 요인들로 인해 향후 몇 년간 강력한 성장이 예상됩니다. 현재, 디지털 동영상을 압축하여 저장 및 전송을 위한 파일 크기를 줄이기 위해 몇 가지 널리 사용되는 동영상 코덱이 사용되고 있습니다. 앞서 언급한 요인들로 인해, 이 기술에 대한 수요는 전 세계적으로 계속 증가하고 있습니다. AVC(Advanced Video Coding) 시장의 성장을 이끄는 주요 촉진요인은 다양한 플랫폼에서 HD 및 Ultra HD 영상 콘텐츠에 대한 수요가 증가하고 있으며, 전 세계적으로 OTT 영상 서비스가 확산되고 있다는 점입니다. 5G 네트워크의 개발과 HEVC 규격의 통합은 향후 몇 년 동안 AVC(Advanced Video Coding) 시장의 참여자들에게 큰 비즈니스 기회를 가져다줄 것으로 예상됩니다.
그러나 하드웨어를 통한 영상 인코딩 비용이 높고, 4K 스트리밍 및 방송 서비스 제공 능력의 한계가 예측 기간 동안 전 세계 AVC(Advanced Video Coding) 시장의 성장을 저해할 가능성이 있습니다.
본 보고서의 주요 특징
- 본 보고서는 각 부문의 잠재적 수익 기회를 밝히고, 이 시장의 매력적인 투자 제안 매트릭스에 대해 설명하고 있습니다.
- 또한, 시장의 촉진요인 및 억제요인, 기회, 신제품 출시 및 승인, 시장 동향, 지역별 전망, 주요 기업들이 채택하는 경쟁 전략 등에 관한 중요한 인사이트도 제공하고 있습니다.
- 전 세계 AVC(Advanced Video Coding) 시장의 주요 기업 개요을 각종 지표(기업 개요, 제품 포트폴리오, 주요 동향, 재무 실적, 전략 등)를 바탕으로 소개하고 있습니다.
- 본 보고서의 인사이트를 바탕으로, 마케팅 담당자와 기업 경영진은 향후 제품 출시, 기술 업데이트, 시장 확대 및 마케팅 전략에 대해 충분한 정보를 바탕으로 의사결정을 내릴 수 있습니다.
- '세계 AVC(Advanced Video Coding) 시장' 보고서는 투자자, 공급업체, 제품 제조업체, 유통업체, 신규 진입 기업, 재무 분석가 등 이 업계의 다양한 이해관계자들을 대상으로 합니다.
- 이해관계자들은 전 세계 AVC(Advanced Video Coding) 시장 분석에 사용되는 다양한 전략 매트릭스를 통해 의사결정을 보다 수월하게 할 수 있습니다.
목차
제1장 분석 목적과 가정
제2장 시장 전망
제3장 시장 역학·규제·동향 분석
제4장 AVC(Advanced Video Coding)
제5장 AVC(Advanced Video Coding) 시장 : 종류별(2021-2033년)
제6장 AVC(Advanced Video Coding) 시장 : 용도별(2021-2033년)
제7장 AVC(Advanced Video Coding) 시장 : 지역별(2021-2033년)
제8장 경쟁 구도
제9장 섹션
KSM 26.07.13Advanced Video Coding (AVC) Market is estimated to be valued at USD 4.23 Bn in 2026 and is expected to reach USD 6.03 Bn by 2033, growing at a compound annual growth rate (CAGR) of 5.2% from 2026 to 2033.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2025 | Market Size in 2026: | USD 4.23 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2026 To 2033 |
| Forecast Period 2026 to 2033 CAGR: | 5.20% | 2033 Value Projection: | USD 6.03 Bn |
Advanced video coding (AVC) is a standard of video compression based on motion-compensated, block-oriented coding. It uses intra-frame and inter-frame prediction techniques to reduce video bitrates by encoding differences between frames instead of encoding each frame individually. The process can result in higher compression efficiency than MPEG-2, however, it may also slightly decrease visual quality. Choosing the right video codecs, encoding settings, and file formats is an important consideration when building a streaming media experience. This choice has a direct impact on how much bandwidth is consumed and the visual quality of the videos.
Market Dynamics:
The global advanced video coding (AVC) market is expected to witness strong growth in the coming years, owing to factors such as the rise in popularity of video streaming, the growing use of cloud services for storing data, and cloud video encoding technology. Several popular video codecs are used today to compress digital video to reduce the size of a file for storage and transmission. Demand for this technology continues to increase all over the world due to aforementioned factors. The key drivers propelling the advanced video coding (AVC) market growth are the rising demand for HD and ultra HD video content across various platforms, the growing adoption of OTT video services globally. The development of 5G networks and the integration of HEVC standard are expected to generate significant opportunities for advanced video coding (AVC) market players in the coming years.
However, the high cost of hardware video coding and the limited capability of delivering 4k streaming as well as broadcasting services are likely to hinder growth of the global advanced video coding (AVC) market over the forecast period.
Key features of the study:
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global advanced video coding (AVC) market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Qualcomm Incorporated, Apple Inc., ZTE Corporation, Cisco Systems Inc., Ericsson AB, Google LLC, Panasonic Corporation, Microsoft Corporation, Broadcom Inc., Intel Corporation, Huawei Technologies Co. Ltd., NVIDIA Corporation, Samsung Electronics Co. Ltd., Amazon.com Inc., and Sony Corporation
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global advanced video coding (AVC) market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global advanced video coding (AVC) market
Global Advanced Video Coding (AVC) Market Detailed Segmentation:
- By Type (Revenue, USD Bn, 2021 - 2033)
- 8Mbps
- 12Mbps
- 16Mbps
- Other
- By Application (Revenue, USD Bn, 2021 - 2033)
- Broadcast
- Surveillance
- Others
- Regional Insights (Revenue, USD Bn, 2021 - 2033)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Company Profile
- Apple Inc.
- Cisco Systems Inc.
- Google LLC
- Microsoft Corporation
- Intel Corporation
- NVIDIA Corporation
- Amazon.com Inc.
- Sony Corporation
- Samsung Electronics Co. Ltd.
- Huawei Technologies Co. Ltd.
- Broadcom Inc.
- Panasonic Corporation
- Ericsson AB
- ZTE Corporation
- Qualcomm Incorporated
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Advanced Video Coding (AVC), By Type
- Market Advanced Video Coding (AVC), By Application
- Market Advanced Video Coding (AVC), By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Increasing Demand for High-Quality Video Content
- Growing popularity of streaming platform
- Rising Internet Penetration and Bandwidth
- Widespread Adoption in Various Applications
- Restraints
- Increasing Adoption of Royalty-Free Video Compression Formats
- Emergence of New Video Compression Technologies
- Compatibility Issues
- Opportunities
- Emergence of 5G Technology
- Growing Adoption of Virtual Reality (VR) and Augmented Reality (AR)
- Rising Adoption of Medical Imaging
- Increasing Demand for Live Video Streaming
- Drivers
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product launch/Approvals
- PEST Analysis
- PORTER€(TM)s Analysis
- Merger and Acquisition Scenario
4. Advanced Video Coding (AVC)
- Supply Side and Demand Side Analysis
- Economic Impact
5. Advanced Video Coding (AVC) Market , By Type, 2021 - 2033, (US$ Bn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2022 €" 2033
- Segment Trends
- 8Mbps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- 12Mbps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- 16Mbps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- Other
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
6. Advanced Video Coding (AVC) Market , By Application, 2021 - 2033, (US$ Bn)
- Introduction
- Market Share Analysis, 2023and 2033 (%)
- Y-o-Y Growth Analysis, 2022€" 2033
- Segment Trends
- Broadcast
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- Surveillance
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
7. Advanced Video Coding (AVC) Market , By Region, 2021 - 2033, (US$ Bn)
- Introduction
- Market Share Analysis, By Country, 2023and 2033 (%)
- Y-o-Y Growth Analysis, For Country 2022€"2033
- Country Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2021 - 2033,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2021 - 2033,(US$ Bn)
- Market Share Analysis, By Country, 2021 and 2033(%)
- U.S.
- Canada
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2021 - 2033,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2021 - 2033,(US$ Bn)
- Market Share Analysis, By Country, 2021 and 2033(%)
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2021 - 2033,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2021 - 2033,(US$ Bn)
- Market Share Analysis, By Country, 2021 and 2033(%)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest Of Asia Pacific
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2021 - 2033,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2021 - 2033,(US$ Bn)
- Market Share Analysis, By Country, 2021 and 2033(%)
- Brazil
- Mexico
- Rest Of Latin America
- Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2021 - 2033,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2021 - 2033,(US$ Bn)
- Market Share Analysis, By Country, 2021 and 2033(%)
- South Africa
- GCC Countries
- Rest of the Middle East and Africa
8. Competitive Landscape
- Apple Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Cisco Systems Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Google LLC
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Microsoft Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Intel Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- NVIDIA Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Amazon.com Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Sony Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Samsung Electronics Co. Ltd.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Huawei Technologies Co. Ltd.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Broadcom Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- ZTE Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Panasonic Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Ericsson AB
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Qualcomm Incorporated
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Analyst Views
9. Section
- Research Methodology
- About us
