공지 : 도쿄증권거래소 JASDAQ 스탠다드 시장 신규 상장 관련 안내

Global Information
회사소개 | 문의 | 비교리스트

인플루언서 마케팅 플랫폼 시장 : 규모, 점유율, 전망, 기회 분석(2020-2027년)

Influencer Marketing Platform Market, By Component (Solution and Services ), by Application, By Organization Size, By End-use Industries, and by Region - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

리서치사 Coherent Market Insights
발행일 2020년 12월 상품 코드 980050
페이지 정보 영문
가격
US $ 4,500 ₩ 5,227,000 PPT Turned PDF (Single User License)
US $ 7,000 ₩ 8,131,000 PPT Turned PDF (Multi-user License)
US $ 10,000 ₩ 11,616,000 PPT Turned PDF (Enterprise User License)


인플루언서 마케팅 플랫폼 시장 : 규모, 점유율, 전망, 기회 분석(2020-2027년) Influencer Marketing Platform Market, By Component (Solution and Services ), by Application, By Organization Size, By End-use Industries, and by Region - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027
발행일 : 2020년 12월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 인플루언서 마케팅 플랫폼 시장은 인공신경망(ANN), 자연언어처리, 기계학습, 인공 학습 등 첨단 기술의 채택이 증가하고 있으므로 예측 기간 중 대폭 성장할 것으로 예상됩니다.

세계의 인플루언서 마케팅 플랫폼 시장에 대해 조사분석했으며, 시장 개요, 시장 규모와 예측, 부문별 시장 분석, 지역별 시장 분석, 경쟁 구도 등에 관한 정보를 정리하여 전해드립니다.

목차

제1장 조사 목적과 전제조건

제2장 시장 범위

제3장 시장 역학·규제·동향 분석

  • 시장 역학
    • 촉진요인
    • 억제요인
    • 시장 기회
    • 규제 시나리오
    • 업계 동향
    • 합병과 인수
    • 신시스템 론치/승인
    • 밸류체인 분석
    • Porter의 산업 분석
    • PEST 분석
  • COVID-19의 영향

제4장 세계의 인플루언서 마케팅 플랫폼 시장 : 컴포넌트별

  • 서론
  • 솔루션
  • 서비스

제5장 세계의 인플루언서 마케팅 플랫폼 시장 : 애플리케이션별

  • 서론
  • 검색·발견
  • 캠페인 관리
  • 인플루언서 관계 관리
  • 애널리틱스·리포팅
  • 컴플라이언스 관리·부정 탐지
  • 기타

제6장 세계의 인플루언서 마케팅 플랫폼 시장 : 조직 규모별

  • 서론
  • 중소기업
  • 대기업

제7장 세계의 인플루언서 마케팅 플랫폼 시장 : 최종 용도 산업별

  • 서론
  • 패션·라이프스타일
  • 대리점·PR
  • 소매·소비재
  • 건강·웰니스
  • 애드테크
  • 은행·금융
  • 여행·관광
  • 기타

제8장 세계의 인플루언서 마케팅 플랫폼 시장 : 지역별

  • 서론
  • 북미
  • 유럽
  • 아시아태평양
  • 라틴아메리카
  • 중동·아프리카

제9장 경쟁 구도

  • 기업 개요
    • IZEA
    • HYPR-DRIVE Ltd.
    • Traackr
    • Launchmetrics
    • JuliusWorks, Inc.
    • KLEAR
    • Upfluence
    • AspireIQ
    • Mavrck Inc.
    • LINQIA, INC.
    • InfluencerDB
    • ONALYTICA
    • Lefty
    • Social Beat
    • Grapevine
  • 애널리스트의 견해

제10장 섹션

KSA 21.01.13

Title:
Influencer Marketing Platform Market, By Component (Solution and Services (Consulting, Deployment and Integration, and Support and Maintenance)), by Application (Search & Discovery, Campaign Management, Influencer Relationship Management, Analytics & Reporting, Compliance Management & Fraud Detection, and Others), By Organization Size (SMEs and Large Enterprises), By End-use Industries (Fashion & Lifestyle, Agencies & PR, Retail & Consumer Goods, Health & Wellness, Ad-Tech, Banking & Finance, Travel & Tourism, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027.

Influencer marketing platform is a software solution that is designed to assist brands and agencies with their campaigns. This is a type of marketing platform that concentrates on promoting brand message to the larger industry. Influencer marketing platform plays an important role in content and social marketing. For instance, Instagram influencer promotion is a novel way to promote products and services to the customers. The increasing need for brands to foster a deeper connection with consumers helps in driving the market growth. These marketing platforms enable organizations to work with influencers in order to develop better connections and higher engagement with the customers.

Market Dynamics

The global influencer marketing platform market is expected to grow significantly during the forecast period, owing to the increased adoption of advanced technologies such as artificial neural networks, natural language processing, machine learning, and artificial learning. These advanced technologies are used to provide better results and analytics that are expected to help marketers in taking better decisions. Increasing adoption of artificial intelligence-based influencer marketing platforms are expected to create an environment for marketers to establish collaborations. Artificial neural networks and natural language processing are used by marketers to offer meaningful insights by analyzing posts, image attributes, and helping brands to simplify their workflow process. For instance, in September 2017, IZEA, a U.S.-based marketing influencer platform company, launched CurationEngine that uses machine learning to process high volume of information for analysis in order to improve network quality.

Among end user, the fashion & lifestyle segment is expected to exhibit the highest growth during the forecast period. This is attributed to the increasing number of millennials on social media platforms for promoting brands and agencies. The fashion & lifestyle industry is mostly visual-based as people respond better to images and videos of fashion-related products. Therefore, fashion and lifestyle industries are focusing on image and video-based mostly viewed social media platforms such as Instagram, Facebook, YouTube, and others. For instance, according to Coherent Market Insights' analysis, the number of Facebook users in the U.S. reached 223.2 million in 2020 from 213.1 in 2017.

Key features of the study:

  • This report provides in-depth analysis of the global influencer marketing platform market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2020- 2027), considering 2019 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
  • It profiles leading players in the global influencer marketing platform market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
  • Companies covered as a part of this study include IZEA, HYPR-DRIVE Ltd., Traackr, Launchmetrics, JuliusWorks, Inc., KLEAR, Upfluence, AspireIQ, Mavrck, Lumanu Inc., LINQIA, INC, InfluencerDB, ONALYTICA, Lefty, Social Beat, and Grapevine
  • Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
  • The global influencer marketing platform market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global influencer marketing platform market

Detailed Segmentation

  • Global Influencer Marketing Platform Market, By Component:
    • Solution
    • Services
      • Consulting
      • Deployment and Integration
      • Support and Maintenance
  • Global Influencer Marketing Platform Market, By Application:
    • Search & Discovery
    • Campaign Management
    • Influencer Relationship Management
    • Analytics & Reporting
    • Compliance Management & Fraud Detection
    • Others
  • Global Influencer Marketing Platform Market, By Organization Size:
    • SMEs
    • Large Enterprises
  • Global Influencer Marketing Platform Market, By End-use Industries
    • Fashion & Lifestyle
    • Agencies & PR
    • Retail & Consumer Goods
    • Health & Wellness
    • Ad-Tech
    • Banking & Finance
    • Travel & Tourism
    • Others
  • Global Influencer Marketing Platform Market, By Region:
    • North America
      • By Component:
    • Solution
    • Services
      • Installation Service
      • Integration Service
      • Maintenance & Support Service
      • By Application:
    • Search & Discovery
    • Campaign Management
    • Influencer Relationship Management
    • Analytics & Reporting
    • Compliance Management & Fraud Detection
    • Others
      • By Organization Size:
    • SMEs
    • Large Enterprises
      • By End-use Industries:
    • Fashion & Lifestyle
    • Agencies & PR
    • Retail & Consumer Goods
    • Health & Wellness
    • Ad-Tech
    • Banking & Finance
    • Travel & Tourism
    • Others
      • By Country:
    • U.S.
    • Canada
    • Europe
      • By Component:
    • Solution
    • Services
      • Installation Service
      • Integration Service
      • Maintenance & Support Service
      • By Application:
    • Search & Discovery
    • Campaign Management
    • Influencer Relationship Management
    • Analytics & Reporting
    • Compliance Management & Fraud Detection
    • Others
      • By Organization Size:
    • SMEs
    • Large Enterprises
      • By End-use Industries:
    • Fashion & Lifestyle
    • Agencies & PR
    • Retail & Consumer Goods
    • Health & Wellness
    • Ad-Tech
    • Banking & Finance
    • Travel & Tourism
    • Others
      • By Country:
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
    • Asia Pacific
      • By Component:
    • Solution
    • Services
      • Installation Service
      • Integration Service
      • Maintenance & Support Service
      • By Application:
    • Search & Discovery
    • Campaign Management
    • Influencer Relationship Management
    • Analytics & Reporting
    • Compliance Management & Fraud Detection
    • Others
      • By Organization Size:
    • SMEs
    • Large Enterprises
      • By End-use Industries:
    • Fashion & Lifestyle
    • Agencies & PR
    • Retail & Consumer Goods
    • Health & Wellness
    • Ad-Tech
    • Banking & Finance
    • Travel & Tourism
    • Others
      • By Country:
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
    • Latin America
      • By Component:
    • Solution
    • Services
      • Installation Service
      • Integration Service
      • Maintenance & Support Service
      • By Application:
    • Search & Discovery
    • Campaign Management
    • Influencer Relationship Management
    • Analytics & Reporting
    • Compliance Management & Fraud Detection
    • Others
      • By Organization Size:
    • SMEs
    • Large Enterprises
      • By End-use Industries:
    • Fashion & Lifestyle
    • Agencies & PR
    • Retail & Consumer Goods
    • Health & Wellness
    • Ad-Tech
    • Banking & Finance
    • Travel & Tourism
    • Others
      • By Country:
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
    • Middle East and Africa
      • By Component:
    • Solution
    • Services
      • Installation Service
      • Integration Service
      • Maintenance & Support Service
      • By Application:
    • Search & Discovery
    • Campaign Management
    • Influencer Relationship Management
    • Analytics & Reporting
    • Compliance Management & Fraud Detection
    • Others
      • By Organization Size:
    • SMEs
    • Large Enterprises
      • By End-use Industries:
    • Fashion & Lifestyle
    • Agencies & PR
    • Retail & Consumer Goods
    • Health & Wellness
    • Ad-Tech
    • Banking & Finance
    • Travel & Tourism
    • Others
      • By Country/Region:
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa
  • Company Profiles
    • IZEA*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments/ Updates
    • HYPR-DRIVE Ltd.
    • Traackr
    • Launchmetrics
    • JuliusWorks, Inc.
    • KLEAR
    • Upfluence
    • AspireIQ
    • Mavrck
    • Lumanu Inc.
    • LINQIA, INC.
    • InfluencerDB
    • ONALYTICA
    • Lefty
    • Social Beat
    • Grapevine

"*" marked represents similar segmentation in other categories in the respective section.

Table of Contents

1. Research Objectives and Assumptions

  • Research Objectives
  • Assumptions
  • Abbreviations

2. Market Purview

  • Report Description
    • Market Definition and Scope
  • Executive Summary
    • Market Snippet, By Component
    • Market Snippet, By Application
    • Market Snippet, By Organization Size
    • Market Snippet, By End-use Industries
    • Market Snippet, By Region
  • Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
    • Drivers
    • Restraints
    • Market Opportunities
    • Regulatory Scenario
    • Industry Trend
    • Merger and Acquisitions
    • New system Launch/Approvals
    • Value Chain Analysis
    • Porter's Analysis
    • PEST Analysis
  • Impact of COVID-19

4. Global Influencer Marketing Platform Market, By Component, 2020-2027 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2020 and 2027 (%)
    • Segment Trends
  • Solution
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Services
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
    • Consulting
    • Deployment and Integration
    • Support and Maintenance

5. Global Influencer Marketing Platform Market, By Application, 2020-2027 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2020 and 2027 (%)
    • Segment Trends
  • Search & Discovery
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Campaign Management
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Influencer Relationship Management
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Analytics & Reporting
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Compliance Management & Fraud Detection
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Others
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)

6. Global Influencer Marketing Platform Market, By Organization Size, 2020-2027 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2020 and 2027 (%)
    • Segment Trends
  • SMEs
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Large Enterprises
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)

7. Global Influencer Marketing Platform Market, By End-use Industries, 2020-2027 (US$ Billion)

  • Introduction
    • Market Share Analysis, 2020 and 2027 (%)
    • Segment Trends
  • Fashion & Lifestyle
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Agencies & PR
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Retail & Consumer Goods
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Health & Wellness
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Ad-Tech
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Banking & Finance
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Travel & Tourism
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)
  • Others
    • Introduction
    • Market Size and Forecast, 2020-2027, (US$ Billion)

8. Global Influencer Marketing Platform Market, By Region, 2020-2027 (US$ Billion)

  • Introduction
    • Market Share Analysis, By Region, 2020 and 2027 (%)
  • North America
    • Regional Trends
    • Market Size and Forecast, By Component, 2020-2027 (US$ Billion)
    • Billion)
    • Market Size and Forecast, By Application, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By Organization Size, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By End-use Industries, 2020-2027 (US$ Billion)
    • Market Share Analysis, By Country, 2020 and 2027 (%)
    • U.S.
    • Canada
  • Europe
    • Regional Trends
    • Market Size and Forecast, By Component, 2020-2027 (US$ Billion)
    • Billion)
    • Market Size and Forecast, By Application, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By Organization Size, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By End-use Industries, 2020-2027 (US$ Billion)
    • Market Share Analysis, By Country, 2020 and 2027 (%)
    • U.K.
    • Germany
    • Spain
    • Italy
    • France
    • Russia
    • Rest of Europe
  • Asia Pacific
    • Regional Trends
    • Market Size and Forecast, By Component, 2020-2027 (US$ Billion)
    • Billion)
    • Market Size and Forecast, By Application, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By Organization Size, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By End-use Industries, 2020-2027 (US$ Billion)
    • Market Share Analysis, By Country, 2020 and 2027 (%)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Regional Trends
    • Market Size and Forecast, By Component, 2020-2027 (US$ Billion)
    • Billion)
    • Market Size and Forecast, By Application, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By Organization Size, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By End-use Industries, 2020-2027 (US$ Billion)
    • Market Share Analysis, By Country, 2020 and 2027 (%)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • Regional Trends
    • Market Size and Forecast, By Component, 2020-2027 (US$ Billion)
    • Billion)
    • Market Size and Forecast, By Application, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By Organization Size, 2020-2027 (US$ Billion)
    • Market Size and Forecast, By End-use Industries, 2020-2027 (US$ Billion)
    • Market Share Analysis, By Country/Region, 2020 and 2027 (%)
    • South Africa
    • GCC Countries
    • Rest of the Middle East and Africa

9. Competitive Landscape

  • Company Profiles
    • IZEA
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • HYPR-DRIVE Ltd.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Traackr
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Launchmetrics
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • JuliusWorks, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • KLEAR
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Upfluence
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • AspireIQ
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Mavrck
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • LINQIA, INC.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • InfluencerDB
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • ONALYTICA
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Lefty
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Social Beat
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Grapevine
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Analyst Views

10. Section

  • References
  • Research Methodology
  • About us and Sales Contact
Back to Top
전화 문의
F A Q