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유럽의 가구 소매업

Furniture Retailing in Europe

리서치사 CSIL Centre for Industrial Studies
발행일 2020년 01월 상품 코드 923081
페이지 정보 영문 271 Pages
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유럽의 가구 소매업 Furniture Retailing in Europe
발행일 : 2020년 01월 페이지 정보 : 영문 271 Pages

세계 가정용 가구는 1/5이 서유럽에서 소비되며, 약 4억 2,400만 명의 소비자를 거느린 대규모의 수익성 높은 시장입니다. 1인당 가구 구입 지출은 세계 평균을 웃돌고 있습니다.

유럽 13개국의 가정용 가구 소비 동향에 대해 조사했으며, 시장 예측, 실적 데이터와 향후 전망에 대해 체계적인 정보를 제공합니다.

개요

가정용 가구 시장의 실적

  • 시장 역학(거시경제지표, 공장도 가격의 가구 소비, 소매 가격의 가구 소비, 개인 소비와 GDP 부문별 건설 투자)
  • 국가 개요(소매 가격의 가구 소비 내역 : 국가별)
  • 가구 시장 예측

수입 보급률

  • 서유럽 이외 지역에서의 서유럽 수입 내역 : 중유럽 및 동유럽, 아시아태평양 등
  • 가정용 가구 수입 : 서유럽 이외의 가정용 가구 공급업체 주요 10개사

가정용 가구 부문

  • 소비 : 부문별(주방 가구, 쿠션 가구, 침실 가구, 식당 및 거실 가구, 매트리스, 쿠션 이외 의자)

시장 동향

  • 가격 및 제품

가정용 가구 유통경로

  • 비즈니스 인구 통계, 유통의 정의, 동향
  • 가정용 가구 소비 : 유통경로별
  • 주요 사업자의 시장 집중과 시장 점유율

서유럽의 주요 가구 유통

  • 분석 : 국가별, 유통 형태별, 제품 전문화별, 온라인 판매별

서유럽에서 조업중인 주요 가구 소매업체 선정

국가별 분석

  • 오스트리아, 벨기에, 덴마크, 핀란드, 프랑스, 독일, 이탈리아, 네덜란드, 노르웨이, 스페인, 스웨덴, 스위스, 영국

대상 국가

가정용 가구 시장 및 실적

  • 소매 가격의 가구 소비, 가정용 가구 수입, 가정용 가구 가격 동향
  • 가정용 가구 소비 : 부문별

가정용 가구 유통경로

  • 가정용 가구 판매 : 유통경로별

주요 가구 유통

  • 주요 가구 소매업체 개요
  • 국내에서 조업중인 기타 가구 소매업체

예측, 수요 결정요인, 시장 기회

가정용 가구 수입

LSH 20.02.14

Around one-fifth of world home furniture consumption takes place in Western Europe which makes it a large and profitable market boasting around 424 million consumers. Per capita spending on furniture purchases is higher than the world average.

CSIL Market Research Report “Furniture retailing in Europe” offers a comparative analysis of the home furniture distribution in 13 European countries (Austria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom) with trends in home furniture consumption, market forecasts, data by country, analysis by distribution channel, retail formats and sales performances of leading home furniture retailers.

This study aims to explore the main structural changes affecting the sector (i.e. concentration process and the impact of large scale organized specialist distribution), the market share evolution of the home furniture distribution channels (i.e. independent furniture stores versus organized specialist distribution), country peculiarities, new approaches and strategies (i.e. multichannel marketing), policies and initiatives affecting the competition in the market and the leading furniture retailers.

STRUCTURE OF THE REPORT:

Section One . Home furniture market performance and forecasts in Western Europe, demand determinants, home furniture consumption by segment, furniture market trends in prices and products, distribution channels structure and a selection of leading furniture retailers operating in Western Europe.

Section Two. For each country: home furniture market trends, furniture imports, furniture segments, furniture distribution channels, detailed company profiles of the leading furniture retailers operating on the reference markets. Profiles include data on total revenues, estimated home furniture revenues, employees and number of stores; type of retailing format; product specialization; brands; product portfolio; online sales; price range; other additional information. General contact details are also provided.

CSIL worked on an extensive data gathering, including market data and detailed figures for around 285 retailers (the main actors operating in Western Europe).

Over 500 furniture retailers and buying groups, of which 144 with detailed profile are mentioned in the study.

Home furniture market is broken down by distribution channel: Organized specialist distributors (furniture chains, franchises, buying groups); Independent furniture retailers; Non specialist distributors (department stores, multi-stores, DIY, e-commerce); Other (direct sales and craftsmen).

Products included: Kitchen furniture, Upholstered furniture, Dining and living rooms, Non-upholstered seats, Bedrooms, Mattresses, Other furniture.

Timeframe considered: 2009-2019 (preliminary data) and market forecasts for 2020 and 2021.

HIGHLIGHTS:

Western Europe (13). Market concentration, 2013 and 2018.
Market shares of the top 5, top 10 and top 15 operators

Western Europe claims around one fifth of the world home furniture consumption which makes it a large and profitable market, boasting around 424 million consumers, with higher than the world average per capita spending on furniture. In the last years, Western European market has been increasing fast its openness degree and, currently, over 30% of Western European home furniture demand is satisfied by imports from extra-WE countries.

The home furniture retailing sector in Western Europe is increasingly concentrated and in general, it is more concentrated than furniture manufacturing. According to CSIL estimates, the top 15 retailing companies generate around 26% of the total value of the Western European market. The increase in the level of concentration is due to the good performances, acquisitions, agreements and the growth in market shares of ‘giants' and other large furniture chains.

Selected companies mentioned:

Amazon, Argos, Bolia, Conforama, Dänisches Bettenlager, Dwell, El Corte Inglés, Fournier, Furniture Village, Habitat, Howden Joinery, IKEA, Interio, John Lewis, Jysk, Leiner-Kika, Maisons du Monde, Mondo Convenienza, Otto Living, Porta, Roche Bobois, Roller, Schmidt, Segmüller, Sofology, Tejo, Wren Living, XXXLutz.

TABLE OF CONTENTS

METHODOLOGY AND SCOPES OF THE REPORT

FURNITURE RETAILING IN WESTERN EUROPE

Executive Summary

Home furniture market performance 2009-2019

  • Market dynamic (macro-economic indicators, furniture consumption at factory prices, home furniture consumption at retail prices, private consumption and GDP, construction Investments by sector)
  • Countries overview (home furniture consumption at retail prices broken down by country)
  • Furniture market forecasts 2020-2021

Import penetration

  • Breakdown of Western European imports from extra-WE areas: Central Eastern Europe, Asia/Pacific and others
  • Home furniture imports. Top 10 extra-WE home furniture suppliers

Home furniture segments

  • Consumption by segment (Kitchen furniture Upholstered furniture, Bedroom furniture, Furniture for dining and living rooms, Mattresses, Non-Upholstered seats)

Market trends

  • Prices and Products

Home furniture distribution channels

  • Business demography, Retailer definition (pure and mixed businesses), Trends
  • Home furniture consumption by distribution channel
  • Market concentration and market shares of the top operators

Leading furniture retailers in Western Europe

  • Breakdown by country, by retailing format, by product specialization, by online sales.

Selection of leading furniture retailers operating in Western Europe

ANALYSIS BY COUNTRY:

Austria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom.

For each considered country:

Home furniture market and performance

  • Home furniture consumption at retail prices, Home furniture imports, Trend in home furniture prices
  • Home furniture consumption by segment

Home furniture distribution channels

  • Home furniture sales by distribution channel

Leading furniture retailers

  • Profiles of leading furniture retailers
  • Other furniture retailers operating in the country

Forecasts, demand determinants and market opportunities

Home furniture imports

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