가구 업계의 E-Commerce 시장

※ 본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 가구 업계는 Covid-19 팬데믹의 영향을 크게 받고 있으며, 세계의 가구 소비량은 2020년에 전례 없는 감소를 기록했습니다. 그러나 이 체계 안에서 사회적 거리두기 정책과 봉쇄에 의해 자택과 쾌적성으로 관심이 향하고, 자택 공간을 재택 근무에 적응시키는 기회가 되었습니다.

온라인 채널은 실점포 매출의 급격한 감소를 부분적으로 보충하고 있으며, 온라인으로 판매되는 가구의 세계 매출은 이 어려운 해에 두 자리수 증가를 기록하고 있습니다.

세계 가구 업계의 E-Commerce 시장에 대해 조사했으며, 시장 규모와 예측, 수요, 성장 촉진요인, 부문·지역별 시장 분석, COVID-19 팬데믹의 영향, 주요 기업 개요 등의 정보를 제공합니다.

본 보고서 게재 기업:

Amazon, Ambientedirect, Anthropologie, Bygghemma, Coupang, Cymax, Dunhelm, Hayneedle, Harvey Norman, Home Depot, Home 24, Ikea, Jingdong, John Lewis, Lowe's, Otto, Overstock, Pepperfry, Restoration Hardware, Suning, Tmall, Wal-Mart , Wayfair, Westwing, Williams-Sonoma.

목차

서론

• 조사 툴, 기업 샘플, 용어와 방법론 주석

주요 요약

제1장 E-Commerce : 기본 데이터와 비지니스 모델

• 가구 시장 개요 : 가구 소비·수입(2020년), 지역별 가구 시장 예측(2021년)
• 기본 데이터
  • 부문별 가구 소비와 E-Commerce 판매
  • 국가/지역별 가구 소비와 E-Commerce 판매
  • 유통업체 종류별 가구 E-Commerce 판매
• COVID-19 팬데믹 : 2020년 상반기의 영향과 인사이트
  • 각 기업의 2020년 1분기와 2분기 총판매
• E-Commerce 비지니스 모델(온라인으로 판매하는 가구 제조업체, 도매업체와 B2B 비지니스, E-tailers, 실점포형 기업, 비가구 전문 체인, Shopify 사례)

제2장 활동 동향 : 성장과 비지니스 진화

• E-Commerce 성장 동향 : 제품·지역별 실적, 카테고리별 유통업체, 규모, 시장 점유율 및 평균 성장률
• 비지니스 진화와 조직화(옴니채널 어프로치, 택배와 클릭앤콜렉트(click and collect) 비교, 모바일 쇼핑 팁, Starlity 사례, 소셜 미디어, 광고 전략)

제3장 유럽

• 소매·E-Commerce 판매 : 개요와 수요 성장 촉진요인
  • 영국, 독일, 프랑스, 스페인 : E-Commerce 지표
• 부문 개요
• 주요 E-Commerce 기업

제4장 북미

• 소매·E-Commerce 판매 : 개요와 수요 성장 촉진요인
  • 미국과 캐나다 : 경제 및 E-Commerce 지표
• 부문 개요
• 온라인으로 판매하는 가구 제조업체
• 주요 E-Commerce 기업

제5장 아시아

• 소매·E-Commerce 판매 : 개요와 수요 성장 촉진요인
  • 아시아태평양(중국, 인도, 일본) : 경제 및 E-Commerce 지표
• 부문 개요
• 주요 E-Commerce 기업

제6장 조사 결과

• 가구 제조업체 샘플
• 매출 실적과 전망
• E-Commerce 사용
• E-Commerce 채널
• 제품과 프로모션

This report analyses status and prospects of e-commerce for the furniture industry and it is mainly divided in two parts.

PART I. ECOMMERCE FOR THE FURNITURE INDUSTRY deals with the incidence of the online channel in the furniture market with a focus on key geographical areas (Europe, North America, Asia) and analyses the different e-commerce business models and the performance of leading players.

An overview of the world furniture industry, with current furniture consumption data, and 2021 furniture market forecasts by region, introduces this part.

Furniture e-commerce sales are provided by segment (upholstered furniture, outdoor furniture, office furniture, kitchen furniture, other furniture), by region and by kind of distributor (E-tailers, Furniture distributors, Non-specialists/Lifestyle/DIY)

The study also highlights the impact of Covid-19 pandemic on the furniture market through insights for the first half of 2020 and sales performance of the leading online players in the global furniture market in the first and second quarter of 2020.

Different e-commerce business models (Furniture Manufacturers, Wholesalers and B2B business, E-tailers, Brick-and-Click companies, Non-furniture specialist chains) , their evolution and organization are discussed in light of companies' experiences: the Omni-channel approach, the incidence of mobile commerce, advertising and search engines strategies, the use of social media and delivery options.

FOCUS ON: The furniture e-commerce business in Europe, North America and Asia: for each considered geographical area, and for the most relevant markets (UK, Germany, France, Spain, USA, Canada, China, India and Japan), the report analyses the sector performance and sales of the leading furniture e-commerce players (websites selling furniture, furniture manufacturers selling on-line).

Online sales of furniture and related products are presented for around 170 leading players based in North America, Europe and Asia, with profiles highlighting their e-commerce policies. Profiles of the major companies are also provided

PART II. E-COMMERCE FOR THE FURNITURE INDUSTRY: SURVEY RESULTS

This part provides results of CSIL survey to leading furniture manufacturers worldwide, aiming at understanding their approach to the web channel, their strategies, their future expectations and the most-demanded products.

Highlights:

The world furniture industry has been severely affected by the Covid-19 pandemic. According to CSIL estimates, the global furniture consumption registered an unprecedent decrease in 2020.

Within this framework is worth noticing, however, that social distacing policies and lockdowns, provided people with the opportunity to focus on home and comfort and to adapt their spaces to the need of working from home.

The online channel is partially compensating the sharp decrease of brick and mortar stores' sales and the global value of furniture sold online registered a double digit encrease in this diffucult year.

Selected companies mentioned:

Amazon, Ambientedirect, Anthropologie, Bygghemma, Coupang, Cymax, Dunhelm, Hayneedle, Harvey Norman, Home Depot, Home 24, Ikea, Jingdong, John Lewis, Lowe's, Otto, Overstock, Pepperfry, Restoration Hardware, Suning, Tmall, Wal-Mart, Wayfair, Westwing, Williams-Sonoma.

TABLE OF CONTENTS

INTRODUCTION.

• Research Tools, sample of companies, Terminology and methodological notes

EXECUTIVE SUMMARY

1. E-COMMERCE FOR THE FURNITURE INDUSTRY. Basic data and business models

• 1.1. Overview of the furniture market. Furniture consumption and imports in 2020 and furniture market forecasts 2021 by region

• 1.2. Basic data
  • Furniture consumption and e-commerce sales by segment
  • Consumption and E-commerce sales of furniture by country/region
  • E-commerce sales of furniture by kind of distributor

• 1.3. COVID-19 pandemic: impact and insights for the first half of 2020
  • Total sales performance in the first and second quarter of 2020 for selected companies

• 1.4. Models of e-commerce business (Furniture Manufacturers selling online, Wholesalers and B2B business, E-tailers, Brick-and-Click companies, Non-furniture specialist chains, The case of Shopify)

2. ACTIVITY TREND. Growth and business evolution

• 2.1. E-commerce growth trends. Performance by product and by region, Distributors by category. Dimension, market share and average growth.

• 2.2. Business evolution and organization (Omnichannel approach, Home delivery ?vs- ?click and collect?, Mobile shopping tips, The case of Starlity, Social media and advertising strategies)

3. E-COMMERCE FOR THE FURNITURE INDUSTRY IN EUROPE

• 3.1. Retail and e-commerce sales: overview and demand drivers
  • The United Kingdom, Germany, France and Spain. E-commerce indicators

• 3.2. Sector overview

• 3.3. Leading e-commerce players

4. E-COMMERCE FOR THE FURNITURE INDUSTRY IN NORTH AMERICA

• 4.1. Retail and e-commerce sales: overview and demand drivers
  • United States and Canada. Economic and e-commerce Indicators

• 4.2. Sector overview
• 4.3. Furniture manufacturers selling on-line
• 4.4. Leading e-commerce players

5. E-COMMERCE FOR THE FURNITURE INDUSTRY IN ASIA

• 5.1. Retail and e-commerce sales: overview and demand drivers
  • Asia Pacific: China, India and Japan. Economic and E-commerce Indicators

• 5.2. Sector overview
• 5.3. Leading e-commerce players

6. E-COMMERCE FOR FURNITURE: SURVEY RESULTS

• 6.1. The sample of furniture manufacturers
• 6.2. Revenue performance and expectations
• 6.3. The use of e-commerce
• 6.4. E-commerce channel
• 6.5. Products and promotion