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사무용 가구 업계용 E-Commerce

E-Commerce for the Office Furniture Industry

리서치사 CSIL Centre for Industrial Studies
발행일 2021년 03월 상품코드 999019
페이지 정보 영문 137 Pages 배송안내 1-2일 (영업일 기준)
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사무용 가구 업계용 E-Commerce E-Commerce for the Office Furniture Industry
발행일 : 2021년 03월 페이지 정보 : 영문 137 Pages

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 가구 업계는 신종 코로나바이러스 감염증(COVID-19) 감염 확대에 의해 심각한 타격을 받아 2020년에는 소비액이 전례 없는 침체를 경험했습니다. 한편 락다운이나 재택 근무 보급 침투에 의해 사무용 가구용 E-Commerce가 최근 몇 개월에 빠르게 발전해 두자리수대 성장률을 기록했습니다. 사무용 가구 제조업체는 E-Commerce에 대한 투자를 진행하고 있고, 이미 이 채널로의 진출을 수행하고 있습니다가, 각사의 시장 매출에서 차지하는 비율은 평균 5%로 한정되어 있습니다. 한편 현시점에서 E-Commerce를 이용하고 있지 않는 기업의 80%가 2022년 중 진출을 표명하고 있습니다.

하이라이트:

각 기업의 E-Commerce에서의 제품 판매 상황(2020년)
(단위 : %)

Source:CSIL survey on a sample of 100 office furniture manufacturers and dealers

세계의 사무용 가구용 E-Commerce 시장 구조와 최신 상황에 대해 분석했으며, 업계 전체에서의 E-Commerce 활용 상황과 전체적인 시장 규모 동향 전망, 제품 카테고리별·업체별·비지니스 모델별 및 지역별 상세 동향, 최근 시장의 주요 동향, 주요 기업 개요(총 170개사) 등을 조사했습니다.

분석 대상 기업:

Amazon, AJ Products, Ambientedirect, Buerostuhl24, Coupang, Cymax, Design Within Reach, Fully, Herman Miller, Home 24, Knoll, Ikea, JD, John Lewis, Office Depot, Overstock, Pepperfry, Restoration Hardware, Sediareda, Steelcase, Suning, Tmall, Wayfair, Williams-Sonoma

목차

서론

주요 요약

제1장 사무용 가구용 E-Commerce 업계

  • 사무용 가구 시장 개요
  • 사무용 가구용 E-Commerce 업계 : 기본 데이터
  • E-Commerce 비지니스 모델
    • 사무용 가구 제조업체
    • 도매업체·B2B 사업
    • E-tailers(E-Commerce 전업 기업)
    • 실점포형 기업(실점포와 웹스토어 양방을 소유한 판매업체)
    • 가구 전문점 이외 체인점
    • Shopify 사례

제2장 활동 동향

  • E-Commerce 성장 동향
  • 비지니스 진화와 조직
    • 옴니채널 어프로치
    • 증강현실(AR)
    • 모바일 쇼핑 팁
    • 소셜 미디어와 광고 전략
    • Starlity 사례

제3장 유럽

  • 소매업과 E-Commerce 판매 동향 : 개요와 수요 촉진요인
  • 부문 개요
  • 주요 E-Commerce 기업
  • 사무용품·문구 판매업체
  • 온라인으로 판매하는 사무용 가구 제조업체

제4장 북미

  • 소매업과 E-Commerce 판매 동향 : 개요와 수요 촉진요인
  • 부문 개요
  • 주요 E-Commerce 기업
  • 온라인으로 판매하는 사무용 가구 제조업체

제5장 아시아

  • 소매업과 E-Commerce 판매 동향 : 개요와 수요 촉진요인
  • 부문 개요
  • 주요 E-Commerce 기업
    • 중국
    • 인도
    • 일본
    • 한국
    • 호주

제6장 가구 업계의 E-Commerce : 분석 결과

  • 샘플
  • 시장 매출, 실적치·예측치
  • E-Commerce 이용 동향
  • E-Commerce 채널과 프로모션
  • 제품, 고객, 예산
KSM 21.06.14

Pushed by the pandemic, e-commerce became the fastest-growing distribution channel in the furniture sector. What's its incidence in the office furniture segment? This report analyses status and prospects of e-commerce for the office furniture industry and it is mainly divided into two parts.

PART I. E-COMMERCE FOR THE OFFICE FURNITURE INDUSTRY deals with the incidence of the online channel in the office furniture market with a focus on key geographical areas (Europe, North America, Asia) and analyses the different e-commerce business models and the performance of leading countries and players.

An overview of the world office furniture industry, with current furniture consumption data, and 2021 furniture market forecasts by region, introduces this part.

Office furniture e-commerce sales are provided by product category (Swivel chairs, Home office desks, Standard desks, Height-Adjustable desks, Other*), by region and by kind of distributor (E-tailers, Office and furniture distributors, Non-specialists/Lifestyle/DIY and Manufacturers with owned webshop).

Different e-commerce business models (Office furniture Manufacturers, Wholesalers, and B2B business, E-tailers, Brick-and-Click companies, Non-furniture specialist chains), their evolution and organization are discussed in light of companies' experiences: the Omni-channel approach, Augmented reality, the incidence of mobile commerce, advertising strategies and the use of social media.

FOCUS ON: The furniture e-commerce business in Europe (details for Scandinavia, DACH, Benelux, France, Italy, Spain & Portugal, United Kingdom, and Poland), North America (United States and Canada) and Asia (China, Japan, India): for each considered geographical area the report analyses the value and the incidence of e-commerce and the sales of the leading furniture and office furniture e-commerce players (websites selling office furniture, office manufacturers selling on-line).

Online sales of office furniture and related products are presented for around 170 leading players based in North America, Europe, and Asia, with profiles highlighting their e-commerce policies. Profiles of the major companies are also provided.

PART II. E-COMMERCE FOR THE OFFICE FURNITURE INDUSTRY: SURVEY RESULTS

This part provides results of a CSIL survey conducted on February-March, 2021 to leading office furniture manufacturers and distributors worldwide, aiming at understanding their approach to the web channel, their strategies, their future expectations, the most-demanded products, and the average budgets by product category.

Highlights:

Does your company sell through E-COMMERCE in 2020?
(% breakdown of number of quotes)

Source:CSIL survey on a sample of 100 office furniture manufacturers and dealers

The world furniture industry has been severely affected by the pandemic. According to CSIL, global office furniture consumption registered an unprecedented decrease in 2020.

At the same time, the restrictions of epidemic and the developing of working from home, has conducted e-commerce in the office furniture sector to develop very fast in recent months. The 2020 trend has been the opposite of the one registered by the office furniture sector. While the global office furniture consumption dropped in 2020, e-commerce consumption increased at a double digit rate in the same year.

Office furniture manufacturers are strongly investing in e-commerce and the majority of them already used this channel during 2020, despite it represented on average less than 5% of revenues. As it emerged from the CSIL survey, over 80% of companies currently not using e-commerce declared their intention to enter this channel within 2022.

Selected Companies:

Amazon, AJ Products, Ambientedirect, Buerostuhl24, Coupang, Cymax, Design Within Reach, Fully, Herman Miller, Home 24, Knoll, Ikea, JD, John Lewis, Office Depot, Overstock, Pepperfry, Restoration Hardware, Sediarreda, Steelcase, Suning, Tmall, Wayfair, Williams-Sonoma.

TABLE OF CONTENTS

INTRODUCTION

  • Research Tools
    • Figure 0.1. The sample of companies. Percentages
  • Terminology and methodological notes
    • Table 0.1. Exchange rates, LCU per US$, 2014-2020

EXECUTIVE SUMMARY

  • Figure 0.2. E-commerce for the office furniture sector at a glance

1. E-COMMERCE FOR THE OFFICE FURNITURE INDUSTRY

  • 1.1. An overview of the office furniture market
    • Figure 1.1. World office furniture consumption, 2011-2020. US$ billion
    • Table 1.1. Overview of the world office furniture industry, 2020. Consumption and Imports
    • Figure 1.2. Office furniture consumption. Countries grouped by geographical region, 2021. Forecasts of yearly changes in real terms
  • 1.2. E-commerce for the furniture industry: basic data
    • Figure 1.3. World. E-commerce incidence on office furniture consumption, 2020. Percentage shares
    • Table 1.2. World. Office furniture consumption and e-commerce sales by geographic region. 2020. Million US$ and percentage shares
    • Figure 1.4. World. E-commerce of office furniture by product segment, 2020. Percentage shares
    • Table 1.3. World. Office furniture consumption and e-commerce sales by geographic region. 2020. Million US$ and percentage share
    • Figure 1.5. Wayfair.com monthly US revenues 2019 and 2020
  • 1.3. Models of e-commerce business
    • 1.3.1. Office Furniture Manufacturers
      • Figure 1.6. Knoll.com/shop
    • 1.3.2. Wholesalers and B2B business
    • 1.3.3. E-tailers (pure e-commerce companies)
      • Figure 1.7. Amazon: furniture dedicated webpage
    • 1.3.4. Brick-and-Click companies (dealers with physical stores and web-store)
    • 1.3.5. Non-furniture specialist chains
      • Figure 1.8. Sears.com
    • 1.3.6. The case of Shopify
      • Figure 1.9. Shopify Website

2. ACTIVITY TREND

  • 2.1. E-commerce growth
    • Figure 2.1. World. E-commerce sales of office furniture, 2018-2020. US$ million and percentages
    • Figure 2.2. World. Total sales of office furniture and e-commerce, 2019-2020. US$ million and % change
    • Table 2.1. E-commerce sales of office furniture by geographical region, 2019-2020. US$ million and percentage share
    • Figure 2.3. E-commerce penetration on office furniture consumption by geographical region, 2019-2020. Percentages
    • Table 2.2. E-commerce sales of office furniture by product segment, 2019-2020. US$ million and percentage share
    • Figure 2.4. E-commerce, by kind of operator. Dimension, market share and average growth 2020/2019. US$ million and percentages
  • 2.2. The business evolution and organisation
    • 2.2.1. Omnichannel approach
    • 2.2.2. Augmented reality
      • Figure 2.5. Amazon Room Decorator App for iOS
    • 2.2.3. Mobile shopping tips
    • 2.2.4. Social media and advertising strategies
      • Figure 2.6. The world most used social platforms. Number of active users, 2021. Million
    • 2.2.5. The case of Starlity
      • Figure 2.7. Starlity website

3. EUROPE

  • 3.1. Retail and e-commerce sales: overview and demand drivers
    • Table 3.1. Europe. Economic and E-commerce Indicators
    • Table 3.2. The United Kingdom, Germany, France and Spain: e-commerce indicators
    • Figure 3.1. Europe. Number of individuals using the internet
  • 3.2. Sector overview
    • Table 3.3. Europe. Office furniture consumption at end-user prices and e-commerce sales by country. 2020. Million US$ and percentage shares
    • Figure 3.2. Europe. Market shares by country. Total office furniture sales and e-commerce of office furniture, 2020. Percentage shares
  • 3.3. Leading e-commerce players
    • Table 3.4. Europe. Leading e-commerce websites selling office furniture, 2019-2020. US$ million
    • Figure 3.3. AJproducts.co.uk
    • Figure 3.4. Amazon.de
    • Figure 3.5. Ikea.com
    • Figure 3.6. Buerostuhl24.com
    • Figure 3.7. Modeo.fi
    • Figure 3.8. Conforama.fr
    • Figure 3.9. www.design-bestseller.be
    • Figure 3.10. JK Office.dk
    • Figure 3.11. Spacio.es
    • Figure 3.12. Designfunktion.de
    • Figure 3.13. Archiprodutcs.com
    • Figure 3.14. Prooffice.de
    • Figure 3.15. Aram.co.uk
    • Figure 3.16. Atomicinterors.co.uk
    • Figure 3.17. Dufoyer.co.uk
    • Figure 3.18. Burolia.fr
    • Figure 3.19. Maisonsdumonde.fr
    • Figure 3.20. Boconcept.com
    • Figure 3.21. Oakodenmark.dk
  • 3.3.2. Office supplies and stationery dealers
    • Figure 3.22. Schaefer-shop.de
    • Figure 3.23. Bruneau.fr
    • Figure 3.24. Lyreco.com
    • Figure 3.25. Bureau-vallee.fr
  • 3.4. Office manufacturers selling on-line
    • Table 3.5. Europe. Sample of office furniture manufacturers using e-commerce, 2019. US$ million
    • Figure 3.26. Gispen.com
    • Figure 3.27. Isku.fi
    • Figure 3.28. Shop.interstuhl.com
    • Figure 3.29. Vitra.com
    • Figure 3.30. Ukstore.hermanmiller.com
    • Figure 3.31. Actiu.store

4. NORTH AMERICA

  • 4.1. Retail and e-commerce sales: overview and demand drivers
    • Figure 4.1. United States. E-commerce as a percentage of total retail sales. 2011-2020. Percentage share
    • Table 4.1. United States and Canada. Economic and e-commerce Indicators
    • Figure 4.2. United States and Canada. Number of individuals using the internet
  • 4.2. Sector overview
    • Table 4.2. North America. Office furniture consumption and e-commerce sales by country. 2020. Million US$ and percentage shares
    • Figure 4.3. North America. Market shares by country. Total office furniture sales and e-commerce of office furniture, 2020. Percentage shares
  • 4.3. Leading e-commerce players
    • Table 4.3. North America. Leading e-commerce websites selling office furniture, 2019-2020. US$ million
    • Figure 4.4. Wayfair.com
    • Figure 4.5. Amazon.com
    • Figure 4.6. Williams-sonoma.com
    • Figure 4.7. Dwr.com
    • Figure 4.8. Fully.com
    • Figure 4.9. Officedepot.com
    • Figure 4.10. Staples.com
    • Figure 4.11. Cymax.com
    • Figure 4.12. Crateandbarrel.com
    • Figure 4.13. Roomandboard.com
    • Figure 4.14. Article.com
    • Figure 4.15. Mgbwhome.com
    • Figure 4.16. Target.com
  • 4.4. Office furniture manufacturers selling on-line
    • Figure 4.17. Store.steelcase.com
    • Figure 4.18. Store.hermanmiller.com
    • Figure 4.19. Store.haworth.com
    • Figure 4.20. Shop.sitonit.net
    • Figure 4.21. Vari.com
    • Figure 4.22. Xchair.com
    • Figure 4.23. Store.ergotron.com

5. ASIA

  • 5.1. Retail and e-commerce sales: overview and demand drivers
    • Table 5.1. Asia Pacific: China, India and Japan. Economic and E-commerce Indicators
    • Figure 5.1. China, India and South Korea. Number of individuals using the internet
  • 5.2. Sector overview
    • Table 5.2. Asia-Pacific. Office furniture consumption and e-commerce sales by country. 2020. Million US$ and percentage shares
    • Figure 5.2. Asia-Pacific. Market shares by country. Total office furniture sales and e-commerce of office furniture, 2020. Percentage shares
  • 5.3. Leading e-commerce players
    • Table 5.3. Asia. Leading e-commerce websites also selling office furniture, 2019-2020. US$ million
    • 5.3.2. China
      • Figure 5.3. Global.jd.com
      • Figure 5.4. IKEA-Tmall Store
      • Figure 5.5. Suning.com
      • Figure 5.6. Gome.com.cn
      • Figure 5.7. Ikea.cn
    • 5.3.3. India
      • Figure 5.8. Snapdeal.com
      • Figure 5.9. Urbanladder.com
      • Figure 5.10. Furnituredekho.com
      • Figure 5.11. Ubuy.com
    • 5.3.4. Japan
      • Figure 5.12. Kagg.jp
      • Figure 5.13. Askul.co.jp
      • Figure 5.14. Idc-otsuka.jp
      • Figure 5.15. Nitori-net.jp
      • Figure 5.16. Offinet.jp
      • Figure 5.17. Rakuten.co.jp
      • Figure 5.18. Muji.com
      • Figure 5.19. shop.itoki.jp
      • Figure 5.20. workstyle.kokuyo.co.jp
    • 5.3.5. South Korea
      • Figure 5.21. Trdst.com
      • Figure 5.22. Coupang.com
      • Figure 5.23. Hyundailivart.co.kr
      • Figure 5.24. Hanssem website
    • 5.3.6. Australia
      • Figure 5.25. Templeandwebster.com.au
      • Figure 5.26. Castlery.com

6. E-COMMERCE FOR THE FURNITURE INDUSTRY: SURVEY RESULTS

  • 6.1. The sample
    • Figure 6.1. Sample. Respondents by the range of turnover and geographic location. Percentage shares on number of quotes
  • 6.2. Revenue performance and expectations
    • Figure 6.2. Sample. Preliminary revenues variation for 2020/2019. Percentage shares
    • Figure 6.3. Sample. Expected revenues variation for 2021/2020. Percentage shares
    • Figure 6.4. Sample. Expected growth of e-commerce revenues by company location, 2021-2020. Percentage shares
  • 6.3. The use of e-commerce
    • Figure 6.5. Sample. The use of e-commerce and the incidence of total sales, 2020. Percentage shares
    • Figure 6.6. Sample. The use of e-commerce by company dimensions, 2020. Percentage shares
    • Table 6.1. Sample. Intentions to invest in e-commerce within the next two years, 2021-22. Percentage shares
    • Figure 6.7. Sample. The expected channel used. Percentage shares
  • 6.4. E-commerce channel and promotion
    • Figure 6.8. Sample. Sales breakdown by channel. Percentage shares
    • Figure 6.9. Sample. Major e-tailers serving furniture companies. Percentage shares
    • Figure 6.10. Sample. Promotion tools used, 2020. Average value of quotes
    • Table 6.2. Sample. Promotion tools used by company dimension, 2020. Average value of quotes
    • Table 6.3. Sample. Promotion tools used by geographical area, 2020. Average value of quotes
  • 6.5. Products, customers, budgets
    • Figure 6.11. Sample. Most demanded product categories in e-commerce, 2020. Average value of quotes
    • Table 6.4. Sample. Most demanded product categories in e-commerce, 2020. Average value of quotes
    • Figure 6.12. Sample. Customer categories active trough e-commerce, 2020. Average value of quotes
    • Table 6.5. Sample. Customer categories active trough e-commerce, 2020. Average value of quotes
    • Figure 6.13. Sample. Average budget by product purchased online, 2020. US$
    • Figure 6.14. Sample. Average budget by geographical region, 2020. US$
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