세계의 디지털 전환 시장 : 솔루션별, 배치별, 기업 규모별, 최종 사용자별, 지역별 분석, 시장 규모와 동향, COVID-19의 영향, 예측(-2027년)

In 2021, the global digital transformation market was valued at US$601.12 billion and is anticipated to grow to US$2065.47 billion by 2027. Digital transformation is the integration of computer-based technologies into an organization's products, processes and strategies. It is a worldwide phenomenon in which companies use digital technologies to modify, improve, enhance, or replace traditional business processes.

Digital transformation has the potential to unleash enormous amounts of productivity and help firms in growing at a much faster rate than possible in the past. Some of the major reasons why companies are switching to digital transformation are increasing penetration of internet of things (IoT), increasing use of social media, growing demand for digital technology in manufacturing industry, rising adoption of contactless solutions & digital payments, etc. The digital transformation market is expected to grow at a CAGR of 22.95% over the forecast period of 2022-2027.

Market Segmentation Analysis:

By Solution: The report provides the bifurcation of the digital transformation market into five segments based on solution: Analytics, Cloud Computing, Mobility, Social Media, and Others. In 2021, the analytics segment leads the digital transformation market, whereas the cloud computing segment is expected to grow at the highest CAGR due to its faster deployment, development, delivery, and flexibility. Cloud computing makes it easier to make well-informed decisions, which allows for the actionable intelligence necessary for developing and putting into practice digital transformation initiatives.

By Deployment: In the report, the global digital transformation market is divided into two segments based on the deployment: On-Premise, and Cloud. The on-premise segment held the highest share in the market in 2021 as it provides viable options for extreme product customization, greater information security and helps firms comply with various regulations and guidelines. Cloud segment is expected to be the fastest growing segment during the forecasted period as cloud-based approaches aid in the development of cost structures and the establishment of a control community for organizing and directing various supply chain modules.

By Enterprise Size: The report provides the segmentation of the digital transformation market on the basis of enterprise size: Large Enterprises, and Small & Medium Enterprises. In 2021, the large enterprises segment dominated the market

owing to the ease of framework coordination, better adaptability, and data protection, whereas, small & medium enterprises is expected to grow at the highest CAGR due to the factors such as the decreased expense of owning gadgets and expanded spotlight on cloud computing.

By End User: In the report, the global digital transformation market is divided into seven segments based on the end user: BFSI, IT & Telecom, Retail, Government, Healthcare, Manufacturing, and Others. The BFSI segment dominated the market due to the factors such as the increased use of smart devices to carry out daily financial activities, surging demand for high end-user or customer experience, and improved connectivity. The healthcare segment is expected to grow at the highest CAGR. Digital transformation in healthcare is more of a culture shift that allows for greater business agility, which improves operational excellence and patient experience while also lowering costs. Telemedicine, AI-driven medical devices and patient care robots, and electronic health records are some of the examples of how digital transformation is reshaping the healthcare industry for improved treatment plans and outcomes.

By Region: The global digital transformation market can be divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa and Latin America. The North America dominated the market in 2021 due to the rising adoption of smart devices including, tablets and smartphones, increasing penetration of internet services, various initiatives attempted by the government bodies, etc. The US held the major share in the North American digital transformation market in 2021 due to the reason that the US is highly advanced in terms of technology as well as economy. Also, the US is one of the early adopters of new technology in any market. In the report, the US digital transformation market is further bifurcated based on the solution (Analytics, Cloud Computing, Mobility, Social Media, and Others).

Asia Pacific is anticipated to lead the global digital transformation market during the forecast period, due to the rising use of AI-driven advanced analytics solutions and IoT-based sensors and devices to deliver customized services for B2C and B2B consumers, rising government measures to digitalize their economies, etc.

Global Digital Transformation Market Dynamics:

Growth Drivers: One of the most important factors impacting digital transformation market dynamics is rising adoption of artificial intelligence (AI). AI is leading the way for success in a lot of industries, from transport, to architecture, to medicine. It can help businesses become more innovative, versatile, and adaptable than ever before. While simplifying complicated processes and systems, the promise of speed, convenience, and cost efficiency places AI as one of the most significant digital transformation drivers. Furthermore, the market has been growing over the past few years, due to factors such as increasing penetration of internet of things (IoT), increasing use of social media, shift towards adoption of cloud technologies, growing demand for digital technology in manufacturing industry, rising adoption of contactless solutions & digital payments, etc.

Challenges: However, the market has been confronted with some challenges specifically, data privacy & security concerns, lack of skill and talent in developing countries, etc. Customer confidence is of huge importance to digitally transforming companies as they aim to convince customers that their confidential data, and the data of their customers, are in safe hands. Data breaches have more than just a financial impact as a security attack creates a lack of consumer trust, damaging the provider's image, integrity, and reliability. As a result, many enterprise organizations in data-sensitive industries have been hesitant to embrace digital transformation efforts, hampering the market growth.

Trends: The market is projected to grow at a fast pace during the forecast period, due to various latest trends such as emergence of 5G, rising demand for customized digital transformation, hyperautomation, emergence of industrial robotics technology, increasing use of blockchain technology, low-code development platforms, shift to virtual interaction and work from home, etc. Market vendors provide highly customized digital transformation solutions to their clients' business problems. This level of customization is enabled by the suppliers' data, and as a result, tailored digital transformation suits client needs and demands. Custom development has quickly become one of the most important techniques used by businesses to pique the attention of customers in their products and brand. A customized product for a brand implies creating a unique user experience. Thus, the rising demand for customized digital transformation is expected to bolster the market growth.

Impact Analysis of COVID-19 and Way Forward:

The digital transformation industry saw a mixed impact in the first quarter of 2020, following a global slowdown driven by COVID-19. Due to lockdown laws globally, most business operating in manufacturing, automotive, and other sectors had to shut down their production facilities. However, the adoption of technologies such as cloud computing and industrial robotics has skyrocketed. The COVID-19 crisis demonstrated how digital technology can boost productivity while also accelerating innovation by enabling the flexibility, agility, and mobility required in the new normal.

Competitive Landscape:

The global digital transformation market is fragmented, with the presence of big tech players, to special purpose acquisition companies (SPACs) and start-ups operating worldwide.

The key players of the global digital transformation market are

Microsoft Corp. (Microsoft Azure)

Alphabet Inc. (Google Cloud Platform)

IBM

Alibaba Group (Alibaba Cloud)

Amazon.Com, Inc. (Amazon Web Services, Inc.)

Dell Technologies Inc.

SAP

Oracle Corporation

Adobe Inc.

Apple Inc.

Hewlett Packard Enterprise Company (HPE)

Cisco Systems, Inc.

Accenture Plc

Cognizant

Broadcom Inc. (CA Technologies)

Some of the strategies among key players in the market for digital transformation are product launches, mergers, acquisitions, and collaborations. In September, 2022, IBM announced plans to acquire Dialexa, the US digital product engineering services firm, to help companies drive innovation and achieve their digital growth agendas. The acquisition is expected to deepen IBM's product engineering expertise and provide end-to-end digital transformation services for clients. Whereas, In July, 2022, SAP (SAP SE) announced that the company has acquired Askdata, a startup focused on search-driven analytics. With the acquisition of Askdata, SAP strengthens its ability to help organizations take better-informed decisions by leveraging AI-driven natural language searches.

Table of Contents

1. Executive Summary

2. Introduction

• 2.1 Digital Transformation: An Overview
  • 2.1.1 Introduction to Digital Transformation
• 2.2 Digital Transformation Segmentation: An Overview
  • 2.2.1 Digital Transformation Segmentation

3. Global Market Analysis

• 3.1 Global Digital Transformation Market: An Analysis
  • 3.1.1 Global Digital Transformation Market: An Overview
  • 3.1.2 Global Digital Transformation Market by Value
  • 3.1.3 Global Digital Transformation Market by Solution (Analytics, Cloud Computing, Mobility, Social Media, and Others)
  • 3.1.4 Global Digital Transformation Market by Deployment (On-Premises, and Cloud)
  • 3.1.5 Global Digital Transformation Market by Enterprise Size (Large Enterprises, and Small & Medium Enterprises)
  • 3.1.6 Global Digital Transformation Market by End User (BFSI, IT & Telecom, Government, Retail, Healthcare, Manufacturing, and Others)
  • 3.1.7 Global Digital Transformation Market by Region (North America, Asia Pacific, Europe, Middle East & Africa, and Latin America)
• 3.2 Global Digital Transformation Market: Solution Analysis
  • 3.2.1 Global Digital Transformation Market by Solution: An Overview
  • 3.2.2 Global Analytics Digital Transformation Market by Value
  • 3.2.3 Global Cloud Computing Digital Transformation Market by Value
  • 3.2.4 Global Mobility Digital Transformation Market by Value
  • 3.2.5 Global Social Media Digital Transformation Market by Value
  • 3.2.6 Global Others Digital Transformation Market by Value
• 3.3 Global Digital Transformation Market: Deployment Analysis
  • 3.3.1 Global Digital Transformation Market by Deployment: An Overview
  • 3.3.2 Global On-Premise Digital Transformation Market by Value
  • 3.3.3 Global Cloud Digital Transformation Market by Value
• 3.4 Global Digital Transformation Market: Enterprise Size Analysis
  • 3.4.1 Global Digital Transformation Market by Enterprise Size: An Overview
  • 3.4.2 Global Large Enterprises Digital Transformation Market by Value
  • 3.4.3 Global Small & Medium Enterprises Digital Transformation Market by Value
• 3.5 Global Digital Transformation Market: End User Analysis
  • 3.5.1 Global Digital Transformation Market by End User : An Overview
  • 3.5.2 Global BFSI Digital Transformation Market by Value
  • 3.5.3 Global IT & Telecom Digital Transformation Market by Value
  • 3.5.4 Global Retail Digital Transformation Market by Value
  • 3.5.5 Global Government Digital Transformation Market by Value
  • 3.5.6 Global Healthcare Digital Transformation Market by Value
  • 3.5.7 Global Manufacturing Digital Transformation Market by Value
  • 3.5.8 Global Other Digital Transformation Market by Value

4. Regional Market Analysis

• 4.1 North America Digital Transformation Market: An Analysis
  • 4.1.1 North America Digital Transformation Market: An Overview
  • 4.1.2 North America Digital Transformation Market by Value
  • 4.1.3 North America Digital Transformation Market by Region (The US, Canada, and Mexico)
  • 4.1.4 The US Digital Transformation Market by Value
  • 4.1.5 The US Digital Transformation Market by Solution (Analytics, Cloud Computing, Mobility, Social Media, and Others)
  • 4.1.6 The US Digital Transformation Market Solution by Value
  • 4.1.7 Canada Digital Transformation Market by Value
  • 4.1.8 Mexico Digital Transformation Market by Value
• 4.2 Asia Pacific Digital Transformation Market: An Analysis
  • 4.2.1 Asia Pacific Digital Transformation Market: An Overview
  • 4.2.2 Asia Pacific Digital Transformation Market by Value
  • 4.2.3 Asia Pacific Digital Transformation Market by Region (China, Japan, India, and the Rest of Asia Pacific)
  • 4.2.4 China Digital Transformation Market by Value
  • 4.2.5 Japan Digital Transformation Market by Value
  • 4.2.6 India Digital Transformation Market by Value
  • 4.2.7 Rest of Asia Pacific Digital Transformation Market by Value
• 4.3 Europe Digital Transformation Market: An Analysis
  • 4.3.1 Europe Digital Transformation Market: An Overview
  • 4.3.2 Europe Digital Transformation Market by Value
  • 4.3.3 Europe Digital Transformation Market by Region (UK, Germany, France, Spain, Italy, and the Rest of Europe)
  • 4.3.4 UK Digital Transformation Market by Value
  • 4.3.5 Germany Digital Transformation Market by Value
  • 4.3.6 France Digital Transformation Market by Value
  • 4.3.7 Spain Digital Transformation Market by Value
  • 4.3.8 Italy Digital Transformation Market by Value
  • 4.3.9 Rest of Europe Digital Transformation Market by Value
• 4.4 Middle East & Africa Digital Transformation Market: An Analysis
  • 4.4.1 Middle East & Africa Digital Transformation Market: An Overview
  • 4.4.2 Middle East & Africa Digital Transformation Market by Value
• 4.5 Latin America Digital Transformation Market: An Analysis
  • 4.5.1 Latin America Digital Transformation Market: An Overview
  • 4.5.2 Latin America Digital Transformation Market by Value

5. Impact of COVID-19

• 5.1 Impact of COVID-19 on Digital Transformation Market
• 5.2 Post COVID-19 Impact on Digital Transformation Market

6. Market Dynamics

• 6.1 Growth Drivers
  • 6.1.1 Rising Adoption of Artificial Intelligence
  • 6.1.2 Increasing Penetration of Internet of Things (IoT)
  • 6.1.3 Increasing Use of Social Media
  • 6.1.4 Shift towards Adoption of Cloud Technologies
  • 6.1.5 Growing Demand For Digital Technology In Manufacturing Industry
  • 6.1.6 Rising Adoption of Contactless Solutions & Digital Payments
• 6.2 Challenges
  • 6.2.1 Data Privacy & Security Concerns
  • 6.2.2 Lack of Skill and Talent in Developing Countries
• 6.3 Market Trends
  • 6.3.1 Emergence of 5G
  • 6.3.2 Emergence of Industrial Robotics Technology
  • 6.3.3 Rising Demand for Customized Digital Transformation
  • 6.3.4 Hyperautomation
  • 6.3.5 Increasing Use of Blockchain Technology
  • 6.3.6 Everything-as-a-Service (XaaS)
  • 6.3.7 Low-Code Development Platforms
  • 6.3.8 Shift to Virtual Interaction and Work from Home

7. Competitive Landscape

• 7.1 Global Digital Transformation Market Players by Services Offered
• 7.2 Global Cloud Digital Transformation Players by Market Share

8. Company Profiles

• 8.1 Microsoft Corp. (Microsoft Azure)
  • 8.1.1 Business Overview
  • 8.1.2 Operating Segments
  • 8.1.3 Business Strategy
• 8.2 Alphabet Inc. (Google Cloud Platform)
  • 8.2.1 Business Overview
  • 8.2.2 Operating Segments
  • 8.2.3 Business Strategy
• 8.3 IBM
  • 8.3.1 Business Overview
  • 8.3.2 Operating Segments
  • 8.3.3 Business Strategy
• 8.4 Alibaba Group (Alibaba Cloud)
  • 8.4.1 Business Overview
  • 8.4.2 Operating Segments
  • 8.4.3 Business Strategy
• 8.5 Amazon.Com, Inc. (Amazon Web Services, Inc.)
  • 8.5.1 Business Overview
  • 8.5.2 Operating Segments
  • 8.5.3 Business Strategy
• 8.6 Dell Technologies Inc.
  • 8.6.1 Business Overview
  • 8.6.2 Operating Segments
  • 8.6.3 Business Strategy
• 8.7 SAP
  • 8.7.1 Business Overview
  • 8.7.2 Operating Segments
  • 8.7.3 Business Strategy
• 8.8 Oracle Corporation
  • 8.8.1 Business Overview
  • 8.8.2 Operating Segments
  • 8.8.3 Business Strategy
• 8.9 Adobe Inc.
  • 8.9.1 Business Overview
  • 8.9.2 Operating Segments
  • 8.9.3 Business Strategy
• 8.10 Apple Inc.
  • 8.10.1 Business Overview
  • 8.10.2 Operating Segments
  • 8.10.3 Business Strategy
• 8.11 Hewlett Packard Enterprise Company (HPE)
  • 8.11.1 Business Overview
  • 8.11.2 Operating Segments
  • 8.11.3 Business Strategy
• 8.12 Cisco Systems, Inc.
  • 8.12.1 Business Overview
  • 8.12.2 Operating Segments
  • 8.12.3 Business Strategy
• 8.13 Accenture Plc
  • 8.13.1 Business Overview
  • 8.13.2 Operating Segments
  • 8.13.3 Business Strategy
• 8.14 Cognizant
  • 8.14.1 Business Overview
  • 8.14.2 Operating Segments
  • 8.14.3 Business Strategy
• 8.15 Broadcom Inc. (CA Technologies)
  • 8.15.1 Business Overview
  • 8.15.2 Operating Segments
  • 8.15.3 Business Strategy