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1270971

세계의 비디오 커머스 시장 : 제품 카테고리별(의류, 퍼스널 및 뷰티 케어, 액세서리, 가정용품, 건강, 식품과 음료, 기타), 지역별 - COVID-19의 영향을 고려한 규모와 동향, 예측(-2028년)

Global Video Commerce Market: Analysis By Product Category (Apparels, Personal & Beauty Care, Accessories, Home Product, Health, Food & Beverages, and Others), By Region Size and Trends with Impact of COVID-19 and Forecast up to 2028

발행일: | 리서치사: Daedal Research Private Limited | 페이지 정보: 영문 139 Pages | 배송안내 : 즉시배송

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계의 비디오 커머스 시장 규모는 2022년 5,267억 2,000만 달러에서 2028년에는 2조 7,900억 달러가 될 것으로 예측되며, 2023년부터 2028년까지 예측기간 중 CAGR은 32%가 되고 있습니다.

세계의 비디오 커머스 시장에 대해 조사했으며, 시장 역학, 시장 분석, 기업 개요 등의 정보를 제공합니다.

목차

제1장 주요 요약

제2장 서론

  • 비디오 커머스 : 개요
    • 비디오 커머스 서론
    • 비디오 커머스 이점
  • 비디오 커머스 세분화 : 개요
    • 비디오 커머스 세분화

제3장 세계 시장 분석

  • 세계의 비디오 커머스 시장 : 분석
    • 세계의 비디오 커머스 시장 : 개요
    • 세계의 비디오 커머스 시장 : 금액별
    • 세계의 비디오 커머스 시장 : 제품 카테고리별(의류, 퍼스널·뷰티 케어, 액세서리, 가정용품, 건강, 식품과 음료, 기타)
    • 세계의 비디오 커머스 시장 : 지역별(아시아태평양, 북미, 유럽, 기타)
  • 세계의 비디오 커머스 시장 : 제품 카테고리 분석
    • 세계의 비디오 커머스 시장 : 개요 : 제품 카테고리별
    • 세계의 의류 비디오 커머스 시장 : 금액별
    • 세계의 퍼스널·뷰티 케어 비디오 커머스 시장 : 금액별
    • 세계의 액세서리 비디오 커머스 시장 : 금액별
    • 세계의 가정용품 비디오 커머스 시장 : 금액별
    • 세계의 건강 비디오 커머스 시장 : 금액별
    • 세계의 식품·음료 비디오 커머스 시장 : 금액별
    • 세계의 기타 비디오 커머스 시장 : 금액별

제4장 지역 시장 분석

  • 아시아태평양의 비디오 커머스 시장 : 분석
  • 북미의 비디오 커머스 시장 : 분석
  • 유럽의 비디오 커머스 시장 : 분석
  • 기타 지역의 비디오 커머스 시장 : 분석

제5장 신종 코로나바이러스 감염증(COVID-19)의 영향

  • 신종 코로나바이러스 감염증(COVID-19)이 세계의 소셜 커머스 시장에 미치는 영향
  • COVID-19가 세계의 비디오 커머스 시장에 미치는 영향
  • COVID-19 이후 세계의 비디오 커머스 시장에 대한 영향

제6장 시장 역학

  • 성장 촉진요인
    • E-Commerce의 비디오 커머스 보급 확대
    • 패션 산업의 비디오 커머스 기술 채용 증가
    • 확대하는 소셜 커머스 시장
    • 인터넷 사용자 증가
    • Z세대와 밀레니얼 세대 인구가 급증
    • 기타 커머스에 대한 비디오 커머스의 이점
  • 과제
    • 인식 결여
    • 규제상 과제
    • 기술 도입이 예상보다 지연
  • 시장 동향
    • 비디오 커머스의 AR과 VR 통합 확대
    • 모바일 5G 계약 증가
    • 단편 비디오 증가 경향
    • AI의 역할 확대
    • 인터랙티브 비디오 증가 경향
    • 퍼스널라이제이션

제7장 경쟁 상황

  • 세계의 비디오 커머스 시장 진출 기업 비교 : 카테고리별
  • 미국의 비디오 커머스 시장 기업 : 인기 플랫폼별

제8장 기업 개요

  • Alibaba Group(Taobao)
  • Shopify Inc.
  • Amazon.com, Inc.(Amazon Live)
  • Alphabet Inc.(Youtube)
  • Wayfair Inc.
  • Bambuser
  • Channelize.io
  • Firework
  • LiSA
  • BuyWith
  • ShopShops
  • LiveScale
KSM 23.05.17

The global video commerce market was valued at US$526.72 billion in 2022. The market value is expected to reach US$2.79 trillion by 2028. Video Commerce", or "Live Video Shopping" or "Live Streaming E-com", is a form of e-commerce where a host showcases and demonstrates products in real-time through a live video stream, and viewers can interact with the host and make purchases directly from the stream. It can be used across various channels, including social media, e-commerce platforms, and mobile apps.

The growth of the video commerce market is underpinned by young adults (Gen Z and younger cohorts), which generally favor new technologies, have more confidence in social platforms and online transactions, and use their smartphones to a far greater extent than older generations. On the other hand, video e-commerce is rapidly growing, with big e-commerce brands like Amazon, Pinduoduo, Alibaba, and JD.com taking advantage of this marketing strategy to dominate the e-commerce market. Video commerce has essentially become part of daily life in China, where more than two-third of consumers said that they bought products from a Video Commerce broadcast in 2022. The market is expected to grow at a CAGR of approx. 32% during the forecasted period of 2023-2028.

Market Segmentation Analysis:

By Product Category: The report provides the video commerce market analysis based on following product categories: Apparel, Personal & Beauty Care, Accessories, Home Products, Health, Food & Beverages, and Others. The apparel segment held the highest share in the market, whereas personal & beauty care is expected to be the fastest-growing segment in the forecasted period. Apparel is a highly visual product, and video commerce provides a way for customers to see how the product looks and fits a real person, which can be more informative and engaging than just seeing a photo. On the other hand, video commerce can be used to provide personalized recommendations for products based on a customer's skin type, hair type, or other characteristics. This can help to create a more personalized shopping experience and increase customer loyalty. Thus, owing to these benefits, video commerce in the personal and beauty care segment is expected to grow significantly in the coming years.

By Region: The report provides insight into the video commerce market based on the regions, namely, Asia Pacific, North America, Europe, and the Rest of the World. Asia Pacifc held the highest share of the market. In China, live commerce has transformed the retail industry and established itself as a major sales channel in less than five years. China's video commerce leadership is also manifested in much higher e-commerce penetration rates. Many of the major e-commerce platforms in China, such as Alibaba's Taobao and JD.com, have integrated video commerce into their platforms. The video commerce market has also been flourishing in India as the number of video commerce consumers are increasing in India over the years. For instance, WATConsult reported 146 million video commerce users in 2020 in India, a number expected to grow to 216 million by the end of 2022.

In North America, the video commerce market is still in its infancy. But in the coming years, the market is expected to grow significantly. In the US, the penetration rate of video commerce is increasing in the past few years owing to the rise of smartphones, improved technology (e.g., logistics and supply chain management), convenience, and better and more convenient payment options. It can also be seen that the maturity level of the US video commerce is currently equivalent to where China was back in 2018. This means that the US market is lagging the Chinese market by at least five to six years. It is expected that the US and other Western markets are bound to follow the Chinese adoption curve of video commerce considering Gen Z smartphone usage and video consumption trends, to give some examples.

In Europe, the popularity of video commerce has increased in the past few years. For instance, according to an independent study conducted by Forrester in December 2020, which surveyed over 12,000 consumers in the UK, Spain, France, and Poland, 70% of consumers showed a keen interest in video commerce.

Market Dynamics:

Growth Drivers: The global video commerce market growth is predicted to be supported by numerous growth drivers such as increasing video commerce penetration in e-commerce, increased adoption of video commerce technology by the fashion industry, escalating social commerce market, an increasing number of internet users, surging gen Z and millennial population, advantages of video commerce over other forms of commerce, and many other factors. The penetration of video commerce in e-commerce is increasing gradually around the world. An increasing penetration rate means that a large number of e-commerce websites are using video content to promote their products and engage with customers. As more e-commerce retailers adopt video commerce, it can lead to increased demand for video production and distribution services, and create new opportunities for video commerce companies to expand their business.

Challenges: However, the market growth would be negatively impacted by various challenges such as lack of awareness, regulatory challenges, etc.

Trends: The market is projected to grow at a fast pace during the forecast period, due to various latest trends such as the growing integration of AR and VR in video commerce, an increase in mobile 5G subscriptions, escalating role of AI, rising trend of interactive videos, personalization, increasing trend of short-form videos, etc. AI-powered chatbots can help to provide customer service and support by answering questions and resolving issues in real-time. This can improve customer satisfaction and reduce the workload of customer service teams. Furthermore, AI can help businesses to analyze customer data and behavior to better understand their needs and preferences. This can inform product development and marketing strategies, leading to increased sales and customer loyalty.

Impact Analysis of COVID-19 and Way Forward:

The COVID-19 pandemic had a significant impact on the video commerce market. As physical stores were forced to close, businesses had to quickly adapt to selling their products online, and video commerce became an increasingly popular way to showcase products in a visually engaging way. The pandemic also accelerated the adoption of live-streaming video commerce, where consumers can interact with sellers in real time and ask questions about products. The post-COVID-19 impact on the video commerce market is likely to be shaped by continued growth, greater emphasis on sustainability and ethical practices, and the integration of emerging technologies such as AR and VR.

Competitive Landscape:

The global video commerce market is concentrated. Broadly, there are three categories of Video Commerce players: social media platforms, e-commerce platforms and dedicated technology providers. Platforms like Facebook, Instagram, TikTok and YouTube all support Video Commerce capabilities. The main advantage of broadcasting a show on a social media platform is that traffic is considerably higher than on a native brand.com site.

The key players in the global video commerce market are:

Alibaba Group (Taobao)

Shopify Inc.

Amazon.com, Inc. (Amazon Live)

Alphabet Inc. (Youtube)

Wayfair Inc.

Bambuser

Channelize.io

Firework

LiSA

BuyWith

ShopShops

LiveScale

Some of the strategies among key players in the market are new launch, mergers, acquisitions, and collaborations. TikTok has launched TikTok Shop in the US, which enables in-app purchases. TikTok did this in collaboration with TalkShopLive, which provides the underlying tech and supports the streams. TikTok Shop also announced a partnership recently with Bambuser in the US. On the other hand, as of August 2022, and March 2023, Meta would no longer continue with their live streaming services on Facebook and Instagram, respectively. These announcements come as part of Meta's decision to focus on reels on the social media platforms. Moreover, in 2023, Google's YouTube announced that the company would incorporate new generative AI features into the company's video-sharing platform, as the internet giant hastens to keep up with artificial intelligence rivals such as OpenAI Inc. and Microsoft Corp.

Table of Contents

    1. Executive Summary

    2. Introduction

    • 2.1 Video Commerce: An Overview
      • 2.1.1 Introduction to Video Commerce
      • 2.1.2 Benefits of Video Commerce
    • 2.2 Video Commerce Segmentation: An Overview
      • 2.2.1 Video Commerce Segmentation

    3. Global Market Analysis

    • 3.1 Global Video Commerce Market: An Analysis
      • 3.1.1 Global Video Commerce Market: An Overview
      • 3.1.2 Global Video Commerce Market by Value
      • 3.1.3 Global Video Commerce Market by Product Category (Apparel, Personal & Beauty Care, Accessories, Home Products, Health, Food & Beverages, and Others)
      • 3.1.4 Global Video Commerce Market by Region (Asia Pacific, North America, Europe, and Rest of the World)
    • 3.2 Global Video Commerce Market: Product Category Analysis
      • 3.2.1 Global Video Commerce Market by Product Category: An Overview
      • 3.2.2 Global Apparel Video Commerce Market by Value
      • 3.2.3 Global Personal & Beauty Care Video Commerce Market by Value
      • 3.2.4 Global Accessories Video Commerce Market by Value
      • 3.2.5 Global Home Products Video Commerce Market by Value
      • 3.2.6 Global Health Video Commerce Market by Value
      • 3.2.7 Global Food & Beverages Video Commerce Market by Value
      • 3.2.8 Global Others Video Commerce Market by Value

    4. Regional Market Analysis

    • 4.1 Asia Pacific Video Commerce Market: An Analysis
      • 4.1.1 Asia Pacific Video Commerce Market: An Overview
      • 4.1.2 Asia Pacific Video Commerce Market by Value
      • 4.1.3 Asia Pacific Video Commerce Market by Region (China, Japan, South Korea, India, and Rest of the Asia Pacific)
      • 4.1.4 China Video Commerce Market by Value
      • 4.1.5 Japan Video Commerce Market by Value
      • 4.1.6 South Korea Video Commerce Market by Value
      • 4.1.7 India Video Commerce Market by Value
      • 4.1.8 Rest of Asia Pacific Video Commerce Market by Value
    • 4.2 North America Video Commerce Market: An Analysis
      • 4.2.1 North America Video Commerce Market: An Overview
      • 4.2.2 North America Video Commerce Market by Value
      • 4.2.3 North America Video Commerce Market by Region (the US, Canada, and Mexico)
      • 4.2.4 The US Video Commerce Market by Value
      • 4.2.5 Canada Video Commerce Market by Value
      • 4.2.6 Mexico Video Commerce Market by Value
    • 4.3 Europe Video Commerce Market: An Analysis
      • 4.3.1 Europe Video Commerce Market: An Overview
      • 4.3.2 Europe Video Commerce Market by Value
      • 4.3.3 Europe Video Commerce Market by Region (The UK, Germany, France, Italy, Spain, and Rest of the Europe)
      • 4.3.4 The UK Video Commerce Market by Value
      • 4.3.5 Germany Video Commerce Market by Value
      • 4.3.6 France Video Commerce Market by Value
      • 4.3.7 Italy Video Commerce Market by Value
      • 4.3.8 Spain Video Commerce Market by Value
      • 4.3.9 Rest of Europe Video Commerce Market by Value
    • 4.4 Rest of World Video Commerce Market: An Analysis
      • 4.4.1 Rest of World Video Commerce Market: An Overview
      • 4.4.2 Rest of World Video Commerce Market by Value

    5. Impact of COVID-19

    • 5.1 Impact of COVID-19 on Global Social Commerce Market
    • 5.2 Impact of COVID-19 on Global Video Commerce Market
    • 5.3 Post COVID-19 Impact on Global Video Commerce Market

    6. Market Dynamics

    • 6.1 Growth Drivers
      • 6.1.1 Increasing Video Commerce Penetration in E-Commerce
      • 6.1.2 Increased Adoption of Video Commerce Technology by the Fashion Industry
      • 6.1.3 Escalating Social Commerce Market
      • 6.1.4 Increasing Number of Internet Users
      • 6.1.5 Surging Gen Z and Millennial Population
      • 6.1.6 Advantages of Video Commerce Over Other Form of Commerce
    • 6.2 Challenges
      • 6.2.1 Lack of Awareness
      • 6.2.2 Regulatory Challenge
      • 6.2.3 Slower-Than-Expected Technology Adoption
    • 6.3 Market Trends
      • 6.3.1 Growing Integration of AR and VR in Video Commerce
      • 6.3.2 Increase in Mobile 5G Subscriptions
      • 6.3.3 Increasing Trend of Short-Form Videos
      • 6.3.4 Escalating Role of AI
      • 6.3.5 Rising Trend of Interactive Videos
      • 6.3.6 Personalization

    7. Competitive Landscape

    • 7.1 Global Video Commerce Market Players by Categories Comparison
    • 7.2 The US Video Commerce Market Players by Popular Platform

    8. Company Profiles

    • 8.1 Alibaba Group (Taobao)
      • 8.1.1 Business Overview
      • 8.1.2 Operating Segments
      • 8.1.3 Business Strategy
    • 8.2 Shopify Inc.
      • 8.2.1 Business Overview
      • 8.2.2 Operating Regions
      • 8.2.3 Business Strategy
    • 8.3 Amazon.com, Inc. (Amazon Live)
      • 8.3.1 Business Overview
      • 8.3.2 Operating Segments
      • 8.3.3 Business Strategy
    • 8.4 Alphabet Inc. (Youtube)
      • 8.4.1 Business Overview
      • 8.4.2 Operating Segment
      • 8.4.3 Business Strategy
    • 8.5 Wayfair Inc.
      • 8.5.1 Business Overview
      • 8.5.2 Operating Segments
      • 8.5.3 Business Strategy
    • 8.6 Bambuser
      • 8.6.1 Business Overview
      • 8.6.2 Business Strategy
    • 8.7 Channelize.io
      • 8.7.1 Business Overview
      • 8.7.2 Business Strategy
    • 8.8 Firework
      • 8.8.1 Business Overview
      • 8.8.2 Business Strategy
    • 8.9 LiSA
      • 8.9.1 Business Overview
      • 8.9.2 Business Strategy
    • 8.10 BuyWith
      • 8.10.1 Business Overview
      • 8.10.2 Business Strategy
    • 8.11 ShopShops
      • 8.11.1 Business Overview
      • 8.11.2 Business Strategy
    • 8.12 LiveScale
      • 8.12.1 Business Overview
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