세계의 스마트폰 시장(2023-2030년)

Market Overview

The Global Smartphone Market size reached US$ 514.6 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 780.01 billion by 2030. The market is growing at a CAGR of 7.2% during the forecast period 2023-2030.

Government data indicates that the global smartphone market has experienced significant growth and lucrative market opportunities in the past decade. Currently, the total global smartphone user base surpasses 5.5 billion, showcasing an impressive penetration rate exceeding 70%. The respective remarkable surge in smartphone adoption and the upward market trend can be attributed to various factors, such as decreasing prices, enhanced network infrastructure and greater accessibility to digital services.

Given the vast number of smartphone users worldwide, the industry is positioned for continuous expansion and advancement. Notably, the Android operating system commands a dominant market share of approximately 53%. Similarly, the Asia-Pacific region emerges as the frontrunner in the regional segment, capturing over 25% of the market share.

Market Dynamics

The Advancement in Technology and the Rise of E-commerce Platforms and Digital Payment Systems

Rapid advancements in smartphone technology have been instrumental in driving market growth. Features like high-speed processors, enhanced cameras, augmented reality (AR), and artificial intelligence (AI) capabilities have attracted consumers to upgrade their devices. For instance, the launch of Apple's iPhone 14 series in 2022, equipped with 5G technology and advanced camera systems, stimulated consumer demand and overall market growth.

Further, the rise of e-commerce platforms and digital payment systems has facilitated the growth of the global smartphone market. With the convenience of online shopping and mobile banking, smartphones have become essential tools for consumers. Notably, China's digital payment ecosystem, led by platforms like Alipay and WeChat Pay, has contributed to the country's smartphone market expansion.

Regulatory Hurdles, Trade Barriers and Growing Environmental Concerns

Government policies and regulations can significantly impact the smartphone market. Trade barriers, tariffs, and import regulations influence the cost and availability of smartphones in various markets. Data from government sources reveal the imposition of import duties, localization requirements and stringent certification processes.

Further, The smartphone industry faces growing scrutiny regarding its environmental impact and e-waste management. Government sources point to the rising concern over electronic waste, emphasizing the need for sustainable practices throughout the smartphone lifecycle. The aforementioned facts could hamper the market opportunities of the global smartphone market.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global application security market is segmented based on the operating system, ram size, distribution channel and region.

The Versatility and Customization Options Combined with Advanced Product Launches

One key factor behind Android's dominance is its versatility and customization options. Android's open-source nature enables manufacturers and developers to modify the operating system to suit their specific requirements. This flexibility has encouraged innovation and has led to the development of a diverse range of smartphones catering to various market segments and consumer preferences.

Further, Product launches have also been instrumental in Android's dominance. Major smartphone manufacturers continuously introduce new Android-powered models with enhanced features and performance, attracting consumers with cutting-edge technologies like high-resolution cameras, larger displays and advanced processors. These launches have stimulated market demand and sustained Android's position as the preferred choice for smartphone users.

Geographical Analysis

Strong Mobile Internet Penetration and the Success of Local Brands

The Asia-Pacific region has emerged as a dominant force in the global smartphone market, witnessing exponential growth and driving innovation in the industry. Governments across Asia-Pacific have recognized the importance of technology in driving economic growth and have implemented policies to promote innovation and digitalization.

For instance, India launched the "Make in India" initiative, which aimed to boost domestic manufacturing, including smartphones. Such policies have attracted global smartphone manufacturers to establish manufacturing facilities in the region, leveraging the skilled workforce and cost advantages.

The Asia-Pacific region has witnessed the rise of local smartphone brands that have gained considerable market share. Companies like Xiaomi, Oppo and Vivo from China, and brands like Samsung and LG from South Korea, have gained popularity not only within their domestic markets but also internationally.

These brands offer competitive features and specifications at affordable prices, catering to the diverse needs and preferences of consumers. Thus, the Asia-Pacific region's dominance in the global smartphone market can be attributed to its strong mobile internet penetration and the success of local brands and innovation.

Competitive Landscape

The major global players include: Samsung, Apple, Huawei, Xiaomi, OPPO, Nokia, Sony, LG, VIVO and Google.

Why Purchase the Report?

• To visualize the global application security market segmentation based on the operating system, ram size, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of application security market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping is available in Excel consisting of key products of all the major players.

The Global Smartphone Market Report Would Provide Approximately 61 Tables, 58 Figures and 152 Pages.

Target Audience 2023

• Manufacturers / Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Operating System
• 3.2. Snippet by Ram Size
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID-19
  • 6.1.2. Scenario During COVID-19
  • 6.1.3. Post COVID-19 or Future Scenario
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During the Pandemic
• 6.5. Manufacturers' Strategic Initiatives
• 6.6. Conclusion

7. By Operating System

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operating System
  • 7.1.2. Market Attractiveness Index, By Operating System
• 7.2. Android*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Windows
• 7.4. iOS
• 7.5. Others

8. By Ram Size

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ram Size
  • 8.1.2. Market Attractiveness Index, By Ram Size
• 8.2. 2GB*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. 3GB-4GB
• 8.4. 6GB
• 8.5. 8GB

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Online Channel*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Offline Channel

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operating System
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ram Size
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. The U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operating System
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ram Size
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. The UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Russia
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operating System
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ram Size
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operating System
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ram Size
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operating System
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ram Size
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. Samsung*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Apple
• 12.3. Huawei
• 12.4. Xiaomi
• 12.5. OPPO
• 12.6. Nokia
• 12.7. Sony
• 12.8. LG
• 12.9. VIVO
• 12.10. Google

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us