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세계의 마이크로그린 시장 : 전망(2020-2027년)

Global Microgreens Market - 2020-2027

리서치사 DataM Intelligence
발행일 2020년 09월 상품 코드 959523
페이지 정보 영문
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세계의 마이크로그린 시장 : 전망(2020-2027년) Global Microgreens Market - 2020-2027
발행일 : 2020년 09월 페이지 정보 : 영문

시장 개요

마이크로그린이란 식용 채소나 허브 등의 채소의 새잎을 가리킵니다. 마이크로그린은 새로운 형태의 슈퍼푸드로서 영양 면에서 이점이 있기 때문에 전세계 소비자의 주목을 끌고 있습니다. 판매량의 80% 이상이 식품 및 음료 분야이며, 레스토랑이나 푸드서비스 업계에서의 수요가 급증하고 있습니다. 지역별로는 북미 국가가 50%의 점유율을 차지하고 있습니다. 2020-2027년간 연평균 복합 성장률(CAGR)은 8%를 나타낼 전망입니다.

세계의 마이크로그린(Microgreens) 시장을 분석했으며, 시장의 기본 구조 및 최신 상황, 전체적인 시장 동향 전망(향후 8년간), 작물 종류별·재배 방법별·최종 용도별·지역별 상세 동향, 주요 시장 성장 촉진요인 및 억제요인, 시장 경쟁 구도, 주요 기업 개요 및 사업 전략 등에 대해 전해드립니다.

목차

제1장 세계의 마이크로그린 시장 : 분석 방법과 범위

제2장 세계의 마이크로그린 시장 : 주요 동향과 발전

제3장 세계의 마이크로그린 시장 : 개요

제4장 세계의 마이크로그린 시장 : 시장 역학

  • 시장에 대한 영향요인
    • 촉진요인
    • 억제요인
    • 시장 기회
  • 영향력 분석

제5장 세계의 마이크로그린 시장 : 산업 분석

  • Porter의 산업 분석
  • 공급망 분석
  • 규제 분석
  • 가격 분석
  • 특허 분석

제6장 세계의 마이크로그린 시장 : 작물 종류별

  • 시장 규모와 전년대비 성장률(YoY) : 작물 종류별
  • 시장의 매력 지수 : 작물 종류별
    • 유채과
    • 국화과
    • 비름과
    • 박과
    • 꿀풀과
    • 렌틸콩
    • 양파/마늘/파
    • 기타

제7장 세계의 마이크로그린 시장 : 재배 방법별

  • 시장 규모와 전년대비 성장률(YoY) : 재배 방법별
  • 시장의 매력 지수 : 재배 방법별
    • 야외농업
    • 온실농업
    • 수직농법

제8장 세계의 마이크로그린 시장 : 최종 용도별

  • 시장 규모와 전년대비 성장률(YoY) : 최종 용도별
  • 시장의 매력 지수 : 최종 용도별
    • 식품 및 음료
    • 화장품
    • 기타

제9장 세계의 마이크로그린 시장 : 지역별

  • 서론
  • 시장 규모와 전년대비 성장률(YoY) : 지역별
  • 시장의 매력 지수 : 지역별
  • 북미
    • 서론
    • 역내 시장의 고유 동향
    • 시장 규모와 전년대비 성장률(YoY) : 작물 종류별
    • 시장 규모와 전년대비 성장률(YoY) : 재배 방법별
    • 시장 규모와 전년대비 성장률(YoY) : 최종 용도별
    • 시장 규모와 전년대비 성장률(YoY) : 국가별
  • 유럽
  • 남미
  • 아시아태평양
  • 중동 및 아프리카

제10장 세계의 마이크로그린 시장 : 경쟁 구도

  • 경쟁 시나리오
  • 기업 전략 분석
  • 포트폴리오 종류 : 비교 분석
  • 시장 포지셔닝/점유율 분석
  • 기업 인수합병(M&A) 분석

제11장 기업 개요

  • Fresh Origins
    • 기업 개요
    • 제품 포트폴리오
    • 최근 동향
    • 재무 분석 : 개요
  • Greenbelt Microgreens
  • Cherry Lane Farm
  • Farmbox Greens LLC
  • AeroFarms LLC
  • Florida MicroGreens
  • Metro Microgreens
  • Chef's Garden Inc
  • 2BFresh
  • Fresh Origins
  • Madar Farms

제12장 세계의 마이크로그린 시장 : 프리미엄 인사이트

제13장 DataM Intelligence에 대해

LSH 20.09.16

Market Overview:

Microgreens are small green veggies that are essentially the first true leaves of edible vegetables and herbs. The seedlings that have formed roots, stem, cotyledons and true leaves are harvested for consumption. These are typically 1 to 3 inch tall and are grown from vegetable and herb seeds only in a week after germination. This farm produce evolved as the new form of superfood and is gaining consumer preference across the globe owing to their nutritional benefits. Broccoli, Basil, Amaranth and Pac Choi are some of the most widely grown microgreens in the world. Microgreens are considered as a full load of vitamins and minerals and are used by food service professionals in wide range of culinary applications. Also, the intense flavor profile and texture of microgreens made it a preferred choice of chefs and bartenders as toppings in recipes. The global microgreens market valued USD XX million in 2019 and is estimated to reach USD XX million by 2027, growing at a CAGR of 8%

COVID-19 pandemic is a blow to the agriculture and food supply. With closure of restaurants, catering and hospitality in most parts of the world, foodservice industry has fallen abruptly in size than it used to be. As sales to the foodservice sector represent over 80% of the global sales revenue, the business for microgreens dipped significantly. However, the market is likely to find its impressive growth trajectory upon the ease of lockdown restrictions in Asia Pacific and North America regions

Market Dynamics:

The rising demand from restaurants and food service sectors owing to the nutritional, flavor and aesthetic features of microgreens is the primary factor driving the growth of global microgreens market globally. Vertical farming is another largest growth promoter of the market. With increasing demand for fresh and organic farm produce in urban locations, several entrepreneurs has been turning towards microgreen production. The market has been witnessing large number of hydroponic and aeroponic farm establishments that are dedicated for growing microgreens. Most of these indoor farms are marketing their produce through direct-to-consumer and subscription based online sales and are gaining high profit margins. The rising number of housing communities, income levels of population and growth of corporate food service sector is boosting the sales of these farms.

However, the lack of farming awareness, high initial cost for setting plant growing environment, high risk of pest and diseases are some of the factors hindering market growth.

Market Segmentation:

Food and beverages is the largest end use sector for microgreens accounting for over 80% of the total dollar sales in 2019. Microgreens are added to garnish wide array of dishes ranging from soups, pizzas, pasta, omelets, sushi, wraps and meat products. These nutritional bunches not just serve as toppings but also add flavor and color to the dish. Cosmetics and personal care is another booming end use application area for microgreens. As microgreens are rich in vitamins, minerals including potassium, zinc, copper and magnesium, and also acts as a source of antioxidants. These properties resulted in the demand from cosmetics industry. Microgreens are processed into oils and powdered extracts to use as active ingredients in skincare and haircare product formulations. Facial care is one of the key use cases of microgreen oils in the personal care spectrum. The rising trend of organic beauty concept in Asia Pacific region will support the growth of microgreens in cosmetics industry

By geography, North America is leading the microgreens market with a market share of nearly 50% in terms of dollar sales in 2019. The large scale microgreens farming in the U.S. and consumption in restaurants is supporting the market in this this region. Many farms has been set up in the country to grow microgreens.

Competitive Landscape:

Microgreen consumption is largely bounded to the food service industry and is witnessing limited penetration in the household applications. Farms such as AeroFarms, Greenbelt Microgreens, Fresh Origins and Florida MicroGreens are leading in the market. In developing countries across Asia Pacific region, microgreens are likely to gain consumption from gated communities and sections of high income population, thus promoting market growth

Why Purchase the Report?

  • Understand the current market scenario and viability of microgreens market over the forecast period.
  • Visualize the composition of the global microgreens market in terms of Green Type, Farm Type and End Use to identify major players, growth potential, and market strategies
  • Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
  • Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?

  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
  • Excel data sheet with valuable data points of the global microgreens market - Regional and Country level segmentation
  • Product mapping in excel for the key products of all major market players
  • Market Share Analysis covering business revenues ($) and revenue share (%) of key market players

Target Audience:

  • Food Service Industry
  • Greenhouse and Vertical Farm Installation Providers
  • Farm Automation Providers
  • Farming and Growers communities
  • Industry Investors/Investment Bankers
  • Education & Research Institutes
  • Research Professionals

Table of Contents

1. Global Microgreens Market -Scope and Methodology

  • 1.1. Research Methodology
  • 1.2. Scope of the Market

2. Global Microgreens Market -Key Trends and Developments

3. Global Microgreens Market - Executive Summary

  • 3.1. Market Snippet By Green Type
  • 3.2. Market Snippet By Farm Type
  • 3.3. Market Snippet By Geography
  • 3.4. DataM CLO Scenario

4. Global Microgreens Market - Market Dynamics

  • 4.1. Market impacting factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunities
  • 4.2. Impact analysis

5. Global Microgreens Market - Industry Analysis

  • 5.1. Porter's five forces analysis
  • 5.2. Supply chain analysis
  • 5.3. Pricing analysis
  • 5.4. Regulatory Analysis
  • 5.5. Patent Analysis

6. Global Microgreens Market - By Green Type

  • 6.1. Market size analysis, and y-o-y growth analysis (%), By Green Type segment
  • 6.2. Market attractiveness index, By Green Type segment
    • 6.2.1. Brassicaceae
      • 6.2.1.1. Cabbage
      • 6.2.1.2. Broccoli
      • 6.2.1.3. Cauliflower
      • 6.2.1.4. Others
    • 6.2.2. Asteraceae
      • 6.2.2.1. Lettuce
      • 6.2.2.2. Chicory
      • 6.2.2.3. Others
    • 6.2.3. Amaranthaceae
      • 6.2.3.1. Amaranth
      • 6.2.3.2. Spinach
      • 6.2.3.3. Quinoa
      • 6.2.3.4. Others
    • 6.2.4. Cucurbitaceae
      • 6.2.4.1. Micro Cucumber
      • 6.2.4.2. Micro Melons
      • 6.2.4.3. Others
    • 6.2.5. Lamiaceae
      • 6.2.5.1. Basil
      • 6.2.5.2. Mint
      • 6.2.5.3. Rosemary
      • 6.2.5.4. Others
    • 6.2.6. Lentils
    • 6.2.7. Onion, Garlic and Leeks
    • 6.2.8. Others

7. Global Microgreens Market - By Farm Type

  • 7.1. Market size analysis, and y-o-y growth analysis (%), By Farm Type segment
  • 7.2. Market attractiveness index, By Farm Type segment
    • 7.2.1. Outdoor Farming
    • 7.2.2. Greenhouse Farming
    • 7.2.3. Vertical Farming

8. Global Microgreens Market - By End Use

  • 8.1. Market size analysis, and y-o-y growth analysis (%), By End Use segment
  • 8.2. Market attractiveness index, By End Use segment
    • 8.2.1. Food & Beverages
    • 8.2.2. Cosmetics
    • 8.2.3. Others

9. Global Microgreens Market - By Region

  • 9.1. Introduction
  • 9.2. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
  • 9.3. Market Attractiveness Index, By Region
  • 9.4. North America
    • 9.4.1. Introduction
    • 9.4.2. Key region-specific dynamics
    • 9.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Green Type
    • 9.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Farm Type
    • 9.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By End Use
    • 9.4.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.4.6.1. U.S.
      • 9.4.6.2. Canada
      • 9.4.6.3. Mexico
  • 9.5. Europe
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Green Type
    • 9.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Farm Type
    • 9.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By End Use
    • 9.5.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.5.6.1. Germany
      • 9.5.6.2. U.K.
      • 9.5.6.3. France
      • 9.5.6.4. Netherlands
      • 9.5.6.5. Spain
      • 9.5.6.6. Netherlands
      • 9.5.6.7. Rest of Europe
  • 9.6. South America
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Green Type
    • 9.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Farm Type
    • 9.6.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By End Use
    • 9.6.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.6.6.1. Brazil
      • 9.6.6.2. Argentina
      • 9.6.6.3. Rest of South America
  • 9.7. Asia Pacific
    • 9.7.1. Introduction
    • 9.7.2. Key Region-Specific Dynamics
    • 9.7.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Green Type
    • 9.7.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Farm Type
    • 9.7.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By End Use
    • 9.7.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.7.6.1. China
      • 9.7.6.2. India
      • 9.7.6.3. Japan
      • 9.7.6.4. Australia & New Zealand
      • 9.7.6.5. Rest of Asia Pacific
  • 9.8. The Middle East And Africa
    • 9.8.1. Introduction
    • 9.8.2. Key Region-Specific Dynamics
    • 9.8.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Green Type
    • 9.8.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Farm Type
    • 9.8.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By End Use

10. Global Microgreens Market - Competitive Landscape

  • 10.1. Competitive scenario
  • 10.2. Competitor strategy analysis
  • 10.3. Comparative Green Type portfolio analysis
  • 10.4. Market positioning/share analysis
  • 10.5. Mergers and acquisitions analysis

11. Company Profiles

  • 11.1. Fresh Origins
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio
    • 11.1.3. Recent Developments
    • 11.1.4. Financial Overview
  • 11.2. Greenbelt Microgreens
  • 11.3. Cherry Lane Farm
  • 11.4. Farmbox Greens LLC
  • 11.5. AeroFarms LLC
  • 11.6. Florida MicroGreens
  • 11.7. Metro Microgreens
  • 11.8. Chef's Garden Inc
  • 11.9. 2BFresh
  • 11.10. Fresh Origins
  • 11.11. Madar Farms

12. Global Microgreens Market - Premium Insights

13. Global Microgreens Market - DataM

  • 13.1. Appendix
  • 13.2. About us and services
  • 13.3. Contact us
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