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중동·북아프리카의 OTT TV 및 비디오 시장 예측

Middle East and North Africa OTT TV and Video Forecasts

리서치사 Digital TV Research
발행일 2020년 01월 상품 코드 923163
페이지 정보 영문
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중동·북아프리카의 OTT TV 및 비디오 시장 예측 Middle East and North Africa OTT TV and Video Forecasts
발행일 : 2020년 01월 페이지 정보 : 영문

중동·북아프리카 지역의 SVOD(월정액 주문형 비디오) 매출은 2025년까지 29억 7,000만 달러에 달하거나 2019년보다 21억 달러 증가할 것으로 예측됩니다. SVOD 매출은 2019-2025년 3배가 될 전망입니다. Netflix는 2025년에 가입자의 38%를 구성할 것으로 예측되며(2019년 가입자 기반에서 배증), StarzPlay(23%) 및 Disney+(11% : 아랍 국가에서는 2022년에 개시됨에도 불구)가 그 뒤를 이을 것으로 전망됩니다.

중동·북아프리카 지역의 OTT TV·비디오 시장을 조사했으며, 유료 TV의 세대 보급률·가입자 수·매출 예측, 주요 플랫폼별 내역 등을 정리하여 전해드립니다.

목차

  • 전망 : 20개국의 지역 개요·예측
  • Excel 워크북 : 20개국의 세대 보급률, SVOD 가입자, 영화·TV 드라마의 OTT 매출 및 국가·플랫폼별 요약 테이블
  • 인사이트 : 상세한 국가별 분석

조사 대상국·플랫폼

  • 알제리
    • Netflix; Amazon Prime Video; Disney+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
  • 아르메니아
    • Netflix; Amazon Prime Video; Disney+; Apple TV+
  • 아제르바이잔
    • Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo
  • 바레인
    • Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
  • 이집트
    • Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
  • 조지아
    • Netflix; Amazon Prime Video; Disney+; Megogo
  • 이스라엘
    • Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Yes+; Cellcom TV; Partner; Sting TV
  • 요르단
    • Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
  • 카자흐스탄
    • Netflix; Amazon Prime Video; Disney+; Megogo; Amediateka
  • 쿠웨이트
    • Netflix; Amazon Prime Video; Disney+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
  • 레바논
    • Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
  • 모로코
    • Netflix; Amazon Prime Video; Disney+; Icflix; StarzPlay; Shahid Plus Wavo; beIN Connect
  • 오만
    • Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
  • 카타르
    • Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
  • 사우디아라비아
    • Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus Wavo
  • 시리아
    • Netflix; Amazon Prime Video; Disney+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
  • 튀니지
    • Netflix; Amazon Prime Video; Disney+; Icflix; StarzPlay; Shahid Plus Wavo; beIN Connect
  • 터키
  • Netflix; Amazon Prime Video; Disney+; Tivibu; Turkcell; beIN Connect; blu; Vodafone TV
  • UAE
    • Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
  • 우즈베키스탄
    • Netflix; Amazon Prime Video; Disney+; Megogo
KSA 20.02.14

MENA SVOD revenues will reach $2.97 billion by 2025; or $2.1 billion more than the 2019 total. SVOD revenues will triple between 2019 and 2025. Turkey will total to $908 million by 2025, with Saudi Arabia adding $563 million and Israel $470 million.

Simon Murray, Principal Analyst at Digital TV Research, said: “We forecast 29.63 million SVOD subscriptions by 2025, up from 12.25 million recorded at end-2019. Collectively, the 13 Arabic-speaking countries will overtake Turkey's subscriber count in 2025.”

Netflix will account for 38% of the 2025 total (with its subscriber base doubling from 2019), followed by StarzPlay (23%) and Disney+ (11% despite only starting in its first Arabic country in 2022). These three platforms will generate three-quarters of the Arab total by 2025.

Table of Contents

Published in January 2020, this 182-page PDF, Powerpoint and excel report comes in three parts:

  • Outlook: Regional overview and forecasts for 20 countries in a 45-page PowerPoint document full of charts, graphs and bullet points;
  • A 78-page Excel workbook covering each year from 2010 to 2025 for 20 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
  • Insight: Detailed country-by-country analysis in a 59-page PDF document.

Forecasts for the following 150 platforms across 20 countries:

CountrySVOD opsSVOD Platforms
Algeria 8 Netflix; Amazon Prime Video; Disney+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Armenia 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Azerbaijan 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo
Bahrain 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Egypt 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Georgia 4 Netflix; Amazon Prime Video; Disney+; Megogo
Israel 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Yes+; Cellcom TV; Partner; Sting TV
Jordan 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Kazakhstan 5 Netflix; Amazon Prime Video; Disney+; Megogo; Amediateka
Kuwait 8 Netflix; Amazon Prime Video; Disney+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Lebanon 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Morocco 8 Netflix; Amazon Prime Video; Disney+; Icflix; StarzPlay; Shahid Plus Wavo; beIN Connect
Oman 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Qatar 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Saudi Arabia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus Wavo
Syria 8 Netflix; Amazon Prime Video; Disney+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Tunisia 8 Netflix; Amazon Prime Video; Disney+; Icflix; StarzPlay; Shahid Plus Wavo; beIN Connect
Turkey 8 Netflix; Amazon Prime Video; Disney+; Tivibu; Turkcell; beIN Connect; blu; Vodafone TV
UAE 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Uzbekistan 4 Netflix; Amazon Prime Video; Disney+; Megogo
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