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태국의 완구 및 게임 시장

Toys and Games in Thailand

리서치사 Euromonitor International
발행일 2022년 06월 상품코드 1009224
페이지 정보 영문 30 Pages 배송안내 1-2일 (영업일 기준)
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US $ 2,100 ₩ 2,758,000 PDF (Single User License)


태국의 완구 및 게임 시장 Toys and Games in Thailand
발행일 : 2022년 06월 페이지 정보 : 영문 30 Pages

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

태국의 완구 및 게임 시장은 2020년에도 확대 경향을 유지했지만, 그 성장률은 지금까지보다 낮은 수준이 되고 있습니다. 신종 코로나바이러스 감염증(COVID-19)이 태국에도 발생하여 감염 확대를 저지하기 위해 락다운이 실시되었습니다. 따라서 실점포형 소매업체가 일시적으로 휴업하고, 감염 방지를 위해 야외에서 보내는 시간을 제한하도록 정부가 요청했습니다. 동시에 국경이 폐쇄되어 중국인 관광객에 대한 판매도 제한되었습니다...

태국의 완구 및 게임(Toys and Games) 시장 규모 및 구조에 대해 분석했으며, 전체적인 시장 규모 추정(2016-2020년)과 전망(-2025년), 분야별 상세 동향, 주요 시장 성장 촉진·억제요인, 시장 경쟁 구조, 주요 기업·브랜드 개요와 실적, 향후 시장 성장·사업 추진 방향성 등의 정보를 정리하여 전해드립니다.

목차

태국의 완구 및 게임 시장

  • 주요 요약
    • 신종 코로나바이러스 감염증(COVID-19)의 완구 및 게임 시장에 대한 영향
    • COVID-19의 국내 경제에 대한 영향
    • 기업측의 대응
    • 소매 시장 이동
    • 완구 및 게임 시장에서 다음에는 무슨 일이 일어나는가?
  • 시장 데이터
  • 세계의 거시경제 환경
  • 세계의 산업 환경
  • 면책사항
  • 데이터 소스

태국의 전통적 완구 및 게임 시장

  • 시장 데이터 : 개요
  • 시장에 대한 영향(2020년)
  • 시장 회복과 기회
  • 카테고리별 데이터

태국의 비디오 게임 시장

KSM 21.06.30

Video games continued to significantly outperform traditional toys and games during 2021. However, the performance gap between the two narrowed somewhat, with demand for traditional toys and games benefitting from the easing of lockdown restrictions, as most local consumers continue to prefer to purchase these products in person.

Euromonitor International's Toys and Games in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Toys and games in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for toys and games?

MARKET DATA

  • Table 1 Sales of Toys and Games by Category: Value 2016-2021
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Toys and Games: % Value 2017-2021
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2018-2021
  • Table 5 Distribution of Toys and Games by Format: % Value 2016-2021
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2021-2026
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • With COVID-19 still a significant threat, demand remains relatively subdued
  • Demand for construction and scientific/educational continues to be supported by pandemic restrictions
  • Leader Hasbro hit by weaker demand for action figures and accessories

PROSPECTS AND OPPORTUNITIES

  • Rebound will accelerate as COVID-19 restrictions are eased
  • As the birth rate continues to decline, kidults will become increasingly important as a source of demand
  • Most local consumers will continue to prefer the in-store shopping experience

CATEGORY DATA

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2016-2021
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
  • Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021
  • Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2017-2021
  • Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2018-2021
  • Table 13 Distribution of Traditional Toys and Games by Format: % Value 2016-2021
  • Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2021-2026
  • Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2021-2026
  • Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2021-2026

VIDEO GAMES IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • For most Thais, mobile games are video games
  • Interest in static consoles largely remains limited to affluent young males
  • Game makers tap local celebrities as they seek to stand out in an increasingly crowded field

PROSPECTS AND OPPORTUNITIES

  • The dominance of mobile gaming will deepen
  • Physical media will continue to slide towards obsolescence
  • Localisation will be a key battleground

CATEGORY DATA

  • Table 17 Sales of Video Games by Category: Value 2016-2021
  • Table 18 Sales of Video Games by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of Video Games: % Value 2017-2021
  • Table 20 LBN Brand Shares of Video Games: % Value 2018-2021
  • Table 21 NBO Company Shares of Video Games Hardware: % Value 2017-2021
  • Table 22 LBN Brand Shares of Video Games Hardware: % Value 2018-2021
  • Table 23 NBO Company Shares of Video Games Software: % Value 2017-2021
  • Table 24 Distribution of Video Games by Format: % Value 2016-2021
  • Table 25 Distribution of Video Games Hardware by Format: % Value 2016-2021
  • Table 26 Distribution of Video Games Software by Format: % Value 2016-2021
  • Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2016-2021
  • Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2016-2021
  • Table 29 Forecast Sales of Video Games by Category: Value 2021-2026
  • Table 30 Forecast Sales of Video Games by Category: % Value Growth 2021-2026
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