중국의 의류 및 신발 시장

2022년 팬데믹(세계적 대유행)으로 인한 침체 이후 2023년 소매 판매량이 크게 회복됐지만, 2024년에도 중국의 의류 및 신발은 한 자릿수 초반 증가율에 그칠 것으로 전망됩니다. 가장 큰 이유는 소비 시장의 침체가 지속되고 있기 때문입니다. 연휴와 쇼핑 축제가 수요를 촉진하고 있지만, 중국 의류 및 신발의 성장세는 여전히 세계 경제 상황과 소비 침체로 인해 제약을 받고 있습니다.

이 보고서는 중국의 의류 및 신발 시장을 조사했으며, 2019-2023년 최신 소매 판매 데이터와 유통 형태별 분석을 제공하고, 주요 기업, 주요 브랜드를 식별하고 시장에 영향을 미치는 주요 요인에 대한 전략적 분석을 제공합니다.

목차

주요 요약

시장 데이터

면책사항

정보원

중국 여성복

주요 데이터 결과

2024년 발전

전망과 기회

카테고리 데이터

중국 남성복

주요 데이터 결과

2024년 발전

전망과 기회

카테고리 데이터

중국 아동복

주요 데이터 결과

2024년 발전

전망과 기회

카테고리 데이터

중국 스포츠웨어

주요 데이터 결과

2024년 발전

전망과 기회

라

카테고리 데이터

중국 청바지

주요 데이터 결과

2024년 발전

전망과 기회

카테고리 데이터

중국 양말

주요 데이터 결과

2024년 발전

전망과 기회

카테고리 데이터

중국 의류 액세서리

주요 데이터 결과

2024년 발전

전망과 기회

카테고리 데이터

중국 신발

주요 데이터 결과

2024년 발전

전망과 기회

카테고리 데이터

LSH 24.12.04

Despite seeing a strong rebound in retail current value sales in 2023, following the pandemic-related downturn in 2022, apparel and footwear in China is unlikely to maintain such rapid growth in 2024, with forecasts predicting only a low single-digit increase. The primary reason is the persistent sluggishness of the consumer market. Although holidays and shopping festivals have been boosting demand, growth of apparel and footwear in China remains constrained by global economic conditions and a s...

Euromonitor International's Apparel and Footwear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Apparel and footwear in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for apparel and footwear?

MARKET DATA

• Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
• Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
• Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
• Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
• Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
• Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
• Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
• Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
• Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
• Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Slowdown in growth for womenswear due to sluggishness in consumer markets
• Different performances for international luxury brands and domestic brands
• Balancing online growth with offline brand elevation

PROSPECTS AND OPPORTUNITIES

• The lines between womenswear and menswear are blurring
• The rising trend of functional and athletic apparel
• The rise of Neo-Chinese style

CATEGORY DATA

• Table 13 Sales of Womenswear by Category: Volume 2019-2024
• Table 14 Sales of Womenswear by Category: Value 2019-2024
• Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
• Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
• Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
• Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
• Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
• Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
• Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
• Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
• Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
• Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
• Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
• Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
• Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
• Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
• Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
• Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029

MENSWEAR IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Conservative growth in menswear amidst economic slowdown
• Sportswear continues to dominate growth in menswear
• Stabilisation of e-commerce penetration

PROSPECTS AND OPPORTUNITIES

• Shift in lifestyles set to fuel demand for casual menswear
• Investment in DTC strategies
• Men appreciate high-performance apparel and practical designs

CATEGORY DATA

• Table 31 Sales of Menswear by Category: Volume 2019-2024
• Table 32 Sales of Menswear by Category: Value 2019-2024
• Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
• Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
• Table 35 NBO Company Shares of Menswear: % Value 2020-2024
• Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
• Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
• Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
• Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
• Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
• Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
• Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
• Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
• Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
• Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
• Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
• Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
• Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029

CHILDRENSWEAR IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Childrenswear registers low single-digit growth in 2024
• Childrenswear in China remains highly fragmented, with sportswear brands continuing to gain share
• Decline in the birth rate drives down growth in baby and toddler wear

PROSPECTS AND OPPORTUNITIES

• Strong outdoor segment expected to drive growth in childrenswear
• Chinoiserie-style childrenswear set to gain further popularity
• Product safety will remain important in baby and toddler wear

CATEGORY DATA

• Table 49 Sales of Childrenswear by Category: Volume 2019-2024
• Table 50 Sales of Childrenswear by Category: Value 2019-2024
• Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
• Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
• Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
• Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
• Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
• Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
• Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
• Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029

SPORTSWEAR IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sportswear in China enters a stage of steady growth
• Segmentation of the dynamic outdoor sportswear space
• Niche sports footwear brands gain traction in China

PROSPECTS AND OPPORTUNITIES

• The Olympics has ignited the enthusiasm of female consumers, and for niche sports
• The emergence of speciality sportswear stores
• Opportunities for growth in lower-tier markets

CATEGORY DATA

• Table 59 Sales of Sportswear by Category: Value 2019-2024
• Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
• Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
• Table 63 Distribution of Sportswear by Format: % Value 2019-2024
• Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
• Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029

JEANS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Stagnation for jeans due to long life cycle, maturity, and desire for comfort
• The use of innovative materials for fashion and sustainability
• Jeans remains highly fragmented, led by Uniqlo

PROSPECTS AND OPPORTUNITIES

• Premium jeans has potential in the overall stagnant jeans category
• Embracing comfort in jeans
• Continuous digital expansion in jeans

CATEGORY DATA

• Table 66 Sales of Jeans by Category: Volume 2019-2024
• Table 67 Sales of Jeans by Category: Value 2019-2024
• Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
• Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
• Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
• Table 71 Sales of Men's Jeans by Category: Value 2019-2024
• Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
• Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
• Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
• Table 75 Sales of Women's Jeans by Category: Value 2019-2024
• Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
• Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Jeans: % Value 2020-2024
• Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
• Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
• Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
• Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
• Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
• Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
• Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
• Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
• Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
• Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
• Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
• Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
• Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029

HOSIERY IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth in hosiery expected to slow down in 2024
• Fragmented competitive landscape remains
• Trend towards sliders boosts sales of ankle-high hosiery

PROSPECTS AND OPPORTUNITIES

• Sheer hosiery will continue shrinking in 2025, before rebounding
• Functional hosiery set to rise thanks to increasing popularity of sports
• Skiing hosiery expected to perform particularly well

CATEGORY DATA

• Table 92 Sales of Hosiery by Category: Volume 2019-2024
• Table 93 Sales of Hosiery by Category: Value 2019-2024
• Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
• Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
• Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
• Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
• Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
• Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
• Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
• Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029

APPAREL ACCESSORIES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Stagnation amidst economic challenges
• Luxury accessories serve as a gateway to high-end fashion
• Luxury brands lead the way, but performances differ

PROSPECTS AND OPPORTUNITIES

• The decline of formal accessories amidst shifting fashion trends
• Diversification and innovation set to be key to growth
• Sustainability and environmental consciousness likely to see a rising trend

CATEGORY DATA

• Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
• Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
• Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
• Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
• Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
• Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
• Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
• Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
• Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
• Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029

FOOTWEAR IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Economic slowdown limits the growth of footwear
• Sportswear brands increase their shares in footwear
• Paris Olympics in 2024 boosts enthusiasm for niche sports, driving differentiation in sports footwear

PROSPECTS AND OPPORTUNITIES

• Speciality footwear such as outdoor footwear is gaining popularity
• Non-sports footwear set to continue its sluggish performance
• Comfortable casual footwear brands set to maintain growth

CATEGORY DATA

• Table 112 Sales of Footwear by Category: Volume 2019-2024
• Table 113 Sales of Footwear by Category: Value 2019-2024
• Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
• Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
• Table 116 NBO Company Shares of Footwear: % Value 2020-2024
• Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
• Table 118 Distribution of Footwear by Format: % Value 2019-2024
• Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
• Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
• Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
• Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029