태국의 포장 산업 시장

As consumer preferences shift towards premium and innovative offerings, packaging has become a critical element in enhancing brand appeal in the Thai alcoholic drinks industry. Local brands such as SangSom rum and Hong Thong whisky are refreshing their packaging designs to cater to more discerning consumers, while artisanal brands like Chalong Bay Rum are also elevating their packaging to appeal to an increasingly sophisticated market. In line with this, there is a growing focus on sustainable p...

Euromonitor International's Packaging in Thailand report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Packaging market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Packaging in 2023: The big picture
• 2023 key trends
• Flexible plastic remains the key packaging solution for sugar confectionery
• PET bottles the main pack type in soft drinks in Thailand
• Increasing preference for glass bottles in beer packaging in Thailand
• Flexible plastic to overtake HDPE bottles as the main hair care pack type in Thailand
• Plastic pouches dominate dishwashing packaging in Thailand

PACKAGING LEGISLATION

• Thailand introduces new standards for food contact plastics

RECYCLING AND THE ENVIRONMENT

• Advancing sustainability through rPET bottles in soft drinks packaging
• Sustainability initiatives in home care packaging