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필리핀의 가전제품 시장

Consumer Electronics in the Philippines

리서치사 Euromonitor International
발행일 2020년 09월 상품 코드 254147
페이지 정보 영문 80 Pages
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US $ 2,650 ₩ 3,030,000 PDF by E-mail (Single user license)


필리핀의 가전제품 시장 Consumer Electronics in the Philippines
발행일 : 2020년 09월 페이지 정보 : 영문 80 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

2013년에 들어 경기 활발화를 반영해 필리핀 국내의 가전제품 수요는 완만하게 확대되었습니다. 2013년 필리핀의 GDP 성장률은 7% 상승하여 동남아시아 중에서 가장 성장률이 높은 국가가 되었습니다. 2013년 말 태풍 피해에도 불구하고 경제 지표는 높은 수준을 유지하고 있습니다. 경기 체감도 플러스가 되면서 IT 지출액 확대로 연결되었습니다. 소매업의 관점에서 보면 가전제품 고객층이 특정 가전을 신규로 구입·이용하는 사람들과 기존 제품에서 하이엔드 제품으로 교체하는 사람들로 나누어지면서 시장을 더욱 발전시키고 있습니다.

필리핀의 가전제품(Consumer Electronics) 시장에 대해 분석했으며, 전체적인 구조와 동향, 주요 기업 개요(기업 개요, 사업 전략, 경쟁력, 사업 실적 등), 각 제품 시장의 동향·경쟁력·향후 전망 등의 정보를 전해드립니다.

1. 필리핀의 가전제품 시장 : 산업 개요

  • 주요 요약
    • 가전제품 시장의 완만한 성장(2013년)
    • 일본 방식에 의한 디지털 TV방송으로의 이동
    • 저가 제품이 가전제품 시장 성장을 주도
    • 제조업체가 지역 유통 채널을 개설하여 지방으로의 보급률 개선을 도모
  • 주요 동향과 발전
    • 소비자는 여전히 넷 접속 대응 다기능성 휴대형 가젯을 선호
    • 최초의 국산 웨어러블 디바이스 발매
    • 가전 전문점이 여전히 주요 유통 채널의 지위를 유지
    • 국내계 기업으로부터 제품을 구입하고 싶다고 생각하는 소비자의 증가
  • 시장 데이터
  • 정의
  • 정보 출처

2. 기업 개요

  • Abenson Inc
  • Cosmic Technologies Inc
  • Maclin Electronics Inc
  • Star Appliance Center Inc

※ 아래 카테고리는 개별 구매도 가능합니다. 가격과 내용에 대해서는 문의 바랍니다.

3. 조사 카테고리

  • 컴퓨터 및 주변기기
  • 차내 엔터테인먼트 기기
  • 홈오디오 및 시네마
  • TV 및 비디오 플레이어
  • 이미징 디바이스
  • 휴대폰
  • 휴대용 플레이어
  • 웨어러블 일렉트로닉스
KSM 15.01.20

Consumer electronics last recorded retail volume growth in the Philippines in 2015, with ongoing declines throughout the review period. However, there was a glimmer of hope in 2029, which registered only a minor decline in retail volume sales. The implementation of the Tax Reform for Acceleration and Inclusion Act (TRAIN) began in 2018 with the aim of redressing the country's tax system inequality. Therefore, those Filipinos with annual taxable income below PHP250,000.00 were exempt from paying...

Euromonitor International's‘Consumer Electronics in Philippines report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2015-2020
  • Table 2 Sales of Consumer Electronics by Category: Value 2015-2020
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 epidemic drives steeper falls in a declining category in 2020

Tablet sales continue to plummet

Manufacturers focus on gamers and smaller businesses

RECOVERY AND OPPORTUNITIES

Continuing declines in retail volume sales over the forecast period

Retail value to record steeper declines than volume sales over the forecast period

Omni-channel strategies to become more important

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2015-2020
  • Table 13 Sales of Computers and Peripherals by Category: Value 2015-2020
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
  • Table 16 Sales of Computers by Category: Business Volume 2015-2020
  • Table 17 Sales of Computers by Category: Business Value MSP 2015-2020
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2015-2020
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2015-2020
  • Table 20 Sales of Laptops by Form Factor 2018-2020
  • Table 21 Sales of Tablets by Operating System 2015-2020
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2020-2025
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2020-2025
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025
  • Table 33 Forecast Sales of Laptops by Form Factor 2020-2025
  • Table 34 Forecast Sales of Tablets by Operating System 2020-2021

KEY DATA FINDINGS

2020 IMPACT

Store closures and reduced incomes lead to a first decline in unit sales of in-car entertainment in 2020

Dash-cam systems increasingly popular

Players embrace integration rather than trying to compete with the smartphone

RECOVERY AND OPPORTUNITIES

A rapid return to growth

No major channel shift expected

Players begin to explore e-commerce through third party online retailers

CATEGORY DATA

  • Table 35 Sales of In-Car Entertainment by Category: Volume 2015-2020
  • Table 36 Sales of In-Car Entertainment by Category: Value 2015-2020
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 epidemic tips a lacklustre performance into negative territory

Digitalisation overtakes some home audio and cinema products

Sony Philippines set to take the lead in 2020

RECOVERY AND OPPORTUNITIES

Steady declines throughout the forecast period

Wireless speakers set to cannibalise sales of home audio and cinema

Little channel switch expected going forward

CATEGORY DATA

  • Table 46 Sales of In-Car Entertainment by Category: Volume 2015-2020
  • Table 47 Sales of In-Car Entertainment by Category: Value 2015-2020
  • Table 48 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
  • Table 49 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
  • Table 50 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
  • Table 51 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
  • Table 52 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020
  • Table 53 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025
  • Table 54 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025
  • Table 55 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
  • Table 56 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Slight downturn in unit sales in 2020 as some consumers focus on more essential items during the COVID-19 epidemic

Internet smart TVs are the preferred option

Major brands remain the most popular in 2020

RECOVERY AND OPPORTUNITIES

Home entertainment here to stay

Rise of the "homebody" economy will support home video

Promotions and discounts will be necessary to encourage spending on home video

CATEGORY DATA

  • Table 57 Sales of Home Video by Category: Volume 2015-2020
  • Table 58 Sales of Home Video by Category: Value 2015-2020
  • Table 59 Sales of Home Video by Category: % Volume Growth 2015-2020
  • Table 60 Sales of Home Video by Category: % Value Growth 2015-2020
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 63 NBO Company Shares of Home Video: % Volume 2016-2020
  • Table 64 LBN Brand Shares of Home Video: % Volume 2017-2020
  • Table 65 Distribution of Home Video by Channel: % Volume 2015-2020
  • Table 66 Forecast Sales of Home Video by Category: Volume 2020-2025
  • Table 67 Forecast Sales of Home Video by Category: Value 2020-2025
  • Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
  • Table 69 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
  • Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
  • Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 epidemic hastens the demise of imaging devices

Digital camcorders on the way out

Canon increases its share in a declining category

RECOVERY AND OPPORTUNITIES

No recovery in sight for imaging devices

Social media users and professionals likely to remain the target audience for imaging devices

Some channel shift likely over the forecast period

CATEGORY DATA

  • Table 72 Sales of Imaging Devices by Category: Volume 2015-2020
  • Table 73 Sales of Imaging Devices by Category: Value 2015-2020
  • Table 74 Sales of Imaging Devices by Category: % Volume Growth 2015-2020
  • Table 75 Sales of Imaging Devices by Category: % Value Growth 2015-2020
  • Table 76 Sales of Digital Cameras by Type: % Retail Volume 2015-2020
  • Table 77 NBO Company Shares of Imaging Devices: % Volume 2016-2020
  • Table 78 LBN Brand Shares of Imaging Devices: % Volume 2017-2020
  • Table 79 Distribution of Imaging Devices by Channel: % Volume 2015-2020
  • Table 80 Forecast Sales of Imaging Devices by Category: Volume 2020-2025
  • Table 81 Forecast Sales of Imaging Devices by Category: Value 2020-2025
  • Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025
  • Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025
  • Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Wireless speakers set to outperform in 2020 despite taking a hit from the COVID-19 pandemic

Steep declines for the rest of the category

Intense competition for wireless speaker customers

RECOVERY AND OPPORTUNITIES

Wireless speakers to remain the bright spot going forward

Manufacturers to offer ever more features to their wireless speakers

Ongoing channel switch to e-commerce likely

CATEGORY DATA

  • Table 85 Sales of Portable Players by Category: Volume 2015-2020
  • Table 86 Sales of Portable Players by Category: Value 2015-2020
  • Table 87 Sales of Portable Players by Category: % Volume Growth 2015-2020
  • Table 88 Sales of Portable Players by Category: % Value Growth 2015-2020
  • Table 89 NBO Company Shares of Portable Players: % Volume 2016-2020
  • Table 90 LBN Brand Shares of Portable Players: % Volume 2017-2020
  • Table 91 Distribution of Portable Players by Channel: % Volume 2015-2020
  • Table 92 Forecast Sales of Portable Players by Category: Volume 2020-2025
  • Table 93 Forecast Sales of Portable Players by Category: Value 2020-2025
  • Table 94 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
  • Table 95 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

The 2019 boost in sales of smartphones is brought to an abrupt end by the COVID-19 epidemic

Consumers were price conscious even before the pandemic

Samsung set to take the lead in mobile phones in 2020

RECOVERY AND OPPORTUNITIES

Feature phones to continue to put a brake on overall growth

Tighter consumer budgets will support sales of lower-priced smartphones

Accelerated shift towards e-commerce expected

CATEGORY DATA

  • Table 96 Sales of Mobile Phones by Category: Volume 2015-2020
  • Table 97 Sales of Mobile Phones by Category: Value 2015-2020
  • Table 98 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
  • Table 99 Sales of Mobile Phones by Category: % Value Growth 2015-2020
  • Table 100 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
  • Table 101 NBO Company Shares of Mobile Phones: % Volume 2016-2020
  • Table 102 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
  • Table 103 Distribution of Mobile Phones by Channel: % Volume 2015-2020
  • Table 104 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
  • Table 105 Forecast Sales of Mobile Phones by Category: Value 2020-2025
  • Table 106 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
  • Table 107 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
  • Table 108 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Ongoing growth for wearable electronics in 2020

Fitness tracking remains a key benefit of wearable electronics during the COVID-19 epidemic

A fragmented category, with new entrants expected

RECOVERY AND OPPORTUNITIES

Ongoing growth for wearable electronics as health becomes an increasing focus for many

Underdeveloped digital commerce a major opportunity, albeit with significant obstacles

Ongoing shift to e-commerce is expected

CATEGORY DATA

  • Table 109 Sales of Wearable Electronics by Category: Volume 2015-2020
  • Table 110 Sales of Wearable Electronics by Category: Value 2015-2020
  • Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2016-2020
  • Table 112 Sales of Wearable Electronics by Category: % Value Growth 2016-2020
  • Table 113 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
  • Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
  • Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
  • Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
  • Table 117 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
  • Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025
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