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중국의 고급품 시장

Luxury Goods in China

리서치사 Euromonitor International
발행일 2020년 01월 상품 코드 263435
페이지 정보 영문
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중국의 고급품 시장 Luxury Goods in China
발행일 : 2020년 01월 페이지 정보 : 영문

중국의 고급품 시장은 반부패 정책에 의한 선물 판매 억제로 2013년에는 성장률이 침체되었습니다. 2014년에도 이러한 정책의 영향이 계속되었으나 주요 기업이 개인 소비의 개척을 적극적으로 추진하면서 성장률이 회복되었습니다.

중국의 고급품(Luxury Goods : 고급 의류, 장식품, 화장품 등) 시장에 대해 분석했으며, 전체적인 구조와 동향, 주요 기업 개요(기업 개요, 사업 전략, 경쟁력, 사업 실적 등), 각 제품 시장 동향·경쟁력·향후 전망 등의 정보를 전해드립니다.

1. 중국의 고급품 시장 : 산업 개요

  • 주요 요약
    • 고급품 시장의 성장 회복 조짐(2014년)
    • 경기 감속에 의한 확장 계획 재검토
    • 고급품 기업의 적극적인 브랜드 프로모션 활동이 시장 경쟁을 격화시킨다
    • 식품잡화점 이외의 전문 소매점이 시장을 계속 지배하고 있지만, 넷 소매업체에게 점유율을 잃는다
    • 고급품의 매출은 향후에도 꾸준히 확대될 전망
  • 주요 동향과 발전
    • 경기 침체와 반부패 정책으로 고급품에 부정적 이미지가 생긴다
    • 여성 소비자가 고급품 시장에 등장하고 주도권을 잡는다
    • 경쟁 격화에 대응하기 위한 다양한 전략 실천
    • 소셜 미디어 : 고급 브랜드 프로모션 및 판매 중요성의 급격한 확대
  • 유통 구조
  • 시장 데이터
  • 정의
  • 정보 출처

2. 기업 개요

  • Golden Eagle Retail Group Ltd
  • LVMH Moet Hennessy Louis Vuitton SA

※ 아래 카테고리는 개별 구매도 가능합니다. 가격과 내용에 대해서는 문의 바랍니다.

3. 조사 카테고리

  • 디자이너 의류(고급 기성복) 및 신발
  • 고급 와인/샴페인 및 증류주
  • 고급 액세서리
  • 고급 가전
  • 고급 주얼리 및 시계
  • 고급 여행 용품
  • 고급 필기도구 및 문구류
  • 초고급 미용 및 퍼스널케어 용품
KSM 15.02.03

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

With continued strong growth in 2019, China is becoming increasingly central to the global strategies of luxury goods brands, encouraging major multinational players to invest in local production, as well as tailoring their product development, marketing and distribution strategies to the specific requirements of the local market. Premium and luxury cars manufacturer, Tesla, opened its first factory outside the US in Shanghai in 2019, while fine wines/champagne and spirits player, Pernod Ricard...

Euromonitor International's Luxury Goods in China report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

January 2020

LIST OF CONTENTS AND TABLES

Executive Summary

China Becoming Increasingly Central To Luxury Brands' Strategies

Millennials and Gen Z Consumers Shaping Market Development

Major Players See Strong Growth Across A Number of Categories

Growing Emphasis on E-commerce

Evolving Environment Providing Opportunities for Further Expansion

Market Indicators

  • Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019

Market Data

  • Table 2 Sales of Luxury Goods by Category: Value 2014-2019
  • Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
  • Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
  • Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
  • Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
  • Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
  • Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Growing Consumer Emphasis on Experience

Expansion in Domestic Tourism Providing A Boost To Experiential Luxury

Competitive Landscape

Personal Luxury Brands Entering Experiential Luxury

Category Data

  • Table 10 Sales of Experiential Luxury by Category: Value 2014-2019
  • Table 11 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Experiential Luxury: % Value 2014-2018
  • Table 13 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
  • Table 14 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
  • Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024

Headlines

Prospects

Brands Look To Luxury Foodservice To Engage Consumers

Luxury Brands Attracted To the Cafe Segment

Acceptance of Western Cuisine Creates Opportunities for Luxury Brands

Competitive Landscape

International Brands Increasingly Attracted To Luxury Foodservice in China

Blancpain Opens Lounge Bar in Shanghai

Cova Appeals To Chinese Millennials With High-end Offer and Local Products

Category Data

  • Table 16 Sales in Luxury Foodservice: Value 2014-2019
  • Table 17 Sales in Luxury Foodservice: % Value Growth 2014-2019
  • Table 18 NBO Company Shares in Luxury Foodservice: % Value 2014-2018
  • Table 19 LBN Brand Shares in Luxury Foodservice: % Value 2015-2018
  • Table 20 Forecast Sales in Luxury Foodservice: Value 2019-2024
  • Table 21 Forecast Sales in Luxury Foodservice: % Value Growth 2019-2024

Headlines

Prospects

Growing Emphasis on Experience Boosts Luxury Segment

Wellness Tourism Gaining in Popularity

Luxury Hotel Brands Looking Beyond Tier 1 Cities

Competitive Landscape

Marriott International Benefits From Alibaba Partnership

Ihg Focusing on Lower Tier Cities

Personal Luxury Brands Moving Into Hotels

Category Data

  • Table 22 Sales in Luxury Hotels: Value 2014-2019
  • Table 23 Sales in Luxury Hotels: % Value Growth 2014-2019
  • Table 24 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
  • Table 25 NBO Company Shares in Luxury Hotels: % Value 2014-2018
  • Table 26 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
  • Table 27 Forecast Sales in Luxury Hotels: Value 2019-2024
  • Table 28 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024

Headlines

Prospects

Baijiu Dominates Fine Wines/champagne and Spirits

Younger Adult Consumers Increasingly Turn To Luxury Drinks for Casual Consumption

Brands Look Beyond Traditional Marketing

Competitive Landscape

Traditional Brands Work To Diversify Consumer Bases

Pernod Ricard To Open China's First Whiskey Distillery

Small-bottled Products Emerging

Category Data

  • Table 29 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
  • Table 30 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
  • Table 31 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
  • Table 32 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
  • Table 33 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
  • Table 34 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
  • Table 35 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024

Headlines

Prospects

Removal of Additional Tariff Lowers Prices of Us-made Cars

Manufacturers Target Demand for Personalisation

Increasingly Favourable Environment for Electric Vehicles

Competitive Landscape

German Brands Dominate

Tesla Opens Factory in Shanghai

"second Tier" Brands Gaining in Popularity

Category Data

  • Table 36 Sales of Premium and Luxury Cars: Value 2014-2019
  • Table 37 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
  • Table 38 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
  • Table 39 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
  • Table 40 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
  • Table 41 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

Headlines

Prospects

Millennials and Gen Z Key Target Groups in Personal Luxury

Reduced Price Gap Boosts Sales

Sustainability An Increasingly Important Theme for Manufacturers and Consumers

Competitive Landscape

Major Multinational Brands Dominate

Taking Greater Control

Personal Luxury Brands Increasingly Focus on E-commerce

Category Data

  • Table 42 Sales of Personal Luxury by Category: Value 2014-2019
  • Table 43 Sales of Personal Luxury by Category: % Value Growth 2014-2019
  • Table 44 NBO Company Shares of Personal Luxury: % Value 2014-2018
  • Table 45 LBN Brand Shares of Personal Luxury: % Value 2015-2018
  • Table 46 Distribution of Personal Luxury by Format: % Value 2014-2019
  • Table 47 Forecast Sales of Personal Luxury by Category: Value 2019-2024
  • Table 48 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024

Headlines

Prospects

Responding To Competition From High Street Fashion

Trend Towards Athleisure in Effort To Appeal To Younger Consumers

Sustainability in Fashion

Competitive Landscape

Brands Apologise for Perceived Insults To Sovereignty

Luxury Brands Target Sports Trend

Major Brands Showcasing Collections at Shanghai Fashion Shows

Category Data

  • Table 49 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
  • Table 50 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
  • Table 51 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
  • Table 52 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
  • Table 53 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
  • Table 54 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
  • Table 55 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024

Headlines

Prospects

Luxury Brands Take Control of Eyewear Operations

Chinese Manufacturers Play Role of Oem

Multi-brand Boutique Stores Influencing Development of Luxury Eyewear

Competitive Landscape

Essilor and Luxottica Merger Complete

Safilo Loses Another Major Licence

Gentle Monster Riding Popularity of Korean Pop Culture

Category Data

  • Table 56 Sales of Luxury Eyewear by Category: Value 2014-2019
  • Table 57 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
  • Table 58 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
  • Table 59 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
  • Table 60 Distribution of Luxury Eyewear by Format: % Value 2014-2019
  • Table 61 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
  • Table 62 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024

Headlines

Prospects

Declining Wedding Rate Has Negative Impact

Self-reward Becoming Increasingly Important Growth Driver

Leading Brands Compete for Attention

Competitive Landscape

Foreign Brands Dominate

Prada Launches Luxury Jewellery Line

Chow Tai Fook Benefits From Strong Demand for Gold Jewellery

Category Data

  • Table 63 Sales of Luxury Jewellery by Category: Value 2014-2019
  • Table 64 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
  • Table 65 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
  • Table 66 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
  • Table 67 Distribution of Luxury Jewellery by Format: % Value 2014-2019
  • Table 68 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
  • Table 69 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024

Headlines

Prospects

Vintage Trend Strong in Luxury Leather Goods

Younger Consumers Appreciate the Affordability of Luxury Leather Goods

Care for Leather Goods Is Core of Luxury Care Services

Competitive Landscape

LVMH Targets E-commerce Boom

Vat Cut Boosts Local Demand

LVMH Buys Stake in Stella Mccartney

Category Data

  • Table 70 Sales of Luxury Leather Goods: Value 2014-2019
  • Table 71 Sales of Luxury Leather Goods: % Value Growth 2014-2019
  • Table 72 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
  • Table 73 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
  • Table 74 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
  • Table 75 Forecast Sales of Luxury Leather Goods: Value 2019-2024
  • Table 76 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024

Headlines

Prospects

Luxury Mobile Phones Struggling To Compete With Technologically Advanced Domestic Brands

Luxury Brands Embracing Technology

Fitness Trend Boosting Sales of Smart Wearables

Competitive Landscape

Major Luxury Brands Target Smart Watches

Citizen Watch Working To Expand in Smart Arena

Domestic Brand Launches Luxury 5g Smartphone

Category Data

  • Table 77 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019
  • Table 78 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2014-2019
  • Table 79 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
  • Table 80 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
  • Table 81 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
  • Table 82 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
  • Table 83 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024

Headlines

Prospects

Focus on E-commerce Expansion

Strong Demand Amongst Middle-aged Male Consumers

Targeting the Personalisation Trend

Competitive Landscape

Swiss Watchmakers Taking Control of Distribution

Tag Heuer Partners With China Aerospace Agency To Raise Brand Awareness

Chanel Targets Successful Young Women

Category Data

  • Table 84 Sales of Luxury Timepieces by Category: Value 2014-2019
  • Table 85 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
  • Table 86 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
  • Table 87 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
  • Table 88 Distribution of Luxury Timepieces by Format: % Value 2014-2019
  • Table 89 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
  • Table 90 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024

Headlines

Prospects

Luxury Writing Instruments and Stationery Benefits From Consumer Nostalgia

Luxury Stationery Can Create A Buzz, But Many Consumers Remain Sceptical

Pens Still Have Role To Play in Professional Environment

Competitive Landscape

Mont Blanc Commercial (china) Co Ltd Holds A Strong Lead

A Peripheral Concern for Luxury Brands

Marketing Activity Has A Limited Impact

Category Data

  • Table 91 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
  • Table 92 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
  • Table 93 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
  • Table 94 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
  • Table 95 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
  • Table 96 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
  • Table 97 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024

Headlines

Prospects

Younger Consumers Show Strong Demand for Efficacy

Gen Z Shows Stronger Focus on Self-expression Than Previous Generations

Increasing Emphasis on Sustainability

Competitive Landscape

Pop-up Stores Become A Prominent Way To Generate Consumer Interest

Colour Cosmetics An Important Entry Point for Luxury Brands

Category Data

  • Table 98 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 99 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 100 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
  • Table 101 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
  • Table 102 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
  • Table 103 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 104 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
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